Streaming Sports and Local Advertising | Frequence Software
Wrote this blog covering streaming sports: why it's a game-changer for local advertisers, and how Frequence is at the forefront of unlocking these opportunities.
I'm an experienced content strategy specialist and online writer, with 20 years of combined freelance and full-time experience. I'm currently serving as Content Marketing Manager for Advance Local, attached to Oregonian Media Group. Since 2006 I've been a paid social media consultant, helping brands develop a social media presence and advising them on how to effectively grow their online communities and work with bloggers. I've spoken on brands, blogging and social media at the 2009 PRSA International Conference, the 2011 and 2012 South By Southwest Conferences, and the 2012 and 2013 Dad 2.0 Summits. I've worked on the corporate side as a social media and communications manager for Life Technologies and Intrexon, two of the world's pre-eminent biotechnology companies; content marketing manager for Frequence, an SaaS adtech company; and as a content marketing specialist for eDriving.com, a driving informatics and training provider.
I've had a number of other content-focused roles, beginning over 15 years ago as the founder and managing editor of DadCentric, an award-winning and popular website for fathers. Recognized by Parents Magazine as Editor's Choice For 2011's Best Dad Blog and selected by Babble.com as 2011's Best Group Dad Blog, the site and I have been featured on ABCNews.com, BusinessWeek.com, USA Today, Time.com, CNN.com, the Seattle Post-Intelligencer, and the CBS Evening News. In addition, I was a Featured Contributor at Man of The House.com, a site for men that's been the subject of feature articles in Ad Age and The New York Times. I was a feature writer for Victory Motorcycles' corporate blog, and was a contributor to RideApart.com and RevZilla's Common Tread blog, where my focus was on motorcycle industry news. I've been a project editor for Anthony Bourdain's Parts Unknown website, and a contributor to Roads and Kingdoms, a James Beard Award-winning food and travel site. I continue to do freelance writing and editing work.
Wrote this blog covering streaming sports: why it's a game-changer for local advertisers, and how Frequence is at the forefront of unlocking these opportunities.
I served as lead editor on this project for Frequence, a survey of digital adverting professionals.
I'm a recurring contributor to Roads and Kingdoms, a James Beard Award-winning food and travel site co-sponsored by the late, great Anthony Bourdain.
I take a look at Harley-Davidson's efforts to attract new riders.
Looking back on it, it was watching a guy die in a motorcycle crash that made me want to become a biker. This is how I learned.
Looking back on a particular rite of passage.
I covered the American Association of Cancer Researchers 2013 annual meeting for Life Technologies, in my role as social media manager.
On assignment at Comic-Con 2011 for Proctor and Gamble's Man of The House webzine.