United States
Most business leaders struggle with promoting their companies, so I help you define your brand positioning and sales message, write engaging copy, devise winning marketing strategies, and help you grow your revenue.
OVERVIEW: Innovative, strategic global communications and marketing consultant with a proven track record of creating and executing marketing communications programs to expand awareness, drive sales, and deliver high ROI. Specialist in luxury, travel, hospitality, leisure, and culinary industries with experience in tech, real estate, and services industries.
PUBLIC RELATIONS: I've gotten placements in all of the major media from ABC and NBC (including The Today Show!) to The Wall Street Journal, The New York Times, Forbes.com, CNBC's Power Lunch, and many, many others. I know how to spin a story, write a great press release or pitch letter, and get my clients in front of the right editors to gain a story.
COPYWRITING: There isn't anything I haven't written from website content and brochures to ads, social media posts, sales letters, emails, video scripts, press releases and press kits, advertorial, editorial, custom published magazines, and more.
SOCIAL MEDIA: I have benefit of "Best Practices" social media training from Marriott Hotels and curate content calendars, schedule posts, and conduct very targeted social media advertising campaigns to grow fans and followers and drive clicks to websites.
EMAIL MARKETING: From drip email campaigns to nurturing content, I've worked with iContact, Constant Contact, Active Campaign, and Campaign Monitor and can design a template, write copy, and schedule blasts.
NOTE: PLEASE KEEP SCROLLING DOWN TO VIEW ALL WRITING SAMPLES.
Working with a marketing agency, I took basic concepts and wrote them into a compelling report about how our society's new fixation with time impacts the travel, tourism, and hospitality industry.
PUBLIC RELATIONS - PRESS CLIPPINGS
Coordinated interview with CEO by prepping potential questions and arranging timing with reporter.
Syndicated story on local news programs as well as websites
Story pitch to writer and syndication via Scripps to local TV and AOL.
Pitched client Upside to CNBC reporter doing a story on egg pricing.
We pitched the magazine, invited a writer to come to the Venchi store for a sampling, and then the writer did a story.
Reached out to the journalist who writes about grocery stores and offered Upside executive to provide commentary.
Pitched Venchi chocolate product, did sampling and provided a recipe, and got story featuring a Venchi recipe.
Agency worked with the producers to pitch a story on Venchi, coordinate the on-site filming, and work with the client on how to speak on camera.
Offered reporter an exclusive on survey data regarding Super Bowl snacking.
Pitched the editor in chief on the hotel, arranged for a visit, and secured placement
Pitched the advent calendar to this writer who was then invited to feature it on CBS Mornings' Third Hour.
Continually monitor the news for stories which are applicable to the client's expertise and pitch out their C-level experts to provide expert commentary on breaking news.
Reached out to the editor as they always do stories on how to deep fry a turkey, but never mention what to do with the used cooking oil.
Story pitch and article placement for Venchi chocolate.
Pitched to the reporter about the client, offered her an exclusive on Upside's new data report, and secured a major feature story placement on The Today Show.
Story pitch and placement for Venchi as best gelato in NYC.
Ongoing pitching to editors and writers and story placement.
Identified journalist for Goldbelly pitch, sent pitch and product sample.
Sent a pitch letter and followed up with samples for editors to try product — along with Amazon affiliate links.
Creating greater awareness for consumers to sign up for the Upside app by placing a story in People Magazine with over 76 million readers
Reached out to the writer to pitch her the Cultural Running Coach at the hotel to be included in her story on bucket list items to do in Paris during the Olympics. This publication goes to high net worth individuals.
Created relationship with journalist and offered him Upside experts for stories he is workng on and was able to set up an interview with client resource within 45 minutes.
Organized on location shoot for new Venchi store with Heather Lake of Fox 5 San Diego
Working with client to pitch their C-level executives as expert resources in the food and beverage industry.
Created a press release, compiled a media list, and sent a pitch letter to this important business publication in the local marketplace.
Created expertise memos and work on pitching out Upside's economist and C-Level team for expert commentary on trending topics.
Working with a client who doesn't have that much "news," we've been working on newsjacking and fitting the company's executives' expertise to be quoted on trending news stories as they relate to restaurants, groceries, and fuel.
Leveraging relationship with this Forbes journalist, agency pitched her on this new Goldbelly shipping for Venchi gelato.
Pitch and feature placement on podcast.
Pitched writer on Venchi chocolates as a Mother's Day Gift for women and their She-Sheds and sent the writer a sample.
Story pitch, coordination of interview, and photography
Pitched story on this buzzworthy activation happening in France (product was not available in the US) and secured placement in this Trend Magazine.
Story pitch on Super Bowl snack trends for Upside.
Worked with this writer over a year-long period to pitch a story, arrange a visit, and secure interviews and placement
Sending out relevant data on trends for Upside technology app.
Story pitch and sampling for this holiday gift guide.
Story pitch and product placement for feature store in Food & Wine Magazine as the only Italian chocolate to purchase for Valentine's Day.
Pitched story to writer for placement in magazine roundup on apps to save money.
Agency coordinated an affordable P2P holiday gift guide segment in the San Francisco market where client Venchi is about to open a new store. Created to generate buzz in advance of the holiday opening.
Conceived of the Job Taster position as a way to get buzz going in a new market for Venchi.
Conceived of idea and implemented job taster idea to begin to create buzz for when store was opening in new market.
Pitched FryAway product for story placement and affiliate marketing roundup.
Story pitch, product sampling, photography sampling for Venchi's Gianduja.
Story pitch to writer to feature Backland Luxury EcoResort
Story pitch to writer, arranged a visit, and story placement.
Story Pitch To Writer And Product Placement
Story pitch and ongoing liaison with writer as Venchi expanded to gain feature story in magazine about major US expansion.
As a result of an ongoing relationship with this journalist, we were able to secure the hotel's General Manager as the only Parisian hotel featured in this CNN Travel story.
Pitched the magazine to interest them in a staycation store for the new Darwin Hotel in Atlanta.
Pitched a story, coordinated a photo shoot, and liaised with the magazine's writer and editor for FryAway to be named a "Game Changer" for 2023 in the food industry.
Worked with the writer to pitch about JetBlue's new Paris service and why travelers should stay at Fauchon L'Hotel Paris.
Pitched story to journalist and arranged a first-hand visit.
Story pitch to writer to promote the new Pop-Up Chef Program at The Darwin Hotel
Agency pitched very high net worth publication Worth Magazine on a story about the hotel's linens for sale as a Valentine's Gift.
Agency launched FryAway to the media and within one year of our engagement, this entrepreneur landed a spot on Shark Tank. Our ongoing major exposure in all types of national media (including culinary, sustainable, and business media) attracted the attention of Shark Tank producers to invite her on the show!
Story pitch and product sampling to gain exposure in Forbes' Valentine's Day Gift Guide.
Atlanta's hospitality scene continues to grow with a notable addition to the city's Old Fourth Ward neighborhood. The Darwin Hotel debuted on Dec. 13, just a mile east of downtown. The 111-room, pet-friendly property stands out with a unique range of amenities, including the city's first hotel dog park and six themed suites that cater to movie, music, and book lovers.
Story pitch and placement for Backland Luxury Eco-Resort
Story Pitch On New Retail Location Signed
Pitched Backland to this writer and arranged for a complimentary stay.
Story pitch, sampling, and placement for Venchi on three news segments on New York City's WPIX - Channel 11
TV Pitch and Feature Segment Placement For WOW! Weekend including ticket giveaway.
Agency pitched the city's major daily newspaper to come out and get a preview of the hotel before it opened so they can do a story. It was one of the top five most read stories the day it appeared. -- and this just a few days before the mid-term elections.
Story pitch, sample sent, and placement for Venchi Advent calendar
PR pitch on the business angle of the company and founder which was in the print magazine, online, and also landed a podcast appearance.
Story pitch on the reinvention of glamping and how this resort is being eco-friendly to the leading business publication in the Arizona region.
Story pitch and coordination for 5 minute segment on Portland, Oregon morning show about WOW! Weekend Cannon Beach!
We identified a journalist spending a month in Paris this summer and invited him for lunch at the Fauchon L'Hotel Paris and to meet with the hotel's General Manager whom he interviewed and included in this article.
Pitched the writer with a food dish and recipe to be included in this roundup.
Product story pitch with affiliate marketing links via Amazon
Story Pitch and Feature For New Twin Bridges Hospitality President
Story pitch to journalist and placement (without media visit).
Story pitch on the evoluton of WOW! Weekend and the woman behind the event.
Press Release on New CEO Appointment
PR Pitch to journalist for a story on Elwood Hotel & Suites
Ongoing pitching to journalist to come into a Venchi Boutique and taste their latest Gelato.
PR Pitch and placement for this new luxury eco-resort
PR pitch and placement in design magazine.
Pitched story on how Amtrak Vacations Is A Great Way To See The National Parks during National Parks Week
Pitched the story to the editor, sent her a sample, set up an interview with the owner, and secured a HIGHLY RECOMMENDED placement for this product in the magazine.
Pitched FryAway Story for inclusion in reviews with affiliate marketing.
PR pitching and placement on GHA's new loyalty program.
Story pitching, sampling, and placement for start-up FryAway. As we get more and more placements, journalists are reading about the buzz and wanting to learn more about this new sustainable product.
Pitched the editors on how Amtrak Vacations Is Now 100% Remote Permanently
Story pitch to editor to leverage feature article on growth of FAUCHON Hospitality.
Story Pitch and Media Sampling To Food & Wine Writer
Story pitch with affiliate marketing link for Vogue Valentine's Day Roundup
Story pitch and placement on Valentine's Day Package
PR Pitch on New Product With A Sustainability Angle
PR pitch and sample
PR Event With Media Invite and Sampling For Story Placement
PR Pitch to journalist along with product sample
PR Pitch and Placement in Southern Living Magazine which was also syndicated to Yahoo Life.
Story pitch for placement of Cincha Travel Belt
Story pitch and placement for Reflectel TV's Mirror TV
Pitched story and got a free placement for Carne Collective in a paid sponsor story for Monster Energy Drinks.
Story pitch and sample to get Venchi's Suprema Spread named "Better than Nutella."
Agency pitch and sample sent to editor for story inclusion in this very high net worth publication.
As a result of continued pitching to a New York Times writer, this is the SECOND inclusion for Amtrak Vacations in the travel section.
PR pitch and story placement for Kyoto hotel.
PR Pitch and story placement for Venchi's Gelato in this Hamptons, Long Island, NY premiere publication coming out July 4th Holiday Weekend.
PR pitch for Amtrak Vacations and Railbookers
Story pitch to writer on why the Fauchon L'Hotel Paris is the place to be as Paris reopens. Business Insider has 70 Million + UMV.
Pitched writer for inclusion in Father's Day Roundup Gift Guide
PR Pitch for Amtrak Vacations' 50th Anniversary Flash Sale which was also syndicated to Yahoo Style
Story pitch and placement which was featured on NBC News online, MSN.com, and TODAY.com
Story pitch and placement for Memorial Day Weekend Grilling Feature.
PR Pitch For Article Placement With Sample Submission to this publication with 423,380 UMV
Story Pitch For Article Placement in Reader's Digest with 8,911,289 UVM for Memorial Day Sales on Home Entertaining Favorites
Inclusion in upscale food subscription box story after writer participated in a webinar for Carne Collective.
Story pitch and placement for Father's Day Gift Guide
PR pitch to journalist and story placement.
PR Placement on Where Traveler's Home Page for Venchi Easter Egg Tasting
Story pitch to writer for client Venchi Chocolates and placement in this online news site with over 14 million UMVs.
PR Placement for Relationship Writing Expert, Alexis Dent of XO Juliet, in Bride's Magazine on what to put on engagement cards.
Story Pitch and Writer Visit To Promote New York Stores and Hot Chocolate
Pitched journalist on story about consumers wanting to travel the minute they get their vaccine.
PR Placement For Client Anecdote Candles -- With Affiliate Marketing Link for Valentine's Story
Story pitch and placement for store opening and special BOGO event for National Hot Chocolate Day.
Media outreach, sampling, and PR pitch for placement in this magazine's holiday gift guide with 6,523,489 UVM.
Pitch and product placement in publication with 5,266,399 UVM.
Pitched the writer and got client Anecdote Candles feature in this story in Forbes with 67,593,849 UVM.
Pitched a writer on this angle and set up an interview with company president.
Story pitch to writer for inclusion of latest stats from Amtrak Vacations.
PR Pitch for story placement on how this luggage brand offers products to keep belongings safe in pandemic.
PR placement for custom framing store in New York City.
PR Placement on Tides & Tailwinds VIP Service Professional Career Platform in Distractify
PR Pitch and Placement for Grande Lakes Orlando's "Work From Resort" COVID package in The Points Guy with 4,898,533 UVM
ADVERTISING
Identified publication to provide the best exposure for a new store opening at the Garden State Plaza mall, negotiated placement rate and worked with team to write copy and design ad for drive to store.
Created a leisure ad for weekend getaways focused on what consumers will be able to share on their Instagram feed when staying at the hotel.
Conceived headline and copy direction for ad.
BIOS
Expertise Memo To Position Client As The Voice Of Small Business In America
Expertis Memo to Secure Podcast Appearances For Client
Expertise Memo For CEO Designed To Get By-Lined Features, Interviews, and Speaking Engagements
Expertise Memo on CEO to be used for speaking engagements, bio for interviews, etc.
BLOGS
Drawing on a white paper trend report I wrote earlier in the year, crafted a new blog with insights from a recent Accor survey of hospitality students to share on the Accor website and drive new traffic back to the original report.
Helped client ghost write a blog on digital marketing for industry trade magazine.
Ghost wrote blog for hotel executive for Global Hotel Alliance website and to share on LinkedIn.
Blogging for Carne Collective Website
Blog on crisis communications with employees during COVID19.
Ghost written by-lined article/blog for executive
BRAND STORYTELLING
Developed a unique brand story for a brand-new private membership club opening on an island off Venezuela.
Brand storytelling and positioning for new condiment product
Created brand positioning to be used on website and all marketing materials.
Created brand positioning for luggage brand for consumer audience
Custom-branded content feature for Four Seasons Hotels & Resorts in Virtuoso Life Magazine
Helped to define and create Well-Being Strategy
Conceived the tagline for this private villa collection.
COPYWRITING
Wrote blog article about interview on future of loyalty.
Agency wrote the video content summary of this extension to their Thought Leadership program.
Wrote the copy for the entire document regarding hospitality trends.
Helped identify angles to promote, wrote all copy for all sources (video, blogs, articles, etc.).
Translated French to English and revised copy to ensure proper brand storytelling for this revolutionary digital piano.
Copywriting for email driving New Year's Eve reservations.
Developing package elements, writing package description, and sourcing photography as well as developing emails.
Content direction, organization, layout, and copywriting for brochure for hospitality industry management company.
Provided direction for how to position company and modernize brand positioning and wrote all copy for the brochure.
Telling a story of the Watercolors Guest Experience
Merrill Lynch 529 College Investment Brochure
EDITORIAL
Sponsored editorial written for resort.
This magazine recently won an award from Marriott International: the US & Canada ELITE award for Special Marketing Achievement Team of the Year.
Wrote article for sponsored content for this magazine.
Copywriting for sponsored content editorial.
Brainstormed article ideas and wrote 90% of the content for this custom published magazine for the JW Marriott Marco Island Beach Resort
Wrote the majority of the copy for articles (except for dining and golf) and helped conceive content for this custom-published JW Resort magazine. Most of the work was done in less than three weeks.
Wrote the publisher's letter and a feature article on entertaining for this regional magazine.
Wrote feature story on holiday entertaining after chef interview.
Wrote Publisher's Letter And Article On Family-Friendly Interior Design
EMAIL MARKETING
Conceive content for each email (2-3 times per month) to keep the name of this private villa resort top of mind for customers and drive bookings.
Email Marketing Copy To Launch New Italian Dessert Collection
Email Marketing To Fill In Need Periods During Summer
Email marketing to promote seafood.
Leveraging the current snowstorm on the east coast, we issued an email about the nice weather in Jamaica to drive bookings for those who want to leave the snow and cold.
Copywriting for emails.
Copywriting for email driving gift card purchases.
Copywriting for email driving holiday parties and gift card purchases.
Email to promote extended stays -- also ran with social media ad campaign
Email marketing to target families with kids not going back to school in person due to COVID.
Content Direction and Brand Storytelling For Reopening Email Copy
Email Marketing To Travel Agents To Target Clients Who Want To Travel To Remote Properties During COVID Restart
Created design template in Constant Contact and wrote copy and did layout.
Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.
Email leveraging trend in how people plan vacations based on "Instagrammable Moments"
Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents
New Delivery Area Email Announcement
MARKETING STRATEGY
Working with Up Valley Inn on hotel package names and descriptions, content, and marketing strategy for post COVID travel.
NEWSLETTERS
Conducted interviews with key personnel and drafted all copy for the quarterly newsletter for ACCOR Hotels' Well-Being Department
PITCH DECKS
"Pitch Deck" for Jewelry Brand to seek leases on new stores. Confidential client information was removed - this sample is to show design style.
PUBLIC RELATIONS - PITCH LETTERS
Identified writers who are runners and who also do travel and sent out this story as we enter summertime in Paris about the hotel's cultural running coach.
Pitch letter sent to ABC TV which landed client EmpireCLS with a feature on the Emmy Awards Pre-Show
Specialized story pitch sent to fashion and style writers and editors
Specialized story pitch sent to food writers and editors.
Pitch letter about how Fauchon L'Hotel Paris is managing differently post Covid.
Pitch letter about how EmpireCLS is taking the lead and establishing rigorous policies and procedures to assure consumers of ground transportation safety moving forward.
Pitch letter for Amtrak Vacations about how more Americans are currently traveling or planning to travel in 2021 by train.
Pitch letter for a business start-up during Covid.
Pitch letter to introduce the fun candle line and Candle Of The Year for Anecdote Candles.
Pitch letter for a hotel offering a socially distanced group wedding.
Pitch letter for Amtrak Vacations about the huge uptick in road trips and RV excursions.
Pitch letter about Courtyard Miami Coconut Grove reopening during Covid.
PUBLIC RELATIONS - WRITING
Press release written and distributed for new single serve pour-over coffee pouch.
Press release on new Craft Barber and trend in men's grooming.
SOCIAL MEDIA
Write copy for all LinkedIn posts promoting the various selling points of the brand for a B2B audience.
Work with client on topics and write posts.
Work with team in Paris to write LinkedIn posts in English language and ensure there is a focus, news angle, and call to action for an engaging post.
Create LinkedIn content for Fauchon Paris
Develop all copy and content for FAUCHON Paris LinkedIn page posts.
Responsible for content development and copywriting for brand's LinkedIn page.
Social Media Ad Campaign For 4-day Flash Sale Delivered 800+ Clicks To Website
Curate content and photography for social media posts
VIDEO SCRIPTS
Wrote script and created video direction for script to promote sustainability for the birds at the JW Marriott Marco Island Beach Resort.
We were given the raw video footage and needed to create a cohesive story and script for an in-room video promoting all of the facilities and services at the resort.
WEBSITE CONTENT
Our Rooms & Suites Feel good in one of FirstName Bordeaux's 147 rooms and suites created to retreat from the world and promote tranquility and relaxation. We've designed seven room categories so you can choose the ambiance which directly speaks to your soul and pays homage to the sweetness of life: Cocoon, Cadette, Canopy, Cockpit, Carat, Collector and FirstRoom.
Copywriting to update and refresh website content.
Refreshed all home page copy, room descriptions, and other supplemental pages on website.
Revised website copy on home page to more accurately reflect the brand and not portray a negative price point message which the client had previously (eg copy referred rooms as not costing an arm and a leg).
Created the website copy for the brand launch as well as the English language brand voice and positioning.
Our Rooms & Suites Feel good in one of FirstName Bordeaux's 147 rooms and suites created to retreat from the world and promote tranquility and relaxation. We've designed seven room categories so you can choose the ambiance which directly speaks to your soul and pays homage to the sweetness of life: Cocoon, Cadette, Canopy, Cockpit, Carat, Collector and FirstRoom.
Complete website copy written for this private membership club in South America.
Helped hotel to move copy away from business travel and make it more leisure oriented. Also to refresh copy to make it more representative of the eclectic nature of Portland.
Used the English language brand voice which I developed for the FAUCHON L'Hotel Paris to write the copy for the FAUCHON L'Hotel Kyoto -- the second property for the Fauchon Hospitality group.
Copy on home page and other pages was refreshed to address more leisure traveler in this post-COVID world with less business travel.
Completely rewrote entire website content to update and position resort.