LATEST WORK
I was born to be a storyteller and knew I wanted to write for a living for as far back as I can remember.
Along the way, I became intrigued by business — learning how a company takes its product to market and best communicates the experience to the consumer.
It became my passion and life’s work to create and elevate brand storytelling that is at once authentic, organic, dynamic, and impactful.
I tell brand stories through a wide variety of communications vehicles including public relations, social media, website copy, content, social media, email marketing, and much more.
NOTE: PLEASE KEEP SCROLLING DOWN AS THERE ARE A LOT OF DIFFERENT WRITING SAMPLES ON HERE THAT WILL KEEP LOADING AS YOU SCROLL ALL THE WAY DOWN. THE LAST SECTION IS BLOGS.
LATEST WORK
Provided direction for how to position company and modernize brand positioning and wrote all copy for the brochure.
Provided overall art direction and copywriting for website for this luxury transportation company.
Story in major glossy magazine in Orange County, California based upon journalist/influencer event coordinated at hotel.
Custom-branded content feature for Four Seasons Hotels & Resorts in Virtuoso Life Magazine
From tying bow ties to teaching local languages, there's almost no request a concierge can't handle.
One-off press release to announce the opening of this hotel resulted in multiple story placements -- without an ongoing retainer.
Curate content and photography for social media posts
Helped to define and create Well-Being Strategy
Pitched story to Skift Magazine and set up interview with journalist.
WEBSITE CONTENT
Designed website using Wix and wrote all content.
Wrote all of the English language content for this specialty website that promotes relaxing long weekend getaways to country house hotels in the French countryside.
Conceived site map and brand voice, wrote all copy, and selected photography for the launch of this private jet charter company.
Crafted the brand story and website content for this new Cognac brand developed for women.
Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.
Wrote bio/brand story for celebrity entertaining specialist website.
Wrote all content, sourced photography, and created website on Wix.com for airport real estate agency.
Created the brand story and voice for a mermaid-like persona who will embody the new Adults-Exclusive Tower at the JW Marriott Marco Island.
Wrote the copy for all of the screens for the EnvyTrip app, created content for the website, and wrote all content for the travel agent website to get agents to sign up to participate in the app.
Created the content and positioning/brand story for Soul Luxury, a consultancy which works with international luxury products and services to better position themselves for the transformation economy with a spirituality angle.
Wrote all copy and content and brand voice for this luxury chauffeur-driven car service.
Write and maintain content for this wellness, empowerment, spirituality centered website.
Wrote copy for 10 Pages on this Tourism website.
The Marco Island Marriott became the JW Marriott Marco Island following a multi-million dollar renovation. The property opened as a member of the JW brand in January of this year and I was responsible for transitioning the brand voice of ALL hotel communications vehicles. I wrote all copy for this website -- including 24 additional modules.
Created positioning for the new Spa by JW® website.
Creating a unique positioning for things to do in the area at this lifestyle hotel.
Renaissance Atlanta Airport Gateway Hotel: Atlanta distinctive hotels, unique hotel rooms, attentive service, and stylish accommodations
Wrote all copy for this hotel website
Created restaurant positioning and all copy for this restaurant website module for a restaurant at the Sawgrass Marriott Golf Resort & Spa.
EMAIL MARKETING
Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.
Email leveraging trend in how people plan vacations based on "Instagrammable Moments"
Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents
Email Marketing To Promote Upgraded Vehicle
Monthly Newsletter For Presidential Luxury Limousine
New Delivery Area Email Announcement
Email Drop Campaign To Promote Garage Doors
Email Drip Campaign To Promote Medical Treatment Tables
Email Drip Campaign To Promote Medical Treatment Tables
Email Drip Campaign To Promote Medical Treatment Tables
PUBLIC RELATIONS - PRESS RELEASES & PRESS KITS
Press release on new Craft Barber and trend in men's grooming.
Press Release Announcement on Establishment of New Global Company
Wrote the announcement release in English for the hotel joining Leading Hotels.
Press Release on Father's Day Brunch at The Ritz-Carlton Orlando, Grande Lakes
Press Release on Easter Holiday Promotion
Press release on new beer yoga series at hotel.
Press release and positioning copy for exclusive fly fishing experience at hotel.
Press Kit For Bloggers/Cooking School Owners
Press Release Announcement For Mobile App
PR Placements/Press Clippings
PR Placement for La Chiusa/Cook In Tuscany.
Agency reached out to Orlando's main newspaper and secured a feature story on the hotel's farm-to-table fare.
After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.
PR story placement on vacationing on a superyacht for OceanScape Yachts
Story placed in leading hospitality industry design innovation trade.
Pitched story on OceanScape Yachts to travel agent trade to secure more agent business.
Writer visit arranged and resulting story placed for hotel opening.
Global Hotel Company Expansion Announcement
PR Placement in Forbes.com for FAUCHON Hospitality
PR Placement - Cover Story
SOCIAL MEDIA
VIDEO SCRIPTS
We were given the raw video footage and needed to create a cohesive story and script for an in-room video promoting all of the facilities and services at the resort.
Social Media Influencer Marketing
Designed and Wrote Media Kit for Social Influencers/Brand Ambassadors
Press Kit For Bloggers/Cooking School Owners
COPYWRITING
Created a leisure ad for weekend getaways focused on what consumers will be able to share on their Instagram feed when staying at the hotel.
Conceived headline and copy direction for ad.
Conceived the tagline for this private villa collection.
Brand Awareness Ad For Chauffeur Driven Limousine Client To Combat Rideshare Competition
Merrill Lynch 529 College Investment Brochure
Telling a story of the Watercolors Guest Experience
Consumer Travel Brochure
Marriott Westchester Meeting Space Renovation Poster
Social Event Catering Marketing Materials
NEWSLETTERS
Newsletter for Luxury Clientele
Travel Agent Newsletter For Clients
MARKETING/POSITIONING
Positioning for restaurant and module website copy.
Speechwriting
Executive Speech
EDITORIAL
BIOS
Interviewed and wrote bio for Brewmaster at this brewery and restaurant at the Grande Lakes Orlando resort (combination JW Marriott and Ritz-Carlton).
Expertise Memo To Position CEO
BLOGS
Wrote first person essay for the Director of Fly Fishing at Grande Lakes Orlando for a GMA.com series.
Blog for Wedaways.com, a destination wedding and honeymoon resource website.
Blog on Trends for Destination Weddings and Honeymoons Website.
Blog on how to define a brand story published on LinkedIn.
Ghost written by-lined article/blog for executive
Ghost written by-lined article/blog for executive
Blog on Insider's Guide to Atlanta Experiences
Wrote blog on new Surfstream Wave Machine experience for Marriott Rewards traveler blog.
Travel bog on travel tips
Travel Blog On Food and Hotels
Blog - Luxury Travel Review of Bentley Car and Hotel Bel Air Stay