I was born to be a storyteller and knew I wanted to write for a living for as far back as I can remember.
Along the way, I became intrigued by business — learning how a company takes its product to market and best communicates the experience to the consumer.
It became my passion and life’s work to create and elevate brand storytelling that is at once authentic, organic, dynamic, and impactful.
I tell brand stories through a wide variety of communications vehicles including public relations, social media, website copy, content, social media, email marketing, and much more.
NOTE: PLEASE KEEP SCROLLING DOWN AS THERE ARE A LOT OF DIFFERENT WRITING SAMPLES ON HERE THAT WILL KEEP LOADING AS YOU SCROLL ALL THE WAY DOWN. THE LAST SECTION IS BLOGS.
Wrote first person essay for the Director of Fly Fishing at Grande Lakes Orlando for a GMA.com series.
Email leveraging trend in how people plan vacations based on "Instagrammable Moments"
Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents
After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.
Story placed in leading hospitality industry design innovation trade.
Press release on new Craft Barber and trend in men's grooming.
Blog on Trends for Destination Weddings and Honeymoons Website.
Wrote all content, sourced photography, and created website on Wix.com for airport real estate agency.
Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.
Wrote bio/brand story for celebrity entertaining specialist website.
Created the brand story and voice for a mermaid-like persona who will embody the new Adults-Exclusive Tower at the JW Marriott Marco Island.
Wrote the copy for all of the screens for the EnvyTrip app, created content for the website, and wrote all content for the travel agent website to get agents to sign up to...
Created the content and positioning/brand story for Soul Luxury, a consultancy which works with international luxury products and services to better position themselves for the...
Wrote all copy and content and brand voice for this luxury chauffeur-driven car service.
Write and maintain content for this wellness, empowerment, spirituality centered website.
Wrote copy for 10 Pages on this Tourism website.
Wrote the copy for the pages of the website and helped the site owner more clearly define what the website was about and direction for the messaging.
The Marco Island Marriott became the JW Marriott Marco Island following a multi-million dollar renovation. The property opened as a member of the JW brand in January of this...