Most business leaders struggle with promoting their companies, so I help you define your brand positioning and sales message, write engaging copy, devise winning marketing strategies, and help you grow your revenue.
OVERVIEW: Innovative, strategic global communications and marketing consultant with a proven track record of creating and executing marketing communications programs to expand awareness, drive sales, and deliver high ROI. Specialist in luxury, travel, hospitality, leisure, and culinary industries with experience in tech, real estate, and services industries.
PUBLIC RELATIONS: I've gotten placements in all of the major media from ABC and NBC to The Wall Street Journal, The New York Times, Forbes.com, CNBC's Power Lunch, and many, many others. I know how to spin a story, write a great press release or pitch letter, and get my clients in front of the right editors to gain a story.
COPYWRITING: There isn't anything I haven't written from website content and brochures to ads, social media posts, sales letters, emails, video scripts, press releases and press kits, advertorial, editorial, custom published magazines, and more.
SOCIAL MEDIA: I have benefit of "Best Practices" social media training from Marriott Hotels and curate content calendars, schedule posts, and conduct very targeted social media advertising campaigns to grow fans and followers and drive clicks to websites.
EMAIL MARKETING: From drip email campaigns to nurturing content, I've worked with iContact, Constant Contact, Active Campaign, and Campaign Monitor and can design a template, write copy, and schedule blasts.
NOTE: PLEASE KEEP SCROLLING DOWN TO VIEW ALL WRITING SAMPLES.
Came up with new use for existing product and wrote positioning copy to add to website.
Created a leisure ad for weekend getaways focused on what consumers will be able to share on their Instagram feed when staying at the hotel.
Conceived headline and copy direction for ad.
Wrote copy for this ad.
Expertise Memo For CEO Designed To Get By-Lined Features, Interviews, and Speaking Engagements
Expertise Memo on CEO to be used for speaking engagements, bio for interviews, etc.
Expertise Memo To Position CEO
Bio For NY Times Speaker Event
Wrote blog for Convoy recapping the key takeaways from interviews with sustainability leaders who appeared on their "Business of Sustainability" video series.
Recap video interview for blog about redefining sustainability.
Write All Blog Recaps For Business of Sustainability Video Series
B2B blog ghost written for Global Hotel Alliance website to promote offerings.
Blogging for Convoy To Promote Their New Video Series on Carbon Emissions
Recapping new video series for blog posts.
Blog announcement written to share news of Convoy's partnership with DairyMax during COVID-19.
Blog to introduce video interview for Convoy's Blog on The Business of Carbon Emissions with the founder of Dropps.
Blogging for Convoy to announce new products.
Wrote content for blog for Convoy's new partnership announcement with SalesForce
Wrote blogs to introduce new video series and to profile each interview in the series.
Blog on crisis communications with employees during COVID19.
Ghost written by-lined article/blog for executive
Brand storytelling and positioning for new condiment product
Created brand positioning to be used on website and all marketing materials.
Created brand positioning for luggage brand for consumer audience
Custom-branded content feature for Four Seasons Hotels & Resorts in Virtuoso Life Magazine
Helped to define and create Well-Being Strategy
Conceived the tagline for this private villa collection.
Tagline For Luxury Limousine Company
Developing package elements, writing package description, and sourcing photography as well as developing emails.
Content direction, organization, layout, and copywriting for brochure for hospitality industry management company.
Provided direction for how to position company and modernize brand positioning and wrote all copy for the brochure.
Telling a story of the Watercolors Guest Experience
Merrill Lynch 529 College Investment Brochure
Wrote the publisher's letter and a feature article on entertaining for this regional magazine.
Wrote feature story on holiday entertaining after chef interview.
Wrote Publisher's Letter And Article On Family-Friendly Interior Design
Interior Design Editorial
Interior Design Editorial
Email to promote extended stays -- also ran with social media ad campaign
Email marketing to target families with kids not going back to school in person due to COVID.
Content Direction and Brand Storytelling For Reopening Email Copy
Email Marketing To Travel Agents To Target Clients Who Want To Travel To Remote Properties During COVID Restart
Created design template in Constant Contact and wrote copy and did layout.
Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.
Email leveraging trend in how people plan vacations based on "Instagrammable Moments"
Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents
New Delivery Area Email Announcement
Working with Up Valley Inn on hotel package names and descriptions, content, and marketing strategy for post COVID travel.
Conducted interviews with key personnel and drafted all copy for the quarterly newsletter for ACCOR Hotels' Well-Being Department
"Pitch Deck" for Jewelry Brand to seek leases on new stores. Confidential client information was removed - this sample is to show design style.
PUBLIC RELATIONS - PITCH LETTERS
Pitch letter about how Fauchon L'Hotel Paris is managing differently post Covid.
Pitch letter about how EmpireCLS is taking the lead and establishing rigorous policies and procedures to assure consumers of ground transportation safety moving forward.
Pitch letter for Amtrak Vacations about how more Americans are currently traveling or planning to travel in 2021 by train.
Pitch letter for a business start-up during Covid.
Pitch letter to introduce the fun candle line and Candle Of The Year for Anecdote Candles.
Pitch letter for a hotel offering a socially distanced group wedding.
Pitch letter for Amtrak Vacations about the huge uptick in road trips and RV excursions.
Pitch letter about Courtyard Miami Coconut Grove reopening during Covid.
PUBLIC RELATIONS - PRESS CLIPPINGS
Pitched journalist on story about consumers wanting to travel the minute they get their vaccine.
Story pitch and inclusion for MYGOFLIGHT luggage -- which was featured first before other leading brands.
Story pitch resulting in podcast appearance for limousine client.
PR Placement For Client Anecdote Candles -- With Affiliate Marketing Link for Valentine's Story
Story pitch, sample sent for PR Placement
Story pitch and placement for store opening and special BOGO event for National Hot Chocolate Day.
PR Story Pitch for Article Placement
Pitch and product placement in publication with 5,266,399 UVM.
Media outreach, sampling, and PR pitch for placement in this magazine's holiday gift guide with 6,523,489 UVM.
Pitched the writer and got client Anecdote Candles feature in this story in Forbes with 67,593,849 UVM.
Pitched a writer on this angle and set up an interview with company president.
PR Story Pitch for Article Placement
Story pitch to writer for inclusion of latest stats from Amtrak Vacations.
PR Pitch for story placement on how this luggage brand offers products to keep belongings safe in pandemic.
Secured coverage for a small Napa Valley area hotel on the national/international distribution of a press release from Visit California.
Pitched story on the business of weddings post COVID.
PR Pitch for client focused on sustainability on leading climate change podcast.
PR placement for custom framing store in New York City.
PR Placement on Tides & Tailwinds VIP Service Professional Career Platform in Distractify
PR Pitch and Placement for Grande Lakes Orlando's "Work From Resort" COVID package in The Points Guy with 4,898,533 UVM
Feature story placement as a result of journalist visit.
Trends in how we drink are just as variable as those in fashion, music, and film. This year, one of the most striking and unexpected that I've seen is the elevation of tea to a component of deep importance both to the cocktails that top mixologists create around the world, as well as pairing partners on their own with tasting menus, in the same way that wine traditionally is used.
Public relations placement on the Emmy Awards Pre-Show for EmpireCLS
Public Relations Story Placement
Story placement as a result of a media deskside meeting in New York City.
Feature on Fauchon L'Hotel Paris from public relations efforts to pitch story to a journalist and arrange a stay at the property.
Arranged a visit at the hotel for this editor to review and do a feature story for Travel Weekly's annual Culinary Guide.
PR Placement for Fauchon L'Hotel Kyoto
PR Placement for Beach Enclave Turks & Caicos
From tying bow ties to teaching local languages, there's almost no request a concierge can't handle.
Pitched story to Skift Magazine and set up interview with journalist.
Story in major glossy magazine in Orange County, California based upon journalist/influencer event coordinated at hotel.
PR Placement for La Chiusa/Cook In Tuscany.
After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.
PR story placement on vacationing on a superyacht for OceanScape Yachts
Pitched story on OceanScape Yachts to travel agent trade to secure more agent business.
Writer visit arranged and resulting story placed for hotel opening.
PUBLIC RELATIONS - WRITING
Press Kit Created For OceanScape Yachts To Send Out To Media
Press release on new Craft Barber and trend in men's grooming.
Social Media Ad Campaign For 4-day Flash Sale Delivered 800+ Clicks To Website
Curate content and photography for social media posts
Social Media Advertising
Social Media Posts
Sample Social Media Posts For Client Hotels
We were given the raw video footage and needed to create a cohesive story and script for an in-room video promoting all of the facilities and services at the resort.
Wrote copy for website of new purpose-driven company.
Wrote complex copy to introduce a yacht sharing premise on a new website.
English language copy for new Fauchon Hotel Kyoto
Wrote all new copy for hotel website for property launching in April 2021.
Helped web designer create the look and feel of the website as well as wrote all content.
Copywriting for hotel website for special offers including the ability to rent out the entire hotel during COVID.
Created new brand positioning and content for professional aviation luggage and accessories company to pivot luggage for a consumer audience. Consulted on positioning, lifestyle design, and copywriting.
Did website design, navigation, and all content for this new Global Medical Transport company.
Wrote all of the English language content for this specialty website that promotes relaxing long weekend getaways to country house hotels in the French countryside.
Crafted the brand story and website content for this new Cognac brand developed for women.
Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.
Wrote all content, sourced photography, and created website on Wix.com for airport real estate agency.
Created the brand story and voice for a mermaid-like persona who will embody the new Adults-Exclusive Tower at the JW Marriott Marco Island.