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Jane Coloccia

Brand Storyteller

Location icon United States

I was born to be a storyteller and knew I wanted to write for a living for as far back as I can remember.

Along the way, I became intrigued by business — learning how a company takes its product to market and best communicates the experience to the consumer.

It became my passion and life’s work to create and elevate brand storytelling that is at once authentic, organic, dynamic, and impactful.

I tell brand stories through a wide variety of communications vehicles including public relations, social media, website copy, content, social media, email marketing, and much more.

NOTE: PLEASE KEEP SCROLLING DOWN AS THERE ARE A LOT OF DIFFERENT WRITING SAMPLES ON HERE THAT WILL KEEP LOADING AS YOU SCROLL ALL THE WAY DOWN. THE LAST SECTION IS BLOGS.

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Portfolio

LATEST WORK

Demeures de Campagne
08/01/2019
English Language Website Content

Wrote all of the English language content for this specialty website that promotes relaxing long weekend getaways to country house hotels in the French countryside.

San Fernando Business Journal Weekend Getaway Guide
06/03/2019
Leisure Travel Ad

Created a leisure ad for weekend getaways focused on what consumers will be able to share on their Instagram feed when staying at the hotel.

Instagram and Facebook Posts for Hilton Hotel
05/01/2019
Social Media Posts

Curate content and photography for social media posts

WEBSITE CONTENT

English language website content and brand voice/positioning
03/08/2018
Fauchon L'hôtel Paris

Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.

EnvyTrip
07/03/2018
App Scripting and Web Content

Wrote the copy for all of the screens for the EnvyTrip app, created content for the website, and wrote all content for the travel agent website to get agents to sign up to participate in the app.

Marriott.com Website
01/01/2017
JW Marriott Marco Island Beach Resort Website Content

The Marco Island Marriott became the JW Marriott Marco Island following a multi-million dollar renovation. The property opened as a member of the JW brand in January of this year and I was responsible for transitioning the brand voice of ALL hotel communications vehicles. I wrote all copy for this website -- including 24 additional modules.

Restaurant Website
03/01/2017
American Gator Club Positioning Copy

Created restaurant positioning and all copy for this restaurant website module for a restaurant at the Sawgrass Marriott Golf Resort & Spa.

EMAIL MARKETING

Email Newsletter for Bluefields Bay to Drive Bookings During East Coast Snowstorm
01/13/2019
Are You Over Winter Yet

Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.

Email Newsletter for Bluefields Bay on Instagrammable Moments
12/08/2018
Email Marketing

Email leveraging trend in how people plan vacations based on "Instagrammable Moments"

OceanScape Yachts
12/04/2018
Email Marketing

Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents

Presidential Luxury Limousine
07/17/2018
Email Marketing

Email Marketing To Promote Upgraded Vehicle

Presidential Luxury Limousine
04/30/2018
Email Newsletter

Monthly Newsletter For Presidential Luxury Limousine

PUBLIC RELATIONS - PRESS RELEASES & PRESS KITS

OceanScape Yachts
12/01/2018
Press Kit

Press Kit Created For OceanScape Yachts To Send Out To Media

The Ritz-Carlton Orlando Grande Lakes
11/20/2018
Press Release Writing

Press release on new Craft Barber and trend in men's grooming.

Anaheim Marriott Press Kit
07/03/2017
Hotel Press Kit

Press Kit For Hotel

The Ritz-Carlton Grande Lakes, Orlando
04/11/2017
Beer Yoga Press Release

Press release on new beer yoga series at hotel.

Press Kit - George & Linda Meyers
01/15/2018
Living The Dream

Press Kit For Bloggers/Cooking School Owners

PR Placements/Press Clippings

Skift
11/27/2018
Public Relations Feature Story Placement

After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.

Industry Magazine
02/03/2019
Superyacht Splash

PR story placement on vacationing on a superyacht for OceanScape Yachts

SOCIAL MEDIA

VIDEO SCRIPTS

Sawgrass Marriott In-Room Video Script
01/15/2018
Sawgrass Marriott In-Room Video Script

We were given the raw video footage and needed to create a cohesive story and script for an in-room video promoting all of the facilities and services at the resort.

Social Media Influencer Marketing

Social Media Brand Ambassadors
07/26/2018
Brand Ambassador Media Kit

Designed and Wrote Media Kit for Social Influencers/Brand Ambassadors

COPYWRITING

Bluefields Bay Villas
01/02/2019
Tagline Creation

Conceived the tagline for this private villa collection.

Tagline Creation For Limousine Company
05/01/2018
TAGLINE

Tagline For Luxury Limousine Company

Diplomatic Connections Magazine
07/01/2018
Ad Copy

Wrote copy for this ad.

NEWSLETTERS

MARKETING/POSITIONING

Speechwriting

EDITORIAL

BIOS

The Ritz-Carlton Grande Lakes, Orlando Website
2017
Executive Chef Bio

Executive Chef Bio

Custom Published
02/01/2017
Expertise Memo

Expertise Memo To Position CEO

Grande Lakes Orlando Website
05/01/2017
Bio on Brewmaster at Whisper Creek Farm

Interviewed and wrote bio for Brewmaster at this brewery and restaurant at the Grande Lakes Orlando resort (combination JW Marriott and Ritz-Carlton).

BLOGS

https://www.wedaways.com
12/08/2018
Blogging

Blog for Wedaways.com, a destination wedding and honeymoon resource website.

https://www.wedaways.com
10/31/2018
Blogging

Blog on Trends for Destination Weddings and Honeymoons Website.

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