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JC Communications - Jane Coloccia

Helping You Communicate More Effectively To Grow Your Business

Location icon United States

Most business leaders struggle with promoting their companies, so I help you define your brand positioning and sales message, write engaging copy, devise winning marketing strategies, and help you grow your revenue.

OVERVIEW: Innovative, strategic global communications and marketing consultant with a proven track record of creating and executing marketing communications programs to expand awareness, drive sales, and deliver high ROI. Specialist in luxury, travel, hospitality, leisure, and culinary industries with experience in tech, real estate, and services industries.

PUBLIC RELATIONS: I've gotten placements in all of the major media from ABC and NBC to The Wall Street Journal, The New York Times, Forbes.com, CNBC's Power Lunch, and many, many others. I know how to spin a story, write a great press release or pitch letter, and get my clients in front of the right editors to gain a story.

COPYWRITING: There isn't anything I haven't written from website content and brochures to ads, social media posts, sales letters, emails, video scripts, press releases and press kits, advertorial, editorial, custom published magazines, and more.

SOCIAL MEDIA: I have benefit of "Best Practices" social media training from Marriott Hotels and curate content calendars, schedule posts, and conduct very targeted social media advertising campaigns to grow fans and followers and drive clicks to websites.

EMAIL MARKETING: From drip email campaigns to nurturing content, I've worked with iContact, Constant Contact, Active Campaign, and Campaign Monitor and can design a template, write copy, and schedule blasts.

NOTE: PLEASE KEEP SCROLLING DOWN TO VIEW ALL WRITING SAMPLES.

Portfolio

ADVERTISING

San Fernando Business Journal Weekend Getaway Guide
06/03/2019
Leisure Travel Ad

Created a leisure ad for weekend getaways focused on what consumers will be able to share on their Instagram feed when staying at the hotel.

Diplomatic Connections Magazine
07/01/2018
Ad Copy

Wrote copy for this ad.

BIOS

Expertise Memo Prepared For Resort Developer
03/02/2020
CEO Bio/Profile

Expertise Memo For CEO Designed To Get By-Lined Features, Interviews, and Speaking Engagements

David Seelinger of EmpireCLS
09/04/2020
Expertise Memo

Expertise Memo on CEO to be used for speaking engagements, bio for interviews, etc.

Custom Published
02/01/2017
Expertise Memo

Expertise Memo To Position CEO

BLOGS

Global Hotel Alliance Website
08/05/2020
Blogging For B2B Company

B2B blog ghost written for Global Hotel Alliance website to promote offerings.

CONVOY BLOG
05/20/2020
Partnership Announcement

Blog announcement written to share news of Convoy's partnership with DairyMax during COVID-19.

The Business of Carbon Emissions Video Series Blog
05/05/2020
Blogging For Convoy

Wrote blogs to introduce new video series and to profile each interview in the series.

StayBoutique Blog on Crisis Communications And Employee Relations
03/22/2020
Blogging

Blog on crisis communications with employees during COVID19.

BRAND STORYTELLING

Virtuoso Life Magazine
10/10/2019
Branded Content Digital Feature

Custom-branded content feature for Four Seasons Hotels & Resorts in Virtuoso Life Magazine

Bluefields Bay Villas
01/02/2019
Tagline Creation

Conceived the tagline for this private villa collection.

Tagline Creation For Limousine Company
05/01/2018
TAGLINE

Tagline For Luxury Limousine Company

COPYWRITING

Lodging Dynamics Hospitality Group Brochure
08/27/2020
Hospitality Industry Covid Brochure

Content direction, organization, layout, and copywriting for brochure for hospitality industry management company.

EDITORIAL

Waterways Magazine
11/30/2020
Editorial Copy

Wrote feature story on holiday entertaining after chef interview.

Waterways Magazine
10/31/2020
Editorial Copy

Wrote Publisher's Letter And Article On Family-Friendly Interior Design

EMAIL MARKETING

Bluefields Bay Villas
09/28/2020
Email Marketing

Email to promote extended stays -- also ran with social media ad campaign

Bluefields Bay Villas
08/19/2020
Email Marketing

Email marketing to target families with kids not going back to school in person due to COVID.

Fauchon L'Hotel Paris Newsletter
06/19/20
Reopening Email Copy

Content Direction and Brand Storytelling For Reopening Email Copy

Email marketing for private villa resort during Coronavirus -- series to stay in touch during travel blackout.
03/29/2020
Email Marketing
Email Newsletter for Bluefields Bay to Drive Bookings During East Coast Snowstorm
01/13/2019
Are You Over Winter Yet

Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.

Email Newsletter for Bluefields Bay on Instagrammable Moments
12/08/2018
Email Marketing

Email leveraging trend in how people plan vacations based on "Instagrammable Moments"

OceanScape Yachts
12/04/2018
Email Marketing

Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents

MARKETING STRATEGY

NEWSLETTERS

ACCOR WELL-BEING DEPARTMENT
08/18/2020
Newsletter

Conducted interviews with key personnel and drafted all copy for the quarterly newsletter for ACCOR Hotels' Well-Being Department

PITCH DECKS

Alexandria Jewelers
02/10/2021
Sample Pitch Deck

"Pitch Deck" for Jewelry Brand to seek leases on new stores. Confidential client information was removed - this sample is to show design style.

PUBLIC RELATIONS - PITCH LETTERS

EmpireCLS
2020
Post-Covid Response

Pitch letter about how EmpireCLS is taking the lead and establishing rigorous policies and procedures to assure consumers of ground transportation safety moving forward.

Amtrak Vacations
2020
The Train Effect

Pitch letter for Amtrak Vacations about how more Americans are currently traveling or planning to travel in 2021 by train.

Amtrak Vacations
2020
RV Effect

Pitch letter for Amtrak Vacations about the huge uptick in road trips and RV excursions.

PUBLIC RELATIONS - PRESS CLIPPINGS

Lifney
02/18/2021
PR PLACEMENT

Story pitch and inclusion for MYGOFLIGHT luggage -- which was featured first before other leading brands.

MarketScale B2B Industry News
02/18/2021
PODCAST PLACEMENT

Story pitch resulting in podcast appearance for limousine client.

Elite Daily
02/09/2021
PR PLACEMENT

PR Placement For Client Anecdote Candles -- With Affiliate Marketing Link for Valentine's Story

Good Housekeeping
01/29/2021
PR PLACEMENT

Story pitch, sample sent for PR Placement

Thrillist
01/28/2021
PR PLACEMENT

Story pitch and placement for store opening and special BOGO event for National Hot Chocolate Day.

The New York Times
01/19/2021
PR Placement

PR Story Pitch for Article Placement

Better Homes & Gardens
12/09/2020
PR Placement - Gift Guide

Media outreach, sampling, and PR pitch for placement in this magazine's holiday gift guide with 6,523,489 UVM.

Forbes
12/08/2020
Gift-Guide Story Placement

Pitched the writer and got client Anecdote Candles feature in this story in Forbes with 67,593,849 UVM.

Condé Nast Traveler
10/01/2020
PR - Feature Story Placement

PR Pitch for story placement on how this luggage brand offers products to keep belongings safe in pandemic.

The Desert Sun
10/08/2020
PR Placement

Pitched story on the business of weddings post COVID.

PODCAST On Climate Change With Scott Amyx
10/05/2020
PR Placement - Podcast

PR Pitch for client focused on sustainability on leading climate change podcast.

Distractify - 12 million UMV
08/18/2020
PR - Feature Story Placement

PR Placement on Tides & Tailwinds VIP Service Professional Career Platform in Distractify

The Points Guy
08/11/2020
PR Pitch And Placement

PR Pitch and Placement for Grande Lakes Orlando's "Work From Resort" COVID package in The Points Guy with 4,898,533 UVM

Orange Coast Magazine
11/20/2019
PR Story Placement For Anaheim Marriott

Story in major glossy magazine in Orange County, California based upon journalist/influencer event coordinated at hotel.

Skift
11/27/2018
Public Relations Feature Story Placement

After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.

Industry Magazine
02/03/2019
Superyacht Splash

PR story placement on vacationing on a superyacht for OceanScape Yachts

PUBLIC RELATIONS - WRITING

OceanScape Yachts
12/01/2018
Press Kit

Press Kit Created For OceanScape Yachts To Send Out To Media

The Ritz-Carlton Orlando Grande Lakes
11/20/2018
Press Release Writing

Press release on new Craft Barber and trend in men's grooming.

SOCIAL MEDIA

Instagram and Facebook Posts for Hilton Hotel
2019
Social Media Posts

Curate content and photography for social media posts

VIDEO SCRIPTS

Sawgrass Marriott In-Room Video Script
01/15/2018
Sawgrass Marriott In-Room Video Script

We were given the raw video footage and needed to create a cohesive story and script for an in-room video promoting all of the facilities and services at the resort.

WEBSITE CONTENT

African Dream Foods
02/01/2021
WEBSITE COPY

Wrote copy for website of new purpose-driven company.

San Diego Yacht Shares
02/01/2021
WEBSITE COPY

Wrote complex copy to introduce a yacht sharing premise on a new website.

FAUCHON HOTEL KYOTO|Fauchon L'Hôtel Kyoto - Fauchon
01/01/2021
WEBSITE COPY

English language copy for new Fauchon Hotel Kyoto

AC Hotel Tallahassee Universities at the Capitol
01/18/2021
HOTEL WEBSITE CONTENT

Wrote all new copy for hotel website for property launching in April 2021.

Windsor International Limo Inc
01/04/2021
WEBSITE CONTENT AND ART DIRECTION

Helped web designer create the look and feel of the website as well as wrote all content.

FAUCHON L'Hotel Paris
07/31/2020
Website Copy

Copywriting for hotel website for special offers including the ability to rent out the entire hotel during COVID.

MYGOFLIGHT.com
8/13/2020
Brand Repositioning And Web Copy

Created new brand positioning and content for professional aviation luggage and accessories company to pivot luggage for a consumer audience. Consulted on positioning, lifestyle design, and copywriting.

Global Medical Escorts
05/02/2020
Website Design and Content

Did website design, navigation, and all content for this new Global Medical Transport company.

Demeures de Campagne
08/01/2019
English Language Website Content

Wrote all of the English language content for this specialty website that promotes relaxing long weekend getaways to country house hotels in the French countryside.

English language website content and brand voice/positioning
03/08/2018
Fauchon L'hôtel Paris

Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.

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