Brand Storyteller
I was born to be a storyteller and knew I wanted to write for a living for as far back as I can remember.
Along the way, I became intrigued by business — learning how a company takes its product to market and best communicates the experience to the consumer.
It became my passion and life’s work to create and elevate brand storytelling that is at once authentic, organic, dynamic, and impactful.
I tell brand stories through a wide variety of communications vehicles including public relations, social media, website copy, content, social media, email marketing, and much more.
NOTE: PLEASE KEEP SCROLLING DOWN AS THERE ARE A LOT OF DIFFERENT WRITING SAMPLES ON HERE THAT WILL KEEP LOADING AS YOU SCROLL ALL THE WAY DOWN. THE LAST SECTION IS BLOGS.
Portfolio
LATEST WORK
PR story placement on vacationing on a superyacht for OceanScape Yachts
Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.
PR Story Placement: For OceanScape Yachts
Pitched story on OceanScape Yachts to travel agent trade to secure more agent business.
Conceived the tagline for this private villa collection.
Blog for Wedaways.com, a destination wedding and honeymoon resource website.
Amazing travel job: Director of fly fishing, Grande Lakes Orlando
Wrote first person essay for the Director of Fly Fishing at Grande Lakes Orlando for a GMA.com series.
Email leveraging trend in how people plan vacations based on "Instagrammable Moments"
Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents
Public Relations Feature Story Placement
After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.
WEBSITE CONTENT
Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.
About Me/Bio On Celebrity Entertaining Expert
Wrote bio/brand story for celebrity entertaining specialist website.
Website Content And Design For Airport Real Estate Agency
Wrote all content, sourced photography, and created website on Wix.com for airport real estate agency.
Special Landing Page For JW Marriott Marco Island Feature
Created the brand story and voice for a mermaid-like persona who will embody the new Adults-Exclusive Tower at the JW Marriott Marco Island.
Wrote the copy for all of the screens for the EnvyTrip app, created content for the website, and wrote all content for the travel agent website to get agents to sign up to...
Web content for a disruptor in the luxury goods consulting marketplace
Created the content and positioning/brand story for Soul Luxury, a consultancy which works with international luxury products and services to better position themselves for the...
Website Content - Chauffeur-Driven Luxury Car Company
Wrote all copy and content and brand voice for this luxury chauffeur-driven car service.
Wellness/Spirituality Website Content/Blogging
Write and maintain content for this wellness, empowerment, spirituality centered website.