PUBLIC RELATIONS - PRESS CLIPPINGS
Most business leaders struggle with promoting their companies, so I help you define your brand positioning and sales message, write engaging copy, devise winning marketing strategies, and help you grow your revenue.
OVERVIEW: Innovative, strategic global communications and marketing consultant with a proven track record of creating and executing marketing communications programs to expand awareness, drive sales, and deliver high ROI. Specialist in luxury, travel, hospitality, leisure, and culinary industries with experience in tech, real estate, and services industries.
PUBLIC RELATIONS: I've gotten placements in all of the major media from ABC and NBC to The Wall Street Journal, The New York Times, Forbes.com, CNBC's Power Lunch, and many, many others. I know how to spin a story, write a great press release or pitch letter, and get my clients in front of the right editors to gain a story.
COPYWRITING: There isn't anything I haven't written from website content and brochures to ads, social media posts, sales letters, emails, video scripts, press releases and press kits, advertorial, editorial, custom published magazines, and more.
SOCIAL MEDIA: I have benefit of "Best Practices" social media training from Marriott Hotels and curate content calendars, schedule posts, and conduct very targeted social media advertising campaigns to grow fans and followers and drive clicks to websites.
EMAIL MARKETING: From drip email campaigns to nurturing content, I've worked with iContact, Constant Contact, Active Campaign, and Campaign Monitor and can design a template, write copy, and schedule blasts.
NOTE: PLEASE KEEP SCROLLING DOWN TO VIEW ALL WRITING SAMPLES.
PUBLIC RELATIONS - PRESS CLIPPINGS
Story Pitch On New Retail Location Signed
Pitched Backland to this writer and arranged for a complimentary stay.
Story pitch and placement
Story pitch, sampling, and placement for Venchi on three news segments on New York City's WPIX - Channel 11
TV Pitch and Feature Segment Placement For WOW! Weekend including ticket giveaway.
Agency pitched the city's major daily newspaper to come out and get a preview of the hotel before it opened so they can do a story. It was one of the top five most read stories the day it appeared. -- and this just a few days before the mid-term elections.
Story pitch, sample sent, and placement for Venchi Advent calendar
PR pitch on the business angle of the company and founder which was in the print magazine, online, and also landed a podcast appearance.
Story pitch on the reinvention of glamping and how this resort is being eco-friendly to the leading business publication in the Arizona region.
Story pitch and coordination for 5 minute segment on Portland, Oregon morning show about WOW! Weekend Cannon Beach!
We identified a journalist spending a month in Paris this summer and invited him for lunch at the Fauchon L'Hotel Paris and to meet with the hotel's General Manager whom he interviewed and included in this article.
Pitched the writer with a food dish and recipe to be included in this roundup.
Product story pitch with affiliate marketing links via Amazon
Story Pitch and Feature For New Twin Bridges Hospitality President
Story pitch and placement.
Story pitch to journalist and placement (without media visit).
Story pitch on the evoluton of WOW! Weekend and the woman behind the event.
Press Release on New CEO Appointment
PR Pitch to journalist for a story on Elwood Hotel & Suites
Ongoing pitching to journalist to come into a Venchi Boutique and taste their latest Gelato.
PR Pitch and placement for this new luxury eco-resort
PR pitch and placement in design magazine.
Pitched story on how Amtrak Vacations Is A Great Way To See The National Parks during National Parks Week
Pitched the story to the editor, sent her a sample, set up an interview with the owner, and secured a HIGHLY RECOMMENDED placement for this product in the magazine.
Pitched FryAway Story for inclusion in reviews with affiliate marketing.
PR pitching and placement on GHA's new loyalty program.
PR pitch and placement for Real Simple
Story pitching, sampling, and placement for start-up FryAway. As we get more and more placements, journalists are reading about the buzz and wanting to learn more about this new sustainable product.
Pitched the editors on how Amtrak Vacations Is Now 100% Remote Permanently
Story pitch to editor to leverage feature article on growth of FAUCHON Hospitality.
Story Pitch and Media Sampling To Food & Wine Writer
Story pitch with affiliate marketing link for Vogue Valentine's Day Roundup
Story pitch and placement on Valentine's Day Package
PR Pitch and Placement in this magazine with 5,242,688 UMV.
PR Pitch and placement with affiliate marketing.
PR Pitch on New Product With A Sustainability Angle
PR pitch and sample
PR Event With Media Invite and Sampling For Story Placement
PR Pitch to journalist along with product sample
PR pitch, sample, and placement
PR Pitch and Placement in Southern Living Magazine which was also syndicated to Yahoo Life.
Story pitch for placement of Cincha Travel Belt
Story pitch and placement for Reflectel TV's Mirror TV
PR story pitch and writer visit
Pitched story and got a free placement for Carne Collective in a paid sponsor story for Monster Energy Drinks.
Story pitch and sample to get Venchi's Suprema Spread named "Better than Nutella."
Agency pitch and sample sent to editor for story inclusion in this very high net worth publication.
As a result of continued pitching to a New York Times writer, this is the SECOND inclusion for Amtrak Vacations in the travel section.
PR pitch and story placement for Kyoto hotel.
PR Pitch and story placement for Venchi's Gelato in this Hamptons, Long Island, NY premiere publication coming out July 4th Holiday Weekend.
PR pitch for Amtrak Vacations and Railbookers
Story pitch to writer on why the Fauchon L'Hotel Paris is the place to be as Paris reopens. Business Insider has 70 Million + UMV.
Pitched writer for inclusion in Father's Day Roundup Gift Guide
PR Pitch for Amtrak Vacations' 50th Anniversary Flash Sale which was also syndicated to Yahoo Style
PR pitch and story placement.
Story pitch and placement which was featured on NBC News online, MSN.com, and TODAY.com
Story pitch and placement for Memorial Day Weekend Grilling Feature.
PR Pitch For Article Placement With Sample Submission to this publication with 423,380 UMV
Story Pitch For Article Placement in Reader's Digest with 8,911,289 UVM for Memorial Day Sales on Home Entertaining Favorites
Inclusion in upscale food subscription box story after writer participated in a webinar for Carne Collective.
Story pitch and placement for Father's Day Gift Guide
PR pitch to journalist and story placement.
PR Pitch and Story Placement for Fauchon in Architectural Digest
PR Placement on Where Traveler's Home Page for Venchi Easter Egg Tasting
Story pitch to writer for client Venchi Chocolates and placement in this online news site with over 14 million UMVs.
PR Placement for Relationship Writing Expert, Alexis Dent of XO Juliet, in Bride's Magazine on what to put on engagement cards.
Story Pitch and Writer Visit To Promote New York Stores and Hot Chocolate
Pitched journalist on story about consumers wanting to travel the minute they get their vaccine.
PR Placement For Client Anecdote Candles -- With Affiliate Marketing Link for Valentine's Story
Story pitch, sample sent for PR Placement
Story pitch and placement for store opening and special BOGO event for National Hot Chocolate Day.
PR Placement For New Store
PR Story Pitch for Article Placement
Media outreach, sampling, and PR pitch for placement in this magazine's holiday gift guide with 6,523,489 UVM.
Pitch and product placement in publication with 5,266,399 UVM.
Pitched the writer and got client Anecdote Candles feature in this story in Forbes with 67,593,849 UVM.
Pitched a writer on this angle and set up an interview with company president.
PR Story Pitch for Article Placement
Story pitch to writer for inclusion of latest stats from Amtrak Vacations.
PR Pitch for story placement on how this luggage brand offers products to keep belongings safe in pandemic.
PR placement for custom framing store in New York City.
PR Placement on Tides & Tailwinds VIP Service Professional Career Platform in Distractify
PR Pitch and Placement for Grande Lakes Orlando's "Work From Resort" COVID package in The Points Guy with 4,898,533 UVM
Feature story placement as a result of journalist visit.
Public Relations Story Placement
Story placement as a result of a media deskside meeting in New York City.
Public relations placement on the Emmy Awards Pre-Show for EmpireCLS
Feature on Fauchon L'Hotel Paris from public relations efforts to pitch story to a journalist and arrange a stay at the property.
Arranged a visit at the hotel for this editor to review and do a feature story for Travel Weekly's annual Culinary Guide.
PR Placement for Fauchon L'Hotel Kyoto
Trends in how we drink are just as variable as those in fashion, music, and film. This year, one of the most striking and unexpected that I've seen is the elevation of tea to a component of deep importance both to the cocktails that top mixologists create around the world, as well as pairing partners on their own with tasting menus, in the same way that wine traditionally is used.
From tying bow ties to teaching local languages, there's almost no request a concierge can't handle.
PR Placement for La Chiusa/Cook In Tuscany.
Pitched story to Skift Magazine and set up interview with journalist.
PR story placement on vacationing on a superyacht for OceanScape Yachts
Pitched story on OceanScape Yachts to travel agent trade to secure more agent business.
After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.
Writer visit arranged and resulting story placed for hotel opening.
Created a leisure ad for weekend getaways focused on what consumers will be able to share on their Instagram feed when staying at the hotel.
Conceived headline and copy direction for ad.
Wrote copy for this ad.
Expertise Memo To Position Client As The Voice Of Small Business In America
Expertis Memo to Secure Podcast Appearances For Client
Expertise Memo For CEO Designed To Get By-Lined Features, Interviews, and Speaking Engagements
Expertise Memo on CEO to be used for speaking engagements, bio for interviews, etc.
Expertise Memo To Position CEO
Helped client ghost write a blog on digital marketing for industry trade magazine.
Series of blogs for Convoy regarding sustainability, supply chain issues, trucking, and more.
Ghost wrote blog for hotel executive for Global Hotel Alliance website and to share on LinkedIn.
Cull through all Business of Sustainability Interviews and Compile Blog On Common Themes -- In This Case The Biggest Challenges In Sustainability
Sourced guest for Business of Sustainability Podcast and Wrote Blog To Recap Talk
Blogging for Carne Collective Website
Recapping Business of Sustainability Video Series Interviews With Leaders In The Sustainability Industry
Blog writing for Convoy's Business of Sustainability Video Series
The sustainability conversation occurs much more frequently in boardrooms these days; however, more often than not, the focus is on how much a company needs to invest to do the right thing versus what the payoffs will be in both the short and long term.
Summarize Video Interview For Convoy.com Blog
Summarizing interview and findings from interview with WalMart for Convoy.com Blog
Blog writing to summarize findings from Business of Sustainability Video Series
Wrote blog for Convoy recapping the key takeaways from interviews with sustainability leaders who appeared on their "Business of Sustainability" video series.
Recap video interview for blog about redefining sustainability.
Write All Blog Recaps For Business of Sustainability Video Series
B2B blog ghost written for Global Hotel Alliance website to promote offerings.
Blog announcement written to share news of Convoy's partnership with DairyMax during COVID-19.
Blog to introduce video interview for Convoy's Blog on The Business of Carbon Emissions with the founder of Dropps.
Wrote content for blog for Convoy's new partnership announcement with SalesForce
Wrote blogs to introduce new video series and to profile each interview in the series.
Blog on crisis communications with employees during COVID19.
Ghost written by-lined article/blog for executive
Developed a unique brand story for a brand-new private membership club opening on an island off Venezuela.
Brand storytelling and positioning for new condiment product
Created brand positioning to be used on website and all marketing materials.
Created brand positioning for luggage brand for consumer audience
Custom-branded content feature for Four Seasons Hotels & Resorts in Virtuoso Life Magazine
Helped to define and create Well-Being Strategy
Conceived the tagline for this private villa collection.
Tagline For Luxury Limousine Company
Helped identify angles to promote, wrote all copy for all sources (video, blogs, articles, etc.).
Translated French to English and revised copy to ensure proper brand storytelling for this revolutionary digital piano.
Copywriting for email driving New Year's Eve reservations.
Developing package elements, writing package description, and sourcing photography as well as developing emails.
Content direction, organization, layout, and copywriting for brochure for hospitality industry management company.
Provided direction for how to position company and modernize brand positioning and wrote all copy for the brochure.
Telling a story of the Watercolors Guest Experience
Merrill Lynch 529 College Investment Brochure
Wrote the publisher's letter and a feature article on entertaining for this regional magazine.
Wrote feature story on holiday entertaining after chef interview.
Wrote Publisher's Letter And Article On Family-Friendly Interior Design
Interior Design Editorial
Interior Design Editorial
Email Marketing Copy To Launch New Italian Dessert Collection
Email Marketing To Fill In Need Periods During Summer
Copywriting for email promoting wines.
Email marketing to promote seafood.
Leveraging the current snowstorm on the east coast, we issued an email about the nice weather in Jamaica to drive bookings for those who want to leave the snow and cold.
Copywriting for emails.
Copywriting for email driving gift card purchases.
Copywriting for email driving holiday parties and gift card purchases.
Email to promote extended stays -- also ran with social media ad campaign
Email marketing to target families with kids not going back to school in person due to COVID.
Content Direction and Brand Storytelling For Reopening Email Copy
Email Marketing To Travel Agents To Target Clients Who Want To Travel To Remote Properties During COVID Restart
Created design template in Constant Contact and wrote copy and did layout.
Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.
Email leveraging trend in how people plan vacations based on "Instagrammable Moments"
Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents
New Delivery Area Email Announcement
Working with Up Valley Inn on hotel package names and descriptions, content, and marketing strategy for post COVID travel.
Conducted interviews with key personnel and drafted all copy for the quarterly newsletter for ACCOR Hotels' Well-Being Department
"Pitch Deck" for Jewelry Brand to seek leases on new stores. Confidential client information was removed - this sample is to show design style.
PUBLIC RELATIONS - PITCH LETTERS
Pitch letter sent to ABC TV which landed client EmpireCLS with a feature on the Emmy Awards Pre-Show
Specialized story pitch sent to fashion and style writers and editors
Specialized story pitch sent to food writers and editors.
Pitch letter about how Fauchon L'Hotel Paris is managing differently post Covid.
Pitch letter about how EmpireCLS is taking the lead and establishing rigorous policies and procedures to assure consumers of ground transportation safety moving forward.
Pitch letter for Amtrak Vacations about how more Americans are currently traveling or planning to travel in 2021 by train.
Pitch letter for a business start-up during Covid.
Pitch letter to introduce the fun candle line and Candle Of The Year for Anecdote Candles.
Pitch letter for a hotel offering a socially distanced group wedding.
Pitch letter for Amtrak Vacations about the huge uptick in road trips and RV excursions.
Pitch letter about Courtyard Miami Coconut Grove reopening during Covid.
PUBLIC RELATIONS - WRITING
Press release written and distributed for new single serve pour-over coffee pouch.
Press Kit Created For OceanScape Yachts To Send Out To Media
Press release on new Craft Barber and trend in men's grooming.
Social Media Ad Campaign For 4-day Flash Sale Delivered 800+ Clicks To Website
Curate content and photography for social media posts
Social Media Advertising
Social Media Posts
Sample Social Media Posts For Client Hotels
We were given the raw video footage and needed to create a cohesive story and script for an in-room video promoting all of the facilities and services at the resort.
Refreshed all home page copy, room descriptions, and other supplemental pages on website.
Revised website copy on home page to more accurately reflect the brand and not portray a negative price point message which the client had previously (eg copy referred rooms as not costing an arm and a leg).
Created the website copy for the brand launch as well as the English language brand voice and positioning.
Complete website copy written for this private membership club in South America.
Helped hotel to move copy away from business travel and make it more leisure oriented. Also to refresh copy to make it more representative of the eclectic nature of Portland.
Used the English language brand voice which I developed for the FAUCHON L'Hotel Paris to write the copy for the FAUCHON L'Hotel Kyoto -- the second property for the Fauchon Hospitality group.
Copy on home page and other pages was refreshed to address more leisure traveler in this post-COVID world with less business travel.
Completely rewrote entire website content to update and position resort.
Wrote all copy for this hybrid vanity site for two Marriott hotel brands looking to sell themselves as a unit in Las Vegas.
Wrote copy for website of new purpose-driven company.
Wrote complex copy to introduce a yacht sharing premise on a new website.
English language copy for new Fauchon Hotel Kyoto
Wrote all new copy for hotel website for property launching in April 2021.
Helped web designer create the look and feel of the website as well as wrote all content.
Came up with new use for existing product and wrote positioning copy to add to website.
Copywriting for hotel website for special offers including the ability to rent out the entire hotel during COVID.
Created new brand positioning and content for professional aviation luggage and accessories company to pivot luggage for a consumer audience. Consulted on positioning, lifestyle design, and copywriting.
Wrote all of the English language content for this specialty website that promotes relaxing long weekend getaways to country house hotels in the French countryside.
Crafted the brand story and website content for this new Cognac brand developed for women.
Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.
Created the brand story and voice for a mermaid-like persona who will embody the new Adults-Exclusive Tower at the JW Marriott Marco Island.