JC Communications - Jane Coloccia

Helping You Communicate More Effectively To Grow Your Business

United States

Most business leaders struggle with promoting their companies, so I help you define your brand positioning and sales message, write engaging copy, devise winning marketing strategies, and help you grow your revenue.

OVERVIEW: Innovative, strategic global communications and marketing consultant with a proven track record of creating and executing marketing communications programs to expand awareness, drive sales, and deliver high ROI. Specialist in luxury, travel, hospitality, leisure, and culinary industries with experience in tech, real estate, and services industries.

PUBLIC RELATIONS: I've gotten placements in all of the major media from ABC and NBC to The Wall Street Journal, The New York Times, Forbes.com, CNBC's Power Lunch, and many, many others. I know how to spin a story, write a great press release or pitch letter, and get my clients in front of the right editors to gain a story.

COPYWRITING: There isn't anything I haven't written from website content and brochures to ads, social media posts, sales letters, emails, video scripts, press releases and press kits, advertorial, editorial, custom published magazines, and more.

SOCIAL MEDIA: I have benefit of "Best Practices" social media training from Marriott Hotels and curate content calendars, schedule posts, and conduct very targeted social media advertising campaigns to grow fans and followers and drive clicks to websites.

EMAIL MARKETING: From drip email campaigns to nurturing content, I've worked with iContact, Constant Contact, Active Campaign, and Campaign Monitor and can design a template, write copy, and schedule blasts.

NOTE: PLEASE KEEP SCROLLING DOWN TO VIEW ALL WRITING SAMPLES.

Portfolio

PUBLIC RELATIONS - PRESS CLIPPINGS

Business New Hampshire Magazine
10/28/2022
PR Story Pitch and Placement For FryAway

PR pitch on the business angle of the company and founder which was in the print magazine, online, and also landed a podcast appearance.

Quad Cities Business News
10/28/2022
PR Story Pitch and Placement For Backland

Story pitch on the reinvention of glamping and how this resort is being eco-friendly to the leading business publication in the Arizona region.

USA TODAY
09/30/2022
PR Story Pitch and Placement For Fauchon L'Hotel Paris

We identified a journalist spending a month in Paris this summer and invited him for lunch at the Fauchon L'Hotel Paris and to meet with the hotel's General Manager whom he interviewed and included in this article.

Bon Appétit
04/07/2022
PR Pitch and Placement For FryAway

Pitched the story to the editor, sent her a sample, set up an interview with the owner, and secured a HIGHLY RECOMMENDED placement for this product in the magazine.

Wired
02/21/2022
PR PLACEMENT FOR FRYAWAY

Story pitching, sampling, and placement for start-up FryAway. As we get more and more placements, journalists are reading about the buzz and wanting to learn more about this new sustainable product.

Southern Living And Yahoo Life
10/21/2021
PR PLACEMENT FOR FRYAWAY

PR Pitch and Placement in Southern Living Magazine which was also syndicated to Yahoo Life.

The New York Times
08/12/2021
PR PLACEMENT FOR AMTRAK VACATIONS

As a result of continued pitching to a New York Times writer, this is the SECOND inclusion for Amtrak Vacations in the travel section.

Hamptons Social Life Magazine
07/04/2021
PR Placement for Venchi Gelato

PR Pitch and story placement for Venchi's Gelato in this Hamptons, Long Island, NY premiere publication coming out July 4th Holiday Weekend.

NBC News
05/17/2021
PR PLACEMENT FOR XO JULIET

Story pitch and placement which was featured on NBC News online, MSN.com, and TODAY.com

READER'S DIGEST
04/30/2021
PR PLACEMENT - CARNE COLLECTIVE

Story Pitch For Article Placement in Reader's Digest with 8,911,289 UVM for Memorial Day Sales on Home Entertaining Favorites

Forbes
04/28/2021
PR PLACEMENT - CARNE COLLECTIVE

Inclusion in upscale food subscription box story after writer participated in a webinar for Carne Collective.

News Break
03/31/2021
PR PLACEMENT

Story pitch to writer for client Venchi Chocolates and placement in this online news site with over 14 million UMVs.

Elite Daily
02/09/2021
PR PLACEMENT

PR Placement For Client Anecdote Candles -- With Affiliate Marketing Link for Valentine's Story

Good Housekeeping
01/29/2021
PR PLACEMENT

Story pitch, sample sent for PR Placement

Thrillist
01/28/2021
PR PLACEMENT

Story pitch and placement for store opening and special BOGO event for National Hot Chocolate Day.

The New York Times
01/19/2021
PR Placement

PR Story Pitch for Article Placement

Better Homes & Gardens
12/09/2020
PR Placement - Gift Guide

Media outreach, sampling, and PR pitch for placement in this magazine's holiday gift guide with 6,523,489 UVM.

Forbes
12/08/2020
Gift-Guide Story Placement

Pitched the writer and got client Anecdote Candles feature in this story in Forbes with 67,593,849 UVM.

Condé Nast Traveler
10/01/2020
PR - Feature Story Placement

PR Pitch for story placement on how this luggage brand offers products to keep belongings safe in pandemic.

Distractify - 12 million UMV
08/18/2020
PR - Feature Story Placement

PR Placement on Tides & Tailwinds VIP Service Professional Career Platform in Distractify

The Points Guy
08/11/2020
PR Pitch And Placement

PR Pitch and Placement for Grande Lakes Orlando's "Work From Resort" COVID package in The Points Guy with 4,898,533 UVM

Industry Magazine
02/03/2019
Superyacht Splash

PR story placement on vacationing on a superyacht for OceanScape Yachts

Skift
11/27/2018
Public Relations Feature Story Placement

After issuing a trends release for destination weddings and honeymoons, we were able to coordinate this interview and get Wedaways featured in this story on luxury travel trends.

ADVERTISING

San Fernando Business Journal Weekend Getaway Guide
06/03/2019
Leisure Travel Ad

Created a leisure ad for weekend getaways focused on what consumers will be able to share on their Instagram feed when staying at the hotel.

Diplomatic Connections Magazine
07/01/2018
Ad Copy

Wrote copy for this ad.

BIOS

Small Business Expo
03/22/2021
Expertise Memo

Expertise Memo To Position Client As The Voice Of Small Business In America

Global Hotel Alliance
01/08/2021
Expertise Memo

Expertis Memo to Secure Podcast Appearances For Client

Expertise Memo Prepared For Resort Developer
03/02/2020
CEO Bio/Profile

Expertise Memo For CEO Designed To Get By-Lined Features, Interviews, and Speaking Engagements

David Seelinger of EmpireCLS
09/04/2020
Expertise Memo

Expertise Memo on CEO to be used for speaking engagements, bio for interviews, etc.

Custom Published
02/01/2017
Expertise Memo

Expertise Memo To Position CEO

BLOGS

Hotel Executive
05/31/2022
Blogging/Ghost Writing

Helped client ghost write a blog on digital marketing for industry trade magazine.

Convoy
11/09/2021
GHOST BLOGGING

Series of blogs for Convoy regarding sustainability, supply chain issues, trucking, and more.

Global Hotel Alliance Website
09/05/2021
BLOGGING

Ghost wrote blog for hotel executive for Global Hotel Alliance website and to share on LinkedIn.

Convoy Website Blog
08/09/2021
BLOGGING ON SUSTAINABILITY

Cull through all Business of Sustainability Interviews and Compile Blog On Common Themes -- In This Case The Biggest Challenges In Sustainability

Convoy
05/17/2021
BLOG WRITING ON SUSTAINABILITY

Recapping Business of Sustainability Video Series Interviews With Leaders In The Sustainability Industry

Convoy
03/15/2021
The Payoffs Of Being A Sustainable Organization | Convoy

The sustainability conversation occurs much more frequently in boardrooms these days; however, more often than not, the focus is on how much a company needs to invest to do the right thing versus what the payoffs will be in both the short and long term.

Global Hotel Alliance Website
08/05/2020
Blogging For B2B Company

B2B blog ghost written for Global Hotel Alliance website to promote offerings.

CONVOY BLOG
05/20/2020
Partnership Announcement

Blog announcement written to share news of Convoy's partnership with DairyMax during COVID-19.

The Business of Carbon Emissions Video Series Blog
05/05/2020
Blogging For Convoy

Wrote blogs to introduce new video series and to profile each interview in the series.

StayBoutique Blog on Crisis Communications And Employee Relations
03/22/2020
Blogging

Blog on crisis communications with employees during COVID19.

BRAND STORYTELLING

Brand Story For A New Private Membership Club
04/01/2022
Vientos Del Caribe

Developed a unique brand story for a brand-new private membership club opening on an island off Venezuela.

Bluefields Bay Villas
01/02/2019
Tagline Creation

Conceived the tagline for this private villa collection.

Tagline Creation For Limousine Company
05/01/2018
TAGLINE

Tagline For Luxury Limousine Company

COPYWRITING

Lodging Dynamics Hospitality Group Brochure
08/27/2020
Hospitality Industry Covid Brochure

Content direction, organization, layout, and copywriting for brochure for hospitality industry management company.

EDITORIAL

Waterways Magazine
11/30/2020
Editorial Copy

Wrote feature story on holiday entertaining after chef interview.

Waterways Magazine
10/31/2020
Editorial Copy

Wrote Publisher's Letter And Article On Family-Friendly Interior Design

EMAIL MARKETING

Bluefields Bay Email
01/28/2022
Email Marketing To Drive Winter Bookings

Leveraging the current snowstorm on the east coast, we issued an email about the nice weather in Jamaica to drive bookings for those who want to leave the snow and cold.

Bluefields Bay Villas
09/28/2020
Email Marketing

Email to promote extended stays -- also ran with social media ad campaign

Bluefields Bay Villas
08/19/2020
Email Marketing

Email marketing to target families with kids not going back to school in person due to COVID.

Fauchon L'Hotel Paris Newsletter
06/19/20
Reopening Email Copy

Content Direction and Brand Storytelling For Reopening Email Copy

Email marketing for private villa resort during Coronavirus -- series to stay in touch during travel blackout.
03/29/2020
Email Marketing
Email Newsletter for Bluefields Bay to Drive Bookings During East Coast Snowstorm
01/13/2019
Are You Over Winter Yet

Email marketing to leverage people's dissatisfaction with cold and snowy weather so they want to escape on a vacation to the Caribbean.

Email Newsletter for Bluefields Bay on Instagrammable Moments
12/08/2018
Email Marketing

Email leveraging trend in how people plan vacations based on "Instagrammable Moments"

OceanScape Yachts
12/04/2018
Email Marketing

Introduction of the OceanScape Yachts Concept/Brand to Luxury Travel Agents

MARKETING STRATEGY

NEWSLETTERS

ACCOR WELL-BEING DEPARTMENT
08/18/2020
Newsletter

Conducted interviews with key personnel and drafted all copy for the quarterly newsletter for ACCOR Hotels' Well-Being Department

PITCH DECKS

Alexandria Jewelers
02/10/2021
Sample Pitch Deck

"Pitch Deck" for Jewelry Brand to seek leases on new stores. Confidential client information was removed - this sample is to show design style.

PUBLIC RELATIONS - PITCH LETTERS

ABC Emmy Awards Pre-Show Placement
09/10/2016
Pitch Letter For Limousine Company

Pitch letter sent to ABC TV which landed client EmpireCLS with a feature on the Emmy Awards Pre-Show

For Cincha Travel
09/14/2021
MEDIA STORY PITCH

Specialized story pitch sent to fashion and style writers and editors

EmpireCLS
2020
Post-Covid Response

Pitch letter about how EmpireCLS is taking the lead and establishing rigorous policies and procedures to assure consumers of ground transportation safety moving forward.

Amtrak Vacations
2020
The Train Effect

Pitch letter for Amtrak Vacations about how more Americans are currently traveling or planning to travel in 2021 by train.

Amtrak Vacations
2020
RV Effect

Pitch letter for Amtrak Vacations about the huge uptick in road trips and RV excursions.

PUBLIC RELATIONS - WRITING

OceanScape Yachts
12/01/2018
Press Kit

Press Kit Created For OceanScape Yachts To Send Out To Media

The Ritz-Carlton Orlando Grande Lakes
11/20/2018
Press Release Writing

Press release on new Craft Barber and trend in men's grooming.

SOCIAL MEDIA

Instagram and Facebook Posts for Hilton Hotel
2019
Social Media Posts

Curate content and photography for social media posts

VIDEO SCRIPTS

Sawgrass Marriott In-Room Video Script
01/15/2018
Sawgrass Marriott In-Room Video Script

We were given the raw video footage and needed to create a cohesive story and script for an in-room video promoting all of the facilities and services at the resort.

WEBSITE CONTENT

Hyatt Regency San Francisco Website
10/07/2022
WEBSITE COPYWRITING

Refreshed all home page copy, room descriptions, and other supplemental pages on website.

The Darwin Hotel
10/05/2022
Website landing page copy

Revised website copy on home page to more accurately reflect the brand and not portray a negative price point message which the client had previously (eg copy referred rooms as not costing an arm and a leg).

Vientos Del Caribe
05/09/2022
WEBSITE COPYWRITING

Complete website copy written for this private membership club in South America.

Hyatt Regency Portland Downtown At The Convention Center
04/19/2022
Website Copywriting - Refresh

Helped hotel to move copy away from business travel and make it more leisure oriented. Also to refresh copy to make it more representative of the eclectic nature of Portland.

FAUCHON L'HOTEL KYOTO
03/15/2022
WEBSITE COPYWRITING

Used the English language brand voice which I developed for the FAUCHON L'Hotel Paris to write the copy for the FAUCHON L'Hotel Kyoto -- the second property for the Fauchon Hospitality group.

Hyatt Regency San Francisco Airport Website
02/01/2022
Website Copywriting - Refresh

Copy on home page and other pages was refreshed to address more leisure traveler in this post-COVID world with less business travel.

Jungle Bay Dominica Website
01/07/2022
WEBSITE COPYWRITING

Completely rewrote entire website content to update and position resort.

The Vegas Collection
08/01/2021
WEBSITE COPY

Wrote all copy for this hybrid vanity site for two Marriott hotel brands looking to sell themselves as a unit in Las Vegas.

African Dream Foods
02/01/2021
WEBSITE COPY

Wrote copy for website of new purpose-driven company.

San Diego Yacht Shares
02/01/2021
WEBSITE COPY

Wrote complex copy to introduce a yacht sharing premise on a new website.

FAUCHON HOTEL KYOTO|Fauchon L'Hôtel Kyoto - Fauchon
01/01/2021
WEBSITE COPY

English language copy for new Fauchon Hotel Kyoto

AC Hotel Tallahassee Universities at the Capitol
01/18/2021
HOTEL WEBSITE CONTENT

Wrote all new copy for hotel website for property launching in April 2021.

FAUCHON L'Hotel Paris
07/31/2020
Website Copy

Copywriting for hotel website for special offers including the ability to rent out the entire hotel during COVID.

MYGOFLIGHT.com
8/13/2020
Brand Repositioning And Web Copy

Created new brand positioning and content for professional aviation luggage and accessories company to pivot luggage for a consumer audience. Consulted on positioning, lifestyle design, and copywriting.

Demeures de Campagne
08/01/2019
English Language Website Content

Wrote all of the English language content for this specialty website that promotes relaxing long weekend getaways to country house hotels in the French countryside.

English language website content and brand voice/positioning
03/08/2018
Fauchon L'hôtel Paris

Established the English language brand voice, positioning, tag lines, and all of the content for the French gourmet food brand Fauchon's first hotel in Paris.