United States
I'm a content expert who uses words to walk people through online experiences. I love the creative constraints of a character limit, and when someone asks me to edit copy down I always say Yay!
My work is informed by experience on editorial and user experience teams, springing from that sweet spot where strategy and creativity come together.
A mishmash of microcopy created for a health and wellness app.
A before-and-after excerpt from a booklet of design principles I copyedited for Cambia's experience design team.
An editorial piece created as part of a toolkit to highlight a product's key features.
Part of a series that showcased artists who collaborated with KEEN on a special line of apparel.
Part of a series that introduced KEEN's adventurous brand ambassadors.
A behind-the-scenes look at Nordstrom's collaboration with some of Nashville's finest for a store opening.
I wrote weekly emails for several different segments, adjusting the voice as needed per our editorial style guide.
Part of a seasonal campaign highlighting one of the company's key brands.
I was part of the team that created Nordstrom's first mobile app, and I also supported it with editorial placements on the website.