Featured Work (New as of July 2024)
I've held both internal and agency positions and have served B2B as well as B2C clients. I am a "Jill of all Trades," excelling in differentiating brands and facilitating the creative process from ideation to production. These days, I've been swimming in AI waters, learning new and exciting tools and finding ways to maximize productivity.
I help move the needle by achieving business results through strategically sound, creative, and obsessively targeted multi-channel communications from print to pixel.
From the brand discovery process through implementation, creative execution, and measurement, I help companies scale by elevating their brand and sparking intense connections among target audiences.
Featured Work (New as of July 2024)
Fast-Causual Food and Beverage
Looking into the SWAS success of Murray's Cheese and Kroger Supermarkets
Mixing Cultures Artisan cheese production is alive and well in the US, making #AmericanCheeseMonth the perfect time to shine a spotlight on moo-ers and makers. The American Cheese Society designates May to recognize and amplify American cheeses' quality, diversity, and heritage while supporting and promoting great cheese, local foods, family farms, and sustainable production practices.
One of my favoriate aspects of this job!
Conceptual development, copywriting, strategy and soft launch logistics
Research, design, copywriting and collaboration with mulitple divisions.
This project encompassed PR (pitch and place), blog writing, interviewing, collaboration with internal creative department and copywriting.
This project encompassed ideation, conceptual development, naming, branding, copywriting and logistics.
Naming, branding, strategy for tasting event that occured at Alimintari - Center City.
This project encompassed numerous cross-division interviews, industry research, design and copywriting.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
Elements of a successful local/regional Halo PR Campaign
Recently, the Dairy Farmers of Wisconsin published their 2024 predictions around potential cheese trends. The consensus was that their findings were spot-on. These cheesemakers know their stuff, so when they talk, we listen. And we're not the only ones.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
These press hits resulted from relationships built with various local and regional media outlets.
Campaign strategy, ideation, posting + ongoing management
A place to discuss all things spread and all things bagels
Real Estate
Site scouting, art direction, props, styling
This campaign was done in conjunction with Philadelphia Mural Arts.
Ideation, design, layout, content
Research, site navigation, content
Research and writing of deck
Research, graphics, content
Philadelphia Hope Fence Launch/Philadelphia Hilton at Penn's Landing/Rope and Anchor Bar + Kitchen
Launch, social media, signage, identity, navigation, content/copywriting
Design, layout, content
Info gathering, layout, design, writing
Daniel J. Keating, III Owner & Developer, Hilton Philadelphia at Penn's Landing As a leader in the real estate development, construction and environmental management fields for more than forty years, Dan Keating has built a lauded portfolio and reputation that spans far beyond the Philadelphia region.
Social Media Management, Content, Community Management/Launch
Design, layout, copywriting
Beauty + Wellness
Concept, design, layout, copywriting, vendor management, event management
Research, creation of entire deck
Agency Marketing
This work represents (3) alternate approaches to the same creative brief
Nonprofit Branding (Reading Allowed)
Miscellaneous Items
Research, design, layout, content
Logo, design, layout and all content
Freelance Magazine Writing (Lifestyle, Food, Fasion, Restaurants, Movers + Shakers)
Original Articles and Artwork
Original Typographic Graphic applied to T-shirts, napkins, e-card
I was born with severe hearing loss in my left ear. My entire life, I've called it my dead ear.
Contrary to what I had previously thought, a Homophone is not a gay-friendly mobile device. It's a word that sounds the same as another word, but is spelled differently and has a different meaning such as: Last night at eight, I ate my body weight in peanut M&M's.
It's a feel-awesome story. Gotcha! So, if you're in the mood to up your mood, read on.