Latest Work (2026) - Santucci's Original Square PIzza Franchising, LLC
I've held both internal and agency roles, serving B2B and B2C clients across industries — and I bring the same obsessive attention to detail to all of them.
A true generalist with a specialist's edge, I excel at differentiating brands and driving the creative process from ideation to production. Lately, I've gone deep in the QSR and Fast-Casual space, sharpening my ability to build laser-focused destination marketing strategies that actually move the needle.
I also live at the intersection of creativity and emerging technology — constantly exploring new AI tools and finding smarter ways to maximize output without sacrificing quality. Exploring new martech and keeping up with tools that bolster efficiency is my passion.
From brand discovery through execution and measurement, I help companies scale by elevating their identity and sparking real connections with the audiences that matter most — across every channel, from print to pixel.
Latest Work (2026) - Santucci's Original Square PIzza Franchising, LLC
Health/Lifestyle
Fast-Causual Food and Beverage
Looking into the SWAS success of Murray's Cheese and Kroger Supermarkets
Mixing Cultures Artisan cheese production is alive and well in the US, making #AmericanCheeseMonth the perfect time to shine a spotlight on moo-ers and makers. The American Cheese Society designates May to recognize and amplify American cheeses' quality, diversity, and heritage while supporting and promoting great cheese, local foods, family farms, and sustainable production practices.
One of my favoriate aspects of this job!
Conceptual development, copywriting, strategy and soft launch logistics
Research, design, copywriting and collaboration with mulitple divisions.
This project encompassed PR (pitch and place), blog writing, interviewing, collaboration with internal creative department and copywriting.
This project encompassed ideation, conceptual development, naming, branding, copywriting and logistics.
Naming, branding, strategy for tasting event that occured at Alimintari - Center City.
This project encompassed numerous cross-division interviews, industry research, design and copywriting.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
Elements of a successful local/regional Halo PR Campaign
Recently, the Dairy Farmers of Wisconsin published their 2024 predictions around potential cheese trends. The consensus was that their findings were spot-on. These cheesemakers know their stuff, so when they talk, we listen. And we're not the only ones.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
Copywriting for various "Club of the Month" customer-facing collateral. This task includes 4-6 different clubs each month.
These press hits resulted from relationships built with various local and regional media outlets.
Campaign strategy, ideation, posting + ongoing management
Real Estate
Site scouting, art direction, props, styling
This campaign was done in conjunction with Philadelphia Mural Arts.
Ideation, design, layout, content
Research, site navigation, content
Research and writing of deck
Research, graphics, content
Philadelphia Hope Fence Launch/Philadelphia Hilton at Penn's Landing/Rope and Anchor Bar + Kitchen
Launch, social media, signage, identity, navigation, content/copywriting
Design, layout, content
Info gathering, layout, design, writing
Daniel J. Keating, III Owner & Developer, Hilton Philadelphia at Penn's Landing As a leader in the real estate development, construction and environmental management fields for more than forty years, Dan Keating has built a lauded portfolio and reputation that spans far beyond the Philadelphia region.
Social Media Management, Content, Community Management/Launch
Design, layout, copywriting
Beauty + Wellness
Concept, design, layout, copywriting, vendor management, event management
Research, creation of entire deck
Agency Marketing
This work represents (3) alternate approaches to the same creative brief
Nonprofit Branding (Reading Allowed)
Miscellaneous Items
Research, design, layout, content
Logo, design, layout and all content
Freelance Magazine Writing (Lifestyle, Food, Fasion, Restaurants, Movers + Shakers)
Original Articles and Artwork
Original Typographic Graphic applied to T-shirts, napkins, e-card
I was born with severe hearing loss in my left ear. My entire life, I've called it my dead ear.
Contrary to what I had previously thought, a Homophone is not a gay-friendly mobile device. It's a word that sounds the same as another word, but is spelled differently and has a different meaning such as: Last night at eight, I ate my body weight in peanut M&M's.
It's a feel-awesome story. Gotcha! So, if you're in the mood to up your mood, read on.