James Mills

Founder, Opposite Lock Media

United Kingdom

Experienced editor and creative project leader with a proven track record in digital and print and an excellent black book of contacts. I build audiences through cut-through content, to deliver organic business growth.

I've done the lot, from specialist and lifestyle to national media, content marketing agencies to advertising agencies.

From start to finish I produce acclaimed stories, copywriting, videos, websites, blogs, social media campaigns, competitions and more. My last role was leading the Media department for Hagerty UK, the specialist car insurer, growing the online audience from less than 1000 unique visitors a month to a peak of 300,000 – with, it should be noted, an insurance quote conversion rate of 7 per cent.

I have been an editor at Dennis Publishing (Auto Express and Test Drive) and BBC (Top Gear), a long-standing contributor to The Sunday Times and its Driving section; created V-ZINE magazine for Shell's global V-Power fuel brand; run my own branded content agency (Direct Line, Green Flag, Mazda UK, CarFinance247 and more) and achieved much more besides.

Needless to say, I'm always looking for exciting new projects.

You can contact me at [email protected], or on 07812110910

V-ZINE (Shell)
Audi R10 TDI drive

Exclusive test drive of the Le Mans-winning Audi R10 TDI

The Sunday Times Driving
First Drive review: Bugatti Chiron

There is a moment driving the new Bugatti Chiron when you appreciate precisely what it is that the world's wealthiest individuals are paying for.

Honda Engine Room
Stranger Things: Britain's Custom Bikes

It's long been said that motorcycle riders are rebels at heart. But a new generation of bike builders are creating custom rides that let owners flaunt it like never before.