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Jaimy Lee

Journalist

Location icon United States of America

Portfolio
Roads & Kingdoms
11/30/2015
The Rise of Raicilla

The first time I tasted raicilla I chased it with Mexican Pepsi at a small cafe overlooking the Rio del Tuito in Yelapa, an isolated beach town on Mexico's Western coast. Raicilla, a type of mezcal by definition, is smoky and it warms your throat like a whiskey.

MM&M
08/21/2017
Pharma's $6 billion annual ad spend targeted by media publishers

Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses, in a bid to meet the growing demands of health-conscious consumers and also take a slice of the roughly $6 billion pharma advertising pie. The healthcare market isn't a new one for the publishers.

MM&M
05/03/2017
Gilead slowly rolls out ads for Truvada for PrEP - 4 years after approval

Gradually ramping up promotion of its HIV-prevention pill, Gilead Sciences has turned to humor, dating apps, and social-media sites like Tumblr and Snapchat to raise awareness about HIV prevention. The drugmaker markets Truvada for pre-exposure prophylaxis, also called PrEP. The drug is currently the only therapy approved by the FDA to prevent HIV infections.