Multi-award-winning consultant with 20+ years experience using creativity to make brands and messages come alive. Worked in London for 16 years, now based in Phnom Penh, Cambodia, running Box Clever Creative - www.boxclevercreative.com.
Main skills are fizzing creativity, exceptional writing & social media savvy. Have worked for market-leading advertising & PR agencies with household name clients, as well as in-house for major international non-profits and as consultant for a vast range of clients, from tiny to titanic. Have written for The Guardian, BBC, Huffington Post, Yahoo, Phnom Penh Post and Wanderlust. Below is some work - click to read, watch & judge for yourself. Email [email protected]
Created and led two campaigns against domestic violence, including writing and directing two flagship videos, and devising social media campaigns involving key Cambodian influencers. The campaigns enlisted men as anti-violence champions and provided legal support to women. Videos viewed 2.5 million times, campaigns reached 6 million and won 9 international awards for impact and creativity, including a Shorty Award 2019 and Media & Marketing Global Award 2020.
Co-led a team scripting, editing and shooting a series of short films exploring the challenges young people face in getting work, and how they overcame them. The campaign sensitively explored illiteracy, disability and other issues, and inspired thousands. The videos were seen more than a million times as part of a social media campaign which also spotlighted success stories: the campaign was a finalist at the New York Festivals Marketing & Effectiveness Awards 2019.
Working for disability charity United Response, I created and managed a campaign inviting forgotten disabled voices to express themselves on a blank postcard, which were then collected on our website, exhibited around the UK and finally turned into a coffee table book I wrote. This won Charity Times' Best Use of Web Award. I also co-founded "Easy News", the world's first 'easy read' newspaper, which won the Charity Awards Best Education Project 2014.
Copywriting, Scripting & Creative Development
Copywriter & creative at international ad agency, for clients including Coca Cola, Prudential, Manulife, ANZ, Nestle, Unilever and more.
One of 30 videos I produced in 1 year for Cambodian Children's Fund, generating over 1 million views and spurring fundraising.
Contributed work for mobile giant Smart including consulting on script for video celebrating 10 years in Cambodia. 13 million views, a phenomenon.
Social Media Management & Content Creation
In the middle of the pandemic created a billboard and social media campaign to remind people of kids' hopes and fears, shining a spotlight on them and telling their own stories in their own words.
Quadrupled TLC's Facebook following from 7,000 to 28,000 in 5 weeks, using social media & celebrities to engage with and generate content from hundreds of thousands of Cambodians
Devised, developed & produced content for 6 month Cambodian Children's Fund campaign, massively increasing engagement on Facebook, Instagram & website, and boosting fundraising
Public Relations and Media Management
Wrote several articles for website and national media promoting the safety and success of COVID-19 vaccines, crucial in establishing trust and beginning Cambodia's national recovery from the pandemic.
For Tiny Toones tenth anniversary organised event & media blitz reaching all major Cambodian newspapers including Phnom Penh Post, Khmer Times, Rassmei Kampuchea & Kampucheat Thmey Daily.
As marketing manager for Cambodia's largest children's NGO, I secured and supervised many media opportunities, including shepherding this full length documentary by Russia Today, one of ten most viewed news channels globally
Journalism, Copywriting, Ghost Writing
Worked on this joint opinion piece by UNICEF and the World Food Programme to mark World Food Day and advocate for improved nutrition for Cambodian schoolchildren.
Full page article in my own name considering creativity in Cambodia, and how creative ways of doing business and marketing are crucial to recovery.
Full page opinion piece in my own name reflecting on the impact of big changes in social media for smaller NGOs in Cambodia (also promoting clients I worked with including ISF, Tiny Toones and TLC.
During 2016 and 2017 served as lead writer for Cambodia's most cutting edge fashion magazine, writing 3,000 word articles on pop culture in the seventies, eighties & nineties
For 10 years served as a lead writer for BBC Music, reaching millions globally. Reviewed artists including Lana Del Rey, Goldfrapp, The Cure, Robyn, Suede & Muse
Ghostwritten article on campaign I led alongside the Refugee Council and a small Kosovan NGO campaigning for fairer media portrayals of young refugees
Competition-winning cover feature for Wanderlust Magazine on attempting to cycle Spain's world famous Camino de Santiago route on a $250 budget (I made it)
Analysed extensive multi-country research data and laid out in sharp, readable prose for report into lives of women in developing countries. Campaign backed by Hillary Clinton