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Jaime Gill, Freelancer, Box Clever Creative

COPYWRITING, COMMUNICATING, CREATING, CAMPAIGNING

Location icon Cambodia

Multi-award-winning consultant with 20+ years experience using creativity to make brands and messages come alive. Worked in London for 16 years, now based in Phnom Penh, Cambodia, running Box Clever Creative - www.boxclevercreative.com.

Main skills are fizzing creativity, exceptional writing & social media savvy. Have worked for market-leading advertising & PR agencies with household name clients, as well as in-house for major international non-profits and as consultant for a vast range of clients, from tiny to titanic. Have written for The Guardian, BBC, Huffington Post, Yahoo, Phnom Penh Post and Wanderlust. Below is some work - click to read, watch & judge for yourself. Email [email protected]

Portfolio

Award-Winning Campaigns

This Life Cambodia
25/11/19
"Be An Honourable Warrior" and "End Violence Together" - 9 international awards

Created and led two campaigns against domestic violence, including writing and directing two flagship videos, and devising social media campaigns involving key Cambodian influencers. The campaigns enlisted men as anti-violence champions and provided legal support to women. Videos viewed 2.5 million times, campaigns reached 6 million and won 9 international awards for impact and creativity, including a Shorty Award 2019 and Media & Marketing Global Award 2020.

UNICEF
09/10/2018
"The Big Leap" - NY Festivals Advertising & Marketing Effectiveness Awards, finalist

Co-led a team scripting, editing and shooting a series of short films exploring the challenges young people face in getting work, and how they overcame them. The campaign sensitively explored illiteracy, disability and other issues, and inspired thousands. The videos were seen more than a million times as part of a social media campaign which also spotlighted success stories: the campaign was a finalist at the New York Festivals Marketing & Effectiveness Awards 2019.

United Response (UK)
13/02/2014
"Postcards From The Edges" and "Easy News" - double Charity Award winners

Working for disability charity United Response, I created and managed a campaign inviting forgotten disabled voices to express themselves on a blank postcard, which were then collected on our website, exhibited around the UK and finally turned into a coffee table book I wrote. This won Charity Times' Best Use of Web Award. I also co-founded "Easy News", the world's first 'easy read' newspaper, which won the Charity Awards Best Education Project 2014.

Copywriting, Scripting & Creative Development

Coca Cola, Unilever, Prudential, More
01/01/2018
Advertising & social media

Copywriter & creative at international ad agency, for clients including Coca Cola, Prudential, Manulife, ANZ, Nestle, Unilever and more.

Social Media Management & Content Creation

UNICEF
11/10/2020
"World Children's Day"

In the middle of the pandemic created a billboard and social media campaign to remind people of kids' hopes and fears, shining a spotlight on them and telling their own stories in their own words.

This Life Cambodia
01/08/2018
"Family Portraits"

Quadrupled TLC's Facebook following from 7,000 to 28,000 in 5 weeks, using social media & celebrities to engage with and generate content from hundreds of thousands of Cambodians

Cambodian Children's Fund
04/20/2016
"Transformation Tuesdays"

Devised, developed & produced content for 6 month Cambodian Children's Fund campaign, massively increasing engagement on Facebook, Instagram & website, and boosting fundraising

Public Relations and Media Management

Khmer Times
03/25/2021
COVID-19 - promoting vaccinations with UNICEF

Wrote several articles for website and national media promoting the safety and success of COVID-19 vaccines, crucial in establishing trust and beginning Cambodia's national recovery from the pandemic.

Phnom Penh Post
06/29/2018
Tiny Toones turns 10 - front page feature

For Tiny Toones tenth anniversary organised event & media blitz reaching all major Cambodian newspapers including Phnom Penh Post, Khmer Times, Rassmei Kampuchea & Kampucheat Thmey Daily.

Journalism, Copywriting, Ghost Writing

Phnom Penh Post
12/07/2017
Facebook Explore - bad news for NGOs and media

Full page opinion piece in my own name reflecting on the impact of big changes in social media for smaller NGOs in Cambodia (also promoting clients I worked with including ISF, Tiny Toones and TLC.

GSMA
02/17/12
"Striving and Surviving" - The Lives Of Women

Analysed extensive multi-country research data and laid out in sharp, readable prose for report into lives of women in developing countries. Campaign backed by Hillary Clinton

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