United Kingdom
**I HELP BRANDS WITH UX COPY THAT IS CLEAR, CONCISE AND USEFUL TO GUIDE AND INSTRUCT USERS THROUGH WEBSITES AND APPS.**
Hi, I’m Jaffor, a UX Writer based in London, UK, with experience in health and mental health, digital marketing, and non-profit and social impact organisations. I’ve completed a UX writing course by the UX Writing Hub called UX Writing Essentials. I enjoy writing and the process of making words clear and understandable. I’m fascinated by how words can influence people within digital products.
I studied UX research during my Information Systems degree at City, University of London. I explored usability, functionality, and design issues of various websites and created wireframes using Balsamiq to illustrate possible redesigns of these sites.
My dissertation, Observing Serendipity in Online News, found that people come across useful information unexpectedly (i.e. serendipitously) when browsing online news websites. I provided novel design suggestions to help support designers in creating opportunities for serendipity in online news sites. It was accepted for presentation at the Association of Information Science and Technology Annual Conference (ASIST).
I’ve also demonstrated technical writing from my role as a Paid Search Exec. at MediaCom. I created multiple training guides on executing complex and systematic tasks for new starters. I’ve included several examples in my portfolio.
As a Freelance Content Writer, I’ve written blog posts for health and mental health clients in the UK, including Healthy For You, The Henry Centre, and Harley Therapy, in accordance with editorial guidelines to match tone and style.
Furthermore, I’ve completed a Content Marketing Certification by SmartBlogger and an email copywriting course in my spare time, Own The Inbox Challenge by Copy Posse.
CONTACT ME AT: [email protected]
For my content writing process and testimonials: https://writer.me/jaffor-bhuiya/
A mock email sequence I created as part of the Own The Inbox Challenge by Copy Posse. A six-day sales email campaign to promote a Black Friday discount of Headspace's annual subscription to a warm email list (people already aware of Headspace).
UX & Technical Writing
This is a fictional project as part of the UX Writing Essentials course by the UX Writing Hub. PetPal is an online platform that allows pet owners to connect with independently contracted pet sitters to care for your dog or other pets. The sitter can either stay at the owner's home or host the owner's pet at theirs.
UX Writing Samples (Revising Bad Copy) Note: The following aren't real projects that I've actually worked with these companies on. Intuit Turbo (Above The Fold) iTrackBites (Prompt) GoodRx (Prompt)
An academic research project involving interviews and screen-recorded observations which found that people come across useful information unexpectedly (i.e. serendipitously) when browsing online news websites. I found that while difficult, it is possible to observe serendipity in a controlled (i.e. lab) setting. I also made novel design suggestions for creating opportunities for serendipity in online news sites, which can help support designers in doing so. The project was graded as a 2.1....
An extensive research paper that summarises and reflects upon the findings of serendipity in three different digital information environments: online news, e-commerce, and digital libraries. The area of my project being online news whilst two other researchers investigated e-commerce and digital libraries.
Technical writing that I demonstrated in my role as a Paid Search Exec. at MediaCom. I produced a guide on uploading Google paid search campaigns from Excel to Google Ads Editor while I was supporting the PlayStation team.
Technical writing that I demonstrated in my role as a Paid Search Exec. at MediaCom. I produced a guide on uploading Amazon paid search campaigns from Excel to Amazon Ads while I was supporting the PlayStation team.
Technical writing that I demonstrated in my role as a Paid Search Exec. at MediaCom. I produced a guide on manipulating and updating the budget tracker to determine daily spending of campaigns (data that is critical for budget optimizations) while I was supporting the PlayStation team.
Technical writing that I demonstrated in my role as a Paid Search Exec. at MediaCom. I produced a guide on the complex process of creating campaign labels using Home Page Synthesis and SA360 for Google paid search campaigns while I was supporting the PlayStation team.
Technical writing that I demonstrated in my role as a Paid Search Exec. at MediaCom. I produced a guide on the financial process of pre-booking campaigns on Prisma and creating IOs on the interface on Google and Amazon for activation while I was supporting the PlayStation team.