Hi there, it's nice to meet you.
I'm Isabel, and I'm from Melbourne. I really like words — and food, music, books, oh, and puppies too. Things I don't like include 2020, alternative facts and pineapple on pizza (it's just gross I really don't get it).
I'm the Co-Founder and Managing Director at Manifest Melbourne, part of the international brand communications group Manifest, PR Week's International Agency of the Year 2019 & 2020. With offices in New York, Manchester, New York, Stockholm and now Melbourne, we build brands that change the world. Most importantly, we work hard and we're nice to people.
I've spent the last 10 years in media and comms on both sides of the Pacific. I've worked in-house for restaurant groups and in agencies specialising in entertainment, lifestyle tech, and brand comms working with early-stage startups through to billion dollar valuation companies.
I've been a journalist with news.com.au and Nine Digital as well as having worked on campaigns for sex toys through to boozy kombucha, launched America's first print newsweekly magazine in nearly 20 years, coordinated lots of funding announcements from seed through to Series E, and travelled the world doing PR for music festivals and DJs that took me to Mexico, Portugal, Costa Rica, Iceland, America and Morocco.
No matter who I'm working with or what I'm doing, at the end of the day, I just really love helping people (and brands) find their voice, what they stand for and then making the world pay attention.
My skills include: journalism, copywriting, editing, public relations, production, digital marketing, brand strategy, content management, project management, event management, account management... the list goes on. Basically, if it's new, exciting, there's words, music, food, a ridiculous deadline, a crazy story or a plane ticket involved, I'm interested.
If you're doing something awesome and want a little help spreading the word, then drop me a line, I'd love to talk: [email protected]
Below you can find some of my published work and coverage I've landed for my clients below.
As the economy continues to struggle amid the COVID-19 pandemic, the Federal Government is throwing businesses an extended lifeline by expanding the Coronavirus Small and Medium Enterprises (SME) Guarantee Scheme. Here we cover what the scheme is, the changes that are coming into effect, who is eligible and how to apply, as well as what other government grants and support are available for your business.
With most states and territories moving into the next phase of eased restrictions from July, the nation is on track to move forward with the final step in the government's 3-Step Framework for a COVIDSafe Australia. This means even more people are about to return to work.
How to reach audiences through impactful digital brand experiences The biggest challenge any event producer faces is keeping its audience engaged. Establishing an emotional connection is no easy feat, regardless if it's at a live event or online.
Welcome to The Week Junior
In the real world, swag or merch is used to give the consumer something to take home from an event - to make it memorable and remind them of what they experienced. This piece looks at innovative ways that those "take home" branding moments can be recreated through digital events.
In recent weeks, our entire industry has been turned upside down by the coronavirus pandemic. It has drastically changed how the trillion dollar business events sector operates. Massive events like Mobile World Conference, SXSW and Cannes Lions along with hundreds of others have either cancelled or had to improvise and move online.
Isabel is a producer for 9Honey Celebrity based in Melbourne. She contributes to 9Honey's entertainment vertical on weekends covering the latest celebrity news.
It hits like clockwork every year and all I want is to wake up to kookaburras, smell the bush, head to the beach or to swing by Bunnings for the sole purpose of snaring a snag.
As one half of the iconic Aussie late '90s dance pop group Madison Avenue alongside lyricist and singer Cheyne Coates, the now 51-year-old had just released the anthem of 1999 - 'Don't Call Me Baby'.
The world's richest man, Amazon founder CEO, chairman and president, Jeff Bezos, has just snapped up three luxury apartments in New York worth over $116 million. According to the , the 55-year-old billionaire is in the midst of negotiating a deal to purchase the top four floors of some seriously prime Manhattan real estate.