Digital content creator and social media marketing practitioner


With 7 years' worth of experience in SEO, Google Analytics and social media marketing, I enjoy crafting engaging, compelling copy and am positively addicted to Instagram. In my most recent role, I grew the readership and following of the Female website (, one of Singapore's top fashion magazines, tenfold. I've also contributed articles to national daily newspaper The Straits Times and online lifestyle site

Keen to work together on creative projects or collaborations? Drop me an email at [email protected].

Why Monica Vinader Is The It Accessory Brand To Know Right Now

It's the first week of April and Spring is looking good in the English countryside. On our three-hour journey to jeweller Monica Vinader 's Norfolk headquarters by train and car, we - members of the Singapore press - whizz by a blur of endless green fields and unsullied blue skies.

The Robs Report

It's all about relaxed living this season at Robinsons, from casual sporty separates to stylish homeware for serious #interiorgoals.