A U.S. Bank print ad celebrating community programs that support kids.
"This is a subtle truth. Whatever you love, you are." - Rumi
Hello and welcome to my writing portfolio! Although I have many passions in life (cats, running, and Minnesota lakes to name a few), writing has claimed my heart with its unique blend of analytical thinking and creative inspiration. A well written piece can educate, motivate and persuade when it matters most.
This portfolio showcases work from my various professional roles, including my current position as a marketing copywriter at U.S. Bank, prior freelancing projects and my internship at USA Swimming. From time to time, I may also post creative essays and short stories. Enjoy!
A U.S. Bank print ad celebrating community programs that support kids.
This ad uses the story of business owner Jessie Cannizzario to showcase business banking services at U.S. Bank.
An advertisement to promote U.S. Bank Private Wealth Management services. I wrote the headline and copy.
U.S. Bank print advertisement to celebrate community events. I wrote the headline and copy.
A print advertisement published in Twin Cities Business Magazine to congratulate former U.S. Bank CEO Richard Davis for being recognized as a Leader Who Shaped MN Business.
I wrote the headlines for this series of advertisements, which were featured in BART train station in Fremont, CA.
Encourages customers to utilize the U.S. Bank appointment scheduling tool to set up a meeting with a banker.
I worked on this Cultural Inclusion Guide while interning at USA Swimming in 2016. The resource was a collaborative effort by USA Swimming, but I wrote most of the original copy.
U.S. Bank Financial IQ
Refinancing your home comes with its fair share of paperwork. If you have a home equity loan or line of credit, one document may feel particularly daunting: the subordination agreement. --- I wrote this financial education article for U.S. Bank Financial IQ, published September 27, 2018.
One of today's most serious scams uses your bank account to aid criminals. Here's a crash course on money mule scams, including what they are and how to recognize them. Many of us have fallen for a scam before. Perhaps you clicked a phony email link or gave your information to the wrong person.
Have you ever wondered how much you spend on interest? Thanks to an accounting concept known as amortization, finding out may be easier than you realize. -- I wrote this financial education article for U.S. Bank Financial IQ, published online on September 27, 2018.
What are your options when a car lease ends? Your next step is deciding to purchase, return or trade your vehicle. Here's an overview of each option, plus some key things to consider before making a decision. The end of your car lease can sneak up quickly.
The American Genius-- Entrepreneur/business news
Netflix has introduced a list of instructions for users that want to make the Netflix process even more convenient than it already is. By following the steps listed on Netflix's website, users can create a switch to simultaneously turn on the TV, start Netflix, dim the lights, order food, and silence phones, just by clicking one button.
We've all sent email reminders before. Those emails starting with "just checking in," "just following up," or "just reminding you" are an unfortunately result of our busy work culture. It can be frustrating to wait days for a response to your email; but on the other hand, it's hard to keep track of all the emails coming in and out of our inbox.
Whether we are making purchases, or personal choices about the right person to date or the right college to attend, as humans we strive to make sound, rational decisions. We do our research, consult family and friends, and make pro and con lists; all for the sake of ensuring that we make the best possible choice.
Apple's iPhone 6 and 6 Plus models are equipped with Force Touch technology, making them compatible with the new iOS 9 3D Touch feature. This tool promises to be one of Apple's biggest advancements yet in touch screen technology.
As a small business, it's tempting to avoid purchasing HR software when most programs are meant for much bigger organizations, and can come with an even larger price tag. Unfortunately, the personnel management tools provided by HR software can be invaluable for businesses hoping to expand.
For many years, the TV industry has relied on its large audience base to entice advertisers. Commercial time was sold based on broad demographics about who is watching at certain times. Lately, however, advertisers are becoming less and less likely to accept these broad TV demographics, when online advertisements allow them to be much more precise.
Technology has revolutionized the workplace over the last decade. Email in particular has become one of the most basic work functions, allowing for quick communication between coworkers and outside parties. Entire workdays can be consumed answering emails at your desk!
Wunderlist is a great tool for anyone looking to get organized. This full-featured to-do list is useful for any type of task, whether it be sharing a grocery list with your partner, planning a vacation, or overseeing multiple work projects.
If you are looking to enhance your brand's message, BuzzSumo can help ensure that your marketing content is both effective and reaching the right people. This content discovery tool helps marketers accomplish four important tasks: discover popular content, find influencers, receive immediate alerts, and analyze competitor performance.
When a new album is released, artists go through a series of steps to promote their music to fans. First they drive their fans to iTunes by building awareness for their product on social media and other online sites.
In today's technology culture, there's an app for everything. The Apple iPhone comes with a whole host of apps upon immediate purchase, including iTunes, the iTunes Store, a text messaging app, a camera, alarm, stopwatch, calendar, Face Time, Google Maps, a weather app, and even a Health app that can monitor daily steps, flights climbed, and distance.
If your business website was built with the online website builder tool, Wix, you may be noticing a recent dip in user activity. In fact, it's likely that you are experiencing a major decline in activity due to a recent issue causing numerous sites powered by Wix to drop off the Google index.
In 2014, Starbucks offered its employees full tuition coverage for online undergraduate programs at Arizona State University. Now Starbucks has announced they will expand this benefit to the spouses and children of their military employees. Specifically, veterans, active-duty, and reserve members of the military can now receive full tuition coverage for both themselves and one other family member.
Over the last century, gender equality in business and politics has become an increasingly important issue. As feminists continue to bring biases to light for our community, we try our best to correct them. Yet gender bias has long been built into the fabric of our society, and despite our good intentions, inequalities often resurface in our most basic communication tool: language.
As Thanksgiving approaches, major retailers like Amazon, Wal-Mart, and Target begin launching their holiday shopping sales. Each company took a slightly different approach to generating excitement and motivating shoppers. On Sunday, Walmart and Target kicked off their holiday deals by offering season-long price rollbacks and free shipping-and-returns programs respectively.
In our modern world of credit cards, direct deposits, and online transactions, it's easy to forget the true value of money. With direct deposit we no longer stop to feel proud of our paychecks, to cringe at tax deductions, or to record earnings in our checkbook.
Wading through data can be frustrating and time consuming for anyone hoping to monitor their business efforts. PeakFeed is an analytics tool focused on delivering simple, easy-to-use reports on your brand's social media efforts. The service provides a high-level analysis of any company's social media activity, and the activities of their competitors.
The Real Daily- Real Estate News
Homebuyers know that no matter how many videos they watch, or photos they click through, nothing can replace the experience of walking through a potential home. Although photos and videos will never fully replace the experience of being somewhere in person, Luna, a new 360-degree camera, promises to bring users one step closer to the real life experience by providing them with panoramic photos and videos.
In October, the Consumer Financial Protection Bureau implemented their new Know Before You Owe mortgage disclosure, also known as TRID. The mortgage initiative is meant to ensure that homebuyers understand their loan options, shop around for the best mortgage, and circumvent financial surprises in the closing process.
Surefield is a Seattle-based real estate brokerage with a knack for empowering consumers. The firm first began breaking trends with their 3D home tours technology, which allows homebuyers to virtually walk through properties without an agent. With this increased online exposure, potential buyers can discover many worthwhile properties on their own, and dramatically reduce their commission costs.
With access to more online real estate data than ever before, consumers can not only search listing services for available homes, they can also gauge the value of homes with automated valuation tools. An engaged, educated clientele is great for real estate business, but there is still a great need for agent expertise.
Research indicates that video is the most influential communication tool for both baby boomers and millennials. Studies from ComScore show that consumers are 64 percent more likely to buy a product after watching a related video, and they tend to retain more content from videos than text messages.
As technology continues to revolutionize the workplace, it's important that fear of the unknown doesn't stop us from embracing beneficial technologies. Even positive changes can upset employees and cause endless drama; nevertheless, businesses that don't embrace emerging technologies run the risk of being trampled by their competitors.
Consumers in today's real estate market are ready and willing to pay more for environmentally friendly, high performance features. Whether for the environmental advantages, the cost savings, or just for the sake of keeping up with trends, people are embracing green home features more than ever before.
While it's hard to overlook the presence of technological devices like computers and cell phones in our daily lives, we often forget the sheer number of automated devices operating in our home each day. Some of the most visible devices at home are TVs and appliances, such as washing machines, dishwashers, and microwaves.
The quality of school systems is one of the most common reasons that people choose to move, followed closely by job opportunities and changes in family status. For many buyers, the search for an affordable house that is both in a good school district and close enough to work means living in the suburbs.
In early November, the Department of Housing and Urban Development (HUD), and the Department of Justice (DOJ) announced that Public Housing Authorities across America will receive $1.7 million in grants. As part of President Obama's efforts to foster rehabilitation and reintegration for the formerly incarcerated, the grant money is flagged for costs associated with expunging or sealing the criminal record of eligible public housing residents under age 24.
Many of the major hedge funds, private equity firms, and Wall Street investment banks that contributed to the housing market crash of the late 2000s, are now reaping a profit from purchasing foreclosed or soon-to-foreclose single-family homes.
Data security has become increasingly important for the real estate industry in 2015, as cyber criminals have turned their attention to small real estate businesses, agents, and their clients. Although news coverage tends to focus on security breaches at large companies like Target, JP Morgan, and the U.S.