Branding
Hillary Cormier
Senior Copywriter
United States
Senior Copywriter @ The Stable, Part of Accenture Song //
Freelance Trend Report Writer @ WGSN //
Based in Houston, TX.
United States
Senior Copywriter @ The Stable, Part of Accenture Song //
Freelance Trend Report Writer @ WGSN //
Based in Houston, TX.
Branding
Developed creative concepts for beauty retailer Ulta's booth at Ulta Beauty World 2026.
Revamped brand messaging and tone of voice to focus on next level haircare and championing a new generation of hairstylists
An end-to-end brand experience for UK beauty tech startup, Noli. Contributions include strategy copy, a copy rulebook, creative hook, press release sample, email + social applications, and communications journey with tactics.
Wrote engaging social copy for emerging UK beauty brand, Noli. Includes launch and teaser copy, CTAs, and Instagram stories.
A messaging and copy audit of email, web, social, and paid media assets for intimates brand, Bare Necessities. Includes strategies for tone of voice consistency, bringing value propositions to life through copy, copy competitive analysis, and improving messaging across channels for the brand's target personas.
A complete refresh of the Premama website featuring updated brand and content strategy. The brand's new manifesto, "Grow a Better Future," and a nurturing, caring, and supportive tone of voice are implemented throughout.
Refreshed maternity supplement brand, Premama, with a new creative hook and key storylines that emphasize care, support, and empathy so parents can grow a better future for themselves and their babies.
A case study that tracks the transformation of Sdara Skincare from an out of touch, anti-aging beauty brand to an educating, empowering brand that helps its customers feel confident and comfortable in their natural skin. Featured is the process of a full rebrand that led to doubled conversion rates, new, progressive messaging, and a successful pop-up in Showfields Miami.
Campaigns
A "re" launch campaign made to reintroduce consumers to the product. Contributions include campaign concept ideation and narrative and high to low funnel headlines and subheads for paid media.
Launched the campaign for the new and innovative WD-40® Precision Pen, developing key messaging and copy guidelines across digital and physical marketing materials, Amazon, and WD40.com.
A 360 creative launch campaign for a new beauty brand, Major! Includes campaign narrative, asset mocks, communication strategy, and activation tactics.
Campaign narratives for pioneering beauty brand, Pat McGrath Labs, trailblazing eyewear brand, Pit Viper, and mens' beard care brand, Every Man Jack RFPs.
Resources & Guides
A resource for creatives that explores how we can be more inclusive in copy and design and how to be mindful when creating.
A presentation about how trend forecasting can inform copy decisions.
A resource for copywriters or anyone stuck using the same words in their marketing or advertising work. While these words are reliable and often catchy, we can always challenge our copy and find new ways to phrase our ideas.
An info deck on emerging strategies to engage American Gen Z'ers. Presented to WGSN professionals.
Accomplishments
Nods and acknowledgments from supervisors, co-workers, and more.
A list of achievements and high fives from 2021-2022. Featuring props from Thrasio manager and peers.
Mentee for international trend forecasting agency, WGSN's, Inaugural Future Makers Programme. Selected from over 1,000 worldwide applicants.