Hillary Cormier


United States

Verbal Specialist, Word Nerd, Copywriter @ Accenture Song //
Freelance Writer @ WGSN
Branding and strategy stan // trend forecasting and futures-obsessed
Based in Houston, TX.


Creative Strategy & Brand Identity - Amazon

Brand Case Study: Sdara Skincare

A case study that tracks the transformation of Sdara Skincare from an out of touch, anti-aging beauty brand to an educating, empowering brand that helps its customers feel confident and comfortable in their natural skin. Featured is the process of a full re-brand that led to doubled conversion rates, new, progressive messaging, and a successful pop-up in Showfields Miami.

Creative Pitch | Bonmedico

A creative pitch for Bonmedico, an international brand that makes orthopedic and ergonomic products. Made to modernize the brand, transition to health and wellness-focused branding, and appeal to U.S. and German consumers. Presented to senior creative leadership and Brand Management.

Brand Guidelines | ChomChom

Brand guidelines for viral TikTok sensation and $13m brand, ChomChom Roller. Specific contributions include brand mission and promise, customer persona, tone of voice, copy do's and don'ts, and Amazon storefront.

Brand Guidelines | Watermelon Ball

Brand guidelines for Watermelon Ball, $1m brand and splashy, summertime experience. Includes brand mission and promise, customer persona, tone of voice, copy do's and don'ts, and Amazon listing optimization.

Creative Strategy | Plant Theatre

Creative strategy and concepting for UK-based seed kit and outdoor furniture brand, Plant Theatre. Includes product research, customer personas, and three concepts for a brand refresh. Presented to senior creative leadership and Brand Management.

Creative Branding | Turbo Mops

A creative refresh for eco-friendly mop brand, Turbo Mops. Includes Amazon listing photos, A+ content, brand story, mission, and promise.

Campaigns & RFPs

The Stable, Part of Accenture Song
Safe Place for Youth #DonateYourHobby - 2nd Place Anthem Award Winner

The #DonateYourHobby campaign for LA-based non-profit, Safe Place for Youth (SPY) highlights our unique hobbies while championing a shared vision for a safer and more supportive community for all. Using community-inspired art, gamification, storytelling, digital tactics, and targeted CTAs, the IRL activation empowers people to donate their hobby to SPY. The campaign won Silver in the 2023 Anthem Awards' Community Engagement category.

The Stable, Part of Accenture Song
Good Measure Campaign Guide

An internal campaign guide for blood sugar-friendly snack brand, Good Measure. The final concept focuses on how Healthy Strivers can crave and delight in something delicious while also enjoying the relief and empowerment that comes with snacking on their own terms. No measuring, no worries.

The Stable, Part of Accenture Song
Campaign Narrative Collection

Campaign narratives for trailblazing eyewear brand, Pit Viper, and mens' beard care brand, Every Man Jack RFPs.

The Stable, Part of Accenture Song
Fresh Wave Campaign Concepts

Campaign concepts for odor removal brand, Fresh Wave. Includes two concepts with activation tactics focused on embracing the mess (and odor) that makes our houses home and putting the odor eliminating ability of Fresh Wave to the test by taking it on a journey to notoriously smelly places across the US.

Web Copy & Blogs

The Stable, Part of Accenture Song
Good Measure Web Copy

SEO optimized website copy updates for General Mills brand, Good Measure. Revamped pages include Home, Our Food PLP, Bars PLP, Crisps PLP, Nutrient Density, and Blood Sugar Impact.

DTC Blogs | B-Six

A collection of SEO-driven blogs I've written for pasties brand, B-Six. Established tone of voice for all subsequent blogs for the brand.

Resources & Guides


A Year In Review: 2021-2022

A list of achievements and high fives from 2021-2022. Featuring props from Thrasio manager and peers.