Hillary Cormier

Copywriter

United States

Copywriter Extraordinaire @ Thrasio // Freelance Writer @ WGSN
Branding and strategy nerd // lover of trend forecasting and futures
Based in Houston, TX. Open to remote work.

Portfolio

Creative Strategy & Brand Identity

Thrasio
Brand Case Study: Sdara Skincare

A case study that tracks the transformation of Sdara Skincare from an out of touch, anti-aging beauty brand to an educating, empowering brand that helps its customers feel confident and comfortable in their natural skin. Featured is the process of a full re-brand that led to doubled conversion rates, new, progressive messaging, and a successful pop-up in Showfields Miami.

Thrasio
Creative Pitch | Bonmedico

A creative pitch for Bonmedico, an international brand that makes orthopedic and ergonomic products. Made to modernize the brand, transition to health and wellness-focused branding, and appeal to U.S. and German consumers. Presented to senior creative leadership and Brand Management.

Thrasio
Brand Guidelines | ChomChom

Brand guidelines for viral TikTok sensation and $13m brand, ChomChom Roller. Specific contributions include brand mission and promise, customer persona, tone of voice, copy do's and don'ts, and Amazon storefront.

Thrasio
Brand Guidelines | Watermelon Ball

Brand guidelines for Watermelon Ball, $1m brand and splashy, summertime experience. Includes brand mission and promise, customer persona, tone of voice, copy do's and don'ts, and Amazon listing optimization.

Thrasio
Creative Strategy | Plant Theatre

Creative strategy and concepting for UK-based seed kit and outdoor furniture brand, Plant Theatre. Includes product research, customer personas, and three concepts for a brand refresh. Presented to senior creative leadership and Brand Management.

Thrasio
Creative Branding | Turbo Mops

A creative refresh for eco-friendly mop brand, Turbo Mops. Includes Amazon listing photos, A+ content, brand story, mission, and promise.

Resources & Guides

Blogs

B-Six
DTC Blogs | B-Six

A collection of SEO-driven blogs I've written for pasties brand, B-Six. Established tone of voice for all subsequent blogs for the brand.

Accomplishments

Thrasio
03/13/2022
A Year In Review: 2021-2022

A list of achievements and high fives from 2021-2022. Featuring props from Thrasio manager and peers.