United States
Welcome! I’m a communications strategist with more than 25 years of multi-faceted communications experience. I have successfully worked in the field as both an independent contractor and as a valuable team member.
Writing is my core. Strategy is my instinct. Context is my passion. Clarity is my mission.
Corporate and Internal Communications
A leadership change at this non-profit social services agency and the creation of a new externally focused position required a comprehensive packet of timely, strategic communications to inform internal and external audiences, allaying concerns and assuring continued focus on services and mission.
Over an eight-year period as head of Internal Communications at Blue Cross Blue Shield of Massachusetts, I developed an undervalued, ineffective unit, into a critical, vibrant, and respected entity that contributed to the fulfillment of corporate goals. Employee satisfaction with communications rose from 47% to 91% during my tenure as we delivered timely, effective and award-winning news and information to approximately 4,000 employees at multiple locations across the state.
A leadership change at this non-profit social services agency and the creation of a new externally focused position required a comprehensive packet of timely, strategic communications to inform internal and external audiences, allaying concerns and assuring continued focus on services and mission.
Branding Strategy
In the Fall of 2019, St. Mary’s Center for Women and Children was at a transition point: there were many new Board members without the tools to talk about the organization and its mission; the primary annual private fundraiser event was imminent; some revenue from state and federal agencies was in jeopardy; a major leadership change was on the horizon, and the effects of not having a concerted marketing strategy for some time were becoming more and more evident. As a result, there was...
Writing/Essays