Summer Campaign: SUNNY20
Kathleen Jones
Marketing & UX Copywriter
United States
I write clean, conversational, consumer-facing copy in growth paid social, CRM & UX copy.
United States
I write clean, conversational, consumer-facing copy in growth paid social, CRM & UX copy.
Summer Campaign: SUNNY20
Web & UX
Testing two lead thumbnails for HOMER during the back to school season.
Hypothesis: New positioning will improve our lifetime contribution by improving CAC through either improved Ad CTR, clicks into the funnel, or web conversion rate.
Copy needed to test the effect of including a quiz on TSR for codeSpark. We want parents to see that we are serving their type of child by matching them with one of our characters & "kid-coder type."
The copy on this page needed to be clear, concise, and guide users to choose the premium plan.
Toddlers are bursting with growth and ready to learn! Try 7 learning activities for 2-year-olds from the experts at Begin.
Boost your toddler's math skills with number recognition games any preschooler will love, brought to you by the experts at Begin!
Opposite words are pairs of related words that mean the reverse of each other. Understanding the concept of opposites is important as it helps children learn to compare two different things and build an understanding of a specific concept (high vs. low, loud vs. soft). Learning opposites also improves children's already expressive vocabulary!
Compound words are double the fun! A compound word is simply a word that is formed from two or more other words, so examining the parts can support determining the overall meaning of the compound word. This is a crucial skill for young readers that's also fun & easy to practice!
CRM: Email & SMS
A collection of fall-themed emails for the CRM team to send as they test various offers to prepare for holiday.
Landing page and email for Earth Day Promo.
A test to see which format converts better: value props with app preview, or parent reviews. In each, we put the offer in the hero front & center, and made the CTAs more playful & engaging.
The codeSpark Black Friday emails A/B tested two offers, with 3 templates needed per offer: Announcement, Reminder, Last Call templates.
This email was a collaboration promo between HOMER & CAMP for National Puzzle Day. The challenge was to incorporate two brand voices into one cohesive email, push the promo and provide educational content.
Growth
A fun & peppy video featuring the design team's new video of the product.
Iterating on this high-performing asset to include holiday 1-800 number targeting grandparent audience.
Create a gift card for our Gift With Purchase promo for the gift-giver to hand to the receiver, while highlighting the benefits of the Learn with Sesame Street program.
This Little Passports & America's Test Kitchen Kids product subscription needed a fun tagline to highlight all the different flavors & countries in the subscription boxes. The rotating list was a great solve here.
This ad was meant to address the consumer pain point of feeling locked into a subscription, by showcasing the range of the product (your kid won't get bored!) & easy cancelation (just in case you need).
A paid social ad in collaboration with brand ambassadors, to advertise World Edition from Little Passports.
This holiday direct mail went out to thousands of homes for the holiday season. The goal of the copy here was to infuse a playful, friendly tone while showcasing that Little Passports products have a distinct educational value.