Finding a fresh way to elicit an emotional response in a reader is my goal every time I sit down to create a new piece of content. In hockey, that could be anything from finding a heartwarming angle on a prospect profile to whipping up fans' ire by breaking down inconsistencies in their coach's system. In healthcare content, it usually looks like an empathy-arousing patient profile or an outline of just how that new piece of equipment the hospital purchased is going to benefit the community.
My passion drives my work, and I probably do my best work under the pressure of a deadline. I'd love for you to give me one.