Background
I am interested in what symbols do for us--how we put forth messages to align interests with others and to coordinate behaviors. All good communication hinges on understanding your audience and interacting with them in a thoughtful way. For me, being thoughtful means I work hard to make key messages easy to read/consume/share.
I have written a mix of evergreen and timely content for the following main industry experience categories, which are clickable below: Healthcare, Manufacturing, Aerospace and Defense, Legal, and Professional Services. You'll also find some of my most emotional topics in Touching Personal Stories. See a demonstration of my persuasive style in Public Relations and Advocacy. And, finally, catch me at my most relaxed in tone by clicking on Fun, Consumer Products, and Trivia.
All of my written work hinges on thorough research and firsthand interviews with subject matter experts, whether a piece is about fire ants or immunotherapy. Each piece becomes personal to me, but the process is not about me.
Internally, I can help you get your business' verbal identity in order; externally, I can help you generate content and stories to distinguish your brand. I have experience in public relations, nonprofit communication, speech coaching, editing and research.
Background
Just for fun, here is my thesis. I often have to explain how I spent a year of my life writing about country music. "Music can be a powerful form of constitutive rhetoric. Country music has garnered little attention from rhetoricians despite being a highly adaptive folk-form through the first half of the 20th century. In particular, the post-war honky-tonk subgenre addressed the cultural dislocation of many rural-to-urban migrants."
Healthcare and Related
Well over two million people in the United States live with a neuromuscular disorder such as Parkinson's, Multiple Sclerosis, muscular dystrophies, and myopathies. These genetic conditions affect muscles and the neurons that fire them. Because there are no cures for these conditions, a diagnosis can be especially daunting, but many of their effects can be combated with our medically diverse set of therapies.
Multiple sclerosis takes many forms and progressions, which have in common a degree of inconvenience in moving around and functioning in one's environment. Diagnosis is not the end of normal life, but it requires a new attitude toward it, an active attitude to achieving normalcy by all available means.
Addiction is not an intellectual process, and, by definition, it overrides rationality; around 400,00 people have lost their lives due to opioid overdoses since 1999. Many addicts are otherwise smart, well-meaning people who are predisposed to addiction by both genetics and circumstance-circumstances being that one in three Americans is now prescribed an opioid.
The pressures on healthcare businesses to live up to and comply with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) are sometimes viewed as technical and defensive in nature: follow simple rules in-house using physical documents and patient authorizations and hope for the best.
Do you know what a few dedicated cybercriminals can do with a combination of phishing, malicious software, employee negligence, and a little patience? Cybercrime is a billion-dollar black market, and the healthcare industry is a particularly rich target. It's been among the most popular for cybercrime for five years, topping the list in 2019.
Just last week, Dr. Long, Lap-Band Total Care™ certified surgeon from Birmingham Minimally Invasive Surgery had a patient come in for the first time in his mid-forties. He weighed 328 lbs and was average height.
Breast Cancer Awareness month is here . . . but aren't you aware of breast cancer? Of course you are, but there are still thousands dying from the disease each year, while the vast majority of cases can be treated successfully if recognized in early stages.
Over 30% of Alabamians are obese. We often talk or think of ways to teach healthy habits to the next generation. But, what about us? And what about the inevitable numbers of people who will be genetically predisposed to be overweight, lacking the time, focus or proper environment to avert a course toward a lesser quality of life?
Calories in vs. calories out is still a valid idea-if you can figure out your daily calorie expenditure, you can lose weight by consuming fewer calories than you burn. It works, albeit not as well as we hope, because metabolisms change to conserve energy.
For those who are not genetically predisposed to obesity, or are simply overweight, the new year can be a time to rally and enforce new habits to be healthier in just a few months. Willpower, a bit of research, some calorie tracking, and exercise can guarantee a new you.
When someone receives a cancer diagnosis, we encourage them to "battle" the disease with all their psychological and spiritual resources alongside what is happening medically. We rally around them for support; however, if they do relapse, we remain in their corner as much as ever-and of course, we do.
Many who have lectured on the subject of weight loss have some cursory understanding of the science of calories in vs. calories out, but have no frame of reference for what it is like to bear the emotional, physical and psychological burden of true obesity-not even being able to conceive what it is like to have control of one's size.
Is your ear ring giving warts? NO, I SAID "IS YOUR HEARING GETTING WORSE?" Over time, we all lose a bit of our hearing. Dr. Jumin Sunde, an ear, nose and throat physician (ENTP) at Valley ENT Associates, P.C. says we lose "typically around a decibel in the higher registers-4000hz range- per year past the age of 40."
With the holiday season upon us, we often take stock of our blessings, but also have a moment to reflect on the course of our lives: What has gone well this year? What do we hope to do differently next year? How can we bring more happiness to ourselves and our families?
Difficulty concentrating, hostility, unwillingness to cooperate with instructions from authority figures, a wandering mind, and general unruliness: if it's a kid we're talking about, you might think ADHD. You might be right, but there is no reason to jump conclusions.
Cancer treatments are not generally seen as enriching to the body of patients. On the contrary, sometimes the toughest aspect of the diagnosis-to-remission roller-coaster is enduring the harsh chemicals that constitute chemotherapy or minimizing the damage of radiation treatment.
Zika is here. The Alabama Department of Public Health confirmed a travel-related case in a Morgan County resident February 10. But there is no need to hole up in your underground bunker just yet. While superbugs, evolved viruses, and pending catastrophes make good headlines, Zika should not be too high on the list of worries for Alabamians unless something changes.
Remember when you had to take out a loan just to buy a computer? Now you can get something that was once $5,000 for a few hundred. That is the case with new technology: as adoption increase, economies of scale drive the price down, and the efficiency of said technology shines.
If you've heard of the anterior cruciate ligament or "ACL", it's usually not good. Like a field goal kicker who makes 99 out of his 100 punts but becomes known for the one he misses, the ACL quietly does a great job most of the time.
Alabama is the sixth-most obese state in the nation, and nearly a third of its residents live with a significant amount of excess weight, according to the Gallup-Healthways Well-Being Index published in May. More than half of the survey respondents said they wanted to lose weight, but only 26 percent were taking active steps to shed the pounds.
Aerospace and Defense
Swinging an axe, wielding a machine gun . . . or being able to place a virus that disguises itself into industrial software: which do you think is the most devastating form of warfare? The new technology of war is perennially unrealistic and hard to accept: sometimes it seems nonmilitant, even.
Many sectors of the economy have slowed down or have at least limited operations since March, but national defense often can't wait. Unstable times create opportunities for international peers and may create desperation in poorer nations. National security objectives have decades-long ramifications, and the work of our public/private defense engineers will directly affect the ability...
The global advantage in manufacturing is shifting away from countries who win on mere prototyping and cheaper retrofitting. There is now less separation between what is practical and optimal in design for the military, and that is good for the warfighter. In the field of additive manufacturing, engineers get closer to their products than ever...
The mission of national security remains the same, but the kind of talent needed to fulfill it is changing. Arms races are muddled with algorithm solutions, hacking, social media influencing, and other consequences of the digital age. This shifting focus presents new opportunities for young coders and the software savvy of America to make a...
Manufacturing and Construction
By our estimation, waste accounts for around 30% of the total cost of most construction projects. And that is unacceptable. Waste is not always due to incompetence, but instead results from inadequate planning and coordination. In a previous post we discussed our usage of prefabricated modules to offer value to clients.
Airbus is expanding their footprint in Mobile. Based on the success of the initial A320 program in Mobile, which is averaging five planes per month assembled, a new facility for the A220 aircraft is under construction. This LEED Silver final assembly line and delivery facility project is being commissioned by Sain Engineering Associates (SEA).
Faster Work, Less Fatigue, and Better Quality Control Have you ever received directions to an indistinct place from someone who lives in the area? Have you received them over the phone?
Construction is always going to require hard work and problem solving in the field. Many modern improvements, however, work toward streamlining communication and coordination between those carrying out the plans-making the work itself easier and more effective.
Although it is the last thing most would consider as important in the construction industry, moral- the way workers feel about their work- affects real outcomes. Our consistent theme on the blog thus far has been cutting waste.
Welcome to the Building Revolution, where we hope to share our story with the people who make us successful and inspire our continual improvement: employees, clients, subcontractors, and industry innovators. At Golden we build people and revolutionize the construction industry, in that order.
Legal
Erik Heninger
Articles about bankruptcy and family law researched and written independently, in a conversational tone
Hernia repair is one of the most common general surgery operations. There are nearly 1,000,000 hernia repairs performed every year in the United States,
Professional Services
What do you think of when you hear the word "mortgage?" Lifetime of debt, the illusion of home ownership, paying the bank for your house- do any of those hit home? It's no wonder that when we finish paying off our homes, that we don't perk up when approached with a new m word.
As we addressed in a recent article, the Home Equity Conversion Mortgage or reverse mortgage is a reliable, time-tested tool that allows homeowners to mobilize their home equity toward their retirement goals. Reverse mortgages are insured by the Federal Housing Administration.
The difference between working because you must and working because you choose is like the difference between K-rations and filet mignon. New studies continue to come out on the healthfulness of staying engaged in society via work well into traditional "retirement years."
Some of us have been thinking about retirement for a long time ... perhaps as long as we've been working. That doesn't mean we have allayed all of our concerns about high-quality living for the rest of our time here. There is so much to think about, and there are potentially disastrous unknowns.
What do well-preserved wooly mammoth remains and mummified desert folk have in common? They are found in areas with virtually no humidity (or frozen, which is to say, no humidity either). Humidity, moisture in the air encourages decay by both organic processes and insect/animal life.
Most people are now at least aware that reverse mortgages can be part of a viable retirement strategy for seniors, for "mom and dad" that is. But what some don't know is that the reverse mortgage can spare more valuable, hassle-free forms of inheritance, as well as the heirs' own money in the medium term.
Ants and fleas are some of nature's most adaptive and annoying wonders. They are hardy and opportunistic, waiting out lean times and multiplying rapidly when feasts are available. Fleas What you probably know about fleas is that they feed on the blood of animals, they cause allergic reactions and spread tapeworms in your pets, and they connote shameful feelings of filth and annoyance when you find one on yourself.
while sharks kill 200 people per year, the unassuming mosquito kills millions per year. Most of these deaths are from malaria (mostly eradicated in the U.S.). Tens of millions more are debilitated by a host of other mosquito-borne diseases, including filariasis, yellow fever, dengue and encephalitis.
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Personal Stories
How will your parents spend their final years? This question is a source of anxiety for many adults. With more women (traditionally, caregivers) in the workforce than ever before, and the relative style of the nuclear family, it seems that we will all face a difficult choice: put our aging parents in a nursing home and relegate them to formal family visits, or integrate them completely into an already busy life.
The holiday season can be tough, especially when our happiness and personal achievements seem to have trended in the wrong direction. Of course, it's also a time to regroup, recognize blessings, and set positive goals for years to come. In two previous posts, we have discussed Cassandra Boyle's struggle with weight gain, and her decision to have bariatric surgery.
Imagine that you have lived your entire adult life with undue amounts of shame, physical discomfort, danger, and perpetual limitations. Perhaps the problem has been so pervasive that you have been blind to its consequences. If you could fix it for the price of a used car, would you?
The desperation of being lost at sea is something few of us have experienced, but our imaginations can easily take us there (with the help of literature and entertainment). Perhaps it's a powerful metaphor because many of us know the feeling of losing hope or facing the indomitable momentum of our personal challenges.
For obese adults, diet and exercise alone is just not a sustainable strategy to live a healthy and happy life. Despite overarching understandings of calories and metabolism, studies continue to show that the rules change for those who need to lose, say one hundred, rather than ten pounds.
When Brookwood Baptist Health nurse Melissa Cole was diagnosed with sarcoma in February 2015, she and her fellow nurses knew it wouldn't be long before Melissa herself would receive care from the very colleagues she had worked alongside for more than five years.
In part one of this series, we introduced Cassandra Boyle, whose struggle with sudden weight gain during and after pregnancy led to health problems and ultimately a choice between bariatric surgery and what seemed genetic destiny-congestive heart failure. Cassandra chose surgery, motivated by her young boys and fresh memories of happier, healthier times in her own life.
Do you remember the "snowpocalypse" last winter in Birmingham? The rest of the nation smirked as the entire metro area went into chaos following an unexpected one inch of snow, which stuck to a dangerous layer of ice.
Public Relations and Advocacy
10/31/2019 - Coastal Alabama Community College The traditional four-year college track isn't for everyone-or at least, isn't for everyone right away. Some students aren't sure what they want to study as they enter (or re-enter) higher learning opportunities, while others are looking for a more affordable education option.
I work with On River Time year-round, manage social media, pitch to traditional media and attend camp as a mentor. I pitched, wrote, and provided my own photographs for this while at camp.
The Affordable Care Act once seemed like it would be forever pending, but as the first wave of penalties are paid by the uninsured, the reality sets in: maintaining health coverage is the law. On the bright side, of course, the price of coverage will vary with your ability to afford it, and the more people enroll the better off we all will be.
When I joined the FWLT, the priority task given to me was redesigning the quarterly newsletters to be more modern and clean. This was my very first foray into any sort of design work, but I adapted. The fonts, spacing, photo arrangements, editing, and most of the writing was my responsibility. We physically mailed these to hundreds of supporters.
I wrote several of these student success stories for the SSF. I interviewed the students by phone and email so that I could represent their unique challenges and successes. These stories helped us to fill out the Business Alabama story that came out in April as well.
Health Care is expensive-no news there. Over one million people in Alabama receive Medicaid benefits, including 51 percent of the state's children. Medicare and Medicaid in Alabama have been on shoestring budgets for years. Medicaid makes up around 30% of the general fund budget.
Bill allows savings without penalty for Alabama persons with disabilities BIRMINGHAM, Ala. - July 30, 2015 - On Tuesday, June 30, Katherine Barr joined Governor Bentley and other key advocates at a ceremonial signing for Alabama's implementation of the Achieving...
As of 2014, Alabama had the second highest rate of deaths related to heart disease, just behind Mississippi. Heart disease is the leading cause of death in this state (as well as across the nation) claiming 12,083 lives in Alabama in 2010. Alabama has the second highest rate of deaths due to stroke, just behind Arkansas.
A handful of irreplaceable nonprofits in our region help people get their footing in a world of domestic instability caused by various social ills. These organizations have set forth difficult, faith-driven tasks of giving people who have suffered a renewed sense of wellbeing, healthy habits, and hope for the future.
Some tragedies, the most highly publicized, happen rapidly and affect millions with emotional intensity. Shrewd politicians race for the microphone to take turns at framing it for their own reputations as leaders or to out-shout the anticipated framing from their opponents.
By most accounts, our national and state economies have improved since the 2009 recession lows. Some of the popular stats, such as the unemployment rate, are misleading. How many of the jobs gained are paying the same amount as the jobs originally lost?
Panorama had done business with REEDS intermittently in the past. They needed a quick press release for a robbery at their Memphis store. This is what I wrote.
One of our clients (the name and business has been changed here) had a keynote speech to give to inspire others to seek their career dreams. I wrote this speech after a 45 minute interview with the client. The response at the event, which I attended with the client, was favorable.
Media advisory for a series of fundraiser events
I put together this application for ORT based on specific parameters from the BBA.
I worked closely with Jason Brough to arrive at the essence of his new business direction. We were able to see these key ideas through in the subsequent media coverage for the Hanging Gardens and Architizer Award. If you look at the Birmingham News articles you will see some of this language almost verbatim. This is an example of helping a client become more themselves. It was a special pleasure to have the client so involved creatively.
How many of life's pleasures do you plan to phase out in the final 1/3 of your life? Many of us would like to retain as many as possible. But, under the current concepts of long-term care that is not possible.
Fun, Consumer Products, Trivia
Browse a series of custom researched and written tourism blogs.
If you were required to go on a Mars expedition and allowed only water and one other beverage choice, what would it be? Those of you who didn't choose an adult beverage probably went with coffee-at least the stats would suggest that. According to Zagat's 2015 survey, 82% of Americans drink an average of 2.1 cups per day.
We always want to know what has made great people great-can we learn their habits or adopt some of their attitudes or routines? Dr. Seuss, Theodor Seuss Geisel (1904-1991), let his collection of far-out, hypnotic children's books speak for themselves. He was quiet about his real-life inspiration.
A fun freelance assignment. This is my personal voice.
We reached out to the Birmingham Business Alliance for member and social media voting support. "Birmingham-based JTI Companies, Inc. Selected as an Architizer A+ Award Finalist for Designing and Engineering the Perez Art Museum Miami’s Hanging Gardens – March 4, 2014"
Another bit of coverage to help JTI win the Architizer A+ award. "In Magic City Newsmakers, the BBJ shares notable awards, news and other tidbits about Birmingham businesses and nonprofits."
I wrote three descriptions for some of Alabama's top 100 dishes. I called each chef for an in-depth interview and tried not to use the term "mouthwatering." This one made the cut; I'm not sure if the others will be rotated in (here they are): Roasted Red Pepper Soup River Nile, Dothan The River Nile, in scenic downtown Dothan, is a nice place to relax and have a coffee. But it is not just a café. Here amongst the eclectic art, you can also get one of Alabama’s finest dishes. Owner,...
I edit all of the articles on this site, a new venture by my brother. "Painting Is Dead publishes articles, essays, and reviews. Every month, we feature a new emerging artist in our 'featured artist' section. We also host a 'monthly guest', who will be a more established art world participant (e.g. artist, gallery owner, curator, writer)."
I wrote two blogs per month for this client through AMG
Several versions of their website ago, Butler's had me help find their voice.
Public Relations Results
I began developing this story in January 2014, arranged interviews and supplied student stories which I had written from my own interviews. It appeared in the print edition and is now online for posterity.
It's almost noon on the Snake River, and Shawna* has a bite. Thirteen years old with wavy cinnamon hair, a smattering of freckles, and a resolute gaze, she's been standing in a little gray fishing boat for four hours, her wrist flicking back and forth as she casts her rod again and again to no avail.
The AL.com story was modified only slightly and used in a Friday print edition on the first page of the business section.
Each month, we got up extra early and visited one of the FWLT's preserved places for a walk and talk. This sheet is an example of how it usually transpired.
Publicity for Four LIttle Golden Girls: Melba Moore was interviewed, performed, and was brought back by popular demand for another performance.
I helped Jason Brough win an Entrepreneur Spotlight Award, which gave him coverage in print, and a networking opportunity at a ceremony. "Buoyed by a rapidly growing technology sector, assets like Innovation Depot and a history of startups, Birmingham has quite the entrepreneurial scene. Over the next week, we'll be highlighting the Magic City's entrepreneurs as part of our 2014 Entrepreneur Spotlight award."
I pitched this story as a feature to Al.com. It needed little editing to be print-ready. The short, local campaign surrounding the Architizer Awards helped JTI obtain the votes to later win the Popular Choice Award.
I began working on this story in February, pitching it for this particular section of the magazine that covers feel good and nonprofit events.
I arranged this appearance and helped the guest prepare for the unscripted interview. Jason Brough, President of JTI, talks with Nicole Allshouse, host of ABC 33/40's morning program 'Talk of Alabama' about JTI's role as designer and fabricator of the Perez Art Museum Miami Hanging Gardens.
Miles College (an HBCU) was producing and play about the bombing of the 16th Street Baptist Church. In an effort to get to a different demographic, we approached the alternative radio station in the area--the Lochamy's said this was one of their favorite interviews ever.