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Greg Jones is a #1 Amazon Best-Selling Author in Managed Services, IT Growth, and Business Leadership, a multi award-winning MSP growth strategist, and one of the most influential voices shaping the global IT channel.
As Senior Vice President of MSP Enablement for EMEA and North America at Kaseya, Greg leads strategic initiatives that drive the growth, performance, and long-term success of thousands of managed service providers across multiple continents. His remit spans global partner strategy, enablement, community leadership, and ecosystem expansion, positioning him at the centre of one of the world’s largest and most influential MSP ecosystems.
With over 20 years of experience in the IT sector, Greg blends executive leadership with operator credibility. Before joining Datto in 2019, he served as Chief Technology Officer for a high-performing MSP in the Northwest of England. That hands-on experience gives him a deep understanding of the operational, commercial, and cultural challenges MSPs face, and it shapes his relentless focus on execution, accountability, and measurable business outcomes.
Greg is widely recognised as one of the most respected and impactful leaders in the global IT channel. In 2026, he was named a CRN Channel Chief, a prestigious global recognition awarded to the industry’s most influential channel executives worldwide. He has also been recognised as Regional Channel Chief 2024 and ranked among the Top 50 Leaders in CRN UK’s Channel Chiefs. He was awarded IT Europa Industry Leader of the Year and Cyber Security Leader of the Year, listed in the UKtech50 as one of the UK’s most influential technology leaders, and named a Top Channel Influencer by Channel Futures for his dedication to the MSP community. He has also received the CompTIA UK and Ireland Community Leadership Spotlight Award and the SDC Channel Champion Award, reflecting sustained impact across the global ecosystem.
Beyond his corporate leadership, Greg plays an active role in shaping the future of the technology community worldwide. He serves as Executive Council Leader within GTIA, advises the Advancing Women in Technology board, sits on the Channel Executive Council Advisory Board, and holds an executive position within The 50 Club, an exclusive group of industry-leading channel organisations that significantly influence the strategic direction of the IT channel. He has also led Diversity, Equity and Inclusion initiatives and serves as a Business Ambassador for Alder Hey Children’s Charity in the UK.
As a high-energy keynote speaker, Greg challenges technology leaders to rethink what is possible in modern managed services. His presentations focus on growth acceleration, operational maturity, AI-driven transformation, automation, cybersecurity strategy, and building scalable business processes. Known for cutting through complexity, he delivers pragmatic, practical strategies that audiences can immediately implement to drive meaningful business results. He challenges the status quo, encourages leaders to think differently, and pushes organisations to focus on what truly moves the needle.
Greg has become a trusted global media spokesperson on the evolution of the MSP model and the future of technology-enabled business. He regularly speaks on topics including automation, machine learning, Generative AI, cybersecurity, compliance, and modern business process design. He believes we are living in exceptional times, where the right combination of leadership, technology, artificial intelligence, and disciplined execution can fundamentally redefine what businesses are capable of achieving.
At his core, Greg is passionate about helping MSPs win. He believes real growth happens when community, accountability, and strategic clarity align. He thrives on building meaningful relationships across the channel and is driven by seeing partners overcome challenges, scale their businesses, and achieve outcomes they once thought were out of reach.
When he is not focused on the global technology ecosystem, Greg is often travelling. If you are looking for him outside of work, there is a strong chance he is either near a beach or somewhere high on a mountain.
Greg's book can be found here: https://amzn.eu/d/04htdU3p
Each year, Computer Weekly launches a search for the most influential people in UK IT, asking the tech community who it thinks should be in the top 50 - here is the longlist of everyone nominated for 2026
MSPs chasing growth through lower prices are heading in the wrong direction
Where’s the growth? At the recent Connect Local event, Greg Jones, our SVP of MSP Success EMEA and North America, got a chance to catch up with @TechnologyReseller to discuss the findings of the Kaseya State of the MSP report and explore how AI is key to scaling MSP operations.
Preparing for change. In conversation with @CloudResellerNews, Dan Tomaszewski, our EVP of Channel, explores Kaseya’s 2026 State of the MSP report findings, discussing how AI is making an impact on the MSP business model and how service providers can stay profitable.
View the latest edition of Business Eye and browse our back editions for a full round up of Northern Ireland Business News, Analysis & Events
With hype surrounding artificial intelligence (AI), the message for the channel is to pitch something concrete.
New Charity Book aimed at helping MSPs Scale Effectively
Popular channel podcast series launches as paperback book with 100% of profits going to help inspirational cause
Greg Jones, SVP of MSP Success at Kaseya, discussed the TruPeer initiative and its role in supporting MSPs. He also addressed SMB IT growth, AI adoption, sustainability, and the influence of Gen Y and Gen Z buyers on service delivery and decision-making.
Greg Jones' new book, tailored for managed service providers, combines insights and raises funds for Alder Hey Children's Charity.
Popular channel podcast series featuring 100 channel leaders launches as paperback book with 100% of profits going to help inspirational cause
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Interview with Greg Jones at Kaseya DattoCon 2025
As technology, compliance, and security pressures intensify, many managed service providers (MSPs) are finding that competitive advantage no longer comes from going it alone. Instead, cross-partner collaboration-between peers, across regions, and sometimes across borders-is emerging as a strategic lifeline.
With a record number of nearly 500 nominees, finding the top 50 most influential people in UK IT is a mammoth task, with so many deserving candidates, especially in a challenging economic climate.
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While Kaseya’s most recent TruPeer event advised MSPs on coping with economic uncertainty, the company remains confident of market growth.
Partner programmes promise support and rewards but it's a fine balance getting the incentives right to appeal to those channel players that will really be an asset.
Flipsnack is a digital catalog maker that makes it easy to create, publish and share html5 flipbooks. Upload a PDF or design from scratch flyers, magazines, books and more.
Which high profile channel leader jumps out of helicopters strapped to a snowboard? Find out here, along with nine other behind-the-scenes insights into channel personalities. What we didn't know about 10 top channel leaders - but do now...
Kaseya, a leader in the managed service providers (MSP) sector, is placing MSP empowerment at the forefront of its strategy. Greg Jones, EMEA VP of business development at Kaseya, presented the vendor's MSP offensive at XChange MSP in early October. The vendor's MSP enablement team, now 65-strong, is dedicated to helping MSPs enhance their business operations globally.
Over the next year, customers will seek partners who can deliver scalable, flexible AI solutions that align with their business needs. Fred Voccola, CEO, Kaseya Technology always has been, and always will be, the future. In the next two decades, the percentage of the economy made up of small to mid-sized businesses is going to exponentially grow.
We asked 10 EMEA channel executives to gaze into their crystal balls to tell us what partners can expect in 2025.
With just days left in the year Billy Macinnes canvases opinion across the channel about how the last 12 months have gone
ALSO, TD Synnex, Synaxon, AvePoint, Distology, ACCO, Kaseya, Nebula Global Services, e92 plus and Zyxel review 2024 company performance
REVIEW CONTINUED Greg Jones , senior vice president of MSP enablement, Kaseya For Kaseya and our partner community, 2024 was a fantastic year. The market was
Greg Jones promoted to oversee Kaseya TruPeer programme in addition to existing duties
TruPeer switches to regional leadership for EMEA Kaseya has promoted Greg Jones (pictured), formerly Vice President of Business Development EMEA at Kaseya, to the newly created Vice President of MSP Enablement role. Alongside continuing to lead Kaseya's Global Partner Programme, Global MDF Programme, and industry events across the EMEA region, the new position will see Jones overseeing the TruPeer programme.
IT and security compliance are firmly under the spotlight, but how can the channel adapt to ever changing regulations?
Join me as I sit down with Greg Jones from Kaseya at ChannelCon 2024 to discuss the evolution of the MSP industry. They explore the shift from break-fix to...
Greg Jones (pictured), Vice President of Business Development for EMEA at Kaseya, is particularly bullish on the sector's future, noting that the UK MSP sector is experiencing rapid expansion. "We're seeing phenomenal growth across the MSP sector, and the data supports this," Jones asserts, pointing out that all leading data houses report an upward trend.
Flipsnack is a digital catalog maker that makes it easy to create, publish and share html5 flipbooks. Upload a PDF or design from scratch flyers, magazines, books and more.
Congratulations to this year's winners at the IT Europa Channel Award, which took place on June 26th at Channel-Sec, hosted at the Marriott Hotel Grosvenor Square in London. Now in its 16th year, this event celebrates those trailblazers whose innovative ideas and enduring dedication are driving the IT channel industry forward.
The sixteenth IT Europa Awards, held on June 26th at Channel-Sec at the Marriott Hotel Grosvenor Square in London, celebrated the achievements of five distinguished channel leaders within the 29 award categories. Emily Masterton, Channel Leader of the Year Emily Masterton (pictured middle) of 8x8 was awarded Channel Leader of the Year for her ability to help drive growth.
How can vendor partnerships be leveraged effectively and be more than just transactional relationships? Greg Jones explains all.
Kaseya has hinted at significant changes to its partner program, aiming to better support managed service providers (MSPs) in Europe. Greg Jones, Vice President of Business Development, EMEA, outlined its broader strategy at its recent Dattocon Europe partner event. The revamped program introduces several new initiatives designed to enhance partner enablement, support, and growth.
Kaseya vows to share risk as well as success with partners as it looks to "totally change" its partner program.
INTERVIEW - GREG JONES, KASEYA Innovation driving success Kaseya has recently launched a range of new offerings to help managed service providers to grow their
In this IT Channel Business Insights interview, we speak with Greg Jones from Kaseya to highlight the most significant trends he anticipates emerging in the channel this year.
UKtech50 received a record-breaking 434 nominations for the 2024 list. Unfortunately, there wasn't space for everyone in the top 50, and as you can see for yourself in this year's longlist, it was a difficult decision for the judges.
Kaseya's key leaders discuss partnerships and how the company is simplifying and slashing costs for channel pros.
Kaseya DattoCon Europe, a flagship event for the European channel community has announced its lineup of speakers, tracks, and training as it gears up to welcome industry leaders to Dublin. Running from the 11th to 13th of June at Convention Centre Dublin, Ireland; DattoCon offers over 50 sessions across multiple tracks including training, automation, cybersecurity and core sales and marketing skills.
Join ChannelPro's traveling reporter Joel Zaidspinner at NerdioCon 2024.
2024 PREVIEW CONTINUED Greg Jones , vice president of business development, Kaseya Managed service providers (MSPs) are so it's worth looking beyond the usua
Small and medium-sized enterprises now consider technology an integral part of their business and want to harness technology to drive productivity and will therefore be looking for MSPs to help them achieve those 2024 goals says Fred Voccola and Greg Jones at Kaseya.
We asked CompTIA Community leaders and industry experts to share their predictions for the next 12 months on new technologies, workforce trends and economic expectations. Here's what they had to say.
This special report examines the top trends and lessons learned from 2023 with focus around the likely challenges and opportunity for the year ahead. Drawing from leading voices from the channel, our report examines diverse topics with a focus on how the community can maximise profits, minimise risks and stand out from the crowd.
A tough 2023 is in the books, and focus now settles on a fresh 12 months where the narrative can be better across the channel.
With 2023 drawing to a close, it's time to ask "what kind of year was it for channel businesses?". Did 2023 live up to their expectations? Or did it fall short?
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The majority of IT spending will go via partners but it is never as simple as that and things need to be handled right
SMBs investing in technology that boosts efficiency
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The majority of IT spending will go via partners but it is never as simple as that and things need to be handled right
01732 759725 32 them across all Kaseya solutions and business functions, including marketing and sales. We have seen time and again that moving to Kaseya helps
IT channel heads liken GenAI's surge to the stampede of the 1840's but warn of inherent challenges for MSPs Just as the 1848 California Gold Rush drew hopeful prospectors westward in a frenzied quest for riches, the advent of Generative AI, or GenAI, is sparking a modern-day digital 'gold rush', according to GFI Software CEO Eric Vaughan (pictured left).
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Prioritising customer needs over a technology-centric approach is the quickest route to profitability and expansion for MSPs, according to Dan Scott, Director of IT Nation, EMEA, at ConnectWise. At a panel session at the Managed Services Summit in London, Scott emphasised that clients are now less interested in discussions focused solely on technology.
Focusing on the crucial themes of leadership, security, and growth, this week's 13th annual Managed Service Summit in London attracted over 250 industry delegates eager for insights into today's challenging MSP landscape. Amidst increasing market saturation, the summit offered invaluable perspectives on identifying new opportunities and effective strategies for capitalising on them.
The MSPs best positioned to help end customers make holistic strategic decisions about which functions to outsource will be the ones that truly succeed, according to Greg Jones, Vice President of Business Development EMEA, Kaseya.
Menu IMPACT 1000 Series Designed for the New Open O ce environment COVER STORY PG 16-17 AUGUST 2023 @commsbusiness 1159769930 IMPACT_1000_COMS_165,5x280_EN.indd 1 IN THIS ISSUE 22 Unlocking IoT opportunities 30 Adding value with Microsoft 36 Selling in 2023 and beyond 18.07.2023 17. Next Library
The MSPs best positioned to help end customers make holistic strategic decisions about which functions to outsource, taking into account a range of considerations including cost-benefit factors, emerging technologies, innovation, and future requirements will be the ones that truly succeed.
Greg Jones, Vice President of Business Development EMEA, Kaseya, discusses the findings of the company's recently published IT Operations Report. He shares some fascinating insights as to current end user challenges, including cybersecurity, automation, budgets, workloads and legacy infrastructure, suggesting that MSPs and the Channel more generally have a major opportunity to help their customers as they look for more outsourced technology solutions and expertise.
CompTIA's UK&I Community Leadership winner talks about why it's important to develop yourself along with your business and how CompTIA members can elevate the IT industry.
The swim lanes are blurring for EMEA channel partners as European firms adopt different sales and service models, says IDC analyst Stuart Wilson.
Vendor announces doubling of market development funding and dedicated account management After widespread coverage regarding quality issues following its merger with Datto, Kaseya plans to improve its Global Partner Programme through increased investment in account management.
Klumme: I en tid med øget konkurrence mellem MSP'er og et større fokus på vækstmulighederne gennem opkøb, salg og fusioner er det afgørende for MSP'er at kunne fremvise en veldokumenteret og automatiseret drejebog, så det bliver nemmere at fusionere virksomheden ind i en ny konstellation.
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The joint programme extends benefits to 'everybody' including both Datto and Kaseya partners Almost a year has passed since Kaseya's staggering $6.2bn acquisition of Datto, and the benefits of this monumental deal continue to unfold.
Kudos to this year's victors at the IT Europa Channel Award, which was held on May 18th at Channel-Sec, located in the Royal Lancaster Hotel in London. Now marking its 15th year, this event stands as a testament to those trailblazers who, with their innovative ideas and enduring dedication, are propelling the industry forward.
What a night in London celebrating the IT Europa Media & Intelligence Ltd channel award winners! It was an absolute privilege to be nominated for the Cyber Security Leader of the year but winning on the night..... Unbelievable! I could not be more proud to collect this award.
MSPs must focus on education, training, and coaching over purely technology-driven approaches, according to Greg Jones, Vice President of Business Development EMEA, at Datto. During a panel discussion at Channel-Sec, he stated that nurturing employee skills enhances cybersecurity services, yielding benefits for both staff and clients.
Greg is an MSP growth-hacking professional and leadership expert who delivers high-energy keynote presentations that challenge audiences to focus on what matters most regarding technology and business. His day job is as Vice President of Business Development for Kaseya/Datto within EMEA, where Greg is responsible for expanding and driving the success of Datto's partner program and unique MSP ecosystem across the EMEA region, including community, events, and marketing development funds.
According to Bob VanKirk, CEO at SonicWall, "listen more, talk less" should be a key mantra for vendors seeking a strong and successful relationship with channel partners. Vendors can gain a lot from listening to where channel partners are going with their businesses, their requirements and pain points, says VanKirk, describing partners as "a force multiplier" and one of the key differentiators for vendors.
The finalists for the 15th annual IT Europa Channel Awards have been after breaking a new record with over 350 applications received this year. The much-anticipated event will take place on May 18th at the Royal Lancaster Hotel in London, where numerous prestigious accolades will be presented to celebrate the most renowned companies in the channel.
The finalists for the 15th annual IT Europa Channel Awards have been after breaking a new record with over 350 applications received this year. The much-anticipated event will take place on May 18th at the Royal Lancaster Hotel in London, where numerous prestigious accolades will be presented to celebrate the most renowned companies in the channel.
Meet Channel Futures' 2023 Channel Influencers, EMEA. We're putting the most important list of channel leaders in the industry on an international stage.
Channel people at Datto, Zoom, CrowdStrike, Zscaler and more are among the individuals making waves this week. We showcase those who have made an impact.
Managed Service Provider (MSPs) konnten in den letzten Jahren viele Erfolge feiern, obwohl der Wettbewerb auf dem Markt stetig zunimmt. Die positive Entwicklung bedeutet aber nicht, dass sich die Unternehmen auf dem bisher Erreichten ausruhen können. Um auch weiterhin erfolgreich zu wachsen, sollten sie aktuelle Trends im Blick behalten, Routinen hinterfragen und neue Möglichkeiten schaffen.
Tate Talks with....Greg Jones, Kaseya/Datto I enjoyed chatting to my friend Greg Jones about his career to date About Greg Greg is an MSP growth-hacking professional and leadership expert who delivers high-energy keynote presentations that challenge audiences to leverage their focus and pay attention to what matters most when it comes to technology and business.
Europe faces strong headwinds from war, rising costs and skills shortages. Against this background, IT leaders give their EMEA channel predictions for 2023.
Datto talks managed services trends - from new players to more M&A, everything has changed post-pandemic. Here are the top talking points for MSPs in 2023
With 2022 firmly in the rear-view mirror and 2023 beginning to unfold, organisations are focused on implementing plans for the coming year - whether it's automation, digital transformation, or improving the hybrid work environment. While business plans may change from year-to-year, some things never change. One of those is the cyberattack landscape.
We ask five experts for their opinions on key trends shaping the managed services market (see panel) 1 A growing market 'There's never been a better time to be an MSP' is a common refrain in the technology sector.
CompTIA's UK Spotlight awards show peer-to-peer recognition and are awarded to young professionals who exemplify leadership qualities in the tech industry as well as their own community. The individuals chosen for each award have made significant contributions to the industry as a whole and the organizations they work with.
"In 2023, social robots will be back. Late in 2022, we saw companies like Sony unveiling robots like Poiq. This set the stage for a new wave of social robots. Powered by natural language generation models like GPT-3, robots can create new dialogue systems. This will improve the robot's interactivity with humans, allowing robots to answer any question.
01732 759725 24 ASK THE EXPERTS We ask five experts for their opinions on key trends shaping the managed services market (see panel) intelligence, so they start deploying more stuff down to the customer, saying 'put these sensors in, do this, do that'.
After more than a year of the Covid pandemic, there are signs of at least a partial return to normality as vaccination rates increase. But what will that normality consist of? As Bob Dylan once remarked: "You can always come back, but you can't come back all the way."
NITCH 2023 PREVIEW The future's bright? The past few years have shown that making predictions is anything but easy. That said, a range of leaders in the channel have had a bash anyway, giving their thoughts of what the next 12 months could have in store. providing new opportunities for manufacturers and resellers alike.
Datto owner Kaseya recently unveiled a fresh look for its global partner programme, including a more than 300 per cent rise in resources. The updated programme comes a year after Datto was boug...
2020 and 2021 were heavily focused on the pandemic, and the global recovery from it that continues to play out. But 2022 has seen the 'new normal' evolve further - in many ways, into a life that looks more like what we were used to pre-Covid-19, with public health and social distancing restrictions easing off.
oatawa - stock.adobe.com By The world might still be constrained by Covid-19, but the need to enhance and roll out partner programmes has continued unabated. The vendor has updated its EcoStruxure Specifier Tool, adding single- and three-phase uninterruptible power supply (UPS) technologies that enable its channel partners to quickly specify projects and complete tenders.
When it comes to being paid for services, the attitude of "Can't pay? Walk away" may not be as simple as assumed. A question anyone providing any service needs to ask their customers is: "What good is it being your expert if you won't pay me for my expertise?"
by Greg Jones, EMEA Business Development Director, Datto The Datto 2021 Global State of the MSP Report has found that overall spending by small and medium sized enterprises (SMEs) on managed services is growing at 15% per year. So it's no surprise that many MSPs are experiencing high demand and seizing new growth opportunities.
If there was a market where 70% of the companies expected to increase their budget spend by an average of 7%, it's fair to say a lot of them would be very interested in that market - especially if they were planning to spend that extra budget on a particular technology or service.
Menu OW EW SH VI DE PRE INSI HEADLINE SPONSOR 29-30 March 2023 | The NEC, Birmingham THE UK'S LARGEST ICT CHANNEL EVENT IS BACK!
Greg Jones, Business Development Director, EMEA at Datto, explains how to build a robust cyber resilience strategy that extends beyond the cyber threat landscape Small and medium-sized enterprises (SMEs) are turning to managed service providers (MSPs) at an accelerated pace to combat the growing risk of cybercrime, while increasing their investment in a broader range of services and support.
Despite a range of obstacles in 2022, such as supply chain issues, soaring inflation, huge spikes in energy prices, the after-effects of the pandemic and the continuing consequences of Brexit, UK channel businesses appear generally optimistic about the fourth quarter.
Gernot Krautberger - stock.adobe By The lack of cyber experts is well-catalogued, but combine it with economic pressure on customer budgets and the need for the channel to step in to fill the skills gap is mounting. Across the industry, the expectations are that next year will see customers leaning even more heavily on their channel partners.
Menu OW EW SH VI DE PRE INSI HEADLINE SPONSOR 29-30 March 2023 | The NEC, Birmingham THE UK'S LARGEST ICT CHANNEL EVENT IS BACK!
Celebrating its 12th year, the Managed Services Summit UK continues its tradition of being the premier managed services event for the UK IT channel. As delegates come to expect, the event this year will again feature presentations by leading independent industry speakers, a range of sessions exploring technical, sales and business issues by leading specialists in the sector, and extensive networking time to meet with potential business partners.
It was like no time at all had passed. We were back in Brighton for the 12th annual Network Group Exhibition, Gala & Awards this week, catching up with old friends, peers, and partners, and welcoming lots of new faces into the fold.
All professionals involved in the managed services industry can rejoice with the news that the popular UK Managed Services Summit held in London at 155 Bishopsgate returns next week at 8:30 am on the 15th of September after a 12-month absence.
There's a general consensus that the future for most channel partners lies in converting to become managed services providers (MSPs). Many already have. But life as an MSP is not all wine and roses, as a recent survey by LogicMonitor entitled The next-gen managed service provider makes all too clear.
WOW, this is going back some! (24 years) I guess this is going back to my college days, I had a part-time job at PC World and the biggest lesson this job taught me was: always expect the unexpected from end-users. Joking aside, it taught me that people don't know what they want when technology shopping.
Cybersecurity and data backup vendor Datto has urged MSPs to develop their services businesses to differentiate themselves in today's pandemic-stricken MSP market. According to Greg Jones (pictured), business development director, EMEA of Datto, MSPs need to focus on their specialisms - whether it is around security, cloud, profitability and productivity within businesses.
In many ways the Covid pandemic catapulted the role of MSPs much further forward, ensuring businesses were best placed to not just survive but even thrive during turbulent times. Mark Hollman, interim vice president of market development at Colt Technology Services said the Covid crisis pushed MSPs further to the forefront to inspire business continuity and growth.
The second XaaS (Everything-as-a-service) Summit this week covered a lot of ground - from sustainability issues in the channel to the problems around working from home and the new skills needed to manage people and customers remotely. One clear word of advice came from Leigh Plumley CRO from global MSP Aptum: communicating with staff and customers is a key focus, he says.
01732 759725 30 Greg Jones MSP Even so, almost all respondents (96%) expect revenues to increase over the next three years. This, and the fact that almost half of MSPs were able to increase revenues during the Covid-19 pandemic (albeit modestly), with just one in five experiencing a decline, helps explain why 93% of MSPs globally believe now is a good time to be an MSP.
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