Grace Rybak

B2B Content Marketing Writer

United States

Over the past ten years, I've told the stories of B2B advertisers in a variety of industries and mediums. My aim for each story has always been the same: to advance the business's mission while meeting the audience's needs.

As a content marketing freelance writer, I want to help businesses take small but meaningful steps towards growth by engaging audiences. Each piece of content will be strategically designed to inspire increased trust in your brand.

I can write articles, case studies and white papers; craft social media copy and design accompanying graphics; or help build a content marketing plan for your brand. I thrive in the details, which allows me to create and edit content of the highest quality.

Want to learn more? Reach out to say "Hello."

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Portfolio

Profile Articles / Case Studies

Pool & Hot Tub Alliance
11/15/2023
Learning to lead

PHTA member spotlight profiling a U.S. Navy submarine veteran and the leadership lessons he learned.

Pool & Hot Tub Alliance
06/01/2023
Building out

PHTA member spotlight profile featuring 2022 PHTA Builder of the Year Kyle Chaikin and his tips for breaking into pool construction.

Pool & Hot Tub Alliance
03/15/2023
Capturing young water

PHTA member spotlight profile featuring top strategies for marketing your pool business to young consumers in 2023.

Pool & Hot Tub Alliance
02/08/2023
A new path to the pool industry

PHTA member spotlight profile of Absolute Pool & Spa Care's president and his youth alternative employment program.

Pool & Hot Tub Alliance
02/01/2023
Strategic leadership

PHTA member spotlight of a pool and spa industry veteran and the strategies he used to help build and lead a manufacturer out of bankruptcy.

Concrete Equipment Financial Services
12/07/2022
Breaking the mold

Case study article detailing how CEFS client AAA Concrete financed its newest innovation.

Pest Management Professional Magazine
03/01/2019
A platform for financial sustainability

Case study about B.O.G. Pest Control's Budget Billing payment solution, implemented with Real Green Systems software.

Pest Management Professional Magazine
02/01/2019
Keeping structures sound

Profile on J&J Exterminating and its use of Taurus SC from Control Solutions Inc. for PMP Magazine's Termite Battle advertorial supplement.

Pest Management Professional Magazine
12/01/2017
No barriers to success

Profile on Seavers Beavers and More Nuisance Wildlife Removal and its use of Bird Barrier's bird deterrent products.

Pest Management Professional Magazine
11/01/2017
A complete solution

Profile featuring Aardvark Pest Control and its use of Sterifab for PMP Magazine's Bed Bug Battle advertorial supplement.

Pest Management Professional Magazine
04/01/2017
Loved by ants and PMPs alike

Case study about American Pest Control's use of Maxforce Quantum ant bait by Bayer.

Awareness Articles

For Construction Pros
10/19/2023
Lubrication as an Advantage

Experts share the top lessons the construction industry can learn from wind, power and automotive companies leading with world class lubrication practices

RSM US
07/12/2023
Optimizing your tax position in cross-border transactions

By minimizing your business's tax exposure and reducing risk, you can maximize cash flow and overall profitability. However, for those engaging in cross-border transactions, this path to value creation is often more complicated. Navigating tax requirements in multiple jurisdictions can be accompanied by risks and challenges.

RSM US
05/22/2023
Tax data analytics and reporting tips to improve how you serve stakeholders

The need to have detailed tax information readily available year-round is inspiring a tax data transformation. Companies that want to deliver for stakeholders provide tax data efficiently, limit risk and add value. Learn six tips to improve how your organization provides tax answers to stakeholders.

Pool & Hot Tub Alliance
01/31/2023
Wading into uncertainty

Pool industry leaders and experts share their predictions and plans for 2023, which promises to continue a season of economic instability. Whether you’re a pool retailer, servicer, or builder, it can be hard to make financial projections when you don’t know how much you’ll be paying for materials or product.

Golfdom Magazine
10/31/2016
Course-correcting for the new year

The end of the calendar year brings a natural motivation to re-evaluate progress made on goals and ambitions for the future. Your employees may be developing professional resolutions for the new year. As an organization, your golf course may be determining how to best administer year-end reviews.

White Papers

Social Media Copywriting & Graphic Design

ForConstructionPros.com
09/23/2022
The Contractor Panel (Kynetec)

Social media ads calling for participation in Kynetec's Contractor Panel. I wrote the copy.

Golfdom Magazine
09/22/2020
Tip-top Shape (John Deere)

Social promotion of John Deere's sponsored article with Golfdom Magazine on the preparations for the 120th U.S. Open Championship.

Landscape Management Magazine
07/02/2018
#LawnSellingTips (Syngenta)

Social promotion of Syngenta's sponsored article on selling chinch bug services with Landscape Management Magazine.

Marketing Campaigns

Golfdom Magazine
08/18/2018
Golfdom's PGA Championship Social Campaign

Social media strategy for Golfdom's 2018 PGA Championship Coverage. Our sponsored and editorial coverage won the 2019 Azbee Heartland Region Bronze Award for Best Social Media Campaign; I was responsible for the sponsored content.

Print Collateral Writing & Design

Gateway Church Downtown
07/17/2016
RNC First Responders Handout

Two-sided print handout cards announcing a Recharge Station my church manned during the 2016 RNC in Cleveland. Cards were distributed to police and firefighter departments in advance of the 2016 RNC.

Cleveland State University
12/02/2013
CSU ASL Club Newsletter

Newsletter to promote CSU's ASL Club and raise awareness of Deaf culture among the student body.