Grace Maselli

Content Developer, Communications Liaison

Location icon United States of America

I bring depth of experience to creating effective communications, asking informed questions in interviews with subject matter experts, internal stakeholders, and community partners. I know how to cull research data to support the message's strategic positioning. Because when the strategy is right, and the writing is good, it has the power to pique a buyer's interest. It arouses emotion and provokes action. Convinces and persuades.

The right words impart well-crafted information about a professional service, technology, or a widget because the language is instructive and useful. It sends the right message to substantiate an organization's skillfulness in a given discipline, market, or niche. It tells people something they may not have known before.

A good story is brought into more colorful existence with images. I incorporate facile, collaborative work with multimedia designers to support the writing's specific call to action. The content I develop includes but is not limited to feature article writing, white papers, internet content/website landing pages, blogs, news and press releases, fact sheets, product sheets, and 140-character evergreen Twitter messaging. When relevant, I survey the readership's interest level in a given information vehicle. And I bring a keen eye to understanding the end-user's information needs vis-à-vis an organization's specific communications objectives.

Portfolio
The Daily Progress
12/01/2017
Living United

Some of us move beyond the confines of our own lives. And we understand the rules and vagaries of a complex society that can grant or deny access to basic necessities: essential early education for children. Or healthcare for the elderly.

NAMI Pasco
NAMI Pasco

Serving New Port Richey, Port Richey, Hudson, Elfers, Dade City, Wesley Chapel, Trinity. Holiday, Zephyrhills, Bayonet Point, Odessa,and Land O Lakes. We also welcome residents from the surrounding areas. Welcome to the NAMI Pasco County website. If you or someone you love has a mental illness and you are seeking help and information, know that you are not alone.

The Daily Progress
12/01/2017
Creatively Forging Friendships in a Transient Area

Friendship and adult women. How does the out-of-college set-or women at any stage of life-forge friendships right here in Charlottesville? And what are the motivators that drive platonic alliances? There can be any number of reasons why people seek all-important connections with friends: emotional support, the comfort that comes with familiarity and the uncomplicated desire to laugh and have fun with someone you like.

The Daily Progress
12/01/2017
Motherhood and Law Career

In this issue's "Day in the Life of," we explore the working experiences of two Charlottesville attorneys who practice family law. One, Laura Blair Butler, is a wife, devoted mother of one daughter and a full-time lawyer and partner with Tucker Griffin Barnes, PC.

Packagedesignmag
Contract Packaging With Pop! | Package Design

How Olmarc's package design process unfolded is demonstrated when the company was awarded a contract to solve a shelf space predicament for a client. "The original packaging was taking up too much room so there needed to be a reconciliation of the space, to help the customer come up with a solution to meet the mandates of the retailer who wanted to reconfigure the shelf space," Walters explains.

Linkedin icon