Gabrielle Giddings

Admission Marketing Collateral
College Outcome Brochure

Developed concept and led art and photography direction. Wrote and edited content, designed college-age alumni survey to document outcomes.

Abington Friends School
Website Redesign

Complete oversight of website redesign. Messaging, navigation design, content creation, writing, editing, art and photography direction.

Admission Marketing Collateral
School Viewbook

Editorial oversight, managed contract copywriter, messaging, art and photography direction.

Admission Marketing Collateral
Admission Direct Mail

Copywriting, art direction, market demographic study and direct mail list purchase, oversight of production and mailing services.

Accepted Student Welcome Box
Admission Yield Collateral

Initial concept design, artwork, production and project management from concept to mailing.

Annual Fund & Vision in Action Campaign
Annual Fund Appeal Letter

Authored for the Head of School during a capital campaign. Managed segmentation, personalization, production and mailing services.