Geniene Pernotto

Copywriter & Strategic Marketer

United States

I'm a content copywriter for omnichannel marketing of products and brands with experience in healthcare, retail, and beauty. I'm always eager to learn more about communication technology and brand evolution! I lived and worked in the NYC beauty industry for 15 years specializing in marketing strategy, concept development, and product marketing. Now in Columbus, Ohio, I've worked in digital marketing, eCommerce, web content creation, paid ads, and social media. I'm a voracious reader of generational digital trends, tech, business, and healthcare news. I write with the consumer and brand goals uppermost in mind. I have experience with creative concepts and strategic insights, and I provide content with the unique voice of the respective brand--staying true to a brand's mission and philosophy. Whether you need succinct social media copy or long-form, I can write amazing copy for you!

Portfolio
eComm/Shopper
04/09/2024
Abbott

Averaged 50 active eComm & retail shopper projects/week Shopper managed a total of 408 projects in 2022 and 440 projects in 2023 80% of the jobs provided Round 1 (design/copy) within 2 days of kick-off Shopper projects are 33% of all WS projects Provided marketing promotional materials digital & print for all Abbott brands in over 20 retailers including Amazon Average production for a Shopper job start to release is 15 business days

Healthcare