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I am a content writer with experience creating engaging and SEO-driven copy to increase inbound traffic and lead acquisition. I have the best part of 6 years' experience working in senior content roles for a variety of international companies. I have worked for both the B2C and B2B markets creating content for the travel, e-commerce, search engine marketing (SEM) and higher education industries.
I have created a variety of content under several formats, which includes but is not limited to:
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- Ghostwritten bylines for the press
- Infographics
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- Webinars
- Press releases
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- Website copy
- French to English translation
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It can be difficult to keep up with the number of small business marketing tools available to enhance your strategy. Not only can they make day-to-day marketing easier, many tools are also free or include a free version.
If a plate of fresh sushi at Tsukiji Fish Market in Tokyo sounds like your worst nightmare, we are probably in the same boat. Around the beginning of 2016 we decided that we would spend approximately 8 months in Japan and around the same time I, Freckles, made a New Years resolution to eat fish.
Olympia London opened its doors yesterday for the first day of eCommerce Expo 2015. With more than 180 e-commerce technologies and product providers, the event promised to offer the widest range of e-commerce actors than any other UK industry event - and it didn't disappoint.
We have been lucky enough to live in Paris for over 8 years and we have loved every single minute of it. Ok, maybe the morning rush hour on the metro has not been our favourite thing to do, but otherwise it was great.
Google recently announced the launch of several new features this summer, but what do they mean for online retailers looking to work on their online strategy and how can they be used to boost sales during the end-of-year shopping rush ...
With over 715,000 e-commerce businesses in Europe, the battle to acquire new customers is more competitive than ever, with Paid Search taking a rapidly growing percentage of advertising spend. Investing in Search Engine Marketing is no simple task as online advertisers are also required to keep up with the latest market trends.
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016.
In this ultimate guide, we will be explaining everything you could ever want to know about Google Shopping : How does the platform work ? How can you optimise campaigns? What is Google Merchant Center? ...and more! Don't forget to check in regularly as we update this post with Google Shopping's latest features.
With e-commerce growth expected to hit 16.7% in 2016, there is no doubt that online shopping is a big business in Europe. What do Europeans buy online? What are their preferred payment methods? What does customer acquisition look like on this continent? Twenga Solutions explores all in the 2016 edition of its e-commerce in Europe infographic.