Gemma Boothroyd

Writer

United Kingdom

I am an experienced writer and journalist.

My commentary is in outlets including the BBC, Financial Times, The Telegraph, Forbes, and The Evening Standard.

Financial writing and market analysis is my bread and butter.

I’ve exposed mislabeled ‘green’ financial products, and money laundering in Canadian real estate. But I’m equally enthralled by all sorts of topics, from coffee supply chains to dwindling bird populations.

Portfolio
NPQ
Neuroethics & AI

AI could bridge hefty racial disparities in mental health care — but only if we act now, and act thoughtfully.

Fodor's Travel
11/24/2024
Uhhhh…. Why Is My Plane Missing Rows?

I was about to board a notoriously problem-prone Boeing 737 MAX in the thick of Boeing’s doors-falling-off-midair era. So, yes, you could say I was a bit on edge.

Financial Times
06/10/2022
Is Oil & Gas Back in Vogue?

Gemma Boothroyd, an analyst at Freetrade, says BP was consistently in the top 20 most popular stocks on its platform but added that, unusually, it had recently become more popular with younger buyers. She attributes that shift to improved performance. “Reliable profits and consistent dividends make for an attractive offering during periods of high inflation and a cost of living crunch, irrespective of an investor’s age,” she says.

https://finance.yahoo.com/news/beware-january-effect-stock-market-163714526.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAGZJfrwQmY3BMmwvEr17xmbuGlMQkJtoLEvnW_raH5hQNojVIQ8C-i6KdCnsDHi2GZQoUEmd-xwL0DggtX4iMC0uWcWckv1A9GzocrjLDPu4GSjvLIZKS_150FuK_LT9U7qag5yBA0hEGhj2BPH1IoOxgUFvT1K0WwSde1UNdT58
Fortune/Yahoo! News
02/01/2023
Beware the January Effect

Gemma Boothroyd is a senior investment writer for the app, saying a massive focus is put on educating users, from investment guides to Q&As and how much cash to put in. She warned against "myopic views" - be it in January or throughout the year: "We hear about similar ideas about May or June trading being better because of the archaic idea that bankers are taking holidays. People think certain months are going to be better based on preconceived notions."

BBC News
08/10/2021
What's Next for Paddy Power?

Freetrade analyst Gemma Boothroyd said the pandemic "lent a helping hand to online betting, speeding up its transition to digital". She said US revenue growth, which soared by 159% to £652m, was "driven by six additional states legalising sports betting". "As vaccination ramps up and Flutter's main markets return to business-as-usual, it may be ill-prepared for lockdowns easing," Ms Boothroyd added.

Yahoo News
10/29/2021
Investors Are Getting 'Duped' by Loose ESG Labels

“If you’re looking to invest green, you’re probably filtering and searching for funds labeled ESG,” said Gemma Boothroyd, an analyst at Freetrade. While ESG funds screen out certain industries — such as arms and thermal coal — they do not necessarily have to exclude oil and gas, so long as companies in the sector are pursuing plans to reduce emissions. Boothroyd identified two exchange traded funds run by investment giant BlackRock that had fossil fuel holdings, for instance. An iShares...

Freetrade
A 'No Deep-Sea' Guarantee

Why big tech and EV makers are banking on the ocean for their batteries, and what we can do about it.