Gallit Itzhaki

Persona, Keyword, and Content Map

A content map was developed that connected personas to keywords and content for each stage in the buyer's journey.

Persona Persentation

Personas were identified using primary and secondary research. This high level presentation was delivered company-wide in order to help stakeholders understand who to target and why various content was being developed.

Take_a_Tour.pptx

Take a Tour Campaign, Content Strategy *Per company policy, several components, design, keywords, and data points cannot be shared externally.

Content Wireframe for Webpage

Content Lifecycle

A lifecycle was specifically developed in order to help the Extensis marketing team decide when to start, stop, and repurpose content.

Create Your Own Surveys | SurveyMonkey

Designer toolkit | SurveyMonkey

Designers can use this toolkit to deliver outstanding customer experiences and business impact.

How SurveyMonkey Works: Get Started for Free | SurveyMonkey

Idea Screening | SurveyMonkey

The goal for this page was to create brand awareness for a new product line (Idea Screening) with seamless web and mobile usability for current users and potential customers. After an A/B test was created, the winning page increased mobile traffic by 15% compared to other similar pages.

SurveyMonkey Audience | Market Research Panel

Send your survey to your ideal audience, no matter where they are in the world with SurveyMonkey Audience, our global market research panel.

Construction Software Security | Trimble Viewpoint

This page was to create a fresh security page for our product offerings. While working closely with our legal team, CTO, and design, I created a wireframe, edited content, and optimized this page for search.

Construction Employee Management | Trimble Viewpoint

Hiring and retaining employees in the construction industry is a challenge. We wanted to demonstrated how our software can streamline the employee management process and lead to easier hiring and retention. By developing an updated wireframe and enhanced copy centered around construction employee management, we improved conversion rates and traffic by over 10%.

Beat the Construction Labor Shortage | Trimble Viewpoint

By creating dual CTAs and optimized copy, we show the construction industry how to overcome the construction labor shortage with construction management software.

Up Your Game: The Construction Labor Shortage Toolkit

As the construction labor shortage continues to impact organizations world wide, figuring out why and how to overcome this challenge is imperative. Learn more about how to navigate the construction labor shortage.

Trivia: Video Terminology

A video terminology quiz was developed to attract top-of-funnel, marketing professionals. Based on keyword research and customer interviews, video storage is a hot topic. Put your video terminology to the test!

Guide: Is Your Organization Safe Now?

We joined forces with font legal expert, Hank Jones and created an eBook in order to help organizations learn how to evaluate their risk of a font related lawsuit.

Newsletter Article: Practical Management of an Allergic Patient

In cooperation with Dr. Dew, I wrote an article in The Oregon Clinic's physician newsletter about allergies. The Physician 2 Physician (P2P) newsletter is marketed specially to providers outside of The Oregon Clinic network in order to maintain thought leadership in the healthcare community.

Hikes and Hops

Sometimes you want to drink a delectable, super hoppy IPA and every so often you want to trek Oregon’s stunning hills. Check both goals off your list by exploring Magness Tree Farm and Ancestry Brewing.

Construction Cloud Software: The Benefits of a... | Trimble Viewpoint

Learn five benefits of having a hosted solution versus on-premise software.

Don't Waste a Good Recession

Look into the Construction Crystal Ball with Leading Economist, Anirban Basu. Anirban Basu isn't physic nor does he own a crystal ball. However, some may consider the knowledge he possesses close to having a sixth sense.

Save the Sticky Notes for Bookmarks | Viewpoint Blog

Remove Paper Processes and Streamline Construction Human Resources. We get it. You're busy. Human resource teams in the construction industry have to manage everything-from finding and hiring new talent to making sure benefit material is up-to-date to assuring that every employee has access to training documents and so much more.

The Growing Power of Women in Construction - Part... | Trimble Viewpoint

Women in Construction week is here. Part one of our two part series will go over stats and resources to help overcome the gender gap in the industry.

How Specialty Contractors Can Make Sense of... | Trimble Viewpoint

How specialty contractors use real-time construction data and analytics to improve profitability and productivity in 2021.

How to Ease the Onboarding Process for Native... | Trimble Viewpoint

5 tips to help construction human resources teams better serve their Spanish speaking employees during the hiring process

Blog Post: Be a Font Librarian Master - Organize Your Font Library!

Set up your font library or clean up your current collection - Part 1 Font. Typeface. Art. Whatever you may call it, fonts can be used in a variety of ways; often as the backbone of any good campaign or design. There are also so many of them which makes it hard for anyone (including ...

Action! Test Your Video Asset Management Knowledge

Learn more about video storage for your marketing or creative needs by playing a game of trivia.

Blog Post: Top five ways to avoid font copyright lawsuits

It is easy to quickly download a font and utilize it without giving the process much thought, but that's the problem. Many people are at risk due to font misuse, but you don't have to be one of them.

Blog Post: Get Your Bottom Line Boost in 2013 with Section 179

How can you save big? With the Section 179 tax deduction. This blog article was written to inform accountants in the architecture and engineering industry how they can save money by purchasing software at the end of the year.

Guarantee Electrical Makes Moves by Moving to the Cloud

This electrical contractor reduced its data storage footprint by 30% and boosted productivity by moving to the cloud. Read more on Guarantee Electrical and how they made the switch.

How Leander Construction Transformed Their Project Management

Leander Construction improves project management processes and implements mobile devices on the jobsite. Learn more about Viewpoint Team and how this cloud-based software can change project management

Case Study: CSD Engineers

CSD Engineers saves over 240,000 dollars by utilizing Axium Ajera software.

Case Study: JDI Group

JDI group improves project profitability and win rate with Ajera software.

Likert Scale: Examples and how to use it | SurveyMonkey

Learn about the Likert Scale and how you can use it in your next survey. Likert scales are one of the most reliable ways to measure opinions, perceptions, and behaviors.

How to develop brand and customer loyalty

CX Metrics Made Simple | SurveyMonkey

Definitions of every type of customer experience metric (NPS, CSAT, CES) and how to use them.

Achieve a Higher Return on Investment

10 Benefits You're Missing Out On If You're Not Operating in the Cloud

Don't miss out. Operating in the cloud can take your construction organization to new heights. Learn more about the benefits of operating in the cloud.