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Fiona Davies

Copywriter, Editor, Travel, Music & Lifestyle Journalist

Location icon Australia

I’m Fiona Davies, the freelance journalist, copywriter and word nerd behind Words Wanted. I’m based in Sydney, Australia, where I’ve been writing as a profession since 2005. Prior to launching Words Wanted in 2010, I worked in online and magazine publishing, content development and direct response marketing.

My portfolio includes news articles, editorials, websites, blogs, media releases, newsletters, brochures, bios, corporate communications, app store descriptions, job ads and video scripts. I’ve contributed to numerous lifestyle publications, writing extensively on books, music, travel, food and culture. I’m also a specialist writer within the property marketing industry, producing premium advertising copy for many of Australia’s top real estate agents and property developers.

Portfolio

Travel & Lifestyle

Intrepid Times - Travel Through Story
11/11/2019
Street Dancing with Shiva | Intrepid Times - Travel Through Story

In Madurai's Sri Meenakshi Amman Temple, India's largest monument to a female deity, the goddess Meenkashi is celebrated by a festival called Chithirai, known for making entranced worshippers impervious to piercings, pain and spontaneous street dancing.

get lost Magazine
02/28/2019
Shoes Off and Hands On

In February 2019, I was invited on a press trip sponsored by Japan's National Tourism Organisation. I produced a series of articles for Get Lost Magazine online on unique cultural experiences and local artisan craftmakers and designers

McGrath Magazine
Made With Love

One of my most personally inspring interviews, sitting down at home with Australilan fashion designer Traudl Troska

Motolombia Travel Blog
10/03/2018
Home of the World's Happiest People

I'm the resident travel blog writer for Colombia-based motorcycle tour company Motolombia, helping to show people what it's really like to travel - and ride - in South America

Fitness First Magazine
Adventures in Exile - Reconsidering Siberia

A persuasive travel piece on an overlooked destination. I secured the article while assisting my travel company client with marketing and media exposure.

Get Lost Magazine
Just Add Salt - Mexcio's Tequila Region

This feature article and recipe based on Mexico's Tequila region appeared in Issue #44 of Get Lost, Australia's premier independent travel magazine.

Matador Network
How to dive into Berlin's epic musical history

The capital of Germany has been celebrated for decades as a bastion of culture and creativity, with a daring, artistic spirit going hand in hand with a history of rebellion, revolution, and renewal.

Beer and Brewer Magazine
The Blue Mountains Pub Trail

An article aimed at beer lovers on the historic pubs of the Blue Mountains, published in Beer and Brewer magazine as a special interest travel feature.

get lost Magazine
03/12/2019
Sans Skis in Japan's Snow Kingdom

In February 2019, I was invited on a press trip sponsored by Japan's National Tourism Organisation. I produced a series of articles for Get Lost Magazine online on unique cultural experiences and lesser-known destinations in places like Hokkaido.

Sales Brochures, Company Blogs & Media Releases

Sales Brochure
Harold Park - Glebe's Secret Backyard

This brochure had to promote a sense of lifestyle, community and exclusivity and to embody Sydney's Inner West and the 'Mirvac brand'.

Sales Brochure
03/01/2019
WeWork

Global co-sharing company WeWork required on-brand copy for six recently acquired office buildings in Sydney

Sales Brochure
2018
Nick's Restaurant and Bar Group

Brochure promoting Nick's iconic Sydney restaurants for corporate functions and events, with original write-ups on six unique venues

Sales Brochure
The Chatswood by Toga

This brochure promoting the up-and-coming 'The Chatswood' development was aimed at attracting the business of commercial tenants and investors.

Procept Blog
New Product Development Process And Strategy

IT and industrial design consultancy Procept enlisted me, through their PR agency, to ghostwrite an informative blog post on a current topic of interest to tech design companies.

Corporate Profile
Harbour Shore Entertainment

The film production studio approached me to produce this overview of their company in brochure format, which they distributed during a networking trip in the US.

Solotel Venues
01/21/2019
Chophouse Sydney Blog

I've been working with the marketing team at Solotel revamping the content across several of their venue websites, including creating a series of food and wine related blogs for Chophouse.

Media Release - Bus of Books
Bus of Books NSW Launch Event

Press release to coincide with the official launch event of Bus of Books, highlighting the charity's mission to bring literacy education to children in remote communities.

Dusk Australia
10/01/2019
Dusk 2018 Christmas Catalogue

Collaborating with the Art Director, I came up with taglines, sub-headings and styling tips to portray the calendar's themes of Christmas Magic and Christmas in Australia

Amazonia Press Release
Dwayne Martens, Entrepeneur

A press release introducing the world to an unconventional health food company CEO in the running for numerous business awards.

Bespoke Buyers Blog
02/07/2018
How to Spot a Good Growth Area | Bespoke Buyers

Buyer's Agents Bespoke commissioned a series of Sydney property related blog articles (and a subsequent e-book) aimed at providing up-to-date advice for prospective buyers.

WEBSITES

56th Parallel Travel & Tours
56th Parallel website

Inspiring and evocative web copy, articles, profiles, taglines, blogs and tour itineraries created for the launch of 56th Parallel, a tour company specialising in Siberia.

Solotel
The Golden Sheaf

As part of a fresh marketing campaign for 2019, Solotel revamped several of their venue websites. I worked on all written content across campaign. The Golden Sheaf website also called for a Double Bay area guide.

Subsonic Festival website - pre-launch teaser page
Subsonic Festival

Teaser copy for Subsonic Festival's pre-launch landing page. Tagline: "Subsonic is re-entering the atmosphere. Get prepared."

Rose Rising - Barangaroo House
11/01/2018
Solotel Event promo copy

Some of the promotional copy I wrote (across the web and social media) for an event held by Barangaroo House. The event was called 'Rose Rising' and the brief was something 'youthful and cheeky' that 'vandalises the brand'.My take? Viva revolution!.

Barangaroo House's Summer Event
02/01/2019
Promotional Campaign Naming

As well as whipping up all the promo and press copy for Barangaroo House's biggest ever Summer Event, Solotel's events team asked me to put together a shortlist of names for the event. While I personally liked "Summer 2.0 - Longer", a very serious team meeting eventually settled on "Long Hot Summer - The Extended Mix" to fit the DJ/nightclub theme.

Brother Printers
Brother Corporate Solutions Site

Brother required sales-driven copy aimed at corporate clients, adapting Brother's distinct tone-of-voice to maintain a brand identity consistent with their marketing objectives.

Inhaus Media
Inhaus Media | The Real Estate Experts

Property marketing specialists Inhaus needed web copy that spoke to real estate agents on the importance of quality media in order to stand out in a competitive market.

Digital Marketing business website
09/03/2018
Online Marketing Gurus

Defining this digital marketing start-up brand's voice and specific style of messaging was a collaborative effort with the company directors

Zeesearch Website
11/01/2018
Zeesearch Legal Recruitment Specialists

I recieved this web copywriting job via a referral - it was my first attempt at writing in the recruitment/legal sphere. By collaborating closely with company director Sarah Zee we succeeded in conveying Zeesearch's messages and crucial point of difference.

Digital Spotlight
05/19/2018
Digital Spotlight - US Marketing Company

A first for me - writing for an American digital marketing company. Lots of taglines and "power words", as well as in-depth research into the latest in digital marketing trends.

Pretium Soultions
09/12/2017
Pretium Solutions website

A Business Development advisory firm with tech focus, Pretium needed to condense their jargon-heavy conent outline into a sales-oriented, client-friendly website

Professional Profiles and Corporate Bios

Curator Bio for Solotel's Rose Rising event
11/01/2018
Artist Profile - Amy Finlayson

I love writing profiles for artists, musicians and other creative professionals that highlight their artistic philosophies, their achievements and influences.

LinkedIn
Professional Profile - IT

I create professional bios that can be used on company websites, CVs, LinkedIn profiles and more

McGrath
Executive Staff Profile

I am regularly commissioned to write executive profiles for my clients in the property industry including Company Directors, Sales Agents, Property Management staff and Admin/Marketing team members.

Aria Sydney
02/02/2019
Hospitality Profile

I've been lucky enough to interview and profile many chefs. As part of a content revamp for client Solotel, I was asked to write profiles for the senior hospitality staff at prestigious Sydney restaurant Aria.

Harvie Group Real Estate
2017
Office Dog Profile

I've written at least 70 profiles for sales agents, marketing managers and company directors for various real estate businesses, but this was the only time I was requested to write an official bio for the Staff Dog. Storm at Harvie Group is a hard-working professional pooch and it was only fair that his bio reflected his contribution to the team.

Music Blog - Selected Reviews & Ramblings

Hey, Look Over There!
The Mountain Goats - Metro Theatre

..."The Metro show was one of those rare events where audience and performer both, at times, seemed equally overcome with gratitude for the other’s presence."

Hey, Look Over There!
Why do people stop caring about new music?

..."Why does getting older so often mean losing interest in new music? With music more accessible and available than ever, is this a trend that’s ever likely to change?

Hey, Look Over There!
01/13/2015
5 Great Rock Documentaries

A review of several music-themed documentaries - films that not only serve as fitting tributes to the artists they celebrate, but that are original, well-crafted works of art in their own right.