Fiona Davies

Copywriter, Editor, Travel, Lifestyle, Environment & Sustainability Journalist

Australia

I am a copywriter, journalist and content marketing specialist with 16 years of experience, particularly within the digital environment. In my most recent role, I acted as in-house journalist and digital engagement specialist in my role as digital communications and content producer for global sustainable architecture firm BVN.

I also launched own highly successful content writing business in 2010. My initial ambition gave rise to countless opportunities to develop and oversee creative campaigns for a diverse array of people, projects and platforms.

My work uses the power and humanity of language to influence, inspire, tell great stories and build stronger connections between consumers, brands and their values.

As the digital content sphere has evolved rapidly since beginning my career, I have consistently expanded my knowledge through both independent and formal learning.

As an online advocate, promoter and marketer, I continue to adapt my creative and strategic approach to reflect changes in technology, culture, audience behaviour and preferences.

My main conviction as a writer remains unchanged, and that is that I value quality, originality, meaningful engagement and a distinctive voice above all else. My primary mission is to work with people who share this belief.

Portfolio

News, Feature Stories & Editorials

BVN Architecture
06/19/2023
BVN's REgenerative Week: Regeneration is a State of Mind

A reflection on our first week of talks, open forums and workshops around regenerative design with the BVN Architecture team. While not all of us are architects, we all have a supporting role to play as practitioners, professionals and advocates for future built environment that is "beyond sustainable". And it all begins with an understanding within ourselves - that regeneration is a state of mind.

McGrath Magazine
Made With Love

One of my most personally inspring interviews, sitting down at home with Australilan fashion designer Traudl Troska

BVN Architecture
09/07/2022
5 Favourite Creative Spaces designed by BVN

At BVN, there's certain reverence and kinship reserved for designing creative and cultural spaces. After all, the groundbreaking sustainable architecture firm describe themselves as a creative collective, with a shared vision for a better planet. I was privileged to become the digital content writer at BVN and become a part of this "better future" - one dreamed up by creatives, leaders and thinkers and brought into being by scientists, researchers, artists and cultural changemakers.

Intrepid Times - Travel Through Story
11/11/2019
Street Dancing with Shiva | Intrepid Times - Travel Through Story

In Madurai's Sri Meenakshi Amman Temple, India's largest monument to a female deity, the goddess Meenkashi is celebrated by a festival called Chithirai, known for making entranced worshippers impervious to piercings, pain and spontaneous street dancing. An excerpt from this piece appears in the book "Travel Your Way", a compilation of travel stories released by Exisle Publishing in 2022.

get lost Magazine
02/28/2019
Shoes Off and Hands On

In February 2019, I was invited on a press trip sponsored by Japan's National Tourism Organisation. I produced a series of articles for Get Lost Magazine online on unique cultural experiences and local artisan craftmakers and designers

Fitness First Magazine
Adventures in Exile - Reconsidering Siberia

A persuasive travel piece on an overlooked destination. I secured the article while assisting my travel company client with marketing and media exposure.

BVN Architecture
12/22/2022
Biophilic design and greening the workplace

Written after several project studies and conversations with senior designers at BVN, in 2022, as major business districts around the world still sought out ways to get people back into offices and life back into our cities. This article speaks equally to architects and designers, developers, builders, planners, employers and workers wondering what the green, sustainable and wellness-focused offices of the future might look like.

Get Lost Magazine
Just Add Salt - Mexcio's Tequila Region

This feature article and recipe based on Mexico's Tequila region appeared in Issue #44 of Get Lost, Australia's premier independent travel magazine.

Matador Network
How to dive into Berlin's epic musical history

The capital of Germany has been celebrated for decades as a bastion of culture and creativity, with a daring, artistic spirit going hand in hand with a history of rebellion, revolution, and renewal.

Beer and Brewer Magazine
The Blue Mountains Pub Trail

An article aimed at beer lovers on the historic pubs of the Blue Mountains, published in Beer and Brewer magazine as a special interest travel feature.

Matador Network
You need to see these glaciers before they're gone

Glaciers, thousands of years old, were once symbols of permanence. Now that they're disappearing from Earth, they've become reminders of our environment's transitory essence in the face of climate change. Glaciologists predict that many of the world's glaciers - from Africa to the Alps - will vanish entirely in the next two to three decades.

Newsouthwales.com
05/04/2020
NSW Attractions - Paddy's Market

I worked with this client creating numerous articles for a number of SEO-strong travel websites including newsouthwales.com and langkawi.com. The brief for the "attractions" articles requested short (250 to 300 words) but vividly descriptive, all-original content - especially easy for me when writing about the familiar places in my hometown, Sydney, and making them appeal to a typical visitor's interests.

get lost Magazine
03/12/2019
Sans Skis in Japan's Snow Kingdom

In February 2019, I was invited on a press trip sponsored by Japan's National Tourism Organisation. I produced a series of articles for Get Lost Magazine online on unique cultural experiences and lesser-known destinations in places like Hokkaido.

WEBSITES

BVN Architecture
10/13/2022
Woollahra Library at Double Bay

I joined BVN Architecture as their Communications and Content Producer in 2022 just as they launched a new brand and website. I wrote dozens of case studies on their most groundbreaking projects in a thought-provoking, narrative style that evoked the studio's key tenets. This profile of the iconic Woollahra Library speaks to the links between design and local identity, and examines the current and future role of libraries in society.

Subsonic Festival website - pre-launch teaser page
Subsonic Festival

Teaser copy for Subsonic Festival's pre-launch landing page. Tagline: "Subsonic is re-entering the atmosphere. Get prepared."

Brother Printers
Brother Corporate Solutions Site

Brother required sales-driven copy aimed at corporate clients, adapting Brother's distinct tone-of-voice to maintain a brand identity consistent with their marketing objectives.

RMHC
10/01/2019
Ronald McDonald House Australia website

Ronald McDonald House creates, finds and supports programs that directly impact the health and wellbeing of children and their families. In 2019, as a charity with little marketing budget, they requested the help of a copywriter to launch a new, information rich website on their various accommodation, housing and volunteering oppportunities.

56th Parallel Travel & Tours
56th Parallel website

Inspiring and evocative web copy, articles, profiles, taglines, blogs and tour itineraries created for the launch of 56th Parallel, a tour company specialising in Siberia.

BN Architecture
10/16/2023
New Sydney Fish Market - BVN

Designed by 3XN, with BVN as executive architect, the new Sydney Fish Market will reopen with a dynamic expanded footprint on Blackwattle Bay in 2024. Read about how this stunning new sustainable development will transform the Sydney Harbour waterfront.

Inhaus Media
Inhaus Media | The Real Estate Experts

Property marketing specialists Inhaus needed web copy that spoke to real estate agents on the importance of quality media in order to stand out in a competitive market.

Zeesearch Website
11/01/2018
Zeesearch Legal Recruitment Specialists website

I recieved this web copywriting job via a referral - it was my first attempt at writing in the recruitment/legal sphere. By collaborating closely with company director Sarah Zee we succeeded in conveying Zeesearch's messages and crucial point of difference.

Digital Marketing business website
09/03/2018
Online Marketing Gurus

Defining this digital marketing start-up brand's voice and specific style of messaging was a collaborative effort with the company directors

Spice Zen product descriptions
05/04/2020
Spice Zen website

I met the owners of Spice Zen, a small Australian company who do their own hand ground and roasted boutique spice blends in 2020. They asked me to write product descriptions for the array of herbs, spices and teas in their treasury. Rather than the usual brevity, they wanted colourful, evocative stories and sensuous interpretations of each blends' flavours and aromas - portraying their spice-loving heritage and passing on some of their immense knowledge and passion.

Pretium Soultions
09/12/2017
Pretium Solutions website

A Business Development advisory firm with tech focus, Pretium needed to condense their jargon-heavy conent outline into a sales-oriented, client-friendly website

Solotel
Kings Cross Hotel

As part of a fresh digital campaign for 2019, I assisted Solotel with revamping the copy across all their websites. The staff wanted to respect the location and legacy of the Kings Cross Hotel. Telling its story with both a sense of nostalgia and a view toward the feature meant celebrating the venue's unique history and its commitment to keep the culture and alternative spirit of the "new" Kings Cross today.

Digital Spotlight
05/19/2018
Digital Spotlight - US Marketing Company

A first for me - writing for an American digital marketing company. Lots of taglines and "power words", as well as in-depth research into the latest in digital marketing trends.

Solotel
Chophouse website

Solotel's marketing team took on a major content overhaul of all their venue's websites in 2019. I was tasked with rewriting all the copy to better reflect the personalities of each of their brands and whet the appetites of their target audiences. I particularly enjoyed writing the copy for Chophouse, which shamelessly celebrates meat-eating as the modern human's ideal method for achieving primal satisfaction.

Sales Brochures, Company Blogs. Media Releases, B2B Copy

Sense Group
06/05/2019
Meet the new transformers

Sense Group are an experience design agency, leveraging technology and UX to transform physical spaces into immersive, interactive experiences. I was tasked with writing and researching a blog detailing some of the latest technologies set to transform the traditional retail space.

Sales Brochure
03/01/2019
WeWork

Global co-sharing company WeWork required on-brand copy for six recently acquired office buildings in Sydney

Bus of Books
30/05/12
Media Release - Bus of Books NSW Launch Event

Press release written to coincide with the official launch event of Bus of Books, highlighting the charity's mission to bring literacy education to children in remote communities. The facts quoted in the press release demonstrate the urgency of the problem in parts of rural Australia and advocate the sponsorship and support of an important new fundraiser

Sales Brochure
2018
Nick's Restaurant and Bar Group

Brochure promoting Nick's iconic Sydney restaurants for corporate functions and events, with original write-ups on six unique venues

Solotel Venues
01/21/2019
Chophouse Sydney Blog

While comissioned by Solotel during their content-driven marketing campaign to create targeted, up-to-date copy across their online platforms, I wrote a series of blogs for the meat obsessed diners of Chophouse restaurant on more sophisticated ways to enjoy steak. I blogged on Steak and Wine Pairing, Dry Aging, Marble Scores and more.

Solotel
2019
Chiswick Garden Tales

Another of the many projects I was tasked with during Solotel's major marketing push was writing garden tips especially on growing fruits and vegetables. Chiswick's Head Gardener supplied me with his tips, which I condensed into regular columns for the Wentworth Courier. Some of the articles now appear on the Chiswick website.

Sales Brochure
The Chatswood by Toga

This brochure promoting the up-and-coming 'The Chatswood' development was aimed at attracting the business of commercial tenants and investors.

Corporate Profile
Harbour Shore Entertainment

The film production studio approached me to produce this overview of their company in brochure format, which they distributed during a networking trip in the US.

Procept blog (Product Mangaement/Tech Project Management Specialists)
08/17/2016
New Product Development Process And Strategy

IT and industrial design consultancy Procept enlisted me, through their PR agency, to ghostwrite an informative blog post on a current topic of interest to tech design companies.

Dusk Australia
10/01/2019
Dusk 2018 Christmas Catalogue

Collaborating with the Art Director, I came up with taglines, sub-headings and styling tips to portray the calendar's themes of Christmas Magic and Christmas in Australia

Amazonia Press Release
Dwayne Martens, Entrepeneur

A press release introducing the world to an unconventional health food company CEO in the running for numerous business awards.

Rose Rising - Barangaroo House
11/01/2018
Solotel Event promo copy

Some of the promotional copy I wrote (across the web and social media) for an event held by Barangaroo House. The event was called 'Rose Rising' and the brief was something 'youthful and cheeky' that 'vandalises the brand'.My take? Viva revolution!.

Promotional Event Campaign Naming - Barangaroo House
02/01/2019
Solotel

As well as whipping up all the promo and press copy for Barangaroo House's biggest ever Summer Event, Solotel's events team asked me to put together a shortlist of names for the event. While I personally liked "Summer 2.0 - Longer", a very serious team meeting eventually settled on "Long Hot Summer - The Extended Mix" to fit the DJ/nightclub theme.

56th Parallel
03/16/2020
56th Parallel - Introducing School and Student Trips to Russia

In early 2020, I collaborated with long-term client, 56th Parallel to strategically craft content targeted at education providers, teachers and students in order to promote a new part of their travel agency business - student and educational trips to Russia. The project had a strong SEO focus and involved keyword analysis, competitor research and writing fresh, original content in the 56th Parallel voice I helped to develop.

Professional Profiles and Corporate Bios

Curator Bio for Solotel's Rose Rising event
11/01/2018
Artist Profile - Amy Finlayson

I love writing profiles for artists, musicians and other creative professionals that highlight their artistic philosophies, their achievements and influences.

LinkedIn
Professional Profile - IT

I create professional bios that can be used on company websites, CVs, LinkedIn profiles and more

McGrath
Executive Staff Profile

I am regularly commissioned to write executive profiles for my clients in the property industry including Company Directors, Sales Agents, Property Management staff and Admin/Marketing team members.

Aria Sydney
02/02/2019
Hospitality Profile

I've been lucky enough to interview and profile many chefs. As part of a content revamp for client Solotel, I was asked to write profiles for the senior hospitality staff at prestigious Sydney restaurant Aria.

Harvie Group Real Estate
2017
Office Dog Profile

I've written at least 70 profiles for sales agents, marketing managers and company directors for various real estate businesses, but this was the only time I was requested to write an official bio for the Staff Dog. Storm at Harvie Group is a hard-working professional pooch and it was only fair that his bio reflected his contribution to the team.

Random Musical Musings

Hey, Look Over There!
The Mountain Goats - Metro Theatre

..."The Metro show was one of those rare events where audience and performer both, at times, seemed equally overcome with gratitude for the other’s presence."

Hey, Look Over There!
Why do people stop caring about new music?

..."Why does getting older so often mean losing interest in new music? With music more accessible and available than ever, is this a trend that’s ever likely to change?

Hey, Look Over There!
01/13/2015
5 Great Rock Documentaries

A review of several music-themed documentaries - films that not only serve as fitting tributes to the artists they celebrate, but that are original, well-crafted works of art in their own right.