Travel & Lifestyle
I’m Fiona Davies, the freelance journalist, copywriter and word nerd behind Words Wanted. I’m based in Sydney, Australia, where I’ve been writing as a profession since 2005. Prior to launching Words Wanted in 2010, I worked in online and magazine publishing, content development and direct response marketing.
My portfolio includes news articles, editorials, websites, blogs, media releases, newsletters, brochures, bios, corporate communications, app store descriptions, job ads and video scripts. I’ve contributed to numerous lifestyle publications, writing extensively on books, music, travel, food and culture. I’m also a specialist writer within the property marketing industry, producing premium advertising copy for many of Australia’s top real estate agents and property developers.
Travel & Lifestyle
In Madurai's Sri Meenakshi Amman Temple, India's largest monument to a female deity, the goddess Meenkashi is celebrated by a festival called Chithirai, known for making entranced worshippers impervious to piercings, pain and spontaneous street dancing.
In February 2019, I was invited on a press trip sponsored by Japan's National Tourism Organisation. I produced a series of articles for Get Lost Magazine online on unique cultural experiences and local artisan craftmakers and designers
One of my most personally inspring interviews, sitting down at home with Australilan fashion designer Traudl Troska
I'm the resident travel blog writer for Colombia-based motorcycle tour company Motolombia, helping to show people what it's really like to travel - and ride - in South America
A persuasive travel piece on an overlooked destination. I secured the article while assisting my travel company client with marketing and media exposure.
This feature article and recipe based on Mexico's Tequila region appeared in Issue #44 of Get Lost, Australia's premier independent travel magazine.
A rumination on creativity and travel for Skillstourism, a travel company focused on learning traditional crafts direct from the artisans.
The first article I published for major international travel content creators Matador, as their newly appointed SCUBA diving and marine life "expert".
A little more in-depth than a typical travel "list" article. Helping to make safaris eco-conscious again! Includes real facts and educational content!
The capital of Germany has been celebrated for decades as a bastion of culture and creativity, with a daring, artistic spirit going hand in hand with a history of rebellion, revolution, and renewal.
Food and travel article written for my long-term clients, tour agency, 56th Parallel during a campain to create highly effective SEO boosting blog content
An article aimed at beer lovers on the historic pubs of the Blue Mountains, published in Beer and Brewer magazine as a special interest travel feature.
After an epic motorbike adventure in Colombia, I offered my services to motorcycle tour and rental company Motolombia as official travel blogger.
When asked to write about Cartagena, I had to go with the romance angle, as a fan of Gabriel Garcia Marquez, who set his novel Love in the Time of Cholera in this Caribbean city
In February 2019, I was invited on a press trip sponsored by Japan's National Tourism Organisation. I produced a series of articles for Get Lost Magazine online on unique cultural experiences and lesser-known destinations in places like Hokkaido.
Previously self-published article picked up by Matador. Edited and slightly santised for a not-so-niche US audience, it's still a fun personal insight into music culture in Japan.
Sales Brochures, Company Blogs & Media Releases
This brochure had to promote a sense of lifestyle, community and exclusivity and to embody Sydney's Inner West and the 'Mirvac brand'.
Global co-sharing company WeWork required on-brand copy for six recently acquired office buildings in Sydney
Brochure promoting Nick's iconic Sydney restaurants for corporate functions and events, with original write-ups on six unique venues
This brochure promoting the up-and-coming 'The Chatswood' development was aimed at attracting the business of commercial tenants and investors.
IT and industrial design consultancy Procept enlisted me, through their PR agency, to ghostwrite an informative blog post on a current topic of interest to tech design companies.
The film production studio approached me to produce this overview of their company in brochure format, which they distributed during a networking trip in the US.
I've been working with the marketing team at Solotel revamping the content across several of their venue websites, including creating a series of food and wine related blogs for Chophouse.
Press release to coincide with the official launch event of Bus of Books, highlighting the charity's mission to bring literacy education to children in remote communities.
Collaborating with the Art Director, I came up with taglines, sub-headings and styling tips to portray the calendar's themes of Christmas Magic and Christmas in Australia
A press release introducing the world to an unconventional health food company CEO in the running for numerous business awards.
Buyer's Agents Bespoke commissioned a series of Sydney property related blog articles (and a subsequent e-book) aimed at providing up-to-date advice for prospective buyers.
Inspiring and evocative web copy, articles, profiles, taglines, blogs and tour itineraries created for the launch of 56th Parallel, a tour company specialising in Siberia.
As part of a fresh digital campaign for 2019, I assisted Solotel with revamping the copy across all their websites. The staff wanted to respect the location and legacy of the Kings Cross Hotel. Telling its story with both a sense of nostalgia and a view toward the feature meant celebrating the venue's unique history and its commitment to keep the culture and alternative spirit of the "new" Kings Cross today.
Solotel's marketing team took on a major content overhaul of all their venue's websites in 2019. I was tasked with rewriting all the copy to better reflect the personalities of each of their brands and whet the appetites of their target audiences. I particularly enjoyed writing the copy for Chophouse, which shamelessly celebrates meat-eating as the modern human's ideal method for achieving primal satisfaction.
Teaser copy for Subsonic Festival's pre-launch landing page. Tagline: "Subsonic is re-entering the atmosphere. Get prepared."
Icon Living's website was designed to reflect an image of prestige and professionalism, and required succinct written content to match, targeted towards high end business clients.
Some of the promotional copy I wrote (across the web and social media) for an event held by Barangaroo House. The event was called 'Rose Rising' and the brief was something 'youthful and cheeky' that 'vandalises the brand'.My take? Viva revolution!.
As well as whipping up all the promo and press copy for Barangaroo House's biggest ever Summer Event, Solotel's events team asked me to put together a shortlist of names for the event. While I personally liked "Summer 2.0 - Longer", a very serious team meeting eventually settled on "Long Hot Summer - The Extended Mix" to fit the DJ/nightclub theme.
Brother required sales-driven copy aimed at corporate clients, adapting Brother's distinct tone-of-voice to maintain a brand identity consistent with their marketing objectives.
Property marketing specialists Inhaus needed web copy that spoke to real estate agents on the importance of quality media in order to stand out in a competitive market.
Defining this digital marketing start-up brand's voice and specific style of messaging was a collaborative effort with the company directors
I recieved this web copywriting job via a referral - it was my first attempt at writing in the recruitment/legal sphere. By collaborating closely with company director Sarah Zee we succeeded in conveying Zeesearch's messages and crucial point of difference.
A first for me - writing for an American digital marketing company. Lots of taglines and "power words", as well as in-depth research into the latest in digital marketing trends.
A Business Development advisory firm with tech focus, Pretium needed to condense their jargon-heavy conent outline into a sales-oriented, client-friendly website
Professional Profiles and Corporate Bios
I love writing profiles for artists, musicians and other creative professionals that highlight their artistic philosophies, their achievements and influences.
I create professional bios that can be used on company websites, CVs, LinkedIn profiles and more
I am regularly commissioned to write executive profiles for my clients in the property industry including Company Directors, Sales Agents, Property Management staff and Admin/Marketing team members.
I've been lucky enough to interview and profile many chefs. As part of a content revamp for client Solotel, I was asked to write profiles for the senior hospitality staff at prestigious Sydney restaurant Aria.
I've written at least 70 profiles for sales agents, marketing managers and company directors for various real estate businesses, but this was the only time I was requested to write an official bio for the Staff Dog. Storm at Harvie Group is a hard-working professional pooch and it was only fair that his bio reflected his contribution to the team.
Music Blog - Selected Reviews & Ramblings
..."The Metro show was one of those rare events where audience and performer both, at times, seemed equally overcome with gratitude for the other’s presence."
..."Why does getting older so often mean losing interest in new music? With music more accessible and available than ever, is this a trend that’s ever likely to change?
A review of several music-themed documentaries - films that not only serve as fitting tributes to the artists they celebrate, but that are original, well-crafted works of art in their own right.