FARIDA HELMY

Content Manager | Web Content, Editorial, Digital Marketing

Canada

Over 10+ years of publishing experience with a focus on current affairs, lifestyle and general interest content creation across multiple platforms. Proven track record developing, writing and editing content for magazines and digital projects, leading creative teams, and managing multiple projects.

Skills: Strategic editorial planning, writing and editing feature articles and branded content, multi-platform publishing, social media consultant.

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Portfolio

The Brand Company

The Lifestyle Journal
01/01/2019
Tailor-made Travel Bliss

Don’t skimp on the finances, dream big, and get all the help you can to make your dream trip a reality.

The Lifestyle Journal
01/01/2019
Design Finds

Our love for interiors runs deep. And our latest obsession is furniture, unconventional furniture to be more precise. There’s something about alternative pieces that speaks to us and calls for us to take them in and shelter them in our homes. Don’t you feel the same way when you fall in love with a piece so beautiful that you can’t bear not to take it home with you?

The Lifestyle Journal
01/01/2019
Fashion Focus

The fashion world is in flux right now. The big names don’t feel the need to create collections that have us feeling anything more than “meh”, while the up-and-coming labels and young designers have got the fashion world fighting over them.

The Lifestyle Journal
01/01/2019
Munching on Clouds

The excitement is palpable your very first time. You look through the glass partition like a kid as they masterfully glaze the final touches to your plate. Your heart skips a beat as they move towards you with your order, in fear it may jiggle its way off. And as they put it down, you get ready with your phone. If this isn’t Instagram-worthy, what is?

The Lifestyle Journal
01/01/2019
Coastal Community Living Done Right

Say hello to Playa, a private seaside haven that fuses the soft pastel hues of the Mediterranean coast in its architecture with unspoiled coastal views and unique summertime experience.

The Lifestyle Journal
01/01/2019
Into the Deep

Breaking national records is no longer a novelty for Golden Fishie. As the female to beat in Egypt’s world of freediving, Raghda Ezzeldin Aly has become a household name in a sport that is magical as it is tough.

The Lifestyle Journal
01/01/2018
The Photovoltaic Prospective

Working on a vision to create the future of environmentally conscious design, Karmbuild and Azza Fahmy have joined forces to reformulate architectural expression by combining renewable solar energy with real estate development.

The Lifestyle Journal
01/01/2018
Served on Tap

Nitro Coffee Gives Cold Brew a Revamp

The Lifestyle Journal
01/01/2018
Bold, Raw and Emotionally Charged

Young, bubbly and ridiculously warm, Nada Baraka’s personality is the furthest thing from her art. Full of life, this aspiring artist has made quite a name for herself in the art world. The surprising thing however is the artwork she produces.

The Lifestyle Journal
01/01/2018
Second Life Builds

By using salvaged materials such as old lumber or forgotten shipping containers, architects are able to create designs that not only have a positive environmental impact by reducing waste, but also aesthetically amazing designs that blend the old with the new.

The Lifestyle Journal
01/01/2018
The Ultimate Egyptian Staple

Anything in Egypt can be related to a cup of tea. It may be the simplest of drinks but it’s one that is all about creating and maintaining connections between people.

The Lifestyle Journal
04/01/2018
Design Finds

Our love for interiors runs deep. And our latest obsession is furniture, unconventional furniture to be more precise. There’s something about alternative pieces that speaks to us and calls for us to take them in and shelter them in our homes. Don’t you feel the same way when you fall in love with a piece so beautiful that you can’t bear not to take it home with you?

The Lifestyle Journal
09/01/2018
Making Kilim Cool Again

We’re all about supporting local businesses; especially social enterprises that help to sustain local crafts and artisans with time-honored techniques by trying to revive something that is quickly fading in today’s modern world. That’s why we love Kiliim.

The Lifestyle Journal
09/01/2018
Tropical State of Mind

If you find yourself daydreaming of lounging in the shade of a swinging palm tree on some enchanted island but are too afraid to even research trip ideas because of the sky-high prices that come with island paradise, fear not people, we’re here to help.

The Lifestyle Journal
09/01/2018
Eat Your Goodies Clean

You don’t need to be suffering from coeliac disease to know that taking it easy on gluten, dairy and sugar will give your gut a much-needed break. And if eating clean and taking on a holistic approach towards food isn’t your thing, then indulging in guilt-free deliciousness is what might get you hooked on Sea Salt Bakery.

The Lifestyle Journal
09/01/2018
View from the Top

It’s hard not to fall in love with Portofino. From its coastal views, panoramic starlit mountaintops and glistering blue waters, this Italian gem always leaves a lasting mark on all those who visit. But thankfully with the introduction of Maesta, you no longer need to make the trek down to Europe to get a taste.

The Lifestyle Journal
09/01/2018
The Littlest Lamb

Changing lives, challenging social stigmas and being a home to those who need it most is what makes The Littlest Lamb a special place.

The Lifestyle Journal
09/01/2018
When Scandinavia Meets Africa

Wanting to keep age-old handicrafts rich in heritage alive, Byhand African Artisans create handmade slow design products by cooperating with artisans from all over Egypt, and other African countries.

The Lifestyle Journal
09/01/2018
An Ode to the Golden Age

Paying tribute to the glory days of the 1950s and 1960s when the resort first opened, the historic Al Alamein Hotel has officially reopened its doors this July after a major facelift by Emaar Hospitality Group.

The Lifestyle Journal
09/01/2017
Animal Instinct

Filling a critical yet surprisingly neglected style niche in the market, The King’s Mother Fall/Winter 16 collection delivered when it came to experimenting with the basic blazer silhouette.

The Lifestyle Journal
09/01/2017
The Curator

Some people get jaded easily. When they’ve been in a certain industry for a while and excel in what they do, they stop getting excited about the very passion that pushed them to get where they are. It’s safe to say Aleya Hamza is not one of those people.

The Lifestyle Journal
09/01/2017
Desert Dwellings

Where Innovative Architecture and Harsh Landscapes Meet

The Lifestyle Journal
07/01/2016
Up the Coast

Statement Mediterranean Hotels That Will Make You Swoon

The Lifestyle Journal
07/01/2016
Fashion Focus

The fashion world is in flux right now. The big names don’t feel the need to create collections that have us feeling anything more than “meh”, while the up-and-coming labels and young designers have got the fashion world fighting over them. So, we decided to start a series spotlighting the obscure, the fresh, the interesting and the brands to keep your eyes on before they get too big to give a shit.

The Lifestyle Journal
07/01/2016
The Poetic Oracle

Muhammad Mustafa is a visual artist. Not because he calls himself one, but because it’s evident from his work. Once you see one of his pieces, you’ll never be able to spot another one.

The Lifestyle Journal
07/01/2016
It Started With a Plastic Bag

With the vision of giving plastic bags a second chance at life, Reform Studio are turning discarded waste into beautiful design pieces that are innovative, eco-friendly and helping keep the traditional Egyptian craft of weaving alive.

TRENDHUNTER

TrendHunter.com
Nonconformist Gender Portraits transgender photo series

This bold and vibrant transgender photo series is not only aesthetically striking, it also sends out a message that nonconforming individuals do not need to tame who they truly are because of those who can't accept them.

TrendHunter.com
Artisan Beard Oils beard oils

These artisan-made beard oils for the modern man were designed to make sure your face looks and smells manly all day. The Sultan's Spice Hand Made Beard Oils collection will quickly become your new best friend because it is beautifully crafted and has superior quality not found in other similar products on the market.

TrendHunter.com
Self-Lighting Camping Logs portable bonfire log

This portable bonfire log may just be one of the best inventions in the camping world. Perfect for those who may not be the most outdoorsy of people but still love the wild outdoors, the Light 'n' Go Bonfire Log will make life a whole lot easier when camping because you won't need to run around looking for wood to fire up.

TrendHunter.com
Unusual Pirate Branding pirate-inspired branding

If you have always been fascinated by the sea and sea-faring folk, you will absolutely love this pirate-inspired branding project. Designed by creative studio Office for 826 Valencia Pirate Supply Store, this pirate-inspired branding project included everything from branding to a new visual identity to super cool packaging designs.

TrendHunter.com
Saffron Sadhus Portraits images of holy men

These candid images of holy men in Pushkar, India were taken by award-winning travel, portrait and landscape photographer Brian Hodges. Having traveled to over 50 countries to capture landscapes and faces, Hodges genuinely tries to photograph things that move him the and people he feels a connection with -- which is how he started taking images of sadhus or holy men in a Hindu pilgrimage site -- sadhus let go of earthly goods and luxury to find enlightenment.

TrendHunter.com
Eco-Friendly Wine Packaging wine brand

Lose the pretentiousness when it comes to wine and try this new wine brand with no judgment about what it comes in. Yes, it is boxed wine but it will become your favorite new wine this summer.

TrendHunter.com
Detailed City Illustrations cities illustration series

If you are a world traveler and would love to have something that serves as a reminder of your days in a certain city, make sure to check out this awesome cities illustration series. The stunning 'Cosmópolis' set of illustrations is the handiwork of talented Mexico-based illustrator Aldo Crusher for a project he worked on recently of Aire Magazine.

TrendHunter.com
Nautical Lakeshore Abodes waterfront home

If you are a sailor at heart and share an unbreakable bond with the sea, make sure you check out this gorgeous waterfront home that represents its owners love for the ocean so elegantly and rustically at the same time.

TrendHunter.com
Eco-Friendly School Supplies eco-friendly school supplies

The time has almost come once again to start planning what you need to buy for the new school year; but instead of buying what you would each year, make sure to check out this new line of eco-friendly school supplies at Staples from Free The Children's Me to We project.

TrendHunter.com
Structured Avante-Garde Editorials Linda Evangelista editorial

In this Linda Evangelista editorial, the supermodel once again stuns and delights fans with her avant-garde choices and mesmerizing good looks in her latest feat in the Vogue Japan September issue. Captured by iconic photographers Luigi + Iango, the Vogue Japan September editorial is enigmatic and nightmarish at the same time and has the legendary top model posing in form-defying pieces.

TrendHunter.com
Artisanal Workout Lookbooks workout clothes

With beach season upon us, make sure you stay fit and bikini-ready by revving up your workout frequency in these super cute and floral workout clothes. Whoever said we don't need to look good as we sweat hasn't seen this new workout collection in action.

TrendHunter.com
Shocking Shark Photography shark photo series

Wanting to widen people's perspectives about these majestic underwater creatures, this shark photo series is trying to send a message that people and sharks can co-exist.

TrendHunter.com
Rustic Leather Accessories artisan leather goods

Leather products have always been equated with the good life and the opulent indoors but new leather brand Loyal Stricklin Leather Goods is changing all that and taking well-crafted and artisan leather goods to the wild outdoors.

TrendHunter.com
Topographic Water Bottles aluminum water bottle

If you're planning a trip this summer in the great outdoors, make sure you stay hydrated on your adventures with the help of this awesome-looking Topo x John Fellows Aluminum Water Bottle. Easily stowed away in any backpack, the Topo x John Fellows Bottle is the work of Topo Design and talented illustrator John Fellows.

TrendHunter.com
Contemporary Hipster Offices office design ideas

If you are looking to decorate a new office or renovate an existing one, check out Adobe's newly renovated office in San Francisco for office design ideas. Designed by architecture firm Valerio Dewalt Train Associates, the new Adobe office design is based on the principles of effectiveness, innovation, flexibility and cost optimization in the workplace.

TrendHunter.com
Java Centric Apparel coffee-inspired apparel

Prepare to fall in love with this new coffee-inspired apparel brand Fresh Kaufee -- even the name of the clothing brand is super cool and smells like deliciously roasted coffee beans. The Dallas-based, coffee-inspired apparel brand Fresh Kaufee was bought to life by talented designers who wanted to create a clothing line that was creative and completely different to everything out there on the market.

TrendHunter.com
Mysterious Ballerina Photography human bodies photo series

In this mysteriously eerie human bodies photo series, we see a myriad of bodies stripped bare and connected to form unusually unnerving patters and shapes. Unlike anything you are likely to have seen before, this human bodies photo series looks like it was inspired by a mix of ballet, pagan rituals and erotica.

Corporate Knights

Corporate Knights
04/15/2013
Dances with drones

Senator Rand Paul's recent 13-hour filibuster on the floor of the US Senate over concerns of creeping domestic drone use captured a broader anxiety about the nascent technology. In an essay published in the Stanford Law Review, Ryan Calo argues that "virtually any robot can engender a certain amount of discomfort, let alone one associated in the mind of the average American with spy operations or targeted killing."

Egypt Today

Egypt Today
04/15/2012
Eftekasat Encore

Eftekasat celebrates 10 years of making deliciously good music

Egypt Today
04/01/2012
Couples Therapy

Premier Le Reve delivers when it comes to relaxation and romance for the busiest of couples

Egypt Today
03/15/2012
Build, Respect, Represent

Mohamed El Deeb has made it to the big leagues with his revolutionary Arabic hip hop

Egypt Today
03/01/2012
Pass the Microphone

Mashrou3 Al Mareekh provides a platform for those in need of self-expression

Egypt Today
02/01/2012
Raging About Road Safety

WHO reports 20 to 50 million people are injured globally every year, and of this number, 154,000 of them are in Egypt

Egypt Today
01/01/2012
Chemical Combat

Theories about tear gas used on protesters are put to the test by doctors, researchers, protesters, activists and insiders

Egypt Today
11/01/2011
Stuffed Pigeon, Anyone?

Mohamed Fouad’s Stuffed Pigeon, though a little eccentric, is both functional and creative

Egypt Today
07/01/2012
House of Egypt

Seven rising young designers join forces to show the world what Egyptian fashion and design have to offer

Egypt Today
02/01/2012
The Bench Tradition

How the International Cairo Book Fair became a 13-year-old grandfather, granddaughter tradition

Egypt Today
06/01/2011
Sushi, Cappuccino and Bassem Youssef

Bassem Youssef and his crew are opting to be that magnifying glass by adopting a comedy format unique to Egypt and raising the bar of accountability in the media

Egypt Today
04/01/2011
Rantings of a Sandmonkey

It took a revolution to reveal the identity of one of Egypt’s most popular social-media activists

Business Today

Business Today
07/01/2011
The Map of Hope

Amer Group Holding’s outlook on the future of the real estate and tourism development sectors in Egypt

Business Today
11/01/2011
Frozen Fun Comes to Egypt

Maybe Two’s slogan seems to be spot on considering the popularity of this healthy, sweet alternative

Business Today
09/01/2011
Drug Central

The illicit drug trade in Egypt has grown in the wake of the January 25 Revolution and Arab Spring, meaning addicts have more access to their drug of choice than ever before

Business Today
10/01/2012
How to Spend Like a Dictator

Three dictators are put in the spotlight about how they shamelessly spent their ill-gotten gains

Business Today
05/01/2011
Collateral Damage

The future of Nile University is in limbo after a corruption investigation was filed against the university because of former regime associations

Business Today
02/01/2011
Thirty-six Hours

Experience a Pink Floyd fan’s ultimate dream and follow Roger Waters on tour as he rocks Lisbon, Madrid, Milan and Prague