Evelyn Ebrey


New Zealand

I've written for various print and online publications including: WOMAN, Marie Claire Australia, Glamour UK, Mindfood, Remix, Shop Til You Drop (Australia), Nzgirl.co.nz, Localist.co.nz, Stuff.co.nz, Co. of Women, Together Journal and the New Zealand Fashion Museum among others. In mid-2022 I wrapped up my role as Editor of New Zealand's longest running fashion website FashioNZ.co.nz after over six years at the helm.

In the past few years I've also created website, advertising, EDM and social media copy for various brands and publications including: Trelise Cooper, Thin Lizzy Beauty, New Zealand Maritime Museum, Paula Ryan, Verge, Localist, Nzgirl, Moochi, Vodafone, Heliocare, The Big Idea, AcademyEX and Screen Auckland.

I graduated from the London College of Fashion in February 2012 with a post graduate certificate in fashion and lifestyle journalism. Previously, I graduated from FBI Fashion College in Sydney, Australia with a diploma in fashion business in December 2010. Well before that, I gained a certificate in film and television production from South Seas Film and Television School where I first explored my love of writing.

Fashion and beauty are my specialist subjects but I have a great deal of knowledge in many other areas including: food, entertainment, art, literature, travel and design. I'm passionate about telling women's stories in particular and consider it a privilege to have interviewed many intelligent, passionate women who are leading the way forward in New Zealand and overseas.

This portfolio is a curated selection of some of my published work to date (mostly journalism). For further examples of my work especially copywriting please contact me.

Screen Auckland
Viva La Dirt League open Henderson Studio

You will have no doubt come across Viva La Dirt League’s hilarious sketch videos on your favourite social media platform. The Auckland-based trio of founders, Adam King, Alan Morrison and Rowan Bettjeman, have been posting their comedic skits on YouTube since 2011 but it’s only in recent years that their favourite hobby has become a fully-fledged business enabled by their large and enthusiastic following.

How Bronwyn Designer Sarah Street is redefining modern footwear

In the fast-paced world of fashion, Sarah Street is making her mark as a talented designer and businesswoman, who is redefining modern footwear. The ethos behind her stylish brand Bronwyn is to create footwear that complements the multifaceted lives that women lead, something Sarah innately understands as a working mother.

Representation Matters: Why plus size models are not a trend

Seeing people that look like you in fashion campaigns, magazines and on social media is powerful. Up until the past decade, you would be forgiven for thinking that only thin, mostly white people wore fashionable clothes as that was all that was promoted in advertising and the media...

Dame Trelise Cooper on lockdown, family and moving forward

It would be fair to say that 2020 has so far played out in a way that no-one could have predicted and while Covid-19 has brought with it immense heartbreak it's also delivered moments of enlightenment and challenged us to rethink ...

Where are the Project Runway NZ contestants now?

Project Runway New Zealand sashayed onto our screens in October 2018, with the first local season of the popular fashion reality show highlighting the depth of fashion talent in New Zealand. Fourteen designers competed to be the debut season's winner, as they tackled design challenges...

Trelise Cooper
About Us - (copywriting example)

Dame Trelise Cooper is a celebrated New Zealand fashion designer known for her beautiful garments that make women look and feel fantastic. Her remarkable career as a designer and businesswoman has spanned over thirty years and her eponymous brand is known around...

Why brooches are making a comeback | FashioNZ

While we once associated brooches with our grandmothers, younger generations have been embracing the brooch as a stylish and fun way to accessorise an outfit. The popularity of Alessandro Michele's quirky looks for Gucci have often featured brooches with everything ...

Knuefermann NZFW 2018 | FashioNZ

Turet Knuefermann opens New Zealand Fashion Week 2018. Image by Katherine Tuenter. When it was announced last month that elegant designer Turet Knuefermann would be the prestigious Mercedes-Benz Presents designer and open New Zealand Fashion Week 2018, I knew we were in for an evening of sophistication.

Maggie Hewitt on the rise of Maggie Marilyn | FashioNZ

It's been a little under a year since designer, Maggie Hewitt, launched her contemporary womenswear label Maggie Marilyn in September 2016, with her debut collection stocked on Net-a-Porter and featured on Vogue.com. It's the kind of debut that fashion designers dream of and while Hewitt made quite ...

Steve Dunstan celebrates twenty years of Huffer | FashioNZ

You would be hard pressed to find a young Kiwi who hasn't heard of Huffer. The clothing brand has been making its mark on streetwear since 1997 and this year founder Steve Dunstan is elated to be celebrating a remarkable twenty years of Huffer.

Adrian Hailwood: New Zealand's fashion knight | FashioNZ

There is something magical about the transformative power of fashion and it's an agent that designer Adrian Hailwood innately understands. The craftsmanship and creativity of clothing caught the softly spoken designer's attention at a young age and his keen eye for drawing and ...

Westside Celebrates 80s Fashion

New Zealand's favourite television family, the anarchic Wests, returned to our screens recently with the arrival of the second season of , the popular prequel to the long-running Outrageous Fortune series.

Maritime Museum
About Us - (copywriting example)

New Zealand is one of the most maritime nations in the world and the story of every one of us is affected by the sea - through immigration, trade, design, innovation and leisure. The Museum is a hub for all of these stories; we express them in our galleries, and through our programme of events, special exhibitions, heritage sailings and more.

New Zealand Fashion Museum
Natalie Chan: NZFM Profile

Natalie Chan is such a romantic that she had three weddings to mark her marriage to husband, Ray. Her enthusiasm for weddings has seen her business flourish, making her one of New Zealand’s leading Bridalwear designers. Her name is also synonymous with the hand-made occasion millinery she excels in.

A Life Lived in Colour: Kelly Coe

Kelly Coe is a woman on a mission to bring more colour into the wardrobes of the women of New Zealand and she's been leaving a rainbow of sequins in her wake since founding her label Augustine in 2008.

How to Buy Less and Choose Well

Over the past few years the fashion industry and the public have become more aware of the importance of buying well and not buying as many clothes. Since the garment industry is one of the most polluting on the planet it's important that steps are taken to get it under control, which isn't helped by the fact that consumerism is more rampant and people often buy far more than they actually need leading to a lot of waste.

Five Ways to Wear Culottes

Culottes are everywhere this season and pretty much every label has done a pair or two for their summer collections. They're a versatile item to add to your wardrobe if you don't already have a pair and we've got five great ways to make the most of them.

Get En Pointe with Celine Rita

Celine Rita turned to the pastel pretty world of ballet for the inspiration for her new summer and bridesmaid collection, and the result is every bit as elegant as you would expect with such a muse.

New Zealand Fashion Museum
Isabel Harris: NZFM profile

Rural Marlborough and Paris are worlds apart but at the height of her career farmer's daughter Isabel Harris found herself amongst fashion’s elite, choosing textiles for her thriving fashion business in New Zealand which she ran with her partner Brian Hall until 1993.

Harman Grubisa NZFW 2015

It's always exciting when new designers present their first New Zealand Fashion Week show and no debut has been quite as anticipated in recent years as that of Harman Grubisa. Since their inception in 2014 they're rapidly built up a loyal following for their confident collections that are beautifully crafted and encapsulate modern elegance.

Coffee & Conversation With Tracey Cunningham, Celebrated Hollywood Hairstylist

Her clients regularly grace the cover of Vogue, appear on the Oscars red carpet and the big screen, yet it's all in a day's work for celebrity colourist . She's the creative force who has transformed the locks of Jennifer Lopez, Reese Witherspoon, Gwyneth Paltrow and New Zealand's own Anna Paquin among many other A-listers.

MBFWA 2015 - Day 2

Glorious sunshine greeted the second day of Mercedes-Benz Fashion Week Australia as Michael Lo Sordo started the day off at the airy Anna Schwartz Gallery. Taking a departure from his usual tailored trenches and sports luxe looks, this time Lo Sordo opted for a gorgeous display of flowing dresses and separates with goddess-like effect.

Local Heroes: The Lucky Taco, Auckland

Sunshine, margaritas and tacos sounds like a pretty great way to spend a summer holiday right? When Auckland locals, Sarah and Otis Frizzell, embarked on their dream honeymoon to the USA and Mexico in 2011 they had no idea that their perfect summer of indulging in amazing Mexican food would change their lives and spark the idea for The Lucky Taco, the taco truck which has taken Auckland by storm over the past year.

Local Find: The Shelter, Auckland

New Zealanders love the excitement of the new, especially when it comes to shopping, we're quick to flock to the latest stores and one of Ponsonby's newest concept stores, The Shelter, has definitely piqued the interest of curious shoppers.

Local In The Know: Emily Miller-Sharma, Auckland

For some people fashion is in their blood, in the case of Emily Miller-Sharma, the designer of local label Liam, that's more true than most as the garment industry is also her family's passion too.

Kate Sylvester NZFW 2014 Review

Making a very welcome return to New Zealand Fashion Week after a five year hiatus, Kate Sylvester's show was definitely the most anticipated of the week. A full house awaited the collection entitled 'Tartt', referencing the literary work of writer Donna Tartt, before a voiceover of her first novel 'The Secret History' began proceedings.

MBFWA 2014: Day 2

After an inspiring first day of Mercedes-Benz Fashion Week Australia, day two began with another off-site show from Sydney favourites Ginger and Smart. A sophisticated collection graced the open loft space as abstract prints, lace and texture featured on elegant midi-length dresses and relaxed separates.

Spain's new King Felipe IV

Thousands of Spaniards gathered on the streets of Madrid today to celebrate the coronation of King Felipe VI, who ascended the throne in the wake of the abdication of his father King Juan Carlos. Despite Spain’s dramatic football world cup loss the night before, the city was definitely in a party mood with the royal parade through the streets drawing huge crowds of Spanish flag-waving supporters.

Review: Karen Walker at New York Fashion Week - Fall 2014

New Zealand has a proud history in women's rights, being the first country in the world to grant women the right to vote was a thoroughly modern achievement in 1893. Now in 2014, Karen Walker is celebrating those Sufragettes in a contemporary way with her latest collection for Fall/Winter 2014 entitled 'The League'.

Stolen Girlfriends Club NZFW 2013 Review

If fashion week were a party, Stolen Girlfriends Club would be the life of that party, the ones who turn up with lots of drinks and fun-loving entourage intent of having a stellar night, and that's exactly what they did at NZFW last night.

See What Happened at Welly Fashion Week Day 2

After a stellar show by World to open Wellington Fashion Week 2013, day two began with a celebration show by iconic department store Kirkaldies and Stains to commemorate their 150th birthday. Featuring Deryn Schmidt, Mardee, Carlson & Hailwood, a range of gorgeous and really wearable winter looks came down the runway, which are available in store now.

Lucy Marr

Interview with Lucy Marr Co-Owner of Stephen Marr salons and Lucy And The Powder Room (pages 238 & 239)

Time Out London
The Insomniac's Guide To London

Supplement created in the style of Time Out London, written and designed for my post graduate certficate course at the London College Of Fashion