Eva Yusa

Brand Strategist/Content Marketing Evangelist

United States of America

I started out as an actor and a director before putting my creative and communication skills to bear on connecting audiences with brands. I don't like "selling things." I'd rather help people understand more by getting organizations to articulate their value intelligently and inventively. Trigger a response to get the transaction, but, tell a story, and it will live on and inspire.

Portfolio
CB Magazine
Entrepreneurs without Borders

A decade into a successful marketing career, Jonas De Cooman, '16 (EXP-21), left his job at Coca-Cola and sold his apartment to pursue his e-commerce dream, Appiness, which has become a global reality, powered by a deep bench of Booth support.

CB Magazine
The Page Turner

When she walks into 57th Street Books, Sara Paretsky, AM '69, MBA '77, PhD '77, is welcomed as an old friend and coconspirator-both of which are true to her legacy in Chicago and in the Hyde Park literary haunt.