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Ernest Baker

Social Media. Copywriting. Marketing. Strategy.

Location icon United States

I work with brands, record labels, agencies, and editorial outlets to create work that informs, entertains, and rises above the noise.

Portfolio
Complex
Backstage With Drake

My observations and adventures profiling Drake during the week of his headlining set at Coachella.

Billboard
A Conversation with Nas

Illmatic is one of the greatest albums of all time. I discussed its lasting influence with Nas himself.

TikTok
Music Insights for the Masses

Grew UnitedMasters from zero presence on TikTok to over 3 million likes. Grew the company's Instagram followers from 5K to 370K before that.

Beats by Dre
Breaking the Internet with Beats

Worked on the Straight Outta campaign to market the film Straight Outta Compton. #StraightOutta quickly became the top trend on social.

Facebook
The Athlete's Mentality

Created an original sports series for Facebook social channels. We filmed pre-game rituals with top athletes and got millions of views.

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