Erin Todd

Senior Marketing Professional

With over 10 years of experience, Erin has worked with B2B, B2C, non-profits, small businesses and enterprise technology companies alike to help enhance their online presence with creative storytelling, captivating visuals, intuitive user experience and achieving sustainable inbound marketing strategies that position businesses for success. When she's not writing, editing or planning, she enjoys hiking, competing in triathlons, and spending time with her husband and son.



3 Ways Nonprofits Can Win Back Participants This Year

Nonprofit organizations have an uphill climb ahead of us this year. According to the 2020 Peer-to-Peer Top 30 Guide, total participation was down 61% across the nation. The organizations that will see the most recovery in 2021 will do 3 things remarkably well: Reignite interest in participants who sat out last year Introduce your cause to new audiences Helping all of them achieve or over-achieve on their fundraising goals.

A Winning Virtual Event: Stream-A-Thon Style

Right now, organizations of all kinds are venturing into creating livestreams and virtual events and are seeing amazing results for the causes that need the most aid as we navigate the repercussions of COVID-19. London Health Sciences Foundation (LHSF) hosted Heroes of Health: COVID-19 Stream-A-Thon to raise funds to raise funds for their COVID-19 Response Fund.

The 10 Best Peer-to-Peer Fundraising Tips

Fostering and empowering your fundraisers are the most important things you can do to keep your peer-to-peer fundraising programs strong. Not every supporter is an expert at fundraising. They need your guidance during the fundraising journey - especially if this is their first event.

Case Study
Gaming to Give Kids A Better Future

A client case study detailing how DonorDrive made a special fundraising integration with Bungie to ensure every player who fundraised or donated to the cause was rewarded in their campaign.

The best investment nonprofits can make in 2021

During a year without in-person fundraising, nonprofits were hit hard. Fundraising programs which depended on in-person event revenue faced the challenge of providing new ways for participants to engage or were otherwise forced to cancel these important revenue generating events. The result was a fundraising collapse for many organizations.

Virtual Fundraiser Fuels University Scholarship Fund

Going virtual is the obvious answer, but what does that look like in practice? In addition, what resources does an organization need to create an experience true to their mission and capture the spirit of the event through computer screens instead of tables?

PDi Communication Systems

The Anatomy of a Well-designed Arm TV System

When evaluating entertainment solutions for your patient experience, you want to be sure the device and connected hardware are safe, proven, reliable, and are intuitive to patients. Here's a holistic overview of elements you should inspect to ensure you select the best arm-mounted bedside entertainment system for your patients.

How Nature Sounds Comforts Patients

It's no secret that anxiety plagues patients as they go through the uncertainty of healthcare treatments. Anxiety can also be exacerbated by medical circumstances such as drug use, phobias and mental disorders. Typical hospital environments don't make it easy for a patient to relax.

How a Bedside TV Creates an Alternative Patient Experience

Previously, we discussed the experience of a large-screen footwall patient TV and considered the user experience of a hand held tablet , here we will look at placing an interactive patient tv at the bedside. An alternative path to improve patient engagment and satisfaction is to mount a smaller smart, touch screen television on an arm close to the bedside for the patient.

10 Questions To Ask Before Purchasing Healthcare-Grade TVs

When shopping for entertainment solutions for patients, providers want to be sure the devices are safe, reliable, and are technically intuitive so they meet the high standards expected in healthcare. Since technology is constantly evolving, it can be challenging to know how displays differ technically from looking at them on the outside.

medTV Press Release

At the launch of PDi's new product and brand medTV this press release was published.

What do patients really want? 3 ways to deliver value to patients

When it comes to their care, what do patients actually say about what they want? Knowing the things patients really care about is the first step to creating a higher quality patient experience. A recent study conducted by the University of Utah set out to better define "value" as it relates to healthcare in the United States.


Early Career

Horticulture Magazine
Science Matters | Project Budburst

During my editorial internship Erin was assigned a profile piece on Project Budburst. She interviewed the leaders of the initiative and developed the piece with minimal oversight.