Not your father's Oracle cluster, but better.
I help B2B cloud and software vendors tell interesting stories that differentiate them from the pack and attract customers.
As a former technology journalist (ZDNet, Computerworld, Reuters, South China Morning Post) for 15+ years, I bring deep expertise from the enterprise IT space.
I have also worked in-house, including as a content marketing director for 5 years. So I understand the marketing needs of enterprise vendors, as well as their processes.
My forte is blogging, particularly thought leadership. Some of my pieces have generated half a million views and 1000+ comments.
I have also edited and written more than 20 ebooks, as well as numerous customer case studies, whitepapers, infographics, presentations, web pages, lead-generation emails, video scripts, and more.
My clients range from Fortune 100 to startups, and include: Rockset (cloud analytics), Acceldata (cloud data management), Cloudticity (healthcare cloud), Egnyte (cloud content management), Samsung (enterprise mobility), Oracle Communications (networking), Imperva (cybersecurity), Pinterest (online advertising), and Rogue Wave Software (DevOps).
Contact me at [email protected]
Not your father's Oracle cluster, but better.
Blogs and Articles
The upheaval caused by the global pandemic in 2021 accelerated many changes in society, business, and technology. This was incredibly true in the sphere I work in, the cutting edge of data analytics.
The modern data stack emerged a decade ago, a direct response to the shortcomings of big data. Companies that undertook big data projects ran headlong into the high cost, rigidity and complexity of managing complex on-premises data stacks. Lifting and shifting their big data environment into the cloud only made things more complex.
Minimalism isn’t just cool because decluttering gurus like Marie Kondo say so. As the world gets ever more complicated, simplicity emerges as a rare and valuable commodity. So less becomes more, and 2 - 1 = 3.
One of the key benefits of digital transformation is the democratization of data - who has access to it, who can analyze it, and who holds the resulting knowledge for influencing vital processes and decisions inside a modern business?
Your company’s mission-critical data is a lot like Schrodinger’s Cat. It’s trapped in a metaphorical black box into which you have very little visibility.
It’s football season, so here’s a question: what if we overhauled the rules? Instead of the final score, what if the winner was the team that gained more yards on offense. Or, erm, snapped the football to the QB more times? Sounds crazy -- yet, in a way this is how the success of a company’s data operations is measured today.
Data scientists used to be the company nerds. But data scientists — or data analysts, as well as their slightly older siblings, Business Intelligence (BI) analysts — have “glowed up.” Today, data scientists and analysts are heroes and MVPs.
Sometimes the best defense is a good offense. That’s never truer than when it comes to data quality and reliability.
Thought leadership blog for data performance management vendor, Acceldata.
Ghostwritten thought leadership blog on data privacy.
Ghostwritten thought leadership blog for the CEO.
I have ghostwritten many executive blogs, including this one for the BlackBerry CEO that has been read by 500,000 LinkedIn readers, generated 3,300 social reactions and 1000+ comments. Several other blogs have generated 100K views and nearly 1000 comments.
For 3 years, I wrote a thrice-weekly blog about enterprise mobility sponsored by SAP. It generated 100,000 views per month and won top corporate blog from B2B Magazine.
As content marketing director for Avaya, our blog readership nearly 300% Y/Y. We also grew our social engagement 125% Y/Y and social following 81% Y/Y.
I was chief editor for 4 years, leading the transition from smartphones to mobile security. During my time, we averaged one million readers per month.
Among 40+ blogs I have written for Samsung's B2B division, including this thought leadership blog (and infographic).
This was among several dozen cybersecurity news blogs that I wrote or edited for leading cybersecurity vendor, Imperva.
I launched and edited six issues of this magazine, which was sent to 10,000 existing and prospective customers.
Among 40+ blogs I have written for Samsung's business mobility division, this one helping promote its Galaxy S10 launch.
B2B thought leadership doesn't have to be dull and techie. This infographic in 14 slides (what I like to call 'infodeck'; alas this has not yet caught on) has a strong, credible POV and was a popular piece for mobile security vendor, BlackBerry.
My team produced this creative infographic and poster highlighting the communication headaches of the modern worker.
Infographic on customer service
My content team created this 'info-deck' highlighting the 2014 Sochi Olympics for which Avaya was the chief telecom equipment supplier.
One of half-a-dozen thought leadership ebooks I edited and co-wrote for BlackBerry.
As content marketing director for Avaya, this was among half a dozen thought leadership ebooks I edited and produced. We won Silver Medal for Best Overall Editorial at the Content Marketing Awards.
I co-wrote and edited this ebook on the potential of mobile devices for businesses.
One of half-a-dozen thought leadership ebooks I edited for Avaya.
This was a timely ebook, published when COVID forced workers to stay at home. It was a popular asset for Egnyte, a leading cloud content management provider for businesses.
As content marketing director, I edited and produced nearly ten thought leadership eBooks for BlackBerry, including this popular resource for CSOs.
Whitepapers and Product Briefs
Popular whitepaper promoting Samsung's mobile business solutions.
I wrote this eBook aimed at developers and DevOps managers promoting a leading developer tooling platform.
Solution brief on managed healthcare cloud.
Whitepaper for developers and DevOps managers
Customer Case Studies
I co-edited this ebook, with 20+ enterprise customer case stories.
Social, Email and Other
I managed the social channels for Oracle's market-leading networking and security division.
One of many lead generation emails I wrote for Egnyte.