Eric Wein

Marketing and Communications

United States

I generate big ideas to create excitement about my company and then turn concepts into realities. I develop narratives. I currently manage projects for Newegg.

I’m behind successful campaigns throughout my career, including two viral campaigns with an NFL player that drove 1 billion+ impressions for Lamps Plus, numerous major global Disney franchise products and the original global Xbox launch.

Previous roles and clients included Disney, Xbox, Warner Bros., Microsoft, Angry Birds and Square Enix. My success has been in various industries: retail, e-commerce, manufacturing, home goods, technology, sports, video games and entertainment.


Newegg Media Coverage

Newegg just started selling refurbished electronics

Budget electronics retailer Newegg just opened up a program that sells refurbished gadgets. The company promises a wide range of discounted devices, from Apple products to graphics cards.

Furniture Today
When will AI come to home shopping? Newegg says it's already here

CITY OF INDUSTRY, Calif. - Newegg Commerce, a technology products e-commerce brand, launched its Home Showcase platform, which uses artificial intelligence to create an interactive online shopping experience. Newegg developed the features while utilizing AI to improve the visuals and descriptions of products for the home.

Seeking Alpha
Newegg expects 'substantial benefits' from ChatGPT integration

Newegg Commerce (NASDAQ: NEGG) announced on Monday that the company is using ChatGPT to improve the online shopping experience for customers. The company said that it has started using ChatGPT for PC Builder shopping tool, which helps customers select components to build a desktop PC.

Newegg is making it easier to buy your ideal NAS

Online computer hardware retailer Newegg has just released a new web tool designed to make buying your NAS drive a lot easier thanks to a configurator page. Handy graphics help a user to visualize the type of build they're getting, with all the relevant information surfaced as you'd expect.

Chain Store Age
Newegg targets laptop shoppers

Newegg Commerce Inc. continues to offer personalization tools aimed at customers seeking specific types of computers.

Tom's Hardware
Newegg Launches GPU-Shopping Portal Designed to Sell You a GPU

Newegg has launched, a website dedicated solely to - you guessed it - GPUs. Specifically, shopping for a new GPU. (Or, well, selling you a new GPU.) The website, which is - of course - an extension of Newegg's online store, is designed to make shopping for a new graphics card as smooth and painless (and profitable, for Newegg) as possible.

Los Angeles Business Journal
Newegg Sees Right Time for E-Bikes - Los Angeles Business Journal

Newegg Commerce Inc., an online retailer known for its assortment of PC hardware and consumer electronics, is dabbling in e-bike sales. The move is part of company's growth strategy "to expand globally and into new related businesses," according to documents filed with Securities and Exchange Commission.

Newegg's FantasTech Sale Returns To Compete With Prime Day In July

Newegg has announced dates for its upcoming FantasTech Sale, a massive annual promotion that is particularly great for tech products, including PC gaming gear. FantasTech runs from July 11-15. Unsurprisingly, the sale will be live during Amazon Prime Day 2022, which is slated for July 12-13.

Chain Store Age
Exclusive Q&A: Newegg interacts with customers via livestream

Initially launched as a pilot in September 2021 , Newegg Live is an interactive, real-time livestream platform showing some of the most in-demand tech products available on the tech-focused e-tailer's platform. Newegg Live demonstrates products at exclusive sale prices typically available only for the duration of the livestream.

Arizona Daily Star
Arizona's Cate Reese signs NIL deal with online tech company Newegg

As part of the first NCAA Tournament with Name, Image and Likeness endorsement deals, Arizona Wildcats forward Cate Reese has signed a deal with Newegg, an online technology retail company. Reese, an All-Pac-12 First Team selection this season, is the first collegiate athlete to partner with Newegg.

Newegg Press Releases 2022

Newegg Uses AI to Build New Online Shopping Experience for Home Products

CITY OF INDUSTRY, Calif.--()--Newegg Commerce, Inc. (NASDAQ: NEGG), a global e-commerce leader for technology products, today announced the use of artificial intelligence (AI) to launch Home Showcase, an innovative and interactive online shopping experience for home products. Newegg developed the features for inspirational and exploratory shopping while utilizing AI to improve the visuals and descriptions of products for the home.

Newegg Thrives with Live Video Shopping

CITY OF INDUSTRY, Calif.--()--Newegg (NASDAQ: NEGG), a leading global technology e-commerce retailer, today shared insights about its live video commerce platform, Newegg Live. Launched in September 2021 and produced by the company's media team for the Newegg mobile app and TikTok, Newegg Live is an interactive, real-time livestream showing some of the most in-demand tech products available on the Newegg platform.

University of Arizona Basketball Star Cate Reese Signs NIL Endorsement Deal with Newegg

CITY OF INDUSTRY, Calif.--()--Newegg (NASDAQ: NEGG), a leading global technology e-commerce retailer, today announced it has signed an NCAA athlete endorsement, the company's first, with elite women's college basketball player Cate Reese of the University of Arizona for a promotional campaign starting today and continuing during the 2022 women's NCAA basketball tournament.

Lamps Plus secured coverage, non-NFL, 2017-2021

Home Accents Today
Lamps Plus makes appearance in South Park special | Home Accents Today

LOS ANGELES - Lighting and home furnishings retailer Lamps Plus, which shows up from time to time in pop culture, can claim a fictional, future location in the town of South Park, Colo. Lamps Plus Plus, a futuristic version of Lamps Plus, can be seen in the new "South Park: Post Covid" special, available now on Paramount+.

Chain Store Age
Lamps Plus plugs into 'buy now, pay later'

A Los Angeles-based specialty lighting retailer is offering flexible, interest-free payments to online shoppers. Lamps Plus is exclusively partnering with payments solution platform Sezzle Inc. to let customers on its e-commerce site pay for products in four interest-free installments over six weeks, with no impact to their credit score.

Marketing Dive
Lamps Plus products make cameo in TikTok videos from 26 creators

Lamps Plus on June 23 announced a TikTok campaign powered by 26 creators, generating millions of views and strong viewer engagement, according to a press release. The creators each featured a Color Plus lamp in a video that is unique to their style and regular content, spanning interest areas like comedy, dance, parenting advice and home improvement tips.

L.A. Biz
Lamps Plus clears the air on its cameo in 'Wonder Woman 1984' - L.A. Biz

A Lamps Plus store makes a brief appearance in "Wonder Woman 1984," but the retailer is telling viewers that site only existed in the DC Universe. The "Wonder Woman" sequel released last week features an action scene set in a fictional Virginia indoor shopping mall with retail stores from the 1980s, including a Lamps Plus store on the mall's second floor.

Marketing Dive
Lamps Plus showcases lighting in Twitch cooking livestream

Lamps Plus sponsored three livestreams from Katie Ruvalcaba, one of the most popular streamers of cooking shows on Twitch, to demonstrate its lighting products in her kitchen. During the four-hour streams, Ruvalcaba showcased LED under-cabinet lights from the 360 Lighting brand, per an announcement shared with Mobile Marketer.

Text marketing provides a new channel for engagement

Mobile devices are ubiquitous, affecting nearly every part of our lives. They've changed how we interact with each other, how we access information and how we shop. The result for retailers is a growing use of text marketing as sellers adapt to the pervasiveness of smartphones and other devices in customers' daily activities.

Furniture Lighting & Decor
Lamps Plus Sales Support St. Jude Children's Research Hospital

For a limited time, a Color Plus custom lighting collection lamp from Lamps Plus can also benefit St. Jude Children's Research Hospital in its mission to cure childhood cancer and other serious diseases. Lamps Plus announced its support and participation in the My St. Jude Family Campaign, joining other brands to honor families, mothers and fathers.

The 'Dead to Me' Set Decorator Talks Jen's Gorgeous Laguna Home & The Show's Aspirational Aesthetic

"We landed on using really bright lights and the contrast of different lighting. I used Lamps Plus chandeliers and some of their shapes are very modern Gothic. For instance, the one above the dining room table, my thought process with that was like, okay, the show's called Dead to Me. It's very modern and bright and Laguna Beach, but there's a darker thing going on here in the stories. So that was my thought process on some of those lights, like the one above the breakfast nook and the one...

Digital Commerce 360
Lamps Plus enables shoppers to text with store associates

Lamps Plus Inc. last December implemented a texting program that enables shoppers to text with store associates Each store manager or assistant store manager at its 37 stores use the retailer's company iPhone during store hours to text with shoppers. Shoppers can find the number to text associates within marketing emails, in catalogs and on store pages online.

Home Furnishings News
Lamps Plus signs exclusivity agreement with Stiffel - Home Furnishings News

LOS ANGELES - Lamps Plus has become the exclusive retailer to sell Stiffel branded lighting fixtures under a new agreement. It has also launched a new luxury microsite, called LP Luxury Lighting. Lamps Plus and Stiffel have kicked off their Stiffel lighting fixture collection with an initial assortment of almost 70 fixtures, including chandeliers, ceiling lights, bath-bar wall lights and sconces.

Amazon Live Video Shows Us The Future Of E-Commerce

Lighting retailer Lamps Plus debuted an Amazon Live segment in 2019’s Prime Day. Angela Hsu, the company’s senior vice president of marketing and eCommerce, told RetailWire in an interview last year that amongst hard metrics like cost per view and cost per engagement, the brand would be trying to manually quantify sales uplift. “We will also review the sales lift of the products we showcase on Amazon Live as well as the overall sales lift of our Lamps Plus products on Amazon.”

For Lamps Plus, Amazon is joining Facebook and Google as digital ad mainstays - Digiday

Lamps Plus, which primarily ran search ads on Amazon before, is now testing a slew of advertising opportunities being made available on Amazon, evolving the home furnishings company's entire strategy on the platform. Beginning this September, Lamps Plus will use Amazon's DSP through Amazon Advertising Platform to programmatically target its audience and Amazon shoppers with banner ads across the internet.

Digital Commerce 360
How personalization helps Lamps Plus see the light

After personalizing its site content and promotions for different groups of shoppers, home goods retailer Lamps Plus saw a double-digit surge in conversion rate. After personalizing its site content and promotions for different groups of shoppers, the home goods retailer saw a double-digit surge in conversion rate.

Total Retail
The Secret Behind Lamps Plus' Employee Loyalty

Employees are quitting at record rates, according to a recent U.S. Labor Department report, but Lamps Plus employees are staying the longest in its product category. Employees of the designer, manufacturer and retailer of portable lighting, fixture lighting and home décor products have an average tenure of eight years, based on LinkedIn data.

Chain Store Age
Lamps Plus goes digital-only as consumers focus on comfort

A specialty lighting retailer is temporarily shuttering stores as the COVID-19 pandemic continues. California-based Lamps Plus has closed all 36 of its brick-and-mortar stores in seven western states to prevent possible transmission of the COVID-19 virus among customers and associates. The stores will reopen when advised.

The Future Of Retail May Rely On Texting

Sometime in the future, texting could replace calling a store and waiting to speak to someone to find out if the item you want is available. In an effort to bring more customers into brick-and-mortar stores and adjust to people's penchant for texting, more companies are turning to text messaging.

Digital Commerce 360
Search engine marketing, like everything else, is mobile-first at Lamps Plus

Lamps Plus Inc., which is No. 4 in Internet Retailer's Best Paid Search Marketers in E-Commerce rankings, uses a big part of its digital marketing budget to connect with smartphone users. "Our overall strategy is 'mobile first' in website design, speed and marketing," says Angela Hsu, senior vice president of internet business and marketing for Lamps Plus.

Total Retail
Kiosks Help Lamps Plus Create 'Endless Aisle'

For Lamps Plus, the nation's largest specialty lighting retailer and a leading lighting and home furnishings manufacturer, creating a seamless shopping experience for its customers across channels is of critical importance. It's for that reason that the company has introduced computer kiosks in each of 35-plus stores.
Dodgers' Kike Hernandez and Fiancee Mariana Vicente Get a Grand Slam Home Makeover: See Inside

The Dodger and his fiancee, a former Miss Universe Puerto Rico, show off their newly decorated space Enrique "Kike" Hernandez just got a makeover for his new house. The Los Angeles Dodgers utility recently purchased his dream house with fiancee Mariana Vicente, and the engaged couple partnered with Lamps Plus to furnish the space in a style that reflects their eclectic taste.

Retail Dive
Lamps Plus brings order tracking to text, call and voice

Lamps Plus is giving customers the ability to instantly track orders via conversational channels, such as Amazon Alexa, Google Assistant and Facebook Messenger, following the implementation of Linc Global's artificial intelligence-driven customer care platform, according to a press release.

Will Amazon Live video light up sales for Lamps Plus on Prime Day? - RetailWire

Discussion It will be "lights, camera, action" when Lamps Plus debuts its first Amazon Live video next week as part of the retailer's efforts to increase sales during the 48-hour Prime Day event. Lamps Plus, which bills itself as "the nation's largest lighting retailer," will go live with the video on Tuesday, July 16.

Marketing Dive
Lamps Plus cuts bounce rates by 22% with personalized landing pages

Lighting retailer Lamps Plus reduced bounce rates 22% from product listing ads by leveraging the personalization platform Certona, according to results from a new case study made available via a press release. Lamps Plus started delivering similar, relevant products based on shoppers' interactions with a product listing advertisement (PLA).

Chain Store Age
Lamps Plus speeds up online shipping

Lamps Plus is jumping into same-day shipping. The specialty lamps retailer now offers free same-day shipping on more than 5,000 products, including chandeliers, wall lighting, table and floor lamps, ceiling fans, large furniture items and home décor. The service reduces delivery times to customers' homes by at least one or two days.

Retail TouchPoints
Customer Queries And Reviews Illuminate Sales For Lamps Plus - Retail TouchPoints

By increasing the variety and depth of UGC (User Generated Content) on its e-Commerce web site, Lamps Plus improved the customer shopping journey and armed consumers with significantly more information to guide their purchasing, both online and in-store. While Lamps Plus has sought out, collected and posted online product reviews for several years, customers' questions and [...]

Austin American-Statesman
HOME: Lamps Plus opening Austin store

Lamps Plus, which has 39 stores around the country, including two others in Texas, will open an Austin store next week. The new store is in the Arboretum, 10000 Research Blvd., and will be the first Lamps Plus to focus on LED technology. The store will celebrate the opening at 10 a.m.

NFL Product Endorsement - Lamps Plus, 2020
On sale: Chargers OL Forrest Lamp's forest lamp

"The Forrest Sequoia is almost must-have portable lighting for those who need a rustic floor lamp," said Lamps Plus CEO Dennis Swanson in a press release. "We're eager to get the first Forrest Lamp signature lamp to customers throughout this season."

Home Accents Today
Lamps Plus debuts lamp from NFL player Forrest Lamp | Home Accents Today

Lamps Plus unveiled the first signature lamp from Forrest Lamp, the Los Angeles Chargers offensive lineman. Manufactured by Lamps Plus, Forrest Lamp's lamp has a brown finish resembling a rugged tree trunk and is available now as a limited-edition release for $199.99 from and all Lamps Plus stores in seven western states.

NFL Draft Endorsement 2017 - Lamps Plus

Los Angeles Times
How NFL tight end Jake Butt found a natural sponsorship: Charmin

As a kid, Jake Butt asked his dad whether he could change his last name. But as a Denver Broncos rookie tight end, he has embraced it. It became a fan favorite when he was an All-American at Michigan and a popular talking point for his friends, who joked that he could pursue an endorsement with Charmin, should he ever make it big.

2017 NFL draft: Forrest Lamp, Jake Butt get obvious marketing deals

Now free from the foolish constraints of the NCAA, soon-to-be-NFL players can now start using their names and likenesses for their own personal gain. And for at least two players, there are some natural fits based off their respective last names: tight end Jake Butt and offensive lineman Forrest Lamp.
Draft prospect Forrest Lamp to endorse lamps

Forrest Lamp knows marketing. As Michael Scott always said: K.I.S.S., Keep It Simple, Stupid. Lamp was born with a built-in marketing opportunity in his last name. The Western Kentucky offensive lineman, and top-graded guard expected to be drafted in the first round, which opens tonight at 8 p.m.

The Tennessean
Western Kentucky's Forrest Lamp drafted by Chargers

Western Kentucky offensive lineman Forrest Lamp was picked 38th overall by the Los Angeles Chargers Friday. Lamp is the highest-drafted offensive lineman in Conference USA history. A third-team All-American, he can play tackle, guard or center, and some analysts graded him as the most complete lineman of this draft class.

Lamps Plus Press Releases, 2017-2021

Lamps Plus Elevates Clark Linstone to President

LOS ANGELES--()--Lamps Plus today announced that Clark Linstone has been named President of the company. Linstone has been with the company for over 30 years and most recently served as Chief Operating Officer. This promotion is immediately effective. In his new role, Linstone will continue his leadership role in the company, including oversight of all business operations, stores and distribution center operations.

Texting as the Future of Retail - Lamps Plus Offers Customers the Ability to Text Stores

LOS ANGELES--()--Lamps Plus is introducing an initiative to offer enhanced service and convenience, allowing customers to send texts with questions to their local store to receive immediate answers from store sales associates. Available today, customers can send texts to any Lamps Plus store to ask about product availability, product details and other lighting and home furnishing questions to receive quick answers from a store associate.

Lamps Plus Unveils Renowned Interior Designers and Influencers from Throughout the United States...

LOS ANGELES--()--Lamps Plus today announced its 2019-2020 brand ambassadors who will highlight the company's spectrum of interior design styles in lighting and home furnishings. The Lamps Plus Brand Ambassadors feature renowned interior designers and influencers who will contribute to the company's brand story to help customers love their homes by discussing interior design trends and styles throughout the company's marketing channels and in their own channels.

Top NFL Draft Prospect Forrest Lamp Inks Partnership with Lamps Plus

LOS ANGELES--()--Lamps Plus Inc., the nation's largest specialty lighting retailer, is adding a new Lamp -- Forrest Lamp, a highly-touted NFL Draft prospect. Lamps Plus today announced a partnership with Forrest Lamp ahead of the 2017 NFL Draft this weekend in Philadelphia.

Interactive Entertainment secured coverage, 2010-2016

Game Developer
Do previews still matter to developers?

PR veteran Eric Wein claims that more big game companies are pushing their PR teams to work with “community evangelists,” which typically includes popular YouTubers and Twitch streamers. Wein serves as a VP of the Bender/Helper Impact PR firm, where he oversees the game division. The firm has worked with game companies like Konami and Bandai Namco, and Wein says that its clients also still pay for traditional preview campaigns because they can inspire retailer confidence in a game, driving...

2 Heroes Reborn Games Will Act as Prequels to the Show - IGN

Gemini and Enigma. Two Heroes Reborn video games will be released this September to accompany the upcoming 13-episode mini-series on NBC.Heroes Reborn, airing September 24, takes place five years after the end of the first show when Claire Bennet revealed her powers to the world, making the public aware of super-powered people.