United States of America
Content Innovator & Product Strategist
Digital Marketing & Social Media Observer
Game & Gamification Designer
Entertainment/Technology Reviewer
Award-Winning Podcaster
Content, Marketing & Product Management at @publishthis.
Platforms
Currently lead product management and marketing for this fast-growing content platform for marketing and digital publishing teams. PublishThis helps businesses produce better content more often for the web, email, & social so they can achieve content marketing & digital publishing goals
Led efforts on product management and strategy for this SaaS-based application for many years, including a major UX-focused revision, social and mobile initiatives, and product integration expansions.
Led the creative and project on the system's major remodel. Wrote marketing copy, in-platform help and text messages, and product documentation. Ebix CRMs Client Data System (CDS): the industry's top contact management system and insurance agent software for the financial services industry.
A Selection of Marketing Industry Stories
Mashable picked up this story that I ghost-wrote for the company CEO. The article performed well on social and was syndicated by many industry voices. Much has been made in content marketing circles of The Atlantic's recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers. Retailers get the point of this idea better than most.
By Eric Burgess We all know now that Content Marketing is really about storytelling and recent studies show that the authenticity of your stories is key for Millennials and the generation just behind them. Few companies know how to tell a story like Disney and their finest work is often demonstrated in their theme parks.
Ghost-wrote this article for Robert Rose (he made minor edits), with whom I developed out the concept of Big Content. He suggested PublishThis own that term and I built out a definition, how it worked with our platform and value proposition, and I packaged the metrics from our case studies to align with it.
Another article ghost-written for the CEO of the company. The concept was developed to own the term Content Mixology and help bolster the brand's value proposition in the face of criticism about curation being bad for Content Marketing. | July 23, 2013 | Comments A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Publishing at the scale needed for today's real-time readership can be daunting, particularly if you rely solely on...
One of the top trending stories covering Content Marketing World in 2014. This multi-source article is an exceptional example of editorial content that is infused with a variety of content elements (embedded Slideshare, event photography, real-time infographics), was successful monetized with purchase links to recommended product, and was shared widely on social by individuals called out throughout the product. Over 500 shares later, it's one of the more successful articles on the...
By Eric Burgess Maybe it's just the buzz of Comic-Con last week, but this feels like the summer of the superheroes with Age of Ultron smashing box office records and the release of Ant-Man coming soon. When I was young, superheroes were content for just us geeks.
By Eric Burgess BigContentDaily says: As a great lover of all things Apple, I'll admit that I appreciate the way the iPhone, iOS and the Mac in general are a closed environment designed with the user experience in mind. You won't see bloatware apps or advertising on an iOS device that carriers love to pile onto Android phones.
Video Games
Wrote all dialogue for the game, including Regis Philbin's conversations with Phone A Friend characters and introductory comments throughout the game. Worked with Disney Imagineering on sound design for each Phone A Friend recording. Managed production from a creative, technological, and budgetary perspective. Directed voice talent. Managed production from a creative, technological, and budgetary perspective. Wrote the manual and marketing copy. With Regis Philbin, Dee Bradley Baker, Jeff...
Wrote all dialogue for the game, including Regis Philbin's conversations with Phone A Friend characters and introductory comments throughout the game. Worked with Disney Imagineering on sound design for each Phone A Friend recording. Managed production from a creative, technological, and budgetary perspective. Directed voice talent. Managed production from a creative, technological, and budgetary perspective. Redesigned some aspects of the game to make it better for home entertainment. Wrote...
Wrote all dialogue for the game, including Regis Philbin's conversations with Phone A Friend characters and introductory comments throughout the game. Worked with Disney Imagineering on sound design for each Phone A Friend recording. Wrote the manual and marketing copy. Managed production from a creative, technological, and budgetary perspective. Directed voice talent. Managed production from a creative, technological, and budgetary perspective. With Rachel Atkins, Lucy Johnstone, Regis Philbin.
Built concept out, marketing copy, wrote dialog for the game, and managed production.
Podcast/Blog
Award-winning podcast about designer tabletop board games. Journalism award for an article series, best podcast for the Board Game Internet Awards. Ten years of podcasting, over 100 shows, hundreds of articles that appeared on the blog, Boardgamegeek News, and other outlets. The show has featured dozens of the world's most influential designers and has reported on and explored casual video and board games for the last decade. The show has been downloaded over half a million times since its...