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Eric R. Burgess (E.R. Burgess)

Marketing/Entertainment/Gaming Writer, Brand Journalist, Content Marketing Expert, B2B SaaS expert, Game Designer (digital and tabletop)

Location icon United States of America

Content Innovator & Product Strategist
Digital Marketing & Social Media Observer
Game & Gamification Designer
Entertainment/Technology Reviewer
Award-Winning Podcaster
Content, Marketing & Product Management at @publishthis.

Portfolio

Platforms

PublishThis
The Industry's Most Advanced Content Platform | PublishThis

Currently lead product management and marketing for this fast-growing content platform for marketing and digital publishing teams. PublishThis helps businesses produce better content more often for the web, email, & social so they can achieve content marketing & digital publishing goals

Ebix CRM
SmartOffice CRM for Financial Advisors

Led efforts on product management and strategy for this SaaS-based application for many years, including a major UX-focused revision, social and mobile initiatives, and product integration expansions.

EZ-DATA
Client Relationship Management for Insurance Agents & Financial Advisors

Led the creative and project on the system's major remodel. Wrote marketing copy, in-platform help and text messages, and product documentation. Ebix CRMs Client Data System (CDS): the industry's top contact management system and insurance agent software for the financial services industry.

A Selection of Marketing Industry Stories

Mashable
02/05/2014
The Important Lesson in Netflix's Hyper-Categorization

Mashable picked up this story that I ghost-wrote for the company CEO. The article performed well on social and was syndicated by many industry voices. Much has been made in content marketing circles of The Atlantic's recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers. Retailers get the point of this idea better than most.

BigContentDaily | PublishThis
01/30/2015
Content Marketing Authenticity Isn't What You Think It Is - BigContentDaily | PublishThis

By Eric Burgess We all know now that Content Marketing is really about storytelling and recent studies show that the authenticity of your stories is key for Millennials and the generation just behind them. Few companies know how to tell a story like Disney and their finest work is often demonstrated in their theme parks.

BigContentDaily | PublishThis
08/27/2015
It's Time for a Big Content Audit - BigContentDaily | PublishThis

Ghost-wrote this article for Robert Rose (he made minor edits), with whom I developed out the concept of Big Content. He suggested PublishThis own that term and I built out a definition, how it worked with our platform and value proposition, and I packaged the metrics from our case studies to align with it.

ClickZ
Content Mixology 101: A Practical Guide to Real-Time Publishing

Another article ghost-written for the CEO of the company. The concept was developed to own the term Content Mixology and help bolster the brand's value proposition in the face of criticism about curation being bad for Content Marketing. | July 23, 2013 | Comments A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Publishing at the scale needed for today's real-time readership can be daunting, particularly if you rely solely on...

BigContentDaily | PublishThis
09/13/2014
The 10 Best Things at Content Marketing World 2014 - BigContentDaily | PublishThis

One of the top trending stories covering Content Marketing World in 2014. This multi-source article is an exceptional example of editorial content that is infused with a variety of content elements (embedded Slideshare, event photography, real-time infographics), was successful monetized with purchase links to recommended product, and was shared widely on social by individuals called out throughout the product. Over 500 shares later, it's one of the more successful articles on the...

BigContentDaily | PublishThis
09/02/2015
Content Analytics To Vanish With the Ads in iOS 9 - BigContentDaily | PublishThis

By Eric Burgess BigContentDaily says: As a great lover of all things Apple, I'll admit that I appreciate the way the iPhone, iOS and the Mac in general are a closed environment designed with the user experience in mind. You won't see bloatware apps or advertising on an iOS device that carriers love to pile onto Android phones.

Video Games

IMDb
Who Wants to Be a Millionaire CD-ROM: 3rd Edition (Video Game 2001)

Wrote all dialogue for the game, including Regis Philbin's conversations with Phone A Friend characters and introductory comments throughout the game. Worked with Disney Imagineering on sound design for each Phone A Friend recording. Managed production from a creative, technological, and budgetary perspective. Directed voice talent. Managed production from a creative, technological, and budgetary perspective. Wrote the manual and marketing copy. With Regis Philbin, Dee Bradley Baker, Jeff...

IMDb
2000
Who Wants to Be a Millionaire CD-ROM: Sports Edition (Video Game 2000)

Wrote all dialogue for the game, including Regis Philbin's conversations with Phone A Friend characters and introductory comments throughout the game. Worked with Disney Imagineering on sound design for each Phone A Friend recording. Managed production from a creative, technological, and budgetary perspective. Directed voice talent. Managed production from a creative, technological, and budgetary perspective. Redesigned some aspects of the game to make it better for home entertainment. Wrote...

IMDb
Who Wants to Be a Millionaire CD-ROM: Kids Edition (Video Game 2001)

Wrote all dialogue for the game, including Regis Philbin's conversations with Phone A Friend characters and introductory comments throughout the game. Worked with Disney Imagineering on sound design for each Phone A Friend recording. Wrote the manual and marketing copy. Managed production from a creative, technological, and budgetary perspective. Directed voice talent. Managed production from a creative, technological, and budgetary perspective. With Rachel Atkins, Lucy Johnstone, Regis Philbin.

Podcast/Blog

Boardgame Babylon
Boardgame Podcast and Blog

Award-winning podcast about designer tabletop board games. Journalism award for an article series, best podcast for the Board Game Internet Awards. Ten years of podcasting, over 100 shows, hundreds of articles that appeared on the blog, Boardgamegeek News, and other outlets. The show has featured dozens of the world's most influential designers and has reported on and explored casual video and board games for the last decade. The show has been downloaded over half a million times since its...

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