A Northwestern University-trained journalist with more than 15 years of leadership expertise spanning digital, broadcast and print, I sit at the intersection of content creation and business strategy. Most, however, know me as the “girl who’s always somewhere.” Work and wanderlust have catapulted me across the globe. I began my career as an on-air reporter in Washington, D.C., covering the political aftermath of 9/11, before transitioning into a documentary producer who reported and wrote Emmy-nominated programs for the likes of A&E and CNBC under the guidance of legendary journalist Bill Kurtis. Then digital media came calling: As Director of Destinations Content for Travelzoo, I led a global content marketing arm for a travel publisher with 28 million subscribers worldwide and helped to build a new, multimillion-dollar piece of the business. Following an around-the-world career sabbatical, I contributed regularly to Yahoo Travel and Orbitz while consulting startups on marketing and brand strategy before landing at Donuts Inc. As its Director of Digital Content, I lead global content strategy that promotes education and awareness of a new digital trend (“not-com” domains), overseeing projects from conception and creation to syndication and optimization.
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Launched a consumer-facing brand, including website and social channels. Key business messages are woven into stories that feature CTAs and receive targeted syndication.
Consulted travel brands on customizable digital media programs while leading a global team on strategy, creation + optimization.
Spearheaded a month-long digital promotion pegged to the launch of the .dog domain and timed with National Dog Day (Aug. 25).
I researched, reported, wrote and produced more than 40 storylines for this Emmy-nominated documentary series.
I executive produced 25 digital videos for Donuts, including 10 docu-style shorts profiling startups with unique URLs. These were edited to :30 for social media syndication, too.
I worked with Tech Expert Katie Linendoll on a series of digital videos to explain new "not-com" domain options for startups and personal brands.
I worked with a team of animators on the conception and creation of this animated short to celebrate the launch of the 'dot-wine' (.wine) domain option.
Created 30-second, high-energy versions of our "I Am" digi-documentaries for Instagram, Facebook and mobile syndication.
Editing: Inc. (Donuts Inc. Partner)
When two branding experts paired up to design a sleep-away camp for adults they found a way to pair it with the perfect domain name.
Coming up with the right name for your company is serious business, and may be one of the most important (time) investments you ever make.
As the final installment of The Hunger Games approaches, the marketing effort behind it puts the "not-com" movement in the limelight.
The company is gaining maximum exposure for its high-tech answer to the selfie stick.
To boost traffic to your website, be sure to optimize these best practices.
From marketing to Millennials to seizing bigger swaths of online territory, today's political candidates can teach your company a lot.
Editing: Tribune Media Syndication (Travelzoo Partner)
Safaris are synonymous with Africa. Nepal, not so much. Yet in the shadows of this country's most popular attractions - namely, trekking excursions...