Emma McAdams

Public Relations and Business Administration Student at Boston University

United States of America

I am a senior at Boston University majoring in public relations with a minor in business administration. I am very interested in pursuing a career in corporate communications or media relations in an agency or in-house setting.

I am currently a PR intern working on tech and healthcare accounts at Racepoint Global. I am also seeking post-graduate job opportunities.



Writing Samples

The BU Buzz
From Car Dealers to Deans: A Look at Commonwealth Avenue's Early Days as "Auto Row"

This was my first article as a City Section writer for "The BU Buzz." My editor told me to do some research and figure out what was on Boston University's campus before the school came along. I dug into some historical documents and found that the main road through the campus used to be full of auto dealerships and mechanics until the 1920s.

Don't "Butt" Into My Life (Advocacy Blog/PSA Video)

For my Intro to Communication Writing course, I was asked to create a blog and PSA video for an existing advocacy group on campus. I was paired up with a group, The BU Smokers and Nonsmokers Coexistance Initiative, that is currently attempting to convince Boston University's smoking community to smoke away from high-traffic areas, such as the entrances to popular dorms and classroom buildings. Here is a link to the blog, which contains four promotional posts, and about page, and the video:

Intro to Communications Writing Course
Film Review for "The Monuments Men"

I wrote this film review for my Intro to Communications Writing course the second semester of my freshman year. My professor wanted us to watch a movie in theaters and write a review giving a short summary of the film as well as giving our critique of it. This review is going to be featured as an example of student work in the next version of the course's textbook, "Writing in the Works."

Eversnap Blog
Simplify Parenting With Family Photo Sharing

This is a blog post I created for the Eversnap blog during my internship. I wrote it in hopes of attracting one of the app's new target audiences, new moms, to use the service to share photos of their families.

Eversnap Examples

I created this example album website during my summer internship to show Eversnap users how other users used Eversnap in unique ways. I did this in hopes of increasing user retention by showing them how to use Eversnap to collect photos from all aspects of their life. I conducted the customer interviews to create each example album, video, and testimonial.

Writing for Communications Course
Integrated Communications Campaign Pitch: Eversnap

I wrote this communications campaign pitch for Eversnap, the photo sharing app start up that I interned for over the summer. Through it I intended to outline the product or service that I chose to feature and why it would make for a great integrated communications campaign for a PR firm to take on.

Additional Elements

Los Gatos High School
Yearbook Student of the Year Award

A honor awarded to a senior member of the Los Gatos High School Wildcat yearbook staff who goes above and beyond in each task and emulates the ideal yearbook student attitude. Earned for my work as a copy/proof editor in the 2013 yearbook.

Gamma Phi Beta Delta Chapter
Highest Alpha Tau GPA Award

Awarded by the Scholarship Chairwoman to the Alpha Tau pledge class member with the highest cumulative GPA out of all 52 girls in the previous semester.