Emily Kemp

Senior Copywriter | Content Editor | Communications Manager

United Kingdom

I’m a senior content professional with a knack for crafting clear, compelling and user-friendly content.

I specialise in content creation and strategy for a range of audiences, from the general public to more niche audiences, like corporate clients and HNWI donors.

Most recently, I've led the content strategy for H&B&Me (Holland & Barrett's health tech venture) – driving in-app behaviour change programmes and enhancing customer proposition.

I'm skilled in content writing, production and strategy. From UX writing and email copywriting, to editing web and app content and leading a team of writers and freelancers, I thrive anywhere I can put my strong writing, editing and communication skills to good use.

WHAT I DO:
• Content Strategy
• UX Writing & Microcopy
• Web Content
• Editorial Guidelines & Tone of Voice
• Content Marketing
• Email Copywriting
• Search Engine Optimised (SEO) content
• Blog Content Writing

TECHNOLOGIES USED:
• Semush
• Figma
• Shopify
• WordPress
• Squarespace
• Miro
• MailChimp
• Confluence
• Jira

Contact me today: [email protected]

Below are selected samples of my work.

Portfolio

Licenses & certifications

Content Design London
01/18/2024
Foundation in Content Design

This certification equipped me to conduct user research, understand user behaviour, and craft effective, user-centred content for online channels.

HubSpot Academy
11/11/2020
Content Marketing Certified

This certification enabled me to understand and apply a content creation framework for producing effective content on a consistent basis.

Media Training Ltd.
01/10/2020
Proofreading

This proofreading certification course involved a thorough introduction into proofreading and editing, awarded by Media Training Ltd.

Editorials & blog content

UX writing and website copy

Holland & Barrett
H&B&Me

Web content writing and UX copy for H&B&Me, a behaviour change app for health and wellness by Holland & Barrett.

Email copy

Feelunique
07/23/2021
Hourglass Launch

Launch email for new three-pan eyeshadow palette from luxury cosmetic brand Hourglass