I'm a multi-talented writer specializing in business and real estate news, with a special focus on social justice. I also write about organic farming, gardening, the outdoors, and the environment, and have done pro bono writing and editing for several nonprofits.
My goal is to provide high-quality, accurate, and engaging writing. I pride myself in being cooperative, positive, and always punctual with deadlines.
Said my editor, Lani Rosales, "Ellen is one of our most talented writers, flawlessly connecting with our audience. Her writing is always exactly what we're looking for, is without error, consistently engages the reader, and stands out. She is truly one of the best Staff Writers we've ever had on the team, and her gift transcends topic - she is a rare jewel."
I am also a freelance copy editor and proofreader.
Feel free to contact me at [email protected].
(BUSINESS NEWS) To expand their "Shero" line, Mattel has added a hijab-wearing Barbie doll to honor an American Olympian. Barbie is introducing a first-of-its-kind new doll to represent a one-of-a-kind woman, Olympic fencer Ibtihaj Muhammad. In 2016, Muhammad became the first Muslim-American woman to win a medal, and the first to wear a hijab while competing.
(BUSINESS NEWS) Everyone enjoys wearing clothes that are easy to wear. In the case of those with disabilities and other special needs, finding functional clothes can be hard which is why Tommy Hilfiger has just released Hilfiger Adaptive. Ideally, we all want clothing that is both fashionable and functional.
(BUSINESS NEWS) Tesla is being hit with another lawsuit, this time alleging discrimination at one of their plants. No wonder Musk wants to get to Mars... Groundbreaking automaker Tesla may be the future of automotive transportation, but when it comes to discrimination, some say the company seems to be living in the past.
Farm & Garden
I edited this garden guide and contributed new content.
As machines become increasingly intelligent, they are also becoming more artistic. Google's Deep Dream is making a huge splash on the web. It was originally coded by Alexander Mordvintsev, a programmer working in security systems who liked to play around with artificial intelligence as a side project.
My, doesn't time fly? It seems like only yesterday that we dialed-up to access the World Wide Web, hoping to hear that familiar "you've got mail" jingle. Since its early days, the internet, and how it's used, have transformed tremendously. The Pew Research Center has put together a pretty cool timeline of major moments in the history of the internet.
We know you want to stock your Instagram with killer selfies. But some take it too far, taking selfies that actually cause injury or death. It sounds like a twisted joke, but unfortunately, it's a real problem - one that researchers in India are attempting to study and quantify.
(MARKETING) A recent reports highlights a new and quickly growing trend in marketing/ advertising - ad fraud. Cases of ad fraud - in which marketers are fooled into buying useless ads - "continue to grow, both in their scope and their level of sophistication."
(MARKETING) It is hard to know what consumers like when organizing advertising campaigns, but knowing what they dislike can be equally as important. The world of marketing is rapidly changing, and most brands keep track of their advertising successes by looking at which ads generate engagement and conversions.
(MARKETING) Influencer advertising and marketing is currently the "in" thing to do. However, even influencer marketing gurus aren't convinced about what they do. With the rise of user-created Internet content and social media came influence marketing.
(EDITORIAL) With a tweet here and there, thoughtless questions have potentially bullied a young Asian woman in tech out of her career. It's hard enough for women, particularly women of color, to make it in the world of tech, without rude jerks questioning if you literally exist.
(SOCIAL MEDIA) Facebook is taking on a new competitor, YouTube, with the launch of their new video services, Watch. Despite the increasing amount of video on Facebook, the social media site still can't touch YouTube. While Facebook users enjoy discovering videos on their News Feed, folks specifically looking for videos to watch still look to YouTube.
If you're thinking about hiring a social media professional - or are one yourself - take some tips from the experts. We asked a number of entrepreneurs specializing in marketing and social media how they separate the wheat from the chaff when it comes to social media managers, and they gave us some hints about how to spot whose social media game is all bark and no bite.
real estate news
(REAL ESTATE NEWS) It's no secret that retailers have struggled, and those that intend on surviving are looking to their most valuable assets to get creative with. With brick-and-mortar sales plummeting and more and more customers shopping online, retailers nationwide are laying off employees, shutting down stores, and desperately trying to adapt to changing conditions.
The consensus is that if more Americans can sustainably buy homes, the economy and taxpayers will benefit. As the nation's homeownership rate hovers around a 50-year low, it's time to acknowledge and start addressing the range of issues suppressing the market today, according to individuals at a Realtors and S&P event this month.
(BIG DATA) As job growth continues to rise across the nation, a dilemma is faced that home construction can't keep up with the influx of people. Several U.S. metropolitan areas are having economic booms with a lot of job growth. But new home construction can't keep up with job growth.
Emerging from Okefenokee Swamp, Georgia's largest designated wilderness, and emptying into the Atlantic, the St. Marys River comprises the easternmost part of the Georgia-Florida border. With its twists and turns, we anticipated a 130-mile journey from the headwaters to the seaside town of St. Marys.
I edited and contributed new content to the website for Wild Cumberland, a grassroots organization working to protect the Cumberland Island Wilderness.
This text was formatted into a booklet, which was sold with a chart explaining the cycles of the moon.
A creative piece for a rural LGBT magazine.
A zine about space travel, fermentation, and criminal clowns. An excerpt was published in RFD magazine.