El Gosiengfiao-Santos

Associate Creative Director

Location icon Philippines

My name is Elrica Gosiengfiao-Santos, but you can call me El. I'm currently working as Associate Creative Director for Evident, a local PR and integrated marketing firm in the Philippines.

I'm currently open to project-based/freelance writing work. If want to get in touch, please contact me via LinkedIn or by emailing me at [email protected]


Mantle Magazine - Feature Writing (2019)

Mantle Magazine
Cyberpunk: Stuck in a weird funk?

" Cyberpunk is now," goes the popular adage. Just one look at the long list of recent works in the cyberpunk genre is enough proof. We had Blade Runner 2049 and Ghost in the Shell in 2017, Ready Player One and Altered Carbon in 2018, and Alita: Battle Angel in 2019.

Mantle Magazine
Getting Back in the Mood for Love - Mantle Magazine

It has been nearly twenty years since Wong Kar-wai's In the Mood for Love was released, and three years since I saw it for the first time. Having never seen a Wong Kar-wai film in my life, I had no idea what to expect.

How to 101 (2019)

Investing in Women - Fact Sheets (2019)

Investing in Women
Eliminating Discriminatory Workplace Practices

Discrimination against women in the workplace is a persistent structural and social issue that can start as early as the hiring process. This gender-based discrimination results in lost opportunities for women and global losses in wealth, especially in East Asia and the Pacific.

SEOReseller.com - Informative Video Content (2013)

TrueLogic - Informative Blog Posts (2013-2014)

TrueLogic Online Solutions Inc. Blog
Pizza at the Oscars: A Fine Demonstration of Brand Loyalty

This year's Academy Awards had its fair share of memorable moments, but for the people at Big Mama's and Papa's Pizzeria, there was probably nothing more memorable than Ellen DeGeneres ordering their pizzas for the hungry Oscar stars.

TrueLogic Online Solutions Inc. Blog
Ecommerce SEO: Common Content Problems and How to Fix Them

Ecommerce websites run into a lot of content problems, especially when it comes to their product pages. A single website can host thousands of product pages, and this makes it prone to content issues such as thin content and duplicate content.

TrueLogic Online Solutions Inc. Blog
Rebranding Lessons from Yahoo

Despite the mostly negative feedback they received, Yahoo’s logo redesign offers us a lot of lessons about rebranding.

TrueLogic Online Solutions Inc. Blog
Three Tips to Help You Create Great Microcopy

Writing microcopy requires more effort than you might realize. Here are a few tips to help you or your copywriters create better, more user-friendly microcopy.

TrueLogic Online Solutions Inc. Blog
Appealing to Feelings: Tips on Putting Emotion into Your Online Video Campaign

The focus of online marketing has shifted from creating content solely for search engines and their algorithms to producing digital content that appeals to human beings. All aspects of your online campaign, even your video advertising, should appeal to your viewers’ emotions.

TrueLogic Online Solutions Inc. Blog
Understanding the True Nature of Online Influencers

A survey about influence marketing among marketing and PR professionals conducted in February 2013 revealed that 55% of those that used social scoring platforms found them ineffective at identifying influencers.

John Clements Consultants Inc. - Newsletter Content (2011)

Wazzup @ John Clements
Driving Innovation through Effective Thinking

Brett Richards, founder and president of Connective Intelligence Inc., sits down with Wazzup to discuss the importance of effective thinking in any organization that strives for better innovation.

Wazzup @ John Clements
Book Review: Design-Driven Innovation

 Aside from being successful in their respective industries, what else do companies like Nintendo, Alessi, Artemide, and Apple have in common? They make radical innovations through design. Design, in this case, is not merely focused on mere aesthetics or user-centered innovation, but rather the innovation of a product’s meaning.

Yellow Gremlin (YG.com) - Press Releases (2010-2011)

1888 PressRelease.com
YG.com Launches Rift Database

YG.com Launches Rift Database, YG.com releases the Rift database, the newest addition to their extensive game database network.

1888 PressRelease.com
YG.com Launches WoW Forum Archives

YG.com Launches WoW Forum Archives, YG.com provides WoW players with a way to revisit the old WoW forums.

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