Mantle Magazine - Feature Writing (2019)
My name is Elrica Gosiengfiao-Santos, but you can call me El. I'm currently working as Senior Copywriter for Evident, a local PR and integrated marketing firm in the Philippines.
I'm currently open to project-based/freelance writing work. If want to get in touch, please contact me via LinkedIn or by emailing me at [email protected]
Mantle Magazine - Feature Writing (2019)
"What kind of person has hair black as coal, lips red as blood, skin as white as snow, gets to lie in a coffin for a year, get up, and they're fine again?" The cover for Snow, Glass, Apples, written by Neil Gaiman and illustrated by Colleen Doran.
" Cyberpunk is now," goes the popular adage. Just one look at the long list of recent works in the cyberpunk genre is enough proof. We had Blade Runner 2049 and Ghost in the Shell in 2017, Ready Player One and Altered Carbon in 2018, and Alita: Battle Angel in 2019.
I still remember my first time. It was just me and four of my best girl friends, sitting in a living room with all the lights dimmed.
Ah, 1999. What a time that was to be an impressionable teen! The year was hailed by many critics as one of the greatest in movies, and just skimming the titles that came out that year is proof enough.
It has been nearly twenty years since Wong Kar-wai's In the Mood for Love was released, and three years since I saw it for the first time. Having never seen a Wong Kar-wai film in my life, I had no idea what to expect.
How to 101 (2019)
For most new Magic: The Gathering players, pre-release events can be good opportunities to get a first taste of competitive play. The competitive environment of MTG tournaments can be nerve-wracking for newbies, but pre-release events are meant to be smaller and more beginner-friendly.
Investing in Women - Fact Sheets (2019)
Discrimination against women in the workplace is a persistent structural and social issue that can start as early as the hiring process. This gender-based discrimination results in lost opportunities for women and global losses in wealth, especially in East Asia and the Pacific.
SEOReseller.com - Informative Video Content (2013)
TrueLogic - Informative Blog Posts (2013-2014)
This year's Academy Awards had its fair share of memorable moments, but for the people at Big Mama's and Papa's Pizzeria, there was probably nothing more memorable than Ellen DeGeneres ordering their pizzas for the hungry Oscar stars.
Ecommerce websites run into a lot of content problems, especially when it comes to their product pages. A single website can host thousands of product pages, and this makes it prone to content issues such as thin content and duplicate content.
Despite the mostly negative feedback they received, Yahoo’s logo redesign offers us a lot of lessons about rebranding.
Writing microcopy requires more effort than you might realize. Here are a few tips to help you or your copywriters create better, more user-friendly microcopy.
Adding Instagram and Pinterest to your online marketing campaigns gives you the chance to collaborate with your audience and get creative.
The focus of online marketing has shifted from creating content solely for search engines and their algorithms to producing digital content that appeals to human beings. All aspects of your online campaign, even your video advertising, should appeal to your viewers’ emotions.
Fiction and marketing content may be different forms of writing, but learning to write fiction is necessary to become an effective content marketer.
A survey about influence marketing among marketing and PR professionals conducted in February 2013 revealed that 55% of those that used social scoring platforms found them ineffective at identifying influencers.
John Clements Consultants Inc. - Newsletter Content (2011)
Brett Richards, founder and president of Connective Intelligence Inc., sits down with Wazzup to discuss the importance of effective thinking in any organization that strives for better innovation.
Aside from being successful in their respective industries, what else do companies like Nintendo, Alessi, Artemide, and Apple have in common? They make radical innovations through design. Design, in this case, is not merely focused on mere aesthetics or user-centered innovation, but rather the innovation of a product’s meaning.
Yellow Gremlin (YG.com) - Press Releases (2010-2011)
YG.com Launches Rift Database, YG.com releases the Rift database, the newest addition to their extensive game database network.
YG.com Rift Database Announced, YG.com set to release a new database for Trion World's upcoming MMO.
YG.com Launches WoW Forum Archives, YG.com provides WoW players with a way to revisit the old WoW forums.
YG.com Makes Major Updates to the First Complete FFXIV Database, YG.com's FFXIV database now includes the most up-to-date FFXIV information and customizable tools for FFXIV fansite owners.
YG.com Announces First Complete FFXIV Database, YG.com prepares to launch the internet's first complete database for Square-Enix's latest title.