Ahoy there

Emily Kate Swet

Content Writer / Editor

Authentic. Smart. Shareable. Fresh.
Content that connects your brand to your audience and beyond.

10 years of editorial experience, from press releases and newsletters to product copy and long form content, and an expertise in Beauty, Health & Wellness, Destination & Lifestyle, and Small Businesses.

Not a graphic designer, but I can play one on TV.

What can I do for you?

[email protected]

Portfolio
Illumai
Detox Your Locks!

Lifeless hair or an irritated scalp isn't happenstance – they're signs of an imbalanced biome. A good hair detox allows your biome to heal itself.

Beechnut
Beachnut Site Product Copy - sitewide

Bright, creamy, tart and sweet, Stage 2 Classics banana & mixed berries purée is just like a delicious fruit smoothie for baby with antioxidant-rich blueberries, strawberries, smooth banana for potassium and a touch of apple for extra yumminess. Stage 2 Baby Food Benefits: Great first food for starting solids.

The World Residences at Sea
December 2019 Marketing Email - The World Residences at Sea

The journey begins on the island of Korčula, whose dense panorama of medieval red roofs, velvety pine trees, and rustic charms almost threaten to burst through its ancient fortification walls. Dark and lush forests, vineyards, and olive groves have long left an impression on travelers, likely why the ancient Greeks named the island Korkyra Melaina (Black Corfu).

Mascola
08/29/2019
Booking On The Fly: Don't Miss Out On Last-Minute Travel Marketing

Recently, I was given the opportunity to travel to Sicily-an incredible but relatively small island with an extraordinary amount of things to see, do, and taste. Given that I was only there for 4.5 days, you would think I'd have each hotel and activity lined up well in advance. Not so.

Amazon.com
Viva La Juicy Parfum Content & Product Copy for Amazon A+ Pages

Get swept away in modern romance with the enchanting smell of gardenia, the sweet fragrance of honeysuckle and a splash of mandarin citrus. Golden amber, sandalwood, and creamy vanilla mingle in a daydream perfume—the match made in Heaven for a girl who loves to love.

Milford, CT Patch
05/19/2019
Milford Pirate's Day Returns

From the Downtown Milford Business Association: The Downtown Milford Business Association is kicking off summer once again with the 17th Annual Pirate's Day on Sunday, June 9. Pirate's Day has served as an unofficial start to the season for years, and now it's even more family-friendly than ever.

Illumai
7 Tips to Ageless Hair

Hair, like skin, changes with time. Your hair care routine might not produce the same results it once did. You don't have to take it lying down. Read on to learn more about why your hair changes, and how to keep your locks healthy and vibrant with simple anti-aging tips.

Illumai
Why is My Hair So Oily?

Wondering why your hair gets so greasy so quickly? Curious to know if oily hair is related to acne, dandruff and hair loss? You have questions - we have answers. Find out how your unique hair type, skin condition and the products you use interact and what you can do to keep things under control.

Mascola B2B Marketing Blog, B2B Advertising Agency
02/05/2018
4 Ways to Feed Your B2B Sales Funnel in 2018 || Mascola B2B Marketing

by Emily Swet Posted on February 05, 2018 at 12:20 PM Few things are worse for B2B business growth than a stalled out sales funnel. Even though your company may be using the same funnel-feeding tactics as before, what once worked may not be as successful now.

Mascola
03/21/2017
Content Marketing for Museums: Check Your Social Skills

Pinterest and Instagram have gone highbrow. For the first time, social networks like these have become the primary venue by which consumers discover art. While this is great news for venues that actually sell artwork, this statistic can be a challenge when it comes to content marketing for museums. (Or it could be a windfall if you play ...

The Big E
The Big E 2017 Brochure

Ready to Soar? There’s a free bird in all of us. It’s time to LET IT FLY. This is your place to cut loose. Let your hair down. Eat all you want. Kick up your heels. Soar through the sky. At The Big E, you’re free to do it all! The Big E is here for 17 days – come find your free bird.

Mascola B2B Marketing Blog
12/28/2017
B2B Myth: Simply Having a Website Is Enough

When was the last time you took a critical look at your B2B website design? In today's market, B2B marketers simply can't take a "one and done" approach to their web presence. Buyers have become acclimated to today's standards.

The World Residences at Sea
June 2017 The World Residences at Sea

From clear turquoise seas to robust, invigorating surf, from the rhythm of indigenous culture to the buzz of modernity, Panama is an energizing union of continents, oceans, and ideas.

Callaway Resort & Gardens
Callaway Resort & Gardens | Georgia's Authentic Outdoor Resort

Escape the everyday all year long. Callaway Resort & Gardens offers four seasons of adventure, relaxation, and fun in Mother Nature's breathtaking landscape. Take in the vibrant blossoms of Spring on over 2,500 spectacular acres, filled with hiking and bike trails and world-class golf.

The World Residences at Sea
Jan 2018 - The World Residences at Sea

The Mediterranean is a feast for the senses - from its storied history and unrivaled cultural influence, to its spectacular beauty and sumptuous epicurean delights. Beginning in April, Residents & Guests aboard will have an unparalleled opportunity to immerse themselves completely in the art, culture, history, and beauty of this legendary destination.

Dave Robbins Photography
01/26/2018
Looking Back in 20 Years

Long after the party is over, your wedding photos will be the one thing that can take you back, time and again. What will you want to see?

Dave Robbins Photography
01/22/2018
Looking Ahead: Wedding Photography 2018

Weddings themselves are a timeless tradition, but just like anything else, trends come and go. Part of how you tell your story - whether you realize it or not - is influenced by what's trending elsewhere. Here's what's gaining popularity in 2018, and why you should (or shouldn't) consider it.

Mascola
Retro Ad of the Week: Hilton Hotels, 1962

Retro Ad of the Week: Hilton Hotels, 1962 This ad from Hilton Hotels puts customer service marketing right at the forefront. There are no sweeping vistas from balconies. No sumptuous meals or luxurious linens. No happy vacationers frolicking in the pool. And nary a sexy woman to be found.

Illumai
Cocamide DEA - How Can a "Natural" Ingredient Cause Cancer?

Cocamide DEA starts with coconut oil, but that's the only thing natural about it. It's then highly refined and processed with powerful chemicals - transforming it into a man-made product that can actually cause cancer, according to the State of California. (The FDA does not currently regulate the term "natural".

Illumai
Why is My Hair Falling Out?

Alarmed at the mounds of hair stuck to your brush or collecting at the bottom of your shower? Should you be concerned, or is it natural? Learn the ins and outs of hair loss, and how a range of different factors affects your particular hair type, and find out what you can do to keep more of your hair on your scalp, rather than in your brush.

Illumai
Summer Hair: How To Keep Hair Healthy at the Beach and Pool

Summer is hard on our hair. Between chlorine, salt and sun - chances are you already feel a texture change. When your hair begins to feel like hay, it's not your imagination! The good news is, you can avoid or recover from damage by following some simple practices.

Illumai
Why is My Hair so Frizzy? (And What Can I do About It?)

Frizz occurs when the outer layer of your hair (the cuticle) is lifted instead of smoothed down. This lift separates the cuticle and allows moisture to move freely through your hair shaft. As the strands take in moisture, they swell and warp ...

Illumai
Biome Care - Healthy Hair Starts Here

What's a biome? Simply put, a biome is any habitat that sustains the flora and fauna that live within it. Biomes exists all over the world, evolving, nurturing and protecting the communities they support. What most of us don't realize is we all have our own personal biome - and it's the key to staying healthy, thriving and in harmony with the world around us.

Illumai
Is it Safe to Dye Hair During Pregnancy or When Breastfeeding?

Good news! You don't have to forego your hair treatments for the sake of motherhood - there's no evidence that hair color affects your developing baby or your breast milk. If you're still anxious, here are some handy tips to keep you feeling both beautiful and reassured.

Illumai
7 Tips to Ageless Hair

Hair, like skin, changes with time. Your hair care routine might not produce the same results it once did. You don't have to take it lying down. Read on to learn more about why your hair changes, and how to keep your locks healthy and vibrant with simple anti-aging tips.

Amazon
Product Copy for Scunci Amazon A+ Pages

A classic headband never goes out of style, but it does need an update. Headband lovers rejoice, because you can count on Scunci Effortless Beauty Skinny Plastic Headbands for quintessential hair fashion with a few modern upgrades. These skinny hair bands are the just the right blend of understat...

Connecticut Post
06/05/2017
Milford: Pirate's Ball to open swashbuckling weekend

MILFORD - The 15th annual Pirate Weekend will take place June 10 & 11 beginning with the Pirate's Ball which will feature "Changes In Latitudes," the Jimmy Buffet cover band, at Fowler Pavilion. "This camp gives kids with severe burn injuries a safe place to have fun, build self-esteem, and them help move beyond their injuries," said Milford firefighter Jason Dombrowski.

Illumai
Pregnancy Hair and Postpartum Hair Loss: What is Happening??

If you're pregnant or had a baby recently, you may have noticed that your hair has been acting out of character. What's going on? From newfound thickness to excess hair in the drain, your hair (like you!) goes through significant changes during pregnancy and the postpartum period.

Illumai
What are Sulfates? And Why Should You Care if a Shampoo is Sulfate-Free?

Look down any health and beauty aisle, and you'll see "sulfate-free" highlighted on a bevy of new products. But what exactly are sulfates? More importantly, what's wrong with them? Well, sulfates are aggressive detergents made of sulfur-containing mineral salts. The most common are Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES).

Medical Bound Brochure
11/01/2015
Stand Out!

Your First Impression is in Your Clients Pocket. Are you Prepared? [Copywriter]

Formula XO
04/01/2016
Home

Healthy Beauty that is Sustainable. [Copywriter]

Dave Robbins Photography
04/08/2016
Home

Wedding Photography for Nice People with Impeccable Taste. [Editor]

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