Communicating operational transformation
Accurately conveying the complexity of our client's services and the capability of our support
Writing good copy is about more than simply writing copy. It's about coming up with a great idea. Suggesting a quick workaround. Taking a hazy concept or complex message and making it crystal clear. It's knowing when to be creative — and when to just get the job done. It's about being available for an impromptu meeting... running with minimal direction... and generally making a client's life easier.
I do all those things, whether the end-goal is raising brand awareness, launching a new product, winning new business, or engaging employees. Put me to work today.
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Call or text 647.637.2271
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A brief overview:
- A journalism graduate of Toronto Metropolitan (Ryerson) University
- Over 20 years in marketing communication
- From strategic editorial to quick-turnaround edits
- Able to hit the deck running and deliver under tight timelines
- Can turn complex concepts/info into simple, clear copy with a strong call-to-action
- Works easily with designers, UX/UI, PMs, Sales, HR, IT, and senior leadership
- Blogs, social, video scripts, emailers, microsites, case studies, sales decks, etc.
Accurately conveying the complexity of our client's services and the capability of our support
Turning a new brand into bold, compelling messages on the redesigned website for Data Communications Management
Combining compelling facts with laid-back fun for foodservice collateral that sizzles
Sharing DCM's perspective on simplifying the complexity of cannabis marketing
Scripting a video on the benefits of DCM's digital asset management solution, ASMBL
Presenting complex information in a simple, more digestible format
Writing the messages that help bring CNIB's annual fundraising calendar to life
Developing four synchronized event banners that will stop prospects and make them look