Emily Beisel McCarron

Content Writer & UX Enthusiast

United States

HISTORY:
I have a BA in English with a minor in Professional Writing. I have over seven years of experience in copywriting, blogging, newsletters, social media, email marketing, copy editing, UX writing, and even a bit of technical writing.

PHILOSOPHY:
I love to write & edit. It fuels my soul. Producing content, whether it be creative or utilitarian, is my passion in this life. Impeccable grammar and a degree can only get you so far—a love for the craft is what sets me apart.

OTHER SKILLS:
Brand management, Adobe InDesign, Mailchimp, Wordpress, Basecamp, Wrike, Asana

EXTRAS:
Animal lover, beauty & skincare connoisseur, amateur cook, paperback fiend, media critic, astrology enthusiast, tea drinker

Portfolio
For Dummies
Dummies Social Media Posts

Some tweets and Facebook posts written and published by me during my time as Dummies content strategist.

Dummies, a Wiley brand
11/15/2021
Dummies.com Collections Page

A curated set of article collections on the newly revamped Dummies.com. I developed category names, descriptions, and the content in the collections themselves.

John Wiley & Sons
12/01/2019
Everthing DiSC Brand Book/Style Guide

A thorough document covering the rebrand of Everything DiSC, a Wiley brand, including a mission statement, reasons to believe, style guide, and more.

The Five Behaviors
11/06/2019
The Five Behaviors Success Story

A success story I wrote for The Five Behaviors, a Wiley brand. This feature chronicles the case study and testimonial of RHMC Las Vegas.

Sigma Beauty
07/02/2018
Product Training Manual

Wrote copy for this training/selling manual for retailers on the release of a new makeup brush.

WCG ThreeWire
09/01/2017
Clover Trial US

Created copy for the Clover Trial US website and landing page, an international clinical study, while working at ThreeWire Inc.