Emily Beisel McCarron

Copywriter & UX Enthusiast

United States

I'm an experienced wordsmith with a passion for great user experience and a knack for perfect grammar.

I write copy that prioritizes clarity, tone, and empathy.

My favorite type of challenge involves taking complex, technical information and distilling it down to simple, intuitive copy.

Outside of work, I love reading, cooking, playing video games, and seeing the world.

Portfolio
Drips
06/25/2026
UX Journey: Drips SMS Outreach

A slide deck that defines client goals, project context, Drips platform capabilities, and the scripting I wrote for this campaign.

Ninety
07/11/2024
UX Copy Improvement: Dial Labels

An example of labeling for clearer, more action-oriented user outcome when interacting with Ninety's in-platform Team tool.

AquaVirgo Sparkling Water
02/26/2025
Product Sell Sheet: AquaVirgo

A product overview of AquaVirgo Sparkling Water to leverage sales for brokers and third-party retailers.

Ninety
01/13/2025
Event Handout: Vistage One-Pager

A piece of event collateral created for Ninety's Partnerships Team to email leads as a way to follow up with new connections and generate conversion.

Therapy with Serenity
11/17/2024
B2C Website: Therapy with Serenity

A website rework for a family member's website advertising their telehealth services as a mental healthcare provider. I wrote and revised all copy to follow best SEO practices, leading to an increase in site traffic of 18% in just two months.

Ninety
Newsletter: Founder's Framework

A newsletter series from Ninety that I ghostwrote for the company's CEO. This content targeted new and potential entrepreneurs and company founders, offering them insights, advice, and encouragement for starting and scaling their small businesses.

Dummies, a Wiley brand
Social Media Posts: Dummies

Some tweets and Facebook posts written and published by me during my time as Dummies content strategist.

Dummies, a Wiley brand
11/15/2021
Website: Dummies.com Collections Page

A curated set of article collections on the newly revamped Dummies.com. I developed category names, descriptions, and the content in the collections themselves.

Everything DiSC, a Wiley brand
12/01/2019
Brand Book & Style Guide: Everthing DiSC

A thorough document covering the rebrand of Everything DiSC, a Wiley brand, including a mission statement, reasons to believe, style guide, and more.

The Five Behaviors, a Wiley brand
11/06/2019
Success Story: The Five Behaviors

A success story I wrote for The Five Behaviors, a Wiley brand. This feature chronicles the case study and testimonial of RHMC Las Vegas.

Everything DiSC, a Wiley brand
10/30/2019
Blog: Don't Be Upstaged by Workplace Drama

Lights, cameras, conflict! This blog post discusses how drama, along with other toxic conflict behaviors, can wreak havoc on our workplace culture.

Sigma Beauty
07/02/2018
Product Training Manual

Wrote copy for this training/selling manual for retailers on the release of a new makeup brush.

WCG ThreeWire
09/01/2017
Landing Page: Clover Trial US

Created copy for the Clover Trial US website and landing page, an international clinical study, while working at ThreeWire Inc.

The Northern Iowan
09/03/2015
Article: Hot off the Web

Article I wrote as News Editor for University of Northern Iowa's student newspaper covering the campus launch of a new digital news platform.