Emily Beisel McCarron

Copywriter & UX Enthusiast

United States

I'm an experienced wordsmith with a passion for great user experience and a knack for perfect grammar.

I write copy that prioritizes clarity, tone, and empathy.

My favorite type of challenge involves taking complex, technical information and distilling it down to simple, intuitive copy.

Outside of work, I love reading, cooking, playing video games, and seeing the world.

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Portfolio
AquaVirgo Sparkling Water
02/26/2025
Product Sell Sheet: AquaVirgo

A product overview of AquaVirgo Sparkling Water to leverage sales for brokers and third-party retailers.

Ninety.io
01/13/2025
Event Handout: Vistage One-Pager

A piece of event collateral created for Ninety's Partnerships Team to email leads as a way to follow up with new connections and generate conversion.

Therapy with Serenity
11/17/2024
B2C Website: Therapy with Serenity

A website rework for a family member's website advertising their telehealth services as a mental healthcare provider. I wrote and revised all copy to follow best SEO practices, leading to an increase in site traffic of 18% in just two months.

Ninety
Newsletter: Founder's Framework

A newsletter series from Ninety that I ghostwrote for the company's CEO. This content targeted new and potential entrepreneurs and company founders, offering them insights, advice, and encouragement for starting and scaling their small businesses.

For Dummies
Social Media Posts: Dummies

Some tweets and Facebook posts written and published by me during my time as Dummies content strategist.

Dummies, a Wiley brand
11/15/2021
Website: Dummies.com Collections Page

A curated set of article collections on the newly revamped Dummies.com. I developed category names, descriptions, and the content in the collections themselves.

Wiley
12/01/2019
Brand Book & Style Guide: Everthing DiSC

A thorough document covering the rebrand of Everything DiSC, a Wiley brand, including a mission statement, reasons to believe, style guide, and more.

The Five Behaviors
11/06/2019
Success Story: The Five Behaviors

A success story I wrote for The Five Behaviors, a Wiley brand. This feature chronicles the case study and testimonial of RHMC Las Vegas.

Everything DiSC, a Wiley brand
10/30/2019
Blog: Don't Be Upstaged by Workplace Drama

Lights, cameras, conflict! This blog post discusses how drama, along with other toxic conflict behaviors, can wreak havoc on our workplace culture.

Sigma Beauty
07/02/2018
Product Training Manual

Wrote copy for this training/selling manual for retailers on the release of a new makeup brush.

WCG ThreeWire
09/01/2017
Landing Page: Clover Trial US

Created copy for the Clover Trial US website and landing page, an international clinical study, while working at ThreeWire Inc.

The Northern Iowan
09/03/2015
Article: Hot off the Web

Article I wrote as News Editor for University of Northern Iowa's student newspaper covering the campus launch of a new digital news platform.