I'm a writer with a keen marketing sensibility, proficient in different styles of writing to accomplish different purposes: heavily researched articles, creative writing, news writing for broadcast, tease writing for broadcast, print and social media, newsletters, print ads, collateral copy and press releases. All of these require different skill sets and precise understanding of target audiences, how they behave, and what spurs them to specific action. I've been expertly speaking in the WRAL brand voice for nearly 13 years, protecting and nurturing it like a delicate bloom with unlimited growth potential.
This is a summary of my role in a highly successful social media campaign during the month of February, 2014. Links to actual Facebook posts are included along with a performance review from my manager.
Online & Print
Editor/Writer of the "What's Happening at WRAL" email newsletter supporting WRAL-TV promotional efforts.
Collateral piece supporting WRAL-TV's sponsorship of the 2013 Race for the Cure. This content marketing piece ties our morning news marketing campaign "Seize the Day" to our event sponsorship. Published in the New & Observer Race for the Cure special insert.
Article I wrote for Wake Living Magazine specifically to promote WRAL's newest main news anchor, Jackie Hyland. Pure content marketing.
WRAL.com launched a new section called "Out & About" to create and feature local food and entertainment content. Shortly after it's launch, the main content creator left for another job, so I stepped in to help fill out the content until permanent new staff could be hired.
Preview of Little Green Pig Theatrical Concern original play production WRAL.com launched a new section called "Out & About" to create and feature local food and entertainment content. Shortly after it's launch, the main content creator left for another job, so I stepped in to help fill out the content until permanent new staff could be hired.
Not all swim fins are created equal
New therapy for relieving diabetic neuropathy in cats
Spots & Scripts
Sampling of 10-second news promo copy
Wrote, directed and co-produced this fun spot promoting WRAL's promotional presence at the NC State Fair.
Wrote and directed this spot encouraging people to join the Special Olympics NC Over the Edge fundraising event with WRAL News anchor Bill Leslie.
Wrote this spot promoting The Arts Council's International Folk Festival and WRAL's sponsorship of the event.
News vs. Weather: Who will win?
One spot in the Emmy-nominated campaign. I'm one of the actors and assisted with the production.
Press release announcing new, original WRAL Documentary
Press release announcing new theatre company in Fuquay-Varina