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Debbie Tullos

Brand ambassador, copywriter, marketer, more than a decade of insightful and intuitive audience targeting experience

Location icon United States

I'm a writer with a keen marketing sensibility, proficient in different styles of writing to accomplish different purposes: heavily researched articles, creative writing, news writing for broadcast, tease writing for broadcast, print and social media, newsletters, print ads, collateral copy and press releases. All of these require different skill sets and precise understanding of target audiences, how they behave, and what spurs them to specific action. I've been expertly speaking in the WRAL brand voice for nearly 13 years, protecting and nurturing it like a delicate bloom with unlimited growth potential.

Portfolio

Social Media

WRAL-TV Facebook page
01/28/2014
WRAL-TV Free Food for Friends Facebook Contest

This is a summary of my role in a highly successful social media campaign during the month of February, 2014. Links to actual Facebook posts are included along with a performance review from my manager.

Online & Print

News and Observer newspaper, Raleigh, NC
06/07/2013
Seize the day for a cure with WRAL-TV!

Collateral piece supporting WRAL-TV's sponsorship of the 2013 Race for the Cure. This content marketing piece ties our morning news marketing campaign "Seize the Day" to our event sponsorship. Published in the New & Observer Race for the Cure special insert.

Wake Living Magazine
09/01/2012
A world-class anchor

Article I wrote for Wake Living Magazine specifically to promote WRAL's newest main news anchor, Jackie Hyland. Pure content marketing.

WRAL.com Out & About
02/24/2012
'No Shame Theatre' debuts in Carrboro

WRAL.com launched a new section called "Out & About" to create and feature local food and entertainment content. Shortly after it's launch, the main content creator left for another job, so I stepped in to help fill out the content until permanent new staff could be hired.

WRAL.com Out & About
01/20/2012
Political thriller 'Donald' poses uneasy questions

Preview of Little Green Pig Theatrical Concern original play production WRAL.com launched a new section called "Out & About" to create and feature local food and entertainment content. Shortly after it's launch, the main content creator left for another job, so I stepped in to help fill out the content until permanent new staff could be hired.

Spots & Scripts

YouTube
10/13/2014
WRAL is at the NC State Fair!

Wrote, directed and co-produced this fun spot promoting WRAL's promotional presence at the NC State Fair.

YouTube
08/01/2014
SONC Over the Edge for Special Olympics

Wrote and directed this spot encouraging people to join the Special Olympics NC Over the Edge fundraising event with WRAL News anchor Bill Leslie.

WRAL-TV/Fourth Rule Films
2010
Wake Up with Friends 2

One spot in the Emmy-nominated campaign. I'm one of the actors and assisted with the production.

Press Releases

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