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Dominic Collard

Freelance Business Writer

Location icon United Kingdom

I am a freelance business writer. I work mainly on ghosted articles for senior leaders in technology, cybersecurity, fintech and marketing sectors. I was previously lead writer at Oracle, and editor at Pearson.

I also write blogs, speeches, customer profiles and case studies, short copy for advertising and marketing campaigns, video scripts and advise on content strategy.

Portfolio

Latest work

Tech For Good
Making banking greener

Kalliopi Chioti, Chief Environmental, Social and Governance Officer at Temenos, on why banks need the cloud in the race to net-zero.

JAXenter
11/02/2021
Balancing the benefits of edge computing with the risks

Despite being a relatively new technology term, edge computing has already established itself. It has not taken long for businesses to understand the benefits of locating their compute services right where applications are running. Speed is the obvious one.

Branding

Wonderhatch
Wonderhatch - pitch deck

In the digital era, your business is facing a new challenge. How to create enough content that keeps your audience engaged? How to make sure it is aligned with your brand values and business priorities? And how to do that affordably, without compromising quality?

Schibsted
Who we are | Schibsted

Schibsted is a family of digital brands with more than 5 000 employees. We have world-class media houses in Scandinavia, leading marketplaces and digital services that empower consumers. Millions of people interact with Schibsted companies every day. Schibsted's products and services help people make informed choices, live more sustainable lives,

Thought leadership

Enterprisersproject
Why customer-centricity means being ready to say "no"

Salespeople who want to know what customer-centricity really means could do worse than to look at early Hebrew literature; about 700 B.C. to be exact, and the proverbs of King Solomon. Along with advice on the nature of wisdom and the state of the soul comes this helpful nugget: "Faithful are the wounds of a friend; but the kisses of an enemy are deceitful."

Finance Derivative
10/09/2021
How The Financial Sector Can Prepare For The New Age Of Resilience

Richard Harmon, VP & Global Head of Financial Services at Red Hat. The EU's new DORA legislation is ushering in strict rules on technology use. Businesses should embrace it as a new way to unlock innovation. Ever since the 2008 global financial crisis, governments and regulators have been on a mission to build integrity [...]

Linkedin
Employee engagement is a must; but how you go about it is a choice

Most companies will be familiar with the 2013 study from the Harvard Business Review explaining how a highly engaged workforce is a more productive one. Since then a library of similar research has built up, all broadly telling the same story; when your employees are engaged, they perform better.

Checkout.com
MENAP Fintech Voices: The power of progressive regulation

The fintech sector is expanding in the Middle East, North Africa and Pakistan (MENAP) and regulators are evolving to keep up with and encourage this trend. Across the region regulatory sandboxes have been adopted and relationships between regulators and innovators are being strengthened.

The Guardian
06/15/2015
The Magna Carta enshrined our liberties - now we must fight for them again | Tim Farron

Standing modestly in a solitary field in Runnymede is a commemoration to a moment when Britain became great. The sealing of the Magna Carta - "the Great Charter of the Liberties" - 800 years ago today, effectively ripped up the idea that monarchs have an invincible and divine right to rule, and established the contemporary powers of parliament and the laws that continue to protect and liberate us today.

Oracle
Successful Companies Have One Thing in Common: They Love Data

If the business world seems to move much faster these days, that’s because it does. For a long time, change happened slowly. Take economic cycles: in the 1900s it took about 19 years to go from the bottom of a recession to the top of a peak. Life moved at a steady, controllable pace. Businesses knew who their competitors were, and had plenty of time to adapt to the newcomers. It was all so simple.

Executive profiles

Financial IT
6 Lessons I've Learned On My Way To The C-Suite

Compared to many of my contemporaries, I think my path to becoming a CFO has been a little unusual. For starters, I’m a woman and ‘we’ are still shamefully under-represented at Board level.

Forbes
A New MARS Mission: Fewer Amputees In The UK

Every hour someone in England has part of his or her leg amputated. Every two hours it's a whole leg. In addition to the human suffering, these surgical procedures cost the UK National Health Service around £4 billion a year, expected to rise to more than £7 billion by 2022.

Pearson
The boatman of Bangladesh

As a child living in north-western Bangladesh, Mohammed Rezwan had something that made an education possible. His family owned a boat.

Blogs

Metomic
The first 100 days of a startup CISO

Every new employee wants to make an immediate impact. For those going into executive positions, this motivation often comes with the leverage to enact ideas and changes quickly. But opportunity can be a double-edged sword. For some functions, the stakes of getting things right from the get go are higher-no more so than with information security.

Exasol
Supercharge your MicroStrategy platform - with the right database

In today's ultra-competitive world, making the right decisions is no longer enough. You also need to make them faster - the key to success is intelligence with speed. For many businesses, their MicroStrategy platform sits at the center of this challenge. With the sheer amount of data that you can now feed into a MicroStrategy [...]

Paddle
SaaS churn rate: What does good look like?

In its most basic definition, churn is the absolute number of customers that a business loses over a given period of time. Typically, churn is expressed as a percentage of the customer base. For example, a business with 100 customers in January, that then has 90 customers in February, can be said to have a customer churn rate of 10%.

TrueLayer
From sweeping to subscriptions - what's next for open banking VRPs?

Since the UK's Competition and Markets Authority (CMA) fired the gun on Variable Recurring Payments (VRPs) - the mechanism it has selected to let people automatically move money between their bank accounts - the UK's big nine banks have been busy building the open banking infrastructure to make it happen.

Checkout.com
Five reasons for shopping cart abandonment

Shopping cart abandonment is both frustrating and expensive for merchants. Frustrating because much of the hard yards of acquiring the customer has worked and costly because all that investment is sunk without any return of revenue. There is a multitude of reasons that people abandon their carts.

GoCardless
8 questions to ask when choosing your payment provider

There's no one perfect payment method. Cards are convenient until they get lost or expire. Bank transfers can be quick but rely on the payer being prompt. Bank debit gives you control over payment timings, but it can take longer for your money to arrive.

Dead Happy
Halloween: why toffee with apple, and other traditions explained

Why toffee with apple, and other Halloween traditions explained Oh, sweet Halloween. We've been waiting to get sexy with you since last October. Netflix has released a new batch of horror films. Halloween candy has become a breakfast staple. We no longer have to explain why we're wearing a vampire cape while shopping for loo [...]

Case studies

Wall St Journal
02/11/2019
Putting Databases to Work

Oracle Autonomous Database, which launched last year, has been gaining interest and users across the business world, as organizations see the real-world payoffs from using a "self-driving" database. Here's what those benefits look like for two very different organizations-one that's helping companies embrace new technology, and one that's discovering the secrets of our universe.

Checkout.com
Checkout.com powers a 19% jump in Toolstop's approval rates

Toolstop has been focused on supplying tradespeople with tools from the best brands at competitive prices and fast delivery since 1965. They have always had the same goal, to serve their customers better than anyone else. Their customer focused service has seen them become one of the largest online suppliers of power tools in the UK.

Business Reporter
10/27/2021
How to build a community for change

Red Hat's Allyson Kouao describes how she built a vibrant new chapter of Blacks United in Leadership and Diversity (B.U.I.L.D.), and explains what other budding community builders can learn from this.

Oracle
Kings Of The Road - The fleet management system steering a course to cloud success.

A few minutes in the company of Simon West-Oliver, and you understand why he’s so ebullient. As the director of sales and marketing for DRIVE Software Solutions, he has just notched up its one-millionth vehicle on the road. That makes DRIVE, the company’s best-selling software product, one of the most popular fleet management systems in Europe.

Linkedin
Escape from Haiti - a refugee's story

Haiti should be a paradise on Earth. Tropical air breathes down from its mountains, rustling the chorus of coconut palms into a gentle surrender of their harvest.

Reports / eBooks

Checkout.com
eBook: Switch on the right payment methods

Discover how an effective APM strategy can boost sales. Choose the right payment methods - Failing to offer the right payment method will see almost two-thirds of customers abandon their purchase. Attract customers, make it easier for them to convert and keep the cost of transactions down.

Event reporting

Forbes
Lessons Learned On The Front Lines Of Digital Business

LONDON-The North Greenwich part of London is an apt place to hold one of the UK's leading business events. In eyesight of the venue for Oracle Modern Business Experience is evidence of 30 years of modernization. Wasteland has made way for skyscrapers. An automated metro system snakes through towers, shuttling thousands to their offices and meetings.

Linkedin
Teaching - the art of the extraordinary in the everyday.

In the east end of London, the name of Richard Cloudesley rings loud. By all accounts a man of modest achievement, the school to which he gave his name is anything but. His life is a story that bridges 15th and 16th century England; his legacy is of a place that bridges gaps in the here and now - the gap between a childhood and a potential fulfilled.

Video scripts

YouTube
Walk the Walls

Want to level up? Our customers did by partnering with Red Hat Open Innovation Labs. Want to know how?

Personal essays

Linkedin
Four content lessons for SaaS businesses

I am just finishing a six month stint leading content at GoCardless, and prior to that at Oracle. Here are four things (though by no means the only things) I've learned about how to do content to make your SaaS business stand out.

Linkedin
The secret to A.I is something much more human

When I was a boy, I loved the stories of great inventors. Charles Babbage, the father of computers; Marie Curie and her pioneering theory of radioactivity; the Wright Brothers and their flying machine.

Linkedin
The myth of online networking

When I used to be professionally ambitious, I'd rock up at networking events all over London. They were not pleasant hunting grounds for me.

Linkedin icon Resume icon