I am a freelance business writer. I work mainly on ghosted articles for senior leaders in technology, cybersecurity, fintech and marketing sectors. I was previously lead writer at Oracle, and editor at Pearson.
I also write blogs, speeches, customer profiles and case studies, short copy for advertising and marketing campaigns, video scripts and advise on content strategy.
When Avye Couloute started attending coding workshops, aged just seven, she was struck by two things: how much she loved them, and how few girls there were. She wasted no time putting the latter right.
Kalliopi Chioti, Chief Environmental, Social and Governance Officer at Temenos, on why banks need the cloud in the race to net-zero.
Despite being a relatively new technology term, edge computing has already established itself. It has not taken long for businesses to understand the benefits of locating their compute services right where applications are running. Speed is the obvious one.
In the digital era, your business is facing a new challenge. How to create enough content that keeps your audience engaged? How to make sure it is aligned with your brand values and business priorities? And how to do that affordably, without compromising quality?
3 Henrietta Street provides a space for the best chefs, bakers, bar-tenders and baristas to take up residence.
Schibsted is a family of digital brands with more than 5 000 employees. We have world-class media houses in Scandinavia, leading marketplaces and digital services that empower consumers. Millions of people interact with Schibsted companies every day. Schibsted's products and services help people make informed choices, live more sustainable lives,
As businesses around the world converge on an outcome-led strategy, a true open source approach can accelerate the customers digital journey, says Phil Andrews, Vice President and General Manager CEMEA Region at Red Hat
Salespeople who want to know what customer-centricity really means could do worse than to look at early Hebrew literature; about 700 B.C. to be exact, and the proverbs of King Solomon. Along with advice on the nature of wisdom and the state of the soul comes this helpful nugget: "Faithful are the wounds of a friend; but the kisses of an enemy are deceitful."
Richard Harmon, VP & Global Head of Financial Services at Red Hat. The EU's new DORA legislation is ushering in strict rules on technology use. Businesses should embrace it as a new way to unlock innovation. Ever since the 2008 global financial crisis, governments and regulators have been on a mission to build integrity [...]
What does the ideal payment model look like for a U.S. business-to-business (B2B) company with global ambitions? You probably want to invoice in the currency you’re doing business in, making it as easy as possible for your customers to buy from you.
Most companies will be familiar with the 2013 study from the Harvard Business Review explaining how a highly engaged workforce is a more productive one. Since then a library of similar research has built up, all broadly telling the same story; when your employees are engaged, they perform better.
Embracing chaos is not about losing control, it’s quite the opposite, says Emily Brand, Chief Architect of Transformation and Adoption, Red Hat
The fintech sector is expanding in the Middle East, North Africa and Pakistan (MENAP) and regulators are evolving to keep up with and encourage this trend. Across the region regulatory sandboxes have been adopted and relationships between regulators and innovators are being strengthened.
What would have become of the Internet had its creators restricted their focus to the immediate task before them? Not much more than those first handfuls of computers sitting in government agencies and universities, slowly speaking to each other. E-commerce, as we know it, would not exist.
Standing modestly in a solitary field in Runnymede is a commemoration to a moment when Britain became great. The sealing of the Magna Carta - "the Great Charter of the Liberties" - 800 years ago today, effectively ripped up the idea that monarchs have an invincible and divine right to rule, and established the contemporary powers of parliament and the laws that continue to protect and liberate us today.
If the business world seems to move much faster these days, that’s because it does. For a long time, change happened slowly. Take economic cycles: in the 1900s it took about 19 years to go from the bottom of a recession to the top of a peak. Life moved at a steady, controllable pace. Businesses knew who their competitors were, and had plenty of time to adapt to the newcomers. It was all so simple.
Compared to many of my contemporaries, I think my path to becoming a CFO has been a little unusual. For starters, I’m a woman and ‘we’ are still shamefully under-represented at Board level.
Every hour someone in England has part of his or her leg amputated. Every two hours it's a whole leg. In addition to the human suffering, these surgical procedures cost the UK National Health Service around £4 billion a year, expected to rise to more than £7 billion by 2022.
As a child living in north-western Bangladesh, Mohammed Rezwan had something that made an education possible. His family owned a boat.
Growing up, Anton Zelenin wanted to work with video games. Now, as Head of Game Commerce for Xsolla, he combines his gamer instincts with a passion for payments and commerce.
LONDON- Dr. Sue Black isn't your typical keynote speaker for a developer conference. For starters, there's her bright red, slightly mohawk hairstyle. But more fundamentally, she's a woman-and that's exactly what she came to Oracle Code London to talk about.
Mike Carrodus harnessed years of entrepreneurial inklings to launch his financial services firm, Substantive Research. The company considered recent European legislation and input from early clients to hit initial success.
Every new employee wants to make an immediate impact. For those going into executive positions, this motivation often comes with the leverage to enact ideas and changes quickly. But opportunity can be a double-edged sword. For some functions, the stakes of getting things right from the get go are higher-no more so than with information security.
In today's ultra-competitive world, making the right decisions is no longer enough. You also need to make them faster - the key to success is intelligence with speed. For many businesses, their MicroStrategy platform sits at the center of this challenge. With the sheer amount of data that you can now feed into a MicroStrategy [...]
In its most basic definition, churn is the absolute number of customers that a business loses over a given period of time. Typically, churn is expressed as a percentage of the customer base. For example, a business with 100 customers in January, that then has 90 customers in February, can be said to have a customer churn rate of 10%.
Since the UK's Competition and Markets Authority (CMA) fired the gun on Variable Recurring Payments (VRPs) - the mechanism it has selected to let people automatically move money between their bank accounts - the UK's big nine banks have been busy building the open banking infrastructure to make it happen.
Shopping cart abandonment is both frustrating and expensive for merchants. Frustrating because much of the hard yards of acquiring the customer has worked and costly because all that investment is sunk without any return of revenue. There is a multitude of reasons that people abandon their carts.
There's no one perfect payment method. Cards are convenient until they get lost or expire. Bank transfers can be quick but rely on the payer being prompt. Bank debit gives you control over payment timings, but it can take longer for your money to arrive.
Why toffee with apple, and other Halloween traditions explained Oh, sweet Halloween. We've been waiting to get sexy with you since last October. Netflix has released a new batch of horror films. Halloween candy has become a breakfast staple. We no longer have to explain why we're wearing a vampire cape while shopping for loo [...]
Oracle Autonomous Database, which launched last year, has been gaining interest and users across the business world, as organizations see the real-world payoffs from using a "self-driving" database. Here's what those benefits look like for two very different organizations-one that's helping companies embrace new technology, and one that's discovering the secrets of our universe.
Toolstop has been focused on supplying tradespeople with tools from the best brands at competitive prices and fast delivery since 1965. They have always had the same goal, to serve their customers better than anyone else. Their customer focused service has seen them become one of the largest online suppliers of power tools in the UK.
Red Hat's Allyson Kouao describes how she built a vibrant new chapter of Blacks United in Leadership and Diversity (B.U.I.L.D.), and explains what other budding community builders can learn from this.
A few minutes in the company of Simon West-Oliver, and you understand why he’s so ebullient. As the director of sales and marketing for DRIVE Software Solutions, he has just notched up its one-millionth vehicle on the road. That makes DRIVE, the company’s best-selling software product, one of the most popular fleet management systems in Europe.
Haiti should be a paradise on Earth. Tropical air breathes down from its mountains, rustling the chorus of coconut palms into a gentle surrender of their harvest.
Reports / eBooks
Discover how an effective APM strategy can boost sales. Choose the right payment methods - Failing to offer the right payment method will see almost two-thirds of customers abandon their purchase. Attract customers, make it easier for them to convert and keep the cost of transactions down.
Greg's favourite story to tell is of a young boy who came on his outdoor education class. The school had warned Greg that the boy was disruptive; and they were right.
LONDON-The North Greenwich part of London is an apt place to hold one of the UK's leading business events. In eyesight of the venue for Oracle Modern Business Experience is evidence of 30 years of modernization. Wasteland has made way for skyscrapers. An automated metro system snakes through towers, shuttling thousands to their offices and meetings.
In the east end of London, the name of Richard Cloudesley rings loud. By all accounts a man of modest achievement, the school to which he gave his name is anything but. His life is a story that bridges 15th and 16th century England; his legacy is of a place that bridges gaps in the here and now - the gap between a childhood and a potential fulfilled.
Once upon a time, there was a small house on a hill...
A new network from GoCardless brings together bank debit systems from around the world for the first time.
Want to level up? Our customers did by partnering with Red Hat Open Innovation Labs. Want to know how?
Why is it important to talk about gender equality today? The 21st May - just any other day, right?
Ask a classroom of children what they want to be when they grow up, and "work for a software company" is unlikely to be one of the top answers. But whatever their dream job-doctor, astronaut, musician, teacher, scientist-odds are that software will be crucial to it.
I am just finishing a six month stint leading content at GoCardless, and prior to that at Oracle. Here are four things (though by no means the only things) I've learned about how to do content to make your SaaS business stand out.
There are many reasons why 'The Donald' won. Here's another to add to the list.
When I was a boy, I loved the stories of great inventors. Charles Babbage, the father of computers; Marie Curie and her pioneering theory of radioactivity; the Wright Brothers and their flying machine.
When I used to be professionally ambitious, I'd rock up at networking events all over London. They were not pleasant hunting grounds for me.
It's nice to think that some positives may come from these dark times. I wonder if.
David is excited by the imminent arrival of his first child; and six months fully paid leave from work. He will take advantage of a UK government policy that allows fathers to share in the maternity leave of their partners.