Dinell Williams

Associate Beauty Editor

United States

Dinell Williams is originally from Detroit, Michigan, but has called Chicago home for over 11 years. She has a bachelor's degree in Fashion Marketing & Management from The Illinois Institute of Art-Chicago, but has found herself thriving in the beauty sphere as an Associate Editor for Behindthechair.com.

Before she was at Behindthechair.com, she got her start as an Assistant Editor at Associated Publications in 2017 for the internationally sold magazines Sophisticate's Hairstyle Guide and Sophisticate's Black Hair. You can see what she's up to on Instagram or Twitter at @dxlynnx.

Portfolio

Behindthechair.com

Behindthechair.com
3 Reasons Why Today's Highlights Are So Expensive

Have you noticed the days of straightforward foiling prices are over? Gone are the days of the full vs. partial, as modern foiling techniques evolve and require more education, time and product to achieve the looks today's clients want. Sara Pestella a.k.a.

Behindthechair.com
Gray Coverage In 10 Minutes? Try This! - Behindthechair.com

Gray coverage might not be as exciting as the latest balayage technique, but what if you could speed up the process and make more money? Global Brand Education Expert Ricardo Santiago (@stylistricardosantiago) demoed how to do just that using the new Joico LUMI10™ color.

Behindthechair.com
7 Trending Beauty Looks From NYFW Spring/Summer 2022

New York Fashion Week has come to a close, but we're still reeling over the beauty looks after a long year inside. Designers embraced the more is more concept, with hair that featured extreme amounts of gel for wet-looking strands, exaggerated beaded braids and all the volume anyone could ever want.

Behindthechair.com
Open Air Balayage On Textured Hair? Here's How! - Behindthechair.com

BTC Team Member Kara Williams (@haircolorkilla) is a pro at getting dimensional, bright blondes on textured hair. So of course, Matrix tapped her as one of their educators for #NationalBalayageWeek! She demoed how to create two-toned blonde using open air balayage and we pulled her best application tips below!

Behindthechair.com
2 Tips For Pre-Toning Blondes & Creative Color - Behindthechair.com

When working with vibrant shades, especially green, purple and blue, it's important that all hints of warmth are removed for an even application. Olaplex Advocate Kait Kennedy (@kaitlin_bridget) demoes how it's done using the new No.4P Blonde Enhancer™ Toning Shampoo! Keep scrolling to learn how she cut her pre-toning down to five minutes and how she uses No.4P when blonding.

Behindthechair.com
How To Transition Blondes & Brunettes To Bronde - Behindthechair.com

Clients looking to transition to bronde for the fall? PRAVANA Regional Trainer Melody Larissa (@ml_methods) has just the technique for blondes who want more depth or brunettes who want to be brighter! Keep scrolling to get her color melting tips, check out the finished look and grab the formulas!

Behindthechair.com
Base Break & Tone In One Application? Here's How! - Behindthechair.com

Breaking the base and toning at the same time with permanent color? That's usually a HUGE no-no, but colorist Ashlee Norman (@ashleenormanhair) showed us how using Schwarzkopf Professional ! Keep scrolling for her formulation and application tips to that will help you avoid unwanted lines of demarcation and hot roots on your clients.

Behindthechair.com
Hairdressers & Mental Health: Here's Why It Matters - Behindthechair.com

Hairstylists frequently find themselves in the role of counselor or therapist to their clients. There are different programs and training aimed at assessing a client's mental state, abuse situations and even human trafficking. But, who's looking out for the hairdressers?

Behindthechair.com
8 Ways To Avoid Bleeding Foils

Slicing techniques are a fast, effective way to get maximum brightness on your wannabe blonde clients...but can be intimidating to do, especially if you're worried about bleeding foils. That's why we got these tips from Olivia Smalley (@omgartistry), Joico Brand Storyteller, who dropped her best tricks while she demoed this genius slicing technique in the video above!

Behindthechair.com
Are Your Tools Spreading Germs? - Behindthechair.com

As a stylist it's your job to make sure your space and tools are squeaky clean for all of your clients. But, we know constant sanitizing can get old really fast, leading to short cuts in your routine which is a HUGE no-no.

Behindthechair.com
Know Your Worth: Pricing Silk Press & Blowout Services

310 for a silk press? For most, that number without context seems very high. But when hairstylist Miriam Gorham (@lovemiriamg) posted the facts on her Instagram: the state of the client's hair, the full list of services provided and the four-hour total appointment time-it makes complete sense to her clientele.

Behindthechair.com
11/28/2019
Human Trafficking In Salons: Here's What You Need To Know - Behindthechair.com

Human trafficking isn't something anyone, least of all hairdressers, should have to worry about. But, did you know salons and spas were the number one location for human trafficking in 2018? Shocking, right? January marks Human Trafficking Awareness month, so Wella Professionals and Hairdressers at Heart partnered together to bring awareness with #hairdressersagainsthumantrafficking.

Print Magazines

Sophisticate's Hairstyle Guide
04/01/2018
Forbidden Fruit

A international hair collection from Cebado in Barcelona, Spain.

Sophisticate's Hairstyle Guide
04/01/2018
Light + Bright

A hair collection from DASS Salon in Atlanta, GA.