United States
Dinell Williams is an experienced fashion/beauty writer and editor for consumer and B2B publications and brands.
She has over 10 years of experience as a Beauty Editor for various consumer and trade publications, plus experience in the B2B space at a software company managing the content calendar and creative team.
Email: [email protected]
Behindthechair.com
Have you noticed the days of straightforward foiling prices are over? Gone are the days of the full vs. partial, as modern foiling techniques evolve and require more education, time and product to achieve the looks today's clients want. Sara Pestella a.k.a.
Time, products and education are all factors in building your price list. So when clients question a price increase, it can be frustrating. When stylist @blownawayby_kimberly shared a receipt from a recent supply run, she broke down the cost of salon-quality supplies-and it isn't cheap ($700 total!).
Gray coverage might not be as exciting as the latest balayage technique, but what if you could speed up the process and make more money? Global Brand Education Expert Ricardo Santiago (@stylistricardosantiago) demoed how to do just that using the new Joico LUMI10™ color.
New York Fashion Week has come to a close, but we're still reeling over the beauty looks after a long year inside. Designers embraced the more is more concept, with hair that featured extreme amounts of gel for wet-looking strands, exaggerated beaded braids and all the volume anyone could ever want.
BTC Team Member Kara Williams (@haircolorkilla) is a pro at getting dimensional, bright blondes on textured hair. So of course, Matrix tapped her as one of their educators for #NationalBalayageWeek! She demoed how to create two-toned blonde using open air balayage and we pulled her best application tips below!
When working with vibrant shades, especially green, purple and blue, it's important that all hints of warmth are removed for an even application. Olaplex Advocate Kait Kennedy (@kaitlin_bridget) demoes how it's done using the new No.4P Blonde Enhancer™ Toning Shampoo! Keep scrolling to learn how she cut her pre-toning down to five minutes and how she uses No.4P when blonding.
Sam Villa Ambassador Jada Jenkins (@jadajenkinsco) can make a custom wig for a client in 45 minutes. 🤯 So it's safe to say, she's the perfect stylist to break down the most popular wigs on the market and which works best for your clients.
Watch: Hybrid Sew-In + Tape-In Extension Application - Click here to learn about Hotheads® Hybrid Method for extensions!
Clients looking to transition to bronde for the fall? PRAVANA Regional Trainer Melody Larissa (@ml_methods) has just the technique for blondes who want more depth or brunettes who want to be brighter! Keep scrolling to get her color melting tips, check out the finished look and grab the formulas!
Breaking the base and toning at the same time with permanent color? That's usually a HUGE no-no, but colorist Ashlee Norman (@ashleenormanhair) showed us how using Schwarzkopf Professional ! Keep scrolling for her formulation and application tips to that will help you avoid unwanted lines of demarcation and hot roots on your clients.
Hairstylists frequently find themselves in the role of counselor or therapist to their clients. There are different programs and training aimed at assessing a client's mental state, abuse situations and even human trafficking. But, who's looking out for the hairdressers?
Slicing techniques are a fast, effective way to get maximum brightness on your wannabe blonde clients...but can be intimidating to do, especially if you're worried about bleeding foils. That's why we got these tips from Olivia Smalley (@omgartistry), Joico Brand Storyteller, who dropped her best tricks while she demoed this genius slicing technique in the video above!
As a stylist it's your job to make sure your space and tools are squeaky clean for all of your clients. But, we know constant sanitizing can get old really fast, leading to short cuts in your routine which is a HUGE no-no.
310 for a silk press? For most, that number without context seems very high. But when hairstylist Miriam Gorham (@lovemiriamg) posted the facts on her Instagram: the state of the client's hair, the full list of services provided and the four-hour total appointment time-it makes complete sense to her clientele.
Human trafficking isn't something anyone, least of all hairdressers, should have to worry about. But, did you know salons and spas were the number one location for human trafficking in 2018? Shocking, right? January marks Human Trafficking Awareness month, so Wella Professionals and Hairdressers at Heart partnered together to bring awareness with #hairdressersagainsthumantrafficking.
Have clients that love wigs, but aren't taking care of their natural hair? Click here for advice and tips from your favorite wig pros!
Confused on how to clean your wigs and prevent haircolor bleeding? Click here for the how-to from hairstylist @cynthialumzy!
Print Magazines
An interview with acclaimed poet and singer Jamila Woods on her music and signature style.
An interview with Edwina Findley Dickerson and April Parker-Jones of Tyler Perry's "If Loving You Is Wrong" television show on OWN.
An interview with gospel musician and "The Voice" contestant Koryn Hawthorne on her new EP.
A international hair collection from Cebado in Barcelona, Spain.
A hair collection from DASS Salon in Atlanta, GA.
A roundup of advertiser's new products.
A new feature I started for Sophisticate's Black Hair Magazine that featured hair trends from social media influencers with following of at least 10K on Instagram.
B2B Copy Writing
With each new release, Locusview is transitioning from an as-builting tool to a Digital Construction Management (DCM) solution that seamlessly manages the entire utility construction process from planning through execution to close-out. While Locusview as-builting customers benefit from more mapping, digitizing, project management, and data tracking capabilities, Locusview's Digital Construction Management (DCM) platform helps the entire construction process.
A promo video script I wrote on the major release features debuting in Q2 2023. The purpose of this video was to get existing customers interested in the new release, so they would consider upgrading.
A promo video script I wrote on the major release features debuting in Q4 2022. The purpose of this video was to get existing customers interested in the new release, so they would consider upgrading.
The Chief Product Officer wanted me to create a newsletter updating key stakeholders on what the sales team was up to. This is one of the monthly emails I crafted highlighting the achievements of the sales team and featuring senior leadership interviews for accurate updates. .