Deborah Heslop

Content Writer

Canada

My words have helped companies earn millions, enhance customer experience and showcase thought leadership. I've worked with agencies and direct clients across an array of industries, including finance, health, tech, energy, retail, architecture and tourism.

I’m a robust storyteller, skilled at distilling complex concepts and able to tease a narrative out of even the driest data. I've written white papers, guides, reports, blog articles, video scripts, case studies, as well as copy for websites, email newsletters and social posts.

I have an MFA in Creative Writing from the University of British Columbia, a BSc in Biology from the University of Calgary, and an ARCT in Piano Teaching from the Royal Conservatory of Music.

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Portfolio

Content

Fintech Today (article - ghostwritten)
Being API-First Gives FinServ Second Movers a Customer Experience Boost

Financial customers are relying on digital solutions more than ever before. According to research by Plaid, the percentage of people using technology to help manage their finances has skyrocketed to 86% in the UK and 88 percent in the US. This scenario puts increased pressure on financial services organizations to ensure their customer experiences are top notch.

Appnovation (blog article - ghostwritten)
Why Data Ethics Are a FinServ Superpower

At first glance, it could appear as though the vast legal regulations and compliance standards governing the financial services sector would have data ethics covered off. But regulators aren't the only ones paying attention to how companies manage data.

Appnovation / Crownpeak (guide - ghostwritten)
CX Guide: How to Offer a Unique Patient Experience

As healthcare evolves, patients are expecting more from their preferred health brands. Today, if a company wants to stand out, it must offer customers a personalized—and engaging— experience.

Appnovation (white paper - ghostwritten)
Data That Makes an Impact: Overview

Grow your business and improve your customer experience by harnessing the power of good-quality metrics to guide informed business decisions.

CoStar
Vertical Resorts Elevate Urban Hospitality

More than half the world's population now reside in cities, living demanding, urban lives, which naturally leads to the urge to escape and recharge. Traditionally, that has meant fleeing to waves, sand and sun. But what if it were possible to achieve that same exotic vacation experience and rejuvenation within your city?

Forbes (article - ghostwritten)
Shifting To A Product Mindset Can Make Your Digital Product Thrive

Group Director, Health Experience & Product Strategy - leading health innovation at Appnovation . Creating a digital product, like a website, app or game, is similar to decorating a house. It usually requires some trial and error, not to mention some input from friends and family.

Appnovation (blog article - ghostwritten)
Data That Makes an Impact: Where To Begin

Discover the most important question to ask when figuring out where to start a data transformation or personalization effort.