Website Copywriting and SEO
I'm Denise, a reliable and professional copywriter, SEO specialist and CIM-qualified marketer. With over 13 years of experience in B2B, I help my clients boost their SERP rankings, improve their content and generate ROI.
An excellent copywriter adapts quickly to the tone, style and needs of a diverse range of users. I have written authoritatively about countless industries and subjects. These range from technology, SaaS, engineering, cloud software and food technology to travel, music and art.
Below is a very small selection of my work - please get in touch if you have any queries.
Website Copywriting and SEO
Writing creative and on-brand product labels and web page copy for the premium soft drinks brand, Radnor Hills.
Writing and SEO-optimising the'About Us' section for a luxury children's clothing supplier, specialising in unique labels imported from Spain and Portugal.
Writing case studies to illustrate the excellent designer handbag, clothing and accessories restoration work carried out by Jeeves of Belgravia, London's finest dry cleaners.
Complete re-write and SEO of Jeeves of Belgravia's website, royal warrant holder and the finest dry cleaner in London. Published in time for the company's 50th birthday.
I wrote and optimised the entire BeardedCamera website for north-west wedding photographer Radek Wesolwski, getting his first SERP rankings in a competitive industry.
I re-wrote and optimised existing copy on Tim Hensel's website. I also look after the back-end of the site through the CMS and monitor SEO rankings on a monthly basis.
Creation, copywriting and SEO optimisation of a website for a brand-new Manchester city centre dentistry.
Copywriting, SEO and website creation for a crowdfunding client who has invented a device for the alleviation of tinnitus symptoms.
Writing, SEO optimisation and complete re-write of 90+ oil and gas, corrosion and microbiology web pages for FTSE 100 company.
Blog post written as Head of Content at an IT managed services company.
Example of a Microsoft product-focused blog written for an IT managed services company.
A sample from a blog series I wrote on Microsoft Azure for an IT managed services company.
A series of blog posts for London's finest dry cleaners, Jeeves of Belgravia. Highlighting topical issues, environmental efforts and industry issues in the businesses' unique tone of voice.
Assisting a wedding photographer with optimising his blogs for SEO.
I write all blog posts for Tim Hensel, a photographer based in Kent, UK. The focus is on boosting organic search rankings and longtail SEO keyphrases.
Writing a series of blog posts for IT providers Accordia Group. The main aim of the posts was to illustrate their expanding offering of cloud-based packages.
Blog posts for global food ingredients supplier and Fortune 500 company Ingredion, between Nov 2017 and May 2019. Subjects included topical issues, such as clean label, nutrition and health.
Social Media Account Management
I manage and provide copywriting for all four social media platforms - Facebook, Instagram, Twitter and LinkedIn. My content has led to a significant boost in engagement and enquiries through social channels. The college sold all upcoming course spaces after I took this role in November 2019.
Copywriting and design of printed flyer for cleaning company.
PR and Magazine Features
Copywriting - an article examining how ROVs are changing water tank inspection practices in the oil and gas industry. Later input added by technical expert and colleague.
Copywriting and final editing for FTSE 100 company magazine's oil and gas article on OE Digital Magazine prior to technical input by a colleague.
Engineering solutions provider Intertek has launched an onsite Coriolis flow meter calibration service.
Writing and editing of oil and gas technical article 'The Challenges of Scale Management' prior to input from lead researcher and data analyst.
Intertek has secured a contract to provide corrosion services for the Eurasia Tunnel - an undersea highway which will connect Asia and Europe for the first time.
One of several articles written for GeoExpro Magazine on behalf of a colleague at an oil and gas FTSE 100 company.
Intertek will work on Cityringen, one of the largest underground rail construction projects in Europe.
Writing for my own personal travel blog for fun, fuelling my love for independent budget solo travel, coffee and art.
I am one of the Manchester team for Spotted by Locals. Our global network of travel writers shares their favourite spots that aren't in the guidebooks. Our mission is to combat overtourism by showing travellers hidden gems and tips.
Contribution to an article in Eurail magazine. Encouraging travellers to visit unique, quieter spots off the beaten track. Part of an ongoing campaign to tackle overtourism by our Spotted by Locals travel writers' network.
Welcome to Manchester - a pulsing metropolis with a reputation for innovative music, big-name sports, scientific invention, unrelenting nightlife, sarcasm, realism, and grit.
Contribution to Huffpost article on adult playgrounds.Here are ten of the best local playgrounds where adults can wake their inner children.
The mention of Japan always seems to invoke the same response in uninitiated travelers - "But, isn't it expensive?" No, no and no again. Japan is often, unfairly, pegged as a budget-busting destination - a reputation that could be discouraging for frugal wanderers.
For a corner of Japan less worn on the map than the manicured gardens of Nara or the bustling temples of Kyoto, take a trip to Usuki on the east coast of Kyushu. Just outside of this small castle town, groups of ancient stone Buddhas sit suspended in line, fashioned into hillsides of soft rock formed thousands of years ago from the eruption of nearby Mount Aso.
It's true that in some ways, Harajuku is as fickle as the teenage girls that screech over the plastic phone charms dangling from its jam-packed shopfronts and only moves as fast as the latest fashions.
My first time in Kyoto, a couple of years ago, was not wholly successful. Like many people, I'd heard too much about how it was the cultural capital of Japan, the hub of all tradition, where it was impossible not to have the very best time.
Music Features, Reviews and Interviews
BAND ON THE WALL, MANCHESTER - In the early hours of the morning at London's Maida Vale Studios, Delia Derbyshire unravelled an entire reel of tape down the length of a long corridor. After finishing an almost-perfect track, she had identified a single note out of sync.
ALBERT HALL, MANCHESTER - "This is a song about waiting for something to happen in your town," Paul Smith announces to the hot, heaving crowd before the opening bars of 'Graffiti' build and smash over an electrified crowd. After also selling out the Albert Hall in 2015 with their A Certain Trigger tenth anniversary tour, [...]
GORILLA, MANCHESTER - Some bands find their earlier years to be their most challenging, striving for recognition with unspectacular debuts, later hitting the big time with a breakthrough album (Prince, Bob Dylan, David Bowie, Sonic Youth, Blur etc.). Many more make an astounding debut, then sink without a trace after the dreaded second album [...]
If trends are thunderbolts, burning out in a flash in a desperate bid to be noticed, Nada Surf is a cloud drifting to its destination, confident of its place and immune from the fluctuating scenes around it. The general consensus among music critics is that playing on proven strengths and retaining your existing fanbase signifies [...]
THE ALBERT HALL, MANCHESTER - We may have failed to land a probe on Mars this week, but despite the project coming crashing down to Earth, Manchester's love of science is still in orbit. So much so that the city's tenth annual Science Festival is being opened this year by the recently much-celebrated Public [...]
GORILLA, MANCHESTER - I once heard a theory that it takes an average of seven years to master a trade or profession. Translated into musical instruments by this premise, Nitin Sawhney must be at least 300 years old. The impossibly talented singer, songwriter, multi-instrumentalist, producer, actor, screenwriter and in recent years radio show host, [...]
DOCKLANDS, LIVERPOOL - It has been said that Peter Cook was a comedians' comedian and something of a hidden gem during his time. To hijack this vein of thought, Liverpool Sound City is most certainly a creatives' festival. From the first day, with action centred around Q&As with industry veterans including Slits guitarist and [...]
Set in the Parc Del Fòrum in Barcelona, Primavera works closely with ATP Festival organisers who curate one of the four large stages. Generally taking place between May and June, the festival has attracted crowds of up to 60,000 over the weekend, drawn by the music as well as Barcelona's famous architecture, coastline and nightlife.
MANCHESTER CATHEDRAL, MANCHESTER - Tonight's line-up in the celestial surrounds of Manchester Cathedral would have been on my fantasy gig list as a student in the early 2000s. The crowd tonight reflects that age range - seasoned indie brooders making a twilight trip outdoors for what is an unusually long set in a slightly [...]
Pressing play on a Mercury Rev album is like the aural equivalent of opening a volume of fairy tales. You know you'll be in for an intense and evolving series of narratives infused with melancholy and introspection best enjoyed in its entirety as an immersive experience.
FALLOW CAFE, MANCHESTER - August in Fallowfield is the depths of tumbleweed season, with students having committed their post-graduation mass exodus a month previous and a new influx of freshers still several weeks away. Even Saturday night is quiet, with the closure of the once-prominent Baa Bar adding to the eeriness.
Music news reviews and events in Manchester and the UK : High Voltage
On November 3rd, the Deaf Institute is set to come alive with the psychedelic, mind-bending, decades-honed tunes of Frank Zappa, as members of the legendary musician's band, under the name of the Grande Mothers Re:Invented, have scheduled a rare gig in Manchester.
Over the last few years, reformed bands have been largely greeted by old and new fans alike with open arms and a nostalgic cheer. However, while reunions seem to be doing a roaring trade at present, taking such a step could prove to be risky for a musician who has managed to establish themselves as...
"Built to take on America" - The Jim Jones Revue From their weird name to their attention-grabbing sounds, The Jim Jones Revue have been creating a buzz on the gigging circuit since they formed back in 2007. With textured heavy guitars shot through with honky tonk piano and 50s rock 'n' roll, the [...]
Sometimes, the anticipation surrounding a gig can build up an expectation that, sadly, isn't met on the night. However, this also works the other way around - something that was proved to your humble writer last month upon diving into a snowed-in arthouse cinema in Cumbria for a quiet beer.
Logo design for Manchester initiative