My face new 2021

David ZM Allison

Writer and Content Creator for Endurance Sports, Technology, & Marketing

Location icon United States

For the past 15 years, I have been writing articles, web content, copywriting, blogging, creating videos, and social media posts to grow various businesses and projects both as a freelancer and as an employee.

I would describe my natural writing style as humorous, thought-provoking, and conversational in tone.

Areas I am most adept in writing about are: running, endurance sports, fitness, digital marketing, video scripts, ad or marketing campaigns, and creative narratives.

In the past few years, I have also done more work on the graphic side of the aisle - creating brochures, sales collateral, banner images, presentation slide decks, etc.

I have a B.A. in English from the University of Pennsylvania.

Portfolio

Intel - Blogs & Articles

Medium
09/09/2021
Rose Schooler's Drive for Fitness and Technological Harmony

"A movement had started...a movement within Intel." What Rose Schooler, Corporate Vice President of Global Data Center Sales, was referring to when I interviewed her for this blog was not a political, religious, or environmental movement within the global expanse of Intel. No.

Digital Advertising, E-commerce Blogs & Collateral

Websitemagazine
Second-Party Data: The New Boogeyman in E-Commerce - 'Net Features - Website Magazine

By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it was not until the late 2000s that companies like Art.com, Discovery Channel, Diaper.com and Amazon began engaging retargeting campaigns as part of their marketing strategy.

Websitemagazine
Should Intent be Weighed Heavier than Demographics? - 'Net Features - Website Magazine

By David Allison, Hivewyre :: Demographics have been the quintessential pieces of information since the dawn of digital marketing and print and media advertising, before that, which drive ad buys and marketing game planning; but even with the cleanest of data, a good conversion rate is still fairly low for online retailers (2-4 percent average).

Hivewyre - Blog
04/15/2016
80+ Million Monthly Unique Shoppers

Hivewyre Blog posts ranging from company culture, industry trends, our business, second party data and our awesome market insights analytical tool.

Hivewyre - Blog
05/03/2016
Hivewyre Data Co-op Infographic

Hivewyre Blog posts ranging from company culture, industry trends, our business, second party data and our awesome market insights analytical tool.

Hivewyre - Blog
09/30/2016
Company Culture - 2016

As our numbers have shown this year, we are on very solid footing as a company in nearly every metric. But we can't simply sit back, relax and crack open a cold one just because our financial outlook is so promising.

Hivewyre - Blog
08/1/2016
Client Success Stories - 5 Blogs

Client Success Story - Indoor Home Retailer An established company, which has been in the indoor home & furniture space for over half a century and has nearly two dozen brick-and-mortar stores across the country, was intrigued with our unique campaign strategy....

MileSplit AZ - Sampling of Articles & Interviews

MileSplit United States
David Allison | Articles

This link will bring you a list of all the articles, interviews, and videos I have written or produced for MileSplit AZ from 2019-2020.

Arizona Milesplit
In a Devastating Pandemic Voting For Billy Brought Hope

While we have all been coping with the threat of COVID-19, some areas have been more affected than others. The Navajo Nation, which falls within the states of Arizona, New Mexico, Utah, and Colorado, has approximately 190,000 residents, primarily Native Americans who have been hit hard by the coronavirus.

Arizona Milesplit
2020: The Crazy Year That Was in Arizona

As we near the end of 2020, many of us will be glad that this year will soon be behind us. COVID-19 wreaked havoc upon us all in one way or the other; whether the effects were peripheral or front-and-center in our lives, this year will be etched in our minds for decades to come.

Arizona Milesplit
Jaide Stepter | Athlete of the Decade Semis |

Jaide Stepter took some time with us to reminisce about her high school career and how thankful she is to still be in the running for Athlete of the Decade for Arizona Milesplit.

Athlinks Blog - A Sampling of Posts (Over 60+ Written)

Athlinks Blog
12/19/2015
'Twas The Night Before Race Day - Athlinks Blog

'Twas the night before race day, when all thro' the house, Not a person was stirring, not even my spouse; My singlet was hung by the dresser with care In the hopes that my marathon soon would be there. When out in the yard there arose such a clatter, I sprang from my bed to see what was the matter.

Athlinks Blog
06/08/2015
Speed Work Shouldn't Scare the S%@t Out of You | Athlinks Blog

Many of you got into running for a myriad of reasons: become physically fitter, clear your head, lose some weight, find an active social network of friends, etc. It would be pretty safe to say that the average adult runner is not a big fan of speed work.

Athlinks Blog
08/26/2015
7 Reasons Why We Do Early Morning Runs | Athlinks Blog

I could say that those of us who do long distance running events are all highly motivated individuals, who simply have it in our DNA to spring out of bed like the Easter Bunny in April with all his brightly adorned eggs in tow, for our 2-5 hour weekend early morning runs, but that my fellow harriers would be simply untrue.

Athlinks Blog
10/08/2015
When The Training Run Becomes A "Race" | Athlinks Blog

Whether we want to admit it or not, even the most zen of us has that competitive spirit pop up from time to time. Usually this feeling occurs in the middle of a race we're participating in, but once in a while this urge to beat another runner comes to the surface during an innocuous training run.

Athlinks Blog
07/02/2015
Yeah, It's Gotta Be The Running Shoes | Athlinks

I get asked this question all of the time: What shoes do you run in? My answer is usually with a chuckle: Me? Oh, I have worn almost everything? I'm lucky. I have a neutral strike. I then proceed to tell this person who has just asked me about running shoes, that there isn't just ONE shoe company that trumps all of the others.

Athlinks Blog
08/11/2015
Solo or Group for Endurance Training? | Athlinks Blog

So you just signed up for your first triathlon, half marathon, trail run, Spartan or mountain bike race and you're not sure whether you should train by yourself or find some people to share your training with from time to time.

Athlinks Blog
09/08/2015
5 Reasons to Take a Racecation | Athlinks Blog

Maybe your significant other is supportive in your racing endeavors, but is not an endurance athlete and at times is not sure entirely why you love being on the roads for hours at a time. Well, a great way to get some buy-in from him/her is to plan a race somewhere that is great for both of you.

Athlinks Blog
05/12/2015
What Should be My Competition Pace? | Athlinks Blog

So you are worried about what competition pace should be for your full or half marathon. You are worried that you are going to bonk at the 10- or 20-mile mark. How do you know how fast to run this goal race in the first place?

Athlinks Blog
09/12/2015
Family Time and Training Time | Athlinks Blog

When you're training for an important endurance event and you have a family, it can get downright challenging when trying to balance your family time and training time. On one hand, you don't want to miss, say, your daughter's soccer game Saturday morning, but you also need to get in your 70-mile bike ride to get ready for your upcoming triathlon.

Athlinks Blog
05/20/2015
Should Your Kids Be Specializing in Sports? | Athlinks Blog

This is a topic that is near and dear to my heart. Although I love running (obviously) to this day still, if my mom hadn't pulled me out of the intense club track team I was on, I may have never continued running.

Athlinks Blog
08/13/2015
Why A Tune-Up Race is Important | Athlinks Blog

For those of you who know me understand that I strongly believe in a tune-up race before your goal race. While I am competitive, this is not the sole reason I enjoy racing before my goal event.

Athlinks Blog
11/09/2015
Running Hot & Running Cold | Athlinks Blog

For the past 10 years now I have lived in Phoenix, Arizona - one of the hottest places to run in the U.S. for a good part of the year; but, I'm originally from back east and have also lived in climates like Chicago, which are pretty darn cold in winter months.

Athlinks Blog
10/03/2015
My first Marathon | What I Learned in Chicago | Athlinks Blog

It was 1996. I was a young man living in Chicago and had started running again after being abroad for the past two years teaching English in Prague, Czech Republic. My training was going well - running pretty solid times in 5Ks and 10Ks.

Athlinks Blog
09/04/2015
5K, 10K, Half and Marathon: In That Order | Athlinks Blog

You are not exactly a newbie, but you're no veteran either in the sport of running; but lately you have been thinking about registering for a race that is longer than the distance you usually run. That's great! Way to challenge yourself.

Athlinks Blog
05/25/2015
Why You Should Race More (or Less) | Athlinks Blog

To race or not to race?...That is the question. Some of our Athlinks' members race 1-2 times per year for the local Turkey Trot or for that annual endurance event to raise money for such-and-such charity. Others of us race a bit more regularly.

Athlinks Blog
01/15/2016
How to Get Faster by 2 minutes in Your 5K | Athlinks Blog

If you have been like me lately, you have been struggling to get in your running training, never mind trying to figure out how to get faster, due to unforeseen circumstances in your life. After nearly 11-solid weeks of traveling to and from Chicago to assist with my ailing mom, I finally landed home in early December for the foreseeable future, as my mom's health stabilized.

Athlinks Blog
09/05/2015
The Baby Jogger | A Rebirth For Your Running | Athlinks Blog

Run and workout for sometimes hours. Have a positive and healthy body self-image. Have energy like a superhero. Be fearless. Plan when and where you'd be racing throughout the year. Run or workout at all. See your body in a positive light. Have an ounce of energy left. Are Fearless.

Slam Poetry

Unpublished
11/11/2019
Your Words

Poetry Slam Piece

Unpublished
11/04/2019
Shoes

Poetry Slam Piece

Marketing Graphic Work

iT1 Source - Marketing/Sales Collateral
11/06/2017
Flood The Zone

Flood The Zone Marketing & Sales Packages

Articles in Print - Running & Endurance

Articles I have been quoted in as a coaching expert

Runner's World
08/26/2010
The Long Way

Quoted as an expert coach in this article

Runner's World
12/30/2010
A New Direction

Quoted as an expert coach in this article

Zeal Relays & Athlinks - A sampling of Marketing Collateral

YouTube
Zeal Relays

Sign in now to see your channels and recommendations!

Athlinks Facebook and Twitter Page
Athlinks Social Media Quips

Quips about endurance sports to drive visibility of our Fan Pages and website.

Car Insurance Comparison.com - Sampling of Articles (12 total Written)

Car Insurance Comparison
Buying Car Insurance Coverage by the Week

Weekly car insurance is designed for drivers with short term needs for coverage. We are in a fast paced world. People want flexibility in their lives, from what songs they want to purchase online, to the coffee they purchase every morning on their way to the office.

Car Insurance Comparison
Are auto insurance rates affected by warnings?

Warnings should not affect your car insurance rates at all. Although it is never a good thing to get a warning by a police officer for a moving violation, it's still better to get a bit of a tongue lashing by the man in blue, than to have him write out a ticket or citation to you due to your driving negligence.

Car Insurance Comparison
Affect of Having Anti-Lock Brakes on Car Insurance Rates

Anti-lock brakes (ABS) definitely affect your insurance premiums for the better. Anti-lock brakes along with a few other safety features you can have on your car will, or should, lower your premiums quite a bit.

Linkedin icon Resume icon