David ZM Allison

Original Motivational and Inspirational Copy

Original Motivational and Inspirational Copy (All images from pexel.com)

Athlinks Social Media Quips

Quips about endurance sports to drive visibility of our Fan Pages and website.

Social Media Ads for Athlinks Blog

Group of ads that publicized our new Athlinks Blog and asked our members to subscribe to it.

Slide Deck for Wow Wow Director Role Interview

Marketing Ideas for Wow Wow

Promotional Email Copy (9 examples)

Various emails from 2022

Ghost Written Articles on Behalf of Wow Wow Hawaiian Lemonade

Can share links and pdfs of articles upon request.

How Mixpose Uses AI on The Edge and Intel Processing to Keep Virtual Yoga Students Motivated...

If you have an Apple Watch, ridden on a Peloton cycle, or used the Mirror when working out at home, you know what sort of biological data can be tracked and how to set and check fitness goals.

The PC Is at the Heart of All Our Experiences - Steve Long's Thoughts on Health & Fitness

Steve Long, Corporate Vice President of Sales & Marketing for Intel, is an affable guy. He is the sort of person who puts you at ease yet is quick on his feet and will respectfully challenge your ideas.

Rose Schooler's Drive for Fitness and Technological Harmony

"A movement had started...a movement within Intel." What Rose Schooler, Corporate Vice President of Global Data Center Sales, was referring to when I interviewed her for this blog was not a political, religious, or environmental movement within the global expanse of Intel. No.

Fitness, Sports, Mental Wellness, and Me - Why I'm Writing a Health & Technology Blog Series for...

Every sport now has instant replay. The Hawk-eye¹ is used in tennis and other sports just to ensure the official makes the correct call. Races are won sometimes down to the thousandth of a second. Michael Phelps won his 7th Olympic gold in 2008 by a fingertip due to the wall sensors in the pool.

How 3DAT is Opening Up a Whole New World in Athletic Performance

I attribute where we are in the understanding of how humans move and do things to where Galileo was when he built the telescope...That was a big leap in understanding. The next phase was the Hubble Telescope.

Second-Party Data: The New Boogeyman in E-Commerce - 'Net Features - Website Magazine

By David Allison, Hivewyre :: Even though the invention of the cookie was in 1995 and that the company DoubleClick, with its product launch of Boomerang in 1998, is almost universally seen as the first retargeting contrivance, it was not until the late 2000s that companies like Art.com, Discovery Channel, Diaper.com and Amazon began engaging retargeting campaigns as part of their marketing strategy.

Should Intent be Weighed Heavier than Demographics? - 'Net Features - Website Magazine

By David Allison, Hivewyre :: Demographics have been the quintessential pieces of information since the dawn of digital marketing and print and media advertising, before that, which drive ad buys and marketing game planning; but even with the cleanest of data, a good conversion rate is still fairly low for online retailers (2-4 percent average).

Does Third-Party Data Know Who You Really Are? Not Really. - 'Net Features - Website Magazine

By David Allison, Hivewyre :: A lot is discussed about personalization, but how accurate is the information being used to market to customers individually? I recently jumped on the Oracle bluekai registry last week to find out. While there were some things that were correct about who I am, there are many things that were completely wrong.

80+ Million Monthly Unique Shoppers

Hivewyre Blog posts ranging from company culture, industry trends, our business, second party data and our awesome market insights analytical tool.

Hivewyre Data Co-op Infographic

Hivewyre Blog posts ranging from company culture, industry trends, our business, second party data and our awesome market insights analytical tool.

Company Culture - 2016

As our numbers have shown this year, we are on very solid footing as a company in nearly every metric. But we can't simply sit back, relax and crack open a cold one just because our financial outlook is so promising.

Client Success Stories - 5 Blogs

Client Success Story - Indoor Home Retailer An established company, which has been in the indoor home & furniture space for over half a century and has nearly two dozen brick-and-mortar stores across the country, was intrigued with our unique campaign strategy....

Hivewyre Employee Handbook

New Hivewyre Employee Handbook.

Hivewyre Agency Leave-Behind

All copy written by David Allison

David Allison | Articles

This link will bring you a list of all the articles, interviews, and videos I have written or produced for MileSplit AZ from 2019-2020.

In a Devastating Pandemic Voting For Billy Brought Hope

While we have all been coping with the threat of COVID-19, some areas have been more affected than others. The Navajo Nation, which falls within the states of Arizona, New Mexico, Utah, and Colorado, has approximately 190,000 residents, primarily Native Americans who have been hit hard by the coronavirus.

2020: The Crazy Year That Was in Arizona

As we near the end of 2020, many of us will be glad that this year will soon be behind us. COVID-19 wreaked havoc upon us all in one way or the other; whether the effects were peripheral or front-and-center in our lives, this year will be etched in our minds for decades to come.

Jaide Stepter | Athlete of the Decade Semis |

Jaide Stepter took some time with us to reminisce about her high school career and how thankful she is to still be in the running for Athlete of the Decade for Arizona Milesplit.

Why the 5+ Hr Marathoner & 14+ Hr Ironman Are My Heroes

Over 28K Facebook shares and over 47K pageviews Post about why those of us who finish towards the back of the race are no less of a runner or triathlete than the elites.

'Twas The Night Before Race Day - Athlinks Blog

'Twas the night before race day, when all thro' the house, Not a person was stirring, not even my spouse; My singlet was hung by the dresser with care In the hopes that my marathon soon would be there. When out in the yard there arose such a clatter, I sprang from my bed to see what was the matter.

Speed Work Shouldn't Scare the S%@t Out of You | Athlinks Blog

Many of you got into running for a myriad of reasons: become physically fitter, clear your head, lose some weight, find an active social network of friends, etc. It would be pretty safe to say that the average adult runner is not a big fan of speed work.

7 Reasons Why We Do Early Morning Runs | Athlinks Blog

I could say that those of us who do long distance running events are all highly motivated individuals, who simply have it in our DNA to spring out of bed like the Easter Bunny in April with all his brightly adorned eggs in tow, for our 2-5 hour weekend early morning runs, but that my fellow harriers would be simply untrue.

When The Training Run Becomes A "Race" | Athlinks Blog

Whether we want to admit it or not, even the most zen of us has that competitive spirit pop up from time to time. Usually this feeling occurs in the middle of a race we're participating in, but once in a while this urge to beat another runner comes to the surface during an innocuous training run.

Do You Expect to Get a Finisher Medal? | Athlinks Blog

Over 340 Facebook shares and over 2K pageviews. Post about whether endurance athletes still feel they deserve or want a finisher's medal.

Why the Costume Runner is Good for All of Us | Athlinks Blog

Over 650 Facebook shares and over 1.1K pageviews. Post looking at why many of us very "serious" runners may want to re-examine how these costumed runners approach a race.

Yeah, It's Gotta Be The Running Shoes | Athlinks

I get asked this question all of the time: What shoes do you run in? My answer is usually with a chuckle: Me? Oh, I have worn almost everything? I'm lucky. I have a neutral strike. I then proceed to tell this person who has just asked me about running shoes, that there isn't just ONE shoe company that trumps all of the others.

Solo or Group for Endurance Training? | Athlinks Blog

So you just signed up for your first triathlon, half marathon, trail run, Spartan or mountain bike race and you're not sure whether you should train by yourself or find some people to share your training with from time to time.

5 Reasons to Take a Racecation | Athlinks Blog

Maybe your significant other is supportive in your racing endeavors, but is not an endurance athlete and at times is not sure entirely why you love being on the roads for hours at a time. Well, a great way to get some buy-in from him/her is to plan a race somewhere that is great for both of you.

What Should be My Competition Pace? | Athlinks Blog

So you are worried about what competition pace should be for your full or half marathon. You are worried that you are going to bonk at the 10- or 20-mile mark. How do you know how fast to run this goal race in the first place?

Family Time and Training Time | Athlinks Blog

When you're training for an important endurance event and you have a family, it can get downright challenging when trying to balance your family time and training time. On one hand, you don't want to miss, say, your daughter's soccer game Saturday morning, but you also need to get in your 70-mile bike ride to get ready for your upcoming triathlon.

Should Your Kids Be Specializing in Sports? | Athlinks Blog

This is a topic that is near and dear to my heart. Although I love running (obviously) to this day still, if my mom hadn't pulled me out of the intense club track team I was on, I may have never continued running.

What is a "Taper" and Why Should You Do It? | Athlinks Blog

Okay, so you've trained for months for your big race (marathon, half, Ironman, 10k, etc.) and you are antsy with 2-4 weeks before the event - what do you do? You do what is called a taper.

Why A Tune-Up Race is Important | Athlinks Blog

For those of you who know me understand that I strongly believe in a tune-up race before your goal race. While I am competitive, this is not the sole reason I enjoy racing before my goal event.

Running Hot & Running Cold | Athlinks Blog

For the past 10 years now I have lived in Phoenix, Arizona - one of the hottest places to run in the U.S. for a good part of the year; but, I'm originally from back east and have also lived in climates like Chicago, which are pretty darn cold in winter months.

My first Marathon | What I Learned in Chicago | Athlinks Blog

It was 1996. I was a young man living in Chicago and had started running again after being abroad for the past two years teaching English in Prague, Czech Republic. My training was going well - running pretty solid times in 5Ks and 10Ks.

5K, 10K, Half and Marathon: In That Order | Athlinks Blog

You are not exactly a newbie, but you're no veteran either in the sport of running; but lately you have been thinking about registering for a race that is longer than the distance you usually run. That's great! Way to challenge yourself.

Why You Should Race More (or Less) | Athlinks Blog

To race or not to race?...That is the question. Some of our Athlinks' members race 1-2 times per year for the local Turkey Trot or for that annual endurance event to raise money for such-and-such charity. Others of us race a bit more regularly.

How to Get Faster by 2 minutes in Your 5K | Athlinks Blog

If you have been like me lately, you have been struggling to get in your running training, never mind trying to figure out how to get faster, due to unforeseen circumstances in your life. After nearly 11-solid weeks of traveling to and from Chicago to assist with my ailing mom, I finally landed home in early December for the foreseeable future, as my mom's health stabilized.

The Baby Jogger | A Rebirth For Your Running | Athlinks Blog

Run and workout for sometimes hours. Have a positive and healthy body self-image. Have energy like a superhero. Be fearless. Plan when and where you'd be racing throughout the year. Run or workout at all. See your body in a positive light. Have an ounce of energy left. Are Fearless.

Your Words

Poetry Slam Piece

Shoes

Poetry Slam Piece

Student Slam Poetry Playbill

Poetry Slam Playbill

WildFlower International Technology Summit Magazine

Connect Carrier and Cloud Services Proposal Template

Created this proposal template for iT1.

iT1 Cloud Business Transformation Packet

iT1 Cloud Business Transformation Conference Packet

iT1 Company Tri-fold Brochure

iT1 Company Brochure

Flood The Zone

Flood The Zone Marketing & Sales Packages

Cloudy With A Chance of Craft-Brew

iT1 Golf & Tech Magazine

The Official iT1 Technology Expo and Golf Tournament Magazine

Wildflower International Technology Summit

Flyer designed for Wildflower International's Sponsorship Offerings

I need to find more pragmatic runners

Humorous article about types of runners who are not pragmatic

Things they don't tell you before you run a marathon

Article about the unspoken happenings around marathons

Why track and field is a good supplement to any sport

Article about why all athletes can benefit from participating in track and field.

How a track can make fitness a family thiing

Article about going to the track with the entire family

You can run faster than you think...honest

Article about doing more speed work in your training at any age

Why Running a mile is cool

Article about why one should race a mile more often

The Long Way

Quoted as an expert coach in this article

How to Craft a Race Plan

Quoted as an expert coach in this article

Plan Carefully for Back-to-Back Marathons

Quoted as an expert coach in this article

A New Direction

Quoted as an expert coach in this article

12 Marathon Training Tips from Experts

Quoted as an expert coach in this article

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