David Smith

Writer, Creative Director, Marketer

United States of America

Hands-on creative and marketing leader with focus on deep technology and clean tech. I started out as an engineer, then trekked through journalism, PR and advertising. Now I write and practice the dark marketing arts. I grapple the toughest topics and squeeze irresistible diamonds of messaging from them. I attract and inspire creative and technical teams to execute powerful marketing programs. I want to leave my clients, and my planet, better than when I found them.

Portfolio

Writer

David Smith
08/23/2016
6 Secret Reasons Why You'll Love Owning an EV

You've read the exposés in Forbes, Clean Fleet Report, VroomGirls and good god even a Fox affiliate. So you know. EVs are cool. They're becoming affordable. They have next to no maintenance costs. Electricity is cheap fuel, even cheaper than gas at $2 a gallon.

Cleantechconcepts
08/05/2016
SIPS Awards Shine Light on Solar Power R&D

For a perspective on where photovoltaic (PV) R&D is headed, check out the Small Innovative Projects in Solar (SIPS), part of the U.S. Energy Department's Photovoltaic Research and Development (PVRD) funding program. On July 28, the Office of Energy Efficiency and Renewable Energy announced funding for 16 projects under SIPS totaling nearly$11 million.

Web video
You Are_ video script

This script for an animated video captures the spirit of business pride and how a printer can show it off.

Cleantechconcepts
07/28/2016
Flexible Photovoltaics Come Into Fashion

Now that personal electronics have become fashion accessories-and the fashion industry is pursuing wearable electronics-designers and manufacturers are looking to bring renewable, always available power to the human body. So where do you mount the solar panel?

Web
Engagement plan

Concept, plan, sample text and presentation for interactive user experience

Cleantechconcepts
08/17/2016
Long-Duration Energy Storage Set to Take Off on Zinc-Air

As the sun sets on your solar energy installation, don't be surprised when the power stays on, thanks to a new flow battery based on Zinc-air chemistry. As we've reported before, energy storage is the key to unleashing the full potential of renewable energies by balancing their shortcomings: the variable output and the mismatch between peak power generation times and peak demand.

Cleantechconcepts
07/28/2016
A Benign Breakthrough for Green Hydrogen

While hydrogen "burns" clean, the methods to produce it have been anything but that. In a step towards a green hydrogen economy that complements other sustainable energy sources, a new technology promises to make hydrogen generation no more toxic "than a banana," according to the inventors at Hydrostar USA.

Creative Director

Web, email, social
2013
Content marketing

Case study of content marketing for new mobile device technology

Integrated campaign
Tripwire Battlethreat case study

This multi-pronged marketing assault included web, video, email, LinkedIn and the centerpiece of the campaign: our version of the Battleship game, customized for cyber security pros. I was creative director.