Danni Santana

Editor & Business Journalist (He/Him)

United States

Danni Santana offers years of business reporting experience covering industries like retail, sports, restaurants, and more.

He is based out of New York City, where he is currently a retail editor at Business Insider.

A lover of all things video games, sneakers, and sports, Danni is also an alum of the Craig Newmark Graduate School of Journalism at CUNY and CUNY York College.

Portfolio

FAVORITE STORIES I'VE EDITED

Business Insider
Meet 33 tech power players revolutionizing how restaurants operate and diners eat

Restaurants can be slow to adapt to new technologies, as transitioning is expensive and can be complex. The tech might also seem impersonal — like the antithesis of hospitality. But those trends are changing quickly, in part because of the pandemic, which proved that the most agile and digital-ready brands will survive.

MY CLIPS BY INDUSTRY — STARTING WITH RETAIL

SPORTS BUSINESS

Front Office Sports
MLB Clubs Exploring Ad Tarps for Empty Seats

Ad inventory would help make up a percentage of revenue lost from game ticket sales. Nielsen also said to be working with multiple teams and leagues on generating extra ad revenue from 'new concepts.'

Front Office Sports
MLB Playoffs Remain Big Draw For Top Brands

Brands spent an estimated $652 million in TV advertising during the 2019 MLB playoffs. according to iSpot.tv. More than 40% of those funds were earmarked for the World Series.

HOSPITALITY

Skift
TWA Hotel Looks to Stabilize After Rocky Takeoff

The TWA Hotel at John F. Kennedy International Airport was one of the most-anticipated hotel property openings of the year. Yet it has received mixed reviews since opening - perhaps too early.

RESTAURANTS

INSURANCE TECHNOLOGY

Digital Insurance
2017's record hurricane season put insurance transformation to the test

Insurers spent much of the first half of 2017 focused on transforming the industry with digital innovation. And in late summer, many of those investments were put to massive real-world tests in one of the most remarkable and memorable catastrophe seasons ever for the property and casualty insurance industry.

Digital Insurance
How accelerators link insurers and insurtechs to fast-track innovation

Insurance customer expectations have skyrocketed in recent years due to the simple online experiences provided by organizations in banking and retail. As a result, carriers are looking for new partners and digital technologies to meet this changing demand, and are finding a range of opportunities from an eager insurtech cohort.