United States
A proud video game and sports enthusiast, Danni Santana is an alum of CUNY York College and the Craig Newmark Graduate School of Journalism at CUNY. He offers years of business reporting experience covering restaurants, hospitality, insurance, and sports business.
Ad inventory would help make up a percentage of revenue lost from game ticket sales. Nielsen also said to be working with multiple teams and leagues on generating extra ad revenue from 'new concepts.'
Sports Business
Brands begin to plan for condensed seasons once live games return. In the meantime, existing marketing dollars are repurposed to spread messages of unity amid the coronavirus.
ESPN will receive more than 100 different feeds from the homes of talent, NFL personnel, and top prospects at its headquarters in Bristol, Conn. Even if the tech prevails, storytelling becomes the real concern.
Not every fan was able to make it to the Super Bowl LIV in Miami. However, spectators watching at home still got a chance to share in the Kansas City Chiefs’ triumph post-game.
OTT service to stream all 32,000 shots from TPC Sawgrass to NBC Sports Gold subscribers. The one-time experiment will be expanded to more tournaments next year.
Two marque matches are featured on Monday nights for the first time ever this season.
ESPN+ will add a Spanish-language broadcast option for up to 70 additional live sporting events streamed each month on its service.
WWE has quadrupled its total revenue on brand partnerships dating back to 2011, according to the company.
Brands spent an estimated $652 million in TV advertising during the 2019 MLB playoffs. according to iSpot.tv. More than 40% of those funds were earmarked for the World Series.
Hotel News
Dominican Republic's tourism industry has been rocked to its core in 2019, following the high-profile deaths of at least 10 U.S. citizens. Global hospitality brands, however, haven't lost sight of the opportunity at hand in the country, particularly in the all-inclusive space.
Operating a hotel in New York City has never been more expensive, thanks to higher labor costs, ballooning property taxes, and hotels' growing reliance on online travel agencies to boost occupancy.
Marriott International watched one all-inclusive hotel after another open in Latin America and the Caribbean over the past decade without so much as an invitation.
Oyo Hotels & Homes may be racking up the investment dollars to expand quickly outside of its home market of India. But the secret behind the company's growth strategy in the U.S. is data science.
Hyatt's acquisition of the Two Roads Hospitality in December intends to both fill a gap in underpenetrated foreign markets and offer loyalty members more variety in options to stay as they earn points.
Hilton will enact phase two of its "Expect Better, Expect Hilton" marketing campaign beginning next week, with a greater emphasis on social media than its previous advertising blitz last fall.
The TWA Hotel at John F. Kennedy International Airport was one of the most-anticipated hotel property openings of the year. Yet it has received mixed reviews since opening - perhaps too early.
Restaurant News
Third-party food delivery business services are becoming a topic of concern for independent restaurants and mid-sized chains looking to grow their nascent off-premise segments as they team up with the likes of Grubhub, Uber Eats, and DoorDash.
Fortressing is a smart way for Domino's to grow its store footprint and shorten delivery times, but at the same time it puts a lot of pressure on franchisees to find territory to build.
Restaurants are very reliant on location data and personally identifiable information (PII) to offer customers a wide range of services.
The pressure on restaurant chains to hire technology specialists is at an all-time high, as operators work to improve experiences in the front and back of house for the benefit of franchisees and diners alike.
The fortunes of Uber Eats, the fastest growing part of Uber right now, are tied to its reliance on a handful of partnerships with big chains that include Starbucks and McDonald's, Uber's IPO filing documents show.
The biggest battle on Super Bowl Sunday won't involve the New England Patriots or the Los Angeles Rams. It actually pits the country's largest pizza chains against each other in a war for order counts.
Starbucks is taking on delivery in the U.S. and China with the help of Uber Eats and Alibaba Group. Some unexpected obstacles have come up in the company's home market.
Insurance Technology News
Insurers spent much of the first half of 2017 focused on transforming the industry with digital innovation. And in late summer, many of those investments were put to massive real-world tests in one of the most remarkable and memorable catastrophe seasons ever for the property and casualty insurance industry.
Insurance customer expectations have skyrocketed in recent years due to the simple online experiences provided by organizations in banking and retail. As a result, carriers are looking for new partners and digital technologies to meet this changing demand, and are finding a range of opportunities from an eager insurtech cohort.
Insurance companies recognize that today’s digital consumers have their own views of what a great customer experience should look like. But what exactly is achievable in today's age?
Insurance companies are working tirelessly to transform a once stagnant industry. As such, carriers are exploring several avenues to spur innovation, including the launch of in-house labs.
The insurance industry is the in middle of a seismic technology shift, with carriers adopting an abundance of new tools to drive insights on decades of customer data at their disposal.
Multimedia
In this podcast, AIG's CEO of Personal Insurance Gaurav Garg sheds light on the company's dealings with insurtech startups, how it implements new technologies into the organization and the digital trends permeating the industry affecting his role.
In this podcast, Patrick Kelly, USAA's AVP of product development, details the opportunities emerging technologies - such as virtual reality and the Internet of Things- present the military insurer in tapping into new customer touchpoints.
In this podcast, John Geyer, head of the MetLife's innovation office, sheds light on the life insurer's work with insurtech startups, established tech companies and ways to create a creative culture within to reach the millennial market.