Dan Downs

Marketing and advertising copywriter, creative thinker, and passionate sustainability advocate

United States

Who I am:
Hi there ๐Ÿ‘‹ I'm Dan, a senior copywriter at Bozell, avid reader (see you on Goodreads ๐Ÿ‘€), amateur pumpkin farmer, and lover of new tech.ย 

What I do:
I create accurate, effective copy that fits my clients' brands like a glove, and inspires their audiences to take action. Across the web, social media, emails hot and cold, print and digital media, billboards/OOH, video, radio, and more, I've created content for nearly every industry.

Why I do it:
Over the last ten years, I've honed my copywriting and marketing skills in both in-house and agency roles. But no matter where I'm working, I love the act of creating and collaborating with other creatives to bring my clients unique, eye-catching, impactful marketing campaigns.

Get to know me:
- I love keeping up with industry trends and picking up new skills by taking webinars and marketing courses.
- I'm passionate about sustainability and would love to talk to you about what you can do to reduce your impact.
- On weekends, you can find me spending time with my wife and two sons. We love a good park outing or a hike!

What to do next:
Let's chat! View my portfolio, then click the link below to reach out on LinkedIn.

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Portfolio

Digital

Better Roads Nebraska
01/12/2023
Facebook - Social Post

An example of a social post I created for Better Roads Nebraska's Facebook page. The goal of the campaign is to educate and inform Nebraska voters about the value of the gas tax.

Nebraska Department of Health and Human Services
12/05/2022
"Catch Good Health" - Digital Ad

This is a digital ad I helped create as part of a Pokemon-themed wellness campaign for NDDHS called, "Catch Good Health."

Sirius
09/07/2022
Nutanix Database Services - Sell Sheet

This is a digital sell sheet which I wrote for Sirius Computer Services, to help educate their customers about their new Database Management service. Sirius provided the theme - Jimmy Fallon's Thank-You notes segment - and asked us to create a sell sheet that incorporated the theme and expanded on the benefits of the service. I also wrote the small thank-you notes on the side of the sheet. This was a very fun project!

https://youtu.be/yPhlIeVmAgA
Nebraska Department of Health and Human Services
08/25/2022
Foster Care Campaign - Digital Ad

These are a series of 3 digital ads which I concepted and wrote for the Nebraska Department of Health and Human Services. The goal of the campaign was to encourage people to adopt foster children, by showing them the many valuable roles they can play for a child.

Nebraska Family Helpline
06/14/2022
Facebook - Social Post

This is a Facebook post I wrote for Nebraska Family Helpline, a 24/7 hotline that provides free advice to parents.

Voyage Healthcare
03/01/2022
Messaging and Content Rewrite - Web Copywriting

This is a brand guide created for Voyage Healthcare, a travel nurse staffing company, which asked us to completely redesign and rewrite their website. As the copywriter on the account, I created a new tagline, positioning statement, elevator statements, and rewrote all existing website copy for SEO optimization. I also wrote some of the copy in the Brand Guide itself. To see the full website, please visit voyagesolutions.com.

Bank Leumi USA
07/29/2022
Technology One-Pager

A technology one-pager that I wrote to educate Bank Leumi's B2B customers about the company's available benefits and technology.

Road Rebellion
12/10/2022
Facebook - Social Post

An example of a social post I created for Road Rebellion's Facebook page. The goal of the campaign is to encourage parents of young adults and teens to talk to their kids about a career in construction.

Video

https://youtu.be/iGru1EudmzI
Nebraska Department of Health and Human Services
12/16/2022
"Catch Good Health" - Television Scriptwriting

This is a television commercial for NDHHS's "Catch Good Health" campaign, designed to promote general wellness amongst Nebraskans. For this piece, I created the concept, wrote the script, and assisted with talent selection and production.

https://youtu.be/Fr32OQP-7DA
Nebraska Family Helpline
12/12/2022
"Change the Story" Campaign, Depression - Scriptwriting

Designed to mimic the social-media style videos we see on platforms like TikTok or Instagram, I helped create the concept for the "Change the Story" campaign for Nebraska Family Helpline, a 24/7 hotline that provides free help for parents. I wrote three scripts, each of which depicted a scenario that parents often contact the Helpline about regarding their teen or preteen: Substance Abuse/Addiction, Bullying, and Mental Health/Depression.

https://youtu.be/SBxPbMXWFDo
Nebraska Family Helpline
12/12/2022
"Change the Story" Campaign, Addiction - Scriptwriting

Designed to mimic the social-media style videos we see on platforms like TikTok or Instagram, I helped create the concept for the "Change the Story" campaign for Nebraska Family Helpline, a 24/7 hotline that provides free help for parents. I wrote three scripts, each of which depicted a scenario that parents often contact the Helpline about regarding their teen or preteen: Substance Abuse/Addiction, Bullying, and Mental Health/Depression.

https://youtu.be/1BlKMuyudaA
Nebraska Family Helpline
12/12/2022
"Change the Story" Campaign, Bullying - Scriptwriting

Designed to mimic the social-media style videos we see on platforms like TikTok or Instagram, I helped create the concept for the "Change the Story" campaign for Nebraska Family Helpline, a 24/7 hotline that provides free help for parents. I wrote three scripts, each of which depicted a scenario that parents often contact the Helpline about regarding their teen or preteen: Substance Abuse/Addiction, Bullying, and Mental Health/Depression.

https://youtu.be/-ymvEKYyxsI
CEDARS Home For Children
02/14/2022
Foster Care Commercials - Television Scriptwriting

This video contains a compilation of four television commercials I wrote for CEDARS Home for Children, a foster care organization in Lincoln, Nebraska. I received two Prism Awards from AMA Lincoln at the 2022 Prism Awards for my work on these videos, in both the traditional and short-form video categories. I also received a Paper Anvil Award in the video category at the 2022 PRSA Nebraska Paper Anvil Awards.

Print

INTRUST Bank
02/05/2024
Ad Templates for Trade Publications - Print

A series of ad templates I wrote for INTRUST Bank. They use these templates (with minor updates to content at the time of printing) in various local newspapers and trade publications to advertise their services.

Farmers Cooperative of Dorchester
04/14/2022
Country Connections - Print Ad

This is a print ad I concepted and wrote for Farmers Cooperative, to help educate their customers on the variety of feed products the company carries.

Gross Catholic High School
10/24/2022
Recruitment - Direct Mailer

A recruitment mailer I developed for Gross Catholic High School in Bellevue, Nebraska.

AMA Omaha
05/04/2022
2022 Pinnacle Awards Show - Call-for-Entries Direct Mailer

A direct mailer I helped co-concept for AMA Omaha's annual Pinnacle Awards show, an advertising awards celebration recognizing excellent marketing efforts in the Omaha area. In addition to concepting, I wrote all copy for the mailer.

Lutheran Family Services
03/08/2022
Challenges of KinCare - Printed Poster

This is a poster I developed for Lutheran Family Services to help communicate the benefits of their KinCare program in Douglas County.

Methodist Jennie Edmundson
10/19/2020
First Step - Print Ad

This is a print ad created for Methodist Jennie Edmundson. I wrote all copy in the ad.

Audio